ITV

Tag: Network 18

  • Grey creates Network 18’s corporate campaign

    MUMBAI: Grey Worldwide Mumbai has created the new corporate campaign for Network 18 titled ‘Red Tag‘. It has been directed by filmmaker Dibakar Banerjee.

    Grey India national creative director Malvika Mehra said, “The task very simply was to introduce Network 18 to the world and explain the role it plays in impacting people‘s lives. We wanted to create something for Network 18 that ‘connects‘ with the consumer. We did this in a very simple way, we took an element from the Network 18 logo itself – ‘the red tag‘ and had some fun with it.

    “The brief was simple enough, but fitting all the pieces together in a script wasn‘t, believe me! We knew we wanted it to be about omnipresence, we knew we had to be fresh, but above all we were sure we didn‘t want a stiff conventional, corporate approach,” Grey Mumbai senior ECD Rohit Malkani said.

    “Rather than have Network 18 do a little chest thumping exercise, it made more sense to have people discover for themselves how big they really are. And that was the genesis for the ‘red tag‘ game,” Mehra added.

    The agency has used ‘BachkeRehna‘ track from Pukaar in an attempt to bring alive India and its people, whose lives Network 18 touches.

    According to the company statement, the film begins in a regular looking office where a man shakes his head incredulously as he announces that the ‘rupee is 56 to the dollar‘. Suddenly he finds a female colleague rushing towards him with a red sticky tag/note, which she slaps on to his chest. He is surprised at first then realises why she did that as he checks the CNBC moneycontrol page on his phone. To his surprise he now sees her surfing some deals on Homeshop 18.com. In a ‘counter move‘ he rushes to her with glee and slaps her back with a red tag.

    And so it begins…a random, fun and exciting game where people across India tag each other with Red Tags each time they are touched by Network 18. A young girl is tagged by her father because she pushes away her dinner plate after seeing a report on Anna, a boy is tagged by his friends after he lets out a volley of abuses at their neighbor, a grandmother is tagged by her granddaughter who spies her watching BalikaVadhu and dabbing her eyes etc. The film ends after a series of rapid tags with a voice over that highlights the penny drop moment. “If you were tagged for every way that we touched your life. This is what your world would look like. This is Network 18. The life in your day.”

  • Sport18, TI Cycles announces 2nd edition of Bangalore Cyclothon

    Sport18, TI Cycles announces 2nd edition of Bangalore Cyclothon

    BANGALORE: Sport18, the sports marketing arm of the Network 18 group and TI Cycles of India (TI Cycles), announced the second edition of the BSA Hercules India Cyclothon (Cyclothon), a mass mobilisation cycling event to be held in Bangalore on 23 January.

    Parts of the event will be broadcast live on CNBC Awaz and Suvarna News 24X7, besides which the radio partner 92.7 Big FM will run live updates.

    The organisers aim to reinforce a cycling momentum in the city and establish that a few other activities can match this on the fitness and environment consciousness parameter. The previous edition in of the Cyclothon in Bangalore in October 2009 attracted around 6000 participants.

    The brands associated with the event include LG (Green Ride partner), Deccan Chronicle (Associate partner) and Kingfisher Premium (Good Times partner). The event partners are MahindraREVA, 92.7Big FM, Suvarana News 24X7, CNBC TV 18, CNN-IBN, Talwalkars, Café Coffee Day and bookmyshow.com. The event will be conducted under the aegis of the CFI (Cycling Federation of India) and Network 18.

    “Brand BSA and Hercules have touched millions of lives over the past 60 years. We have been promoting cycling in India through various programs like the Hercules MTB Himachal, BSA Hercules Duathlon, mountain biking tracks and rental programs at tourist destinations in India,” said TI Cycles General Manager-Marketing Rajesh Mani.

    TI Cycles spends around 3 per cent of its revenues towards brand building, mass media communications, marketing, BTL and ATL activities. Based on its last year’s revenues of Rs.9.5 billion, the company spent approximately Rs 300 million towards these activities.

    “About a third of our spends goes towards advertisement, and a major chunk of the Rs 100 million that we spent towards advertisement was on television,” revealed Mani.

    JWT handles the creative duties for TI Cycles. The company has recently appointed Vizeum Media as the media buying agency.

  • Network 18 Q3 net profit Rs 270 million

    Network 18 Q3 net profit Rs 270 million

    MUMBAI: Network 18 Media & Investments has declared its third quarter results. Its consolidated net sales were up Up 60 per cent (QoQ) at Rs 1.854 billion.

    Network18’s consolidated net profit was at Rs 270 million (vs Losses of Rs 122.1 million in Q2) and it declared maiden (interim) dividend of 25 per cent.

    Network18 MD Raghav Bahl said: “We are extremely happy to share this quarter’s financial performance of the group. Our Channels are maintaining their leadership positions. We are witnessing a strong revenue growth in Web18 properties. Some new businesses are ahead of their business plans and others are doing as per expectations. The group has made a big entry in the print space with the acquisition of Infomedia. We wish to share the fruits of our strong entry into the phase of “profitable growth” with our shareholders by declaring an interim dividend of 25 per cent.”

  • Television Eighteen declares 20 % interim dividend

    Television Eighteen declares 20 % interim dividend

    MUMBAI: Raghav Bahl’s Television Eighteen India Ltd has informed the BSE that its board has declared an interim dividend of 40 per cent or Rs 2 per equity share of Rs 5 each.
    Meanwhile, TV18 holding company Network 18 announced today that it has okayed the rights issue of partly convertible cumulative preferential shares (CCPS).
    Network 18 shareholders will get one CCPS of Rs 200 face value for every five shares held.

  • Network 18 to raise 2 billion via rights issue

    Network 18 to raise 2 billion via rights issue

    MUMBAI: Network 18 will be raising around Rs 2 billion through a rights issue to fund the film business, pay back debt and enter into other media opportunities.

    The company, which holds TV 18 Group, also houses Studio 18 and Shop 18. While Studio 18 is engaged in film business, Shop 18 is a television network dedicated to home shopping.
    “We will be using the money to fund our movie business and also retire some debt. We are also looking at opportnities in entering into new lines of media business,” says a source in the company.

    Network 18 board today also approved the rights issue of partly convertible cumulative preference shares (CCPS) of Rs 200 (face value) each in the ratio of 1:5.

    A detailed structure and other terms of the issue will be decided later. The rights issue committee of the Network 18 board will work in consultation with the lead managers to the issue.

    Director Sanjay Ray Chaudhuri shall be excluded from the promoter category of the company. “In any future correspondence with the Stock Exchanges / shareholders etc., name of Chaudhuri shall not be included in the Promoter / Promoter Group of the company,” Network 18 said in a statement.

    Meanwhile, TV 18’s board has declared an interim dividend of 40 per cent or Rs 2 per equity share of Rs 5 each.

    Network 18 fell 6.2 per cent on the BSE to close the day at Rs 322.25 even as its board approved a rights issue. TV 18, on the other hand, slipped 5.42 per cent to end at Rs 525.20.

  • Network 18 lists on a strong note

    Network 18 lists on a strong note

    MUMBAI: Network 18, the holding company of the TV 18 Group, has opened its first day trading on a strong note that touched a high of Rs 394 on the BSE.

    The performance outstripped the market expectations, closing on Friday at Rs 366.75. Broking firm Sharekhan had predicted the listing would be in the Rs 320-355 region.

    TV18 Group has de-merged its business as part of its exercise to meet the guidelines for news channels uplinking from India. TV18 is already listed and ended today at Rs 623.35.

  • Network 18 announces film foray; sets up Studio 18

    Network 18 announces film foray; sets up Studio 18

    MUMBAI: Network 18, the holding company of TV18 Group, has officially announced its foray into the big money game — movie business.

    The company launches Studio 18, a full spectrum division that will mark the group’s entry in the motion picture business. With this the company is also planning to launch a home video label for Studio 18.

    The announcement confirms news first put out (in June) by Indiantelevision.com that TV18 promoter Raghav Bahl was floating a company that would be involved in producing and distributing movies.

    Studio 18 will look into the aspects of acquisition, production, syndication and distribution of full-length feature films. Based in Mumbai, the company will have its distribution offices in London and New York, according to an official statement.
    Studio 18 will be headed by former Sahara-One Motion Pictures COO Sandeep Bhargava while Priti Shahani will lead the marketing division. Additionally, she will also be heading the syndication and distribution business for the company.

    The company has also roped in former UTV Motion Pictures VP international & acquisition Ashoka Holla to head the international distribution and acquisitions business. He will also be responsible for launching and driving the Home Video label for Studio 18.

    While, former Percept Picture Company production business head Chitra Subramanian, who was instrumental in developing and producing several movies like Hanuman, Malamaal Weekly, and Corporate, will head the production division. She has in the past worked closely with filmmakers like Sanjay Leela Bhansali, Priyadarshan, Nagesh Kukunoor and Madhur Bhandarkar.
    Deepti Chawla will head the creative function. She comes with a background in advertising and film-making and can be credited for effective packaging of films like Hanuman, Malamaal Weekly and Corporate.

    Sibashish Sarkar has been appointed as CFO. Sarkar has spent 13 years across various FMCG and other industries, working with organizations like Godrej Sara Lee, Shaw Wallace & Hindustan Cables. The last three years have seen him in Entertainment companies like UTV and Percept Picture Company where he has played a strategic role in financial restructuring and been instrumental in setting systems and processes for the business.

    Vandana Malik and Sanjay Ray Chadhuri, both founding shareholder-directors of the TV18 Group, will act as creative advisors for Studio 18.

    Speaking at the launch, Raghav Bahl, TV 18 Group managing director, said: “We are excited about our entry into India’s dynamic entertainment industry. Studio 18 is a key component in our strategy to transform Network 18 into a full-play media conglomerate, with a leadership position in motion pictures, news broadcasting and internet portals.”

  • Bahl sells 275,000 TV18 shares to Network 18 Fincap

    Bahl sells 275,000 TV18 shares to Network 18 Fincap

    MUMBAI: Network 18 Fincap Pvt Ltd (previously known as SGA Finance and Management Services Private Limited) has acquired 275,000 equity shares from the promoter Television Eighteen India Ltd (TV18), Raghav Bahl for Rs 183.1 million.

    So far, Bhal has transferred 1,275,000 shares to Network 18 Fincap for an approximate amount of Rs 800 million in less than a months’ time.

    For the record, he sold 200,000 shares at Rs 609 on 18 August, followed by 300,000 equity shares at Rs 601 on 14 August, 300,000 shares at Rs 640 on 4 August and 200,000 at Rs 650.25 on 3 August to Network 18 Fincap.

    The transaction was executed by way of block deal on the stock exchange, TV18 said. “Pursuant to the sanction to the scheme of arrangement by the Hon’ble High Court of Judicature at Delhi, Network 18 Fincap Pvt Ltd has acquired 2,75,000 shares from Bahl,” a statement TV18 posted on the BSE declared.