ITV

Tag: NetSetGo Media

  • Harnessing geotargeting and personalisation in mobile marketing

    Harnessing geotargeting and personalisation in mobile marketing

    Mobile marketing in India has turned to another peak in 2024 owing to its rapid transformation within the geography. More than 1.2 billion people own mobile devices, and the uploading rates of mobile phones in tier two and three cities are very high. Complex geo targeting practices along with other types of individualised messages allow advertisers to extend their coverage of consumers. Such global shifts allow brands to reach their audiences and fulfill their marketing strategies in new, location enriched, yet personalised ways.

    However, India’s mobile marketing tactics have to cater to the country’s multidimensional cultural fabric. AI alongside machine learning has made it easier for marketers to identify and segment their audience accurately. Companies, for example, provide specific community based marketing wherein language, shopping habits, app usage, and preferred payment methods are taken into account in all communications. For instance, the same active campaign can execute offering Bengali promos at the time of Durga puja in Kolkata and different promos for Navratri in Gujarat at the same time.

    After the implementation of India’s Digital Personal Data Protection Act 2023, new legal regulations have changed the way marketers sought to collect and use consumer’s data. Campaigns today manage to do this better than the past, by being personal yet respecting consumer’s privacy. Brands have begun to place emphasis on ethical data collection by adopting opt-in policies for geolocation sharing, as well as giving users options on how much data they want to share. This notion of privacy has now shifted from simply being a policy to being a key factor in generating consumer confidence.

    Such geotargeting and personalised marketing techniques have already begun to yield positive results in various industries. Lunch promotions at office buildings are being employed by quick service restaurants, retail stores are presenting local customers with available items in their vicinity, while e-commerce sites are showing people when their orders in their area will be delivered and the products that are most appropriate for them. Even banking applications have jumped on the band wagon, advising users on available ATMs in their vicinity, with the maximum amount of cash that they can withdraw from the machine automatically determined by the specific user’s account activity and preferences.

    With 85 percent of users relying on smartphones to access services, 65 percent accessing the internet, and social media via mobile platforms, it is no wonder that campaign planning in India takes a different perspective than in other countries. Most of the successful campaigns today include installation of progressive web apps for better and forward client engagements through searching in voice for a specific region, automatically crafting conversations through information available on WhatsApp, and embedding augmented reality content to be accessed geographically. Such features are critical in countries where the availability of particular networks can be limited and where the specs of devices being used are unlikely to be the same.

    Taking such an approach, marketers experience blockades which relates to data being orthodox regarding Indian audiences, applicable network connectivity standards, device fragmentation and cultural factors. Nevertheless, answers are coming through operational-grade data availability, offline-first approach and extensive compatibility requirements and relevant professional for the market engaged to the content being presented. Metrics have also changed and mobile geo-conversion metrics, app stickiness, geo revenue per user and language friendliness responsiveness have come on board.

    Predictions for 2024 are optimistic, as businesses expect AI to map the location of their customers and persuade them efficiently across channels. Advanced biometric identification and blockchain technologies promise increased data protection without compromising on relevance. It is already apparent that performing accuracy checks on the data, testing campaigns in bunches and smaller biogeographical areas, and being mindful of the shifts in the audience will be the end goals in the land battle of mobile marketing.

    By the end of 2024, marketers will need to combine marketing automation and effective geo-fencing solutions to provide targeted marketing in mobile channels in India. On the other hand, locations and cultures must attract marketers who are sensitive. In this scenario, the future is portrayed in a very optimistic light – the end belongs to those in mobile marketing who can understand the nuance of the country, where heavy personalisation is welcomed not as an intrusion but an enhancement.

    The article has been authored by NetSetGo Media global business head Abhishek Tiwary.

  • Industry leaders embrace transparency with new Self-Declaration Certificates in advertising

    Industry leaders embrace transparency with new Self-Declaration Certificates in advertising

    Mumbai: The recent Supreme Court mandate for Self-Declaration Certificates (SDC) in advertisements, effective from 18 June 2024, marks a significant step towards promoting transparency, accountability, and consumer protection in advertising practices. This directive requires advertisers and agencies to submit a certificate ensuring that their advertisements are truthful and comply with relevant regulations. Prominent industry leaders have voiced their support for this initiative, highlighting its potential to foster ethical marketing and build consumer trust.

    Indiantelevision connected with industry experts to share insights on the Supreme Court’s Self-Declaration Certificates (SDCs) mandate, focusing on how advertisers can align their marketing practices with legal requirements such as SDC submissions while genuinely prioritising consumer interests and ethical standards.

    ASCI CEO Manisha Kapoor

    “ASCI’s Advertising Advice service can help advertisers and agencies make confident declarations. To avoid challenges, ASCI urges agencies to familiarize themselves with the portal and its requirements. Prioritizing consumer interests and ethical standards is crucial for maintaining trust and transparency in advertising.”

    Think‘in Birds Communications CEO Bhavik Mehta

    “The recent Supreme Court mandate for Submission of Self-declaration Certificates (SDC) is a significant step towards safeguarding consumer interests and promoting responsible marketing. Advertisers can ensure their practices not only comply with this legal requirement but also genuinely prioritize consumer interests and ethical standards by focusing on several often-overlooked aspects. The ethical use of AI and automation is crucial to avoid discrimination and manipulation of vulnerable consumers, necessitating regular audits and transparent practices. Inclusive marketing that authentically represents diverse demographics promotes social equity and broadens product appeal. Considering the psychological impact of advertising, strategies should avoid exploiting insecurities and instead encourage well-being. Sustainable practices should be adopted not only in product promotion but also in reducing the environmental impact of advertising materials.

    Transparency in sponsorships and influencer partnerships builds trust, as does ensuring all marketing content is accessible to individuals with disabilities. Fair competition practices, cultural sensitivity in global campaigns, and a focus on long-term consumer relationships further enhance ethical standards. Encouraging employee advocacy can also provide authentic promotion and strengthen brand reputation. By integrating these considerations, advertisers can create strategies that are both compliant with the Supreme Court mandate and genuinely ethical, fostering long-term consumer trust and loyalty.”

    Puretech Digital senior vice president: delivery, operations & client engagement Parthiv Majmuda

    “Compliance with the Supreme Court’s mandate for Submission of Self-declaration Certificate (SDC) is essential, but so is prioritising consumer interests and ethical standards. At Puretech Digital, we have incorporated the SDC tracking in our operations SOP. Workflows in our project management tool have been updated to ensure all teams adhere to this before publishing.

    We view the SDC mandate as an opportunity to enhance our marketing practices, fostering accountability and genuinely benefiting consumers. This involves avoiding misleading claims, respecting consumer privacy, and maintaining transparency in our communications.

    By integrating SDC requirements into our workflows and investing in training the people, we aim to build trust and loyalty among our audience. Ultimately, it’s a collaborative effort with our clients to excel in both compliance and ethical marketing.”

    NetSetGo Media global business head Abhishek Tiwari

    “The recent requirement, by the Supreme Court for companies to submit Self-declaration Certificates (SDCs) represents a change in consumer protection and ethical marketing practices. This new rule pushes businesses to take accountability for their claims promoting a culture of transparency and responsibility. By mandating that companies back up their advertising statements the SDC system gives consumers the tools to make informed choices and levels the playing field for enterprises by discouraging deceptive tactics. This mandate is expected to encourage companies to adopt an approach to product development and testing ensuring that their claims can withstand scrutiny. While there may be obstacles in implementation the long-term advantages for consumer confidence and market integrity are considerable. This shift aligns with movements towards advertising regulations and has the potential to enhance India’s reputation, in consumer protection. As businesses adjust to this standard we can look forward to a marketplace defined by increased genuineness and consumer-focused principles.”

    Globale Media director- performance and acquisitions  Kritika Arora

    Advertisers can adopt a comprehensive and proactive approach to ensure that their marketing strategies comply with legal requirements as well as prioritize consumer interests and ethical standards. Here are some key strategies:

    1. Strict Adherence to Regulations:

    Legal Compliance: Regularly update and audit marketing practices to ensure compliance with all relevant laws and regulations. This includes timely submission of SDCs and adherence to advertising standards.

    Training and Awareness: Educate marketing teams on legal requirements and ethical advertising standards to ensure everyone understands and follows the rules.

    2. Transparency and Honesty:

    Clear Communication: Provide clear and accurate information about products and services. Avoid misleading claims and ensure all advertising content is truthful.

    Disclosures: Make necessary disclosures about product limitations, risks, and any other critical information. This builds trust and helps consumers make informed decisions.

    3. Consumer Privacy and Data Protection:

    Data Security: Implement robust data protection measures to safeguard consumer information. Use encryption, anonymisation, and access controls to prevent data breaches.

    Consent: Obtain explicit consent from consumers before collecting and using their data. Provide easy-to-understand privacy policies and allow consumers to opt out of data collection.

    4. Ethical Advertising Practices:

    Ethical Guidelines: Develop and enforce ethical guidelines for advertising that prioritise honesty, respect, and fairness. Ensure advertisements do not exploit vulnerable populations or promote harmful behaviours.

    Cultural Sensitivity: Be mindful of cultural differences and avoid content that could be offensive or inappropriate in different cultural contexts.

    5. Consumer-Centric Approach:

    Value Proposition: Focus on creating advertisements that genuinely add value to consumers’ lives. Highlight how products and services can solve problems or enhance their well-being.

    Feedback Mechanisms: Establish channels for consumers to provide feedback on advertisements. Use this feedback to improve future marketing practices and address any concerns.

    6. Social Responsibility:

    Community Engagement: Involve the community in marketing campaigns and demonstrate a commitment to social responsibility. Support social causes and ensure that marketing messages reflect positive societal values.

    Sustainable Practices: Incorporate sustainability into marketing strategies. Promote environmentally friendly products and practices, and transparently communicate efforts towards sustainability.

    This holistic approach not only builds consumer trust and loyalty but also strengthens the brand’s reputation and integrity in the marketplace.

    Korra India CEO Saket Vaidya

    “We are very positive about the Supreme Court’s mandate for Self-declaration Certificates (SDC), viewing it as a vital measure to promote responsible advertising and protect consumer interests. Such safeguards have long been in place in mainstream advertising, and now, with this mandate, digital media will also receive these essential guardrails. Digital media has rapidly grown, with platforms like YouTube reaching a larger audience than many traditional TV channels. With 70 per cent of India’s population accessing digital content due to affordable and accessible data, and the advent of 5G facilitating richer communications, the digital sector’s impact is profound. The e-commerce boom has further extended its reach to 99 per cent of India’s pincodes. This mandate is a clear acknowledgement that digital marketing now plays a pivotal role in the industry, ensuring consumer protection as the digital economy continues to thrive.”  

    The InterMentalist founder Shivashish Tarkas

    Shivashish

    The recent Supreme Court mandate for the Submission of Self-declaration Certificates (SDC) is a welcome move to protect consumers from any misleading advertisements. The advertising world has progressed rapidly in the digital era and hence it’s essential to have protocols in place.

    Implementation requires clear regulations, confidentiality measures, and a robust platform infrastructure capable of handling diverse data. The industry will need time to adapt to the proposed system.

    Ambiguity pervades the industry currently, but clarity is anticipated as time progresses.

    Conclusion

    The Supreme Court’s requirement for Self-Declaration Certificates marks a big step in promoting fair advertising and protecting consumers. Advertisers must follow this rule by being clear, accountable, and ethical in their practices. This approach not only builds trust with consumers but also helps create a more honest marketplace. Insights from industry leaders offer practical ways to navigate these new rules and uphold high standards in advertising.

  • The future of digital advertising careers: Trends, skills, and opportunities

    The future of digital advertising careers: Trends, skills, and opportunities

    The advertising industry is undergoing a profound transformation, driven primarily by the rapid evolution of digital technology. As we move deeper into the 21st century, the landscape of advertising careers is changing dramatically, presenting new opportunities and demanding a fresh set of skills. Let’s explore the future of advertising careers, focusing on the digital domain and the key trends shaping this dynamic field.

    The changing landscape of advertising

    There are other media besides print, radio or TV that used to prevail but no longer do. Now it’s the internet, social media and mobile technology that have changed the way companies interact with their customers: unprecedentedly so! – The landscape of marketing has been altered by these new technologies; thereby rendering traditional forms of promotional messages obsolete. As a result today there is something known as digital advertising which covers such channels like social media platforms such as Twitter, Facebook among others; search engines; content marketing as well as email campaigns which are being conducted by some organizations today.

    Key trends in digital advertising

    1. Programmatic advertising: The purchase of digital ad space in real time by use of automated systems and algorithms. This trend that is growing at a fast rate since it is highly efficient and can target particular audience with preciseness.

    2. Data-driven marketing: The ability to collect and analyze vast amounts of data has transformed advertising strategies. Marketers now rely heavily on data analytics to understand consumer behavior, personalize content, and measure the effectiveness of campaigns.

    3. Influencer marketing: A brand can be greatly boosted by social media influencers. Their popularity and trust make it possible to promote items more authentically and interestingly through influencer marketing.

    4. Video content: Video still holds a place as the most consumed content on the Internet. Sites such as YouTube, Tiktok, and Instagram Reels are very important to get in touch with your audience, and the need for appealing videos is constantly growing.

    5. Interactive and immersive experiences: Interactive and immersive advertising experiences have been revolutionized through the introduction of augmented reality (AR) and virtual reality (VR). These two technological advancements afford distinct methods for interaction between companies and clients.

    Essential skills for future advertising professionals

    To thrive in this evolving landscape, advertising professionals need to develop a diverse set of skills that combine creativity with technical expertise.

    1. Digital literacy: Understanding digital platforms is important.This includes familiarity with social media management, SEO, SEM, and content management systems.

    2. Data Analysis:It is very important to be skilled in data analytics for informed decision-making. It is also very useful to have skills in using tools such as Google Analytics, as well as understanding key metrics and KPIs.

    3. Content creation: It is important to have the capability to make authoritative and significant content across different formats like text, image, video and interactive media. You must be a good storyteller and have a good sense of design to do so.

    4. Technical skills: Having expertise in coding languages like hypertext markup language, CSS, JavaScript as well as the use of marketing automation software are vital for any person seeking opportunities online.

    5. Creative thinking: Advertising still thrives on creativity. You have to be capable of coming up with breakthrough concepts, and think beyond the margin for one to create memorable advertisements.

    6. Communication and collaboration: One must have strong communication skills particularly when they are working with other members of the team or trying to put their points across other than just the employees like customers and shareholders.

    Opportunities in digital advertising

    The future of advertising offers a plethora of exciting opportunities for those equipped with the right skills and mindset.

    1. Specialised roles: As the industry becomes more complex, specialized roles such as data scientists, content strategists, social media managers, and UX/UI designers are in high demand.

    2. Freelancing and remote work: The digital nature of modern advertising allows for greater flexibility. Many professionals are finding opportunities in freelancing and remote work, offering services to clients worldwide.

    3. Emerging technologies: Careers involving emerging technologies like AR, VR, AI, and blockchain are on the rise. These technologies are opening new frontiers in how brands can interact with their audiences.

    4. Ethical marketing: With growing awareness of issues such as privacy and data security, there is an increasing demand for professionals who can navigate the ethical complexities of digital advertising.

    5. Sustainability and social responsibility: Brands are increasingly focusing on sustainability and social responsibility. Professionals who can integrate these values into advertising strategies are highly sought after.

    The future of advertising careers lies firmly in the digital realm, where innovation and adaptability are key. As technology continues to advance, advertising professionals must stay ahead of the curve by continuously updating their skills and embracing new trends. The opportunities are vast for those who are prepared to navigate this ever-changing landscape, combining creativity with technical acumen to create the next generation of impactful advertising campaigns.

    The article has been authored by NetSetGo Media global business head Abhishek Tiwari.

  • “NetSetGo wants to grow and help more people worldwide by entering new markets”: Abhishek Tiwari

    “NetSetGo wants to grow and help more people worldwide by entering new markets”: Abhishek Tiwari

    Mumbai: The mobile advertising landscape is evolving at a rapid pace, with companies like NetSetGo Media leading the charge in reshaping digital marketing strategies. By prioritising client-centric approaches, harnessing data-backed recommendations, and integrating innovative AI technologies, NetSetGo is revolutionizing how brands connect with their audiences. Through direct partnerships with major media houses and a commitment to delivering maximum ROI, NetSetGo is setting new standards in targeted brand promotion, ensuring impactful results in an ever-changing digital realm.

    Indiantelevision.com caught up with NetSetGo Media global business head Abhishek Tiwari to gain insights on the company’s stand-out aspect, notable recent achievements, NetSetGo reshaping the landscape of mobile advertising and much more…

    Edited Excerpts:

    On NetSetGo Media differentiating itself from other mobile advertising companies

    NetSetGo Media sets itself apart from other mobile advertising companies through its client-centric approach and commitment to realistic expectations. Our main focus is on data-backed recommendation which helps us to get the best results. We believe in underpromising and over-delivering which builds lasting relationships with our clients. Also, we are continuously working towards making our services better by coming up with more creative ideas, whether it is in product development, implementing new solution strategies, or building direct partnerships. This way, we’re always ahead of the game when it comes to digital marketing.

    On the direct partnerships that NetSetGo has established with major media houses

    NetSetGo Media has forged direct partnerships with key players in the media industry, spanning major publishers across mobile and web platforms. Notable partners include Times Internet, Asianet, Dailyhunt/Josh, Sharechat Moj, and others. Moreover, we collaborate with Managed DSPs like Moloco, Liftoff, and personally, among others, to ensure access to premium ad inventory and advanced targeting capabilities. Additionally, our tie-ups with major BFSI marketplaces enable us to leverage their first-party data for targeted email and SMS marketing campaigns, driving superior performance for our clients.

    On notable recent achievements or milestones that NetSetGo has reached

    NetSetGo Media has recently achieved significant milestones, including the establishment of exclusive client relationships built on exceptional service, transparent performance, and ongoing trust. Our recent launch of an in-house programmatic platform distinguishes us from competitors, enhancing our capabilities and service offerings. Additionally, our expansion plans into LATAM, MENA, and SEA regions signify our growing global presence and commitment to serving clients on an international scale.

    On NetSetGo ensuring maximum ROI for its clients

    NetSetGo ensures maximum ROI for its clients through a combination of experience, data-backed recommendations, and versatile offerings. With five years of experience working with notable clients across various categories, we leverage our learnings to plan media effectively. We utilize several tools to target the right users at the right place and time. Our versatile offerings, including ad network/affiliate activities, Programmatic buying, and expertise with Google and META platforms, enable us to provide holistic solutions, driving maximum ROI by leveraging a combination of platforms and tactics.

    On NetSetGo reshaping the landscape of mobile advertising

    At NetSetGo Media, we have strategically changed the landscape of mobile advertising by turning our focus to a client-centric approach. Being transparent about what we do and using cool technology. We use data-backed recommendations and build trust through realistic expectations which helps our clients get better results. Our in-house programmatic platform, powered by AI has made online advertising way better and more accurate. Plus, we work directly with major media houses and publishers which enables us to access premium ad inventory that gets great results for our clients. Overall NetSetGo’s dedication to creativity and innovation has set us apart as a top choice in the mobile advertising industry.

    On the innovative strategies that NetSetGo is employing to stay ahead in digital platform management

    NetSetGo is committed to innovation in digital platform management. Beyond our recently launched programmatic tool, we’re expanding into various categories, recognizing the future importance of first-party data acquisition post the Google Sandbox release, now slated for 2025. Our imminent launch of websites and apps targeting diverse user bases, focusing on BFSI, automotive, and real estate sectors, underscores our proactive approach. Despite the scale of this initiative, our product team is dedicated to crafting unique offerings to set us apart. Additionally, we’re poised to tap into the rapidly growing esports category, ensuring we remain at the forefront of digital platform management.

    On the trends that you foresee shaping the future of mobile advertising, and how is NetSetGo adapting

    In the future, ads are going to be personalised just for you, thanks to AI and machine learning technologies. NetSetGo is also keeping up with this trend and integrating AI into our solutions to enhance targeting, optimization, and audience segmentation to make sure that our client’s ads reach out to the right target audience at the right time with maximum impact. Also, we are paying attention to the first part of data collection and respecting privacy by following the rules. In this way, NetSetGo is proactively addressing these trends by implementing strategies for acquiring and utilizing data responsibly.

    On incorporating AI into your solutions

    We have a special in-house programmatic tool that integrates AI technology to make digital ads better. Our program does things like automated bidding, ad placement, optimization, and audience segmentation. It’s like a super smart assistant for buying and selling ads online. By using data and algorithms, it makes the whole process more efficient and accurate. And don’t worry, it’s not taking jobs away from people. Instead, this technology accelerates the advertising process enabling us to deliver our work better, get impactful results, and target campaigns while maximising ROI for our clients.

    On NetSetGo’s plans for expansion, growth, and upcoming projects

    NetSetGo wants to grow and help more people worldwide by entering new markets. We are planning to start working in Latin America, The Middle East, and Southeast Asia. We are aiming to establish strategic partnerships with companies to achieve great results that will better serve clients internationally. Plus, we are effectively working toward enhancing our technological capabilities, especially in AI and machine learning to deliver more advanced and efficient advertising solutions. We have some cool projects lined up like app and website creation for BFSI, automobile, real estate sectors, and even video games.

  • NetSetGo Media appoints Abhishek Tiwary as business head

    NetSetGo Media appoints Abhishek Tiwary as business head

    Mumbai: The trailblazer mobile advertising and digital media solutions provider, NetSetGo Media, gladly appoints Abhishek Tiwary as its business head. Led by empowering leadership and a clear vision of business branching and expansion, both locally and internationally, Abhishek has the strategic skills and the experience from past leadership to play a tremendous role at NetSetGo Media. This move symbolises not only a turning point but also a path-paving initiative on behalf of the company as it dashes forward with an ambition of reshaping the Affiliate/Ad Networks’ market standards and leading to an unprecedented customer experience.

    Abhishek Tiwary has confidence surpassing Google Sandbox Unintended challenges with intelligent approaches and deploying organic ways to push the boundaries of media distribution. He vows to establish an industry that will be known for creative freedom and transparency, and will be led by a management of the best players who are passionate about surpassing industry standards as well as exceeding clients’ expectations.

    “NetSetGo Media is, and always be, number one in adapting to the Internet media, ” stated Abhishek Tiwary. “I am very proud to be a part of this dynamic team that rides the digital wave,” he went on. “I will utilize the combined effort and skills that lie within the company to ensure that we are at the forefront of customer service through constant innovation.”

    While Abhishek Tiwary goes on adding few high-value accounts to his portfolio, it is his innovative skills and his dedicated effort that have positioned him among the Myntra, ClearTrips, and Navi accounts. Now, looking forward to shoulder this responsibility makes him accountable towards managing and growing this portfolio for the new role. His strategic acumen and client-centric approach have consistently driven remarkable success, with some accounts experiencing extraordinary growth of up to 20 times under his leadership.

    NetSetGo Media’s position as a key player in its industry gains important momentum with the appointment of Abhishek Tiwary as business head, marking the beginning of the global expansion and innovation of the organisation. The company hopes to improve its successes under his leadership and assisting firms around the world to achieve their unrivaled objectives.

  • Threads unleashed: Boosting brands and influencers to stardom!

    Threads unleashed: Boosting brands and influencers to stardom!

    Mumbai: In the ever-evolving world of digital marketing, staying ahead of the curve is key to success. One strategy that has been gaining momentum in recent years is the use of “Threads” on social media platforms. Threads are a series of connected tweets or posts that allow brands and influencers to tell a more extended and engaging story. When used effectively, Threads can be a powerful tool for boosting visibility, engagement, and ultimately, propelling brands and influencers to stardom.

    At the heart of every compelling issue, Threads is a well-crafted narrative. Brands and influencers can use threads to share their stories, values, and expertise in a more cohesive and immersive way. They can take their audience on a journey, keeping them engaged from start to finish.

    Lets see what the industry experts have to say regarding Threads…

    Edited excerpts

    Animeta CEO Devdatt Potnis

    It is still too early to say whether Threads will be more impactful than Instagram, each one has their own unique advantages & in the long run, I think both of them will complement well from a brand/influencer perspective. Threads has the potential to be a valuable tool for brands and influencers who want to connect with their audiences on a more personal level, while Instagram’s visual appeal provides a wider & popular reach.

    NetSetGo Media co-founder Sundeep Rana

    Threads enable you to interact with those who follow you in a more personal as well as transparent manner. Brands and influencers may utilise this kind of platform to interact with the majority of their devoted followers one-on-one. This can assist to strengthen ties and increase brand loyalty. Individuals may use Threads to offer unique material, sneak peeks, behind-the-scenes shots & promotions with a small number of followers. This could potentially make one’s followers feel unique and inspire them to interact with your company in the future. It might be a useful tool for gathering input from a highly engaged audience. It may be used by brands for carrying out surveys, gathering feedback and obtaining insights about the goods or services they offer.

    Digital Eminent founder Mukul Raj Sharma

    When contrasted with Instagram, Threads has a lower base of users. To get the most out of it, one needs to first recognize and interact with your most devoted fans, who will probably utilise the app. Threads may be used by influencers to partner with businesses or communicate with their fans in an interpersonal manner. It may be an efficient venue for holding Q&A sessions, AMA sessions  or possibly exclusive giveaways. It may be used to communicate critical news and updates to your most devoted followers, ensuring that they get the info directly and swiftly. Brands and influencers may also use Threads’ Stories feature to tell interesting stories while sharing their journey among their core following

    In the end when executed thoughtfully and strategically, Threads can propel them to stardom in the competitive digital landscape. So, whether you’re a brand looking to tell your story or an influencer wanting to engage your audience, consider embracing the power of threads and watch your online presence soar to new heights.