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MUMBAI: The Internet’s new-found sensation are people disguised as policemen and doctors to express their gratitude towards and pay respect to the frontline corona warriors. Several...
MUMBAI: While leveraging influencers is a common practice abroad, India is still experimenting the various ways in which an audience can be tapped using influencer marketing....
MUMBAI: The digital marketing era warrants brands, advertisers and creatives churn out advertisements that go viral. But they better toe the line very carefully in the...
MUMBAI: The digital marketing era warrants brands, advertisers and creatives churn out advertisements that go viral. But they better toe the line very carefully in the...
MUMBAI: In a category that strives on differentiation and innovative features to draw eyeballs, brands need to constantly bring refreshed news. For Hitachi, the clear task...
MUMBAI: In a category that strives on differentiation and innovative features to draw eyeballs, brands need to constantly bring refreshed news. For Hitachi, the clear task...
MUMBAI: A couple of months after announcing its next new product and rolling out extensive marketing campaigns, it is indeed a risk to rebrand the product...
MUMBAI: A couple of months after announcing its next new product and rolling out extensive marketing campaigns, it is indeed a risk to rebrand the product...
MUMBAI: Recording a holiday message for his employees is a tradition for Publicis Groupe CEO Maurice Lévy. And complying with the tradition, that’s just what he...
BANGALORE: As more successful senior citizens in India enjoy living life to the fullest, they have also adopted and adapted to the Internet space. A new...
