Tag: Netherlands

  • Dentsu to acquire Netherlands based creative agency Achtung

    Dentsu to acquire Netherlands based creative agency Achtung

    MUMBAI: Dentsu Aegis Network is planning to acquire the Amsterdam based creative agency Achtung BV.

    Founded in 2005, Achtung provides services in both the traditional mass media and digital advertising domains to a variety of companies in the information, communication, automotive and consumer electronics industries, among others. Achtung has been named “Interactive Agency of the Year” three times and won a number of Cannes Lions awards.

    Post-acquisition, Achtung will become part of creative agency mcgarrybowen, one of the Dentsu Group’s nine global network brands. This move will further strengthen and expand the mcgarrybowen network in Europe, making it the third creative hub after London and Paris, and enhance the brand’s presence in the region.

    In its September 2015 worldwide advertising expenditure forecasts, the Dentsu Group’s media communications agency Carat announced that advertising expenditures in the Netherlands grew 2.2 per cent in 2014. Further growth of 1.2 per cent is expected for both 2015 and 2016.

  • Dentsu to acquire Netherlands based creative agency Achtung

    Dentsu to acquire Netherlands based creative agency Achtung

    MUMBAI: Dentsu Aegis Network is planning to acquire the Amsterdam based creative agency Achtung BV.

    Founded in 2005, Achtung provides services in both the traditional mass media and digital advertising domains to a variety of companies in the information, communication, automotive and consumer electronics industries, among others. Achtung has been named “Interactive Agency of the Year” three times and won a number of Cannes Lions awards.

    Post-acquisition, Achtung will become part of creative agency mcgarrybowen, one of the Dentsu Group’s nine global network brands. This move will further strengthen and expand the mcgarrybowen network in Europe, making it the third creative hub after London and Paris, and enhance the brand’s presence in the region.

    In its September 2015 worldwide advertising expenditure forecasts, the Dentsu Group’s media communications agency Carat announced that advertising expenditures in the Netherlands grew 2.2 per cent in 2014. Further growth of 1.2 per cent is expected for both 2015 and 2016.

  • DEN’s Delhi team of ISL named Delhi Dynamos FC

    DEN’s Delhi team of ISL named Delhi Dynamos FC

    MUMBAI: In this season of football frenzy, the national capital is seeing the birth of its very own football movement. DEN Soccer a wholly owned subsidiary of DEN Networks announced the launch of the Delhi Dynamos FC, the Delhi franchise of the Indian Super League (ISL).

     

    DEN also announced its alliance with Feyenoord Rotterdam -a leading football club and academy from the Netherlands. Feyenoord’s football academy has been voted as the best academy in the Netherlands for five successive years. According to the CIES Football Observatory, Feyenoord is the world number one in player development for this year’s FIFA World Cup. As part of the alliance with DEN, Feyenoord will share its immense knowledge of the sport and assist the Delhi Dynamos in overall development of its team in addition to providing world class players and technical staff.

     

    The name Delhi Dynamos represents the very essence of what is intrinsic to all Dilliwallahs and the beautiful game of football. The anthem of the team captures the diversity and the raw energy of Delhi.

     

    DEN aims to create a robust football ecosystem in Delhi and north India along with giving them a team they can support with pride.  The team name, the team philosophy, anthem and the Delhi Dynamos’ alliance with Feyenoord Rotterdam were unveiled at an event held at the Jawaharlal Nehru Stadium, the home stadium of the Dynamos. The stadium is getting a brand new world-class football pitch in preparation for hosting the Delhi home matches of the ISL.

  • LIV Sports attracts 20 million page views during 2014 FIFA WC

    LIV Sports attracts 20 million page views during 2014 FIFA WC

     

    MUMBAI: The official mobile and internet broadcaster of 2014 FIFA World Cup LIVSports.in attracted 20 million page views during the month long sporting extravaganza. On an average, viewers spent 28 minutes watching the live streaming of the matches across online, mobile and the tablet LIV sports app.

     

    Sony Entertainment Network executive vice president-new media, business development and digital syndication Nitesh Kripalani said, “The 2014 FIFA World Cup digital viewership is a gratifying proof of LIV Sports’ success since its launch a little over a month ago. Our goal was to redefine the way sports content is viewed and consumed in India via a new category – ‘Sportainment.’ We are glad to see that sports fans have engaged with LIV Sports.”

     

    The top three matches, by time spent were the finals between Germany and Argentina with 48 minutes. Next was the semi finals between Netherlands and Argentina with 42 minutes and finally, the quarter finals between Netherlands and Costa Rica with 42 minutes.

     

    Of the total traction observed on LIV Sports, the maximum percentage of unique views came from the six metros with 53 per cent  with Mumbai and Delhi in the lead (13 per cent each), followed by Bengaluru (10 per cent). 83 per cent of the total viewers in the country were within the age bracket of 18-34 years. The FIFA World Cup on LIV Sports also attracted 25 per cent  female viewers due to engagements like the ‘Predictor’, ‘Mohit Bana Messi – Jerseyfy Me’ and ‘Pehchaan Kaun’

     

    Its blogger outreach programme enabled a reach of over 2.85 million.

     

     

  • Get, set, goal…

    Get, set, goal…

    MUMBAI: A mysterious calm surrounds the sets of Café Rio and Football Extraaa, the two shows on Sony Six especially created for the 2014 FIFA World Cup. The atmosphere is calm and dark, but then as a few spot boys enter, the eeriness begins to drift.

     

    As lights are lit, the crimson yellow, flame orange and sky blue colors of Brasil bring the set to life.

     

    Café Rio, a live primetime show at 8 pm leading up to the match kick-offs, entails interesting facts about victorious teams, historical venues and stalwart players along with in-depth analysis and discussion about squads, player forms, group standings and strategies.

     

    The adjacent set belongs to the live breakfast show Football Extraa, which is aired between 8 am to 9 am, relives the excitement and fun of the previous day matches.

     

    The two sets are designed with hand painted cutouts and buntings along with touch screen graphic screens. The innovatively created Café Rio set could have been created anywhere between the price range of 8 to 10 lakhs while the small scale Football Extraa set would be within the range of 5 to 6 lakhs.

     

    As several hands begin to spruce up the set, in walks the dapper Indian football team captain and panelist Sunil Chhetri who finds the set as an invigorating mix of colour and energy which helps him identify with the action in Brasil. Soon follows the make-up man to give him the right touchup over his clean shaven face.

     

    When questioned about the most surprising moment for him this World Cup, he raises his brow and matter-of-factly states, “It was definitely Chile beating Spain. Netherlands as a team too have done their homework.”

     

    He adds, “Thanks to Sony Six I am having a gala time. It’s been a combination of work and pleasure for me. I do my research well in advance and try to bring my knowledge to the table.”

     

    The shows need a tremendous amount of research and insight. The research team comprises of two people who are the ‘Wikipedia’ of football and act as statisticians too. The blueprint of the show is prepared in the morning while the information is computed three and a half hours before the show begins.

     

    A total of 120 people complete the production and post-production teams led by three senior producers and a senior executive producer which also includes camera persons and spot boys.

     

    The production and research teams work on the graphics together on the analysis software provided by wTVision. A total of five high definition (HD) cameras and a jib capture the various set angles.

     

    The anchor and the studio guests, who arrive just two hours earlier, are briefed about the day’s happenings. Their inputs too are taken into consideration, especially the narration style.

     

    Amidst the chaos, noiselessly walks in British sports presenter, Joe Morrison, who gobbles down two to three bananas hiding from other’s eyes.

     

    As we settle down to interview him, the slender presenter goes down memory lane and says that though the 1982 WC holds close to his heart, he isn’t complaining about the current one as well.

     

    When quizzed about the football scene in India, he quickly replies: “It has been steady. Pessimists say there is no talent. I think this thought is Bu**Sh**! Over the last eight to nine years, the appetite for football has grown in India. There is no shortage of talent here. The fundamental problem is that no one is searching for the right talent.”

     

    When asked which is the team he is supporting ardently? A crafty grin says it all. “England and it will always be England. But I do have a soft spot for Brasil,” he confesses.

     

    The set goes hush as it’s time to shoot before the big game. As the two guests, Robbie Fowler and Sunil Chhetri along with host Joe Morrison take their seats; loud voices turn into whispers as the floor manager commands everyone to put their mobile phones on silent mode. Everyone obeys.

     

    The final countdown to the show, produced at Reliance MediaWorks located in the heart of Filmcity, begins.

     

    As the producers’ voice nears 3,2,1… Morrison’s crystal clear voice rings in the air… “Someone is going home, tonight!”

  • ET NOW and Capgemini announce Season 3 of ‘Super Techies Show’

    ET NOW and Capgemini announce Season 3 of ‘Super Techies Show’

    MUMBAI: India’s no. 1 business news channel ET NOW and Capgemini, one of the world’s foremost providers of consulting, technology and outsourcing services, has announced the third season  of the Capgemini ‘Super Techies Show’- a global technology-based reality television show for Information Technology students and professionals. This year, participants from India, United Kingdom, United States of America, Netherlands, Sweden and France are being invited to battle it out and solve real business challenges faced by some of the largest enterprises across the globe.

     

    This year Capgemini Super Techies Show has broad-based its format to include university students with technology background from the 6 participating countries. The participants will get an opportunity to work on real life business challenges faced by some of the largest enterprises across the globe and interact with Capgemini experts and global technocrats across sectors. The winning team will be awarded with a cash prize of USD 25,000.

     

    “In today’s dynamic business environment, companies across the globe understand the need to identify the right talent that can leverage technology to support businesses on their digital transformation journey. The Capgemini Super Techies Show has always strived to be one such platform where young IT professionals have the opportunity to showcase their innovative skills in solving real-life business challenges put forth by global business leaders,” said Aruna Jayanthi, Chief Executive Officer, Capgemini India and member of Capgemini Group Executive Committee.

     

    “The tremendous response we received last year from Indian and North American IT professionals and the enthusiasm and pride that it generated within the Group, encouraged us to extend this platform to participants from other countries. The show had a social media reach of over seven million people. This year’s show will also be the first time where university students can participate and leverage the capabilities of digital tools to solve business challenges,” she added.

     

    Speaking about the announcement of the new season, Hemant Arora Business Head, Branded Content TIMES TELEVISION NETWORK said, “Capgemini ‘Super Techies Show’ has evolved over the period of last 2 years.  It is a one-of its-kind project in India in terms of scale, scalability, global production standards, and meticulous quality. It is the result of an integrated content and communication strategy that we have worked on with a collaborative spirit of partnership with Capgemini.  The previous seasons have met their objectives in terms of business impact as well as in offering a pool of distinct and differentiated content. We are eagerly looking forward to an equally exciting and engaging series this year, as the footprint increases to 6 countries and brings with it  the excitement and energy so far seen only in the entertainment genre of reality series.”

     

    Registrations for the show are open until 30th June ’14 and all eligible applicants can apply online at www.capgeminisupertechiesshow.com

     

    The show will be aired later this year on ET NOW and will also be broadcasted on Capgemini’s official YouTube channel for the global audience. This year, Abhimanyu Radhakrishnan, who has been anchoring the Capgemini Super Techies show from the very first season, will be joined by Ronette Chambers as a co-anchor.

  • Exset BV promotes PK Acharya; makes him the India director

    Exset BV promotes PK Acharya; makes him the India director

    MUMBAI: Exset India has got a new director. Exset BV, the Netherlands based broadcast solutions company, today announced that it has promoted its regional director- South Asia, PK Acharya to director Exset, India. Based in New Delhi, Acharya in his new role will be responsible for Exset’s business activities in India and will be reporting to Exset BV CEO in Netherlands.

    “The Indian market is very crucial for the Exset’s Global market share. Acharya with his vast experience in the Indian broadcasting market brings on board his understanding of India’s digital TV market. Along with his team he is expected to establish Exset’s business foot-print in India,” said Exset BV CEO Alex Borland.

    A graduate in Economics and MBA in marketing, Acharya has over 25 years’ experience in the communication and Cable TV industry. His network includes long standing personal and professional relationships with policy makers, all India distribution channel and the last mile owners in the Cable TV and internet data space.

    In the past, Acharya has been associated with companies like NG Technologies (NIG), Midas Communication Technologies, Sky Merchants, Hotwire, Genus Power Infrastructure, DEN Networks and Tripleplay Telecom. 

    “India holds great opportunity for me. Exset is a dynamically thinking company with unique solutions in Digital Monetisation System (DMS) very applicable to the Indian broadcast industry which will enable the operators to increase their ARPU. Exset has a great product in DMS and a great support team, which we will expand over the next few months. I look forward to contributing to the industry with whom I have worked over the past 25 years,” said Acharya.

  • The 2013 season finale of the 16th JK Tyre racing championship promises to be a Mega affair

    The 2013 season finale of the 16th JK Tyre racing championship promises to be a Mega affair

    MUMBAI: The grand finale of the 16th JK Tyre Racing Championship to be held at the Buddh International Circuit on November 30-December 1, will see the unique coming together of the high-octane world of motor racing, glamour and music. The 2013 season opener held at the Kari Motor Speedway which created history in the Indian Motorsport industry is all set to culminate on a grand note at BIC.

    JK Tyre, the biggest promoters of motorsport in the country in its yet another path breaking initiative has invited renowned international professional women’s racing team to race in the ‘Ultima Queens Cup’ which will run as a support race in the final round of the 16th JK Tyre Racing Championship. Keeping in mind the fact that India has very few women race drivers, JK Tyre in its efforts to promote women in this challenging sport has taken this step forward to encourage women drivers to take up racing as a serious sport. The audience will be treated to some adrenaline racing action as the Ultima Race Queens from Scandinavia, Puerto Rico, Hungary, and Netherlands display some wheel-to-wheel action in their Race Polos at the world’s best racing track.

    JK Tyre has produced some of the most talented Indian male race drivers and with the JK Ultima Queens Cup they have taken the step to inspire Indian women into motorsports at a professional level.

    Talking about this initiative, Mr. Sanjay Sharma, Head-Motorsport, JK Tyre & Industries Limited said, “We have always supported women race drivers and have been associated with the Duchess Car Rally for Women in Chennai, Trichy, Patna to name a few. By inviting the Ultima Race Queens to race here in India we want to encourage more and more women to take up motorsport which is otherwise considered a male-dominated spor
    t.”

    Besides the Ultima Queens Cup, the competition has heated up across the three race categories namely the JK Racing India Series, the JK-VW Polo R Cup and the LGB Formula 4. Fans will be treated to high-quality racing as India’s best race drivers will battle it out for the coveted ‘JK Tyre Racing Champion’. With few points separating the top 3 in all the categories, the weekend will be a thriller for all the fans.

    To enthrall the crowd, German stuntman and world record holder Ronny Wechselberger along with India’s best Rally Drivers will do the Guinness Record breaking 360 degree parking at above normal speeds.

    The 2013 season of the JK Tyre Racing Championship which was spread over four rounds has set new benchmarks in the industry in all aspects be it introducing world class racing technology & racing cars to young Indian racers in their country, practicing racing as practiced anywhere in the world, packaging to make the sport more viewer friendly, hospitality & a heady mix of speed & entertainment.

    The qualifying & few races across each category will be held on Saturday, Nov 30 and the balance set of races on Sunday, Dec 1, 2013.

  • Amazon launches fine art marketplace

    Amazon launches fine art marketplace

    MUMBAI: The online retail giant that peddles everything from e-readers to UFO detectors is looking to change that and make fine art more accessible for everyone.

     

    Amazon on Tuesday announced the launch of Amazon Art, an online marketplace that features more than 40,000 worlds of fine art from more than 150 galleries and dealers. At launch, Amazon Art features artworks from more than 4,500 artists. Amazon said it is one of the largest online collections of original and limited edition artwork for purchase from galleries and dealers.

     

    “We are excited to bring one of the largest selections of fine art direct from galleries to our customers. Amazon Art gives galleries a way to bring their passion and expertise about the artists they represent to our millions of customers. We’re thrilled to bring the excitement and emotional connection of art to our customers,” Amazon Marketplace VP Peter Faricy said in a statement.

     

    Like other Amazon Web properties, the new fine art marketplace features discovery tools to help you find pieces you might like, and detailed information about the works of art. You can search by using filters such as subject, style, color, size, price, and gallery.

     

    The marketplace includes art from galleries of all sizes in the US, UK, the Netherlands, and Canada, including Paddle8 in New York, Holden Luntz in Miami, McLoughlin Gallery and Modernbook in San Francisco and Catherine Person Gallery in Seattle.

     

    The store offers a little something for everyone, with pieces ranging from folk art to impressionism to modern art. Prices vary, with photographs starting at under $200 alongside iconic works from artists like Norman Rockwell, including the American master’s “Willie Gillis: Package from Home” available for a cool $4.85 million. Other available pieces include Andy Warhol’s “Sachiko” for $45,000 and Claude Monet’s “L’Enfant a la tasse, portrait de Jean Monet” for $1.45 million.

  • Star expands presence in Netherlands with UPC deal

    Star expands presence in Netherlands with UPC deal

    MUMBAI: UPC, the second largest cable operator in Netherlands, has further consolidated its Asian digital television entertainment offering to the South Asian diaspora by adding Star Gold and Star Life OK.

    With the addition of Star Gold and Star Life OK, UPC now carries three Star network channels on its platform which also includes Star Plus.

    On UPC Nederland, all the Star Network channels offer 24-hour Hindi language entertainment subtitled in English. The new channels will be available for a one-month free view from 15 April in the Hindi pack.

    Star UK and Europe SVP Yeshpal Sharma stated, “The Netherlands is home to the second largest Hindi speaking population after the UK and we are delighted to partner with UPC to offer additional Star channels in this significant market.”

    From 15 April, subscribers can watch Star Plus, Star Gold, Star Life OK, Zee TV, Zee Cinema and Zing as part of the new Hindi Pack for €15.25 per month, says UPC.

    UPC Nederland VP marketing and service Hans Blom said, “Due to the large Hindi speaking population amongst our customers, the Hindi Pack is our leading ethnic premium pack. Our Hindi speaking customers requested us to bundle our Hindi offering and expand the number of channels. In collaboration with Star TV we did. We are happy we can now announce an interesting and entertaining bundle of Hindi channels for a competitive price.”