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Tag: Netflix

  • Facebook plans to stream sports, comedy, reality & gaming TV series

    MUMBAI: Cable cutters never had it this good. Now, a broad range of streaming services is available on all your devices, including those that offer live TV.

    Social networking giant Facebook, with around two billion monthly users, plans to start production on high-quality gaming shows and television series possibly investing up to $3 million (Rs 193 million) an 30-minute episode which would be broadcast on its platform. Facebook may announce its first batch of TV-like shows this summer, targeting 13-34 age-group audience but focusing on 17-30 range, PTI and WSJ reported. With that, Facebook is set to take on Netflix, YouTube, and Hulu.

    The online platform, which has around two billion monthly users worldwide, is working on the project with a small group of partners and hopes to start putting out episodes of its forthcoming series by the end of the summer. The company is also reportedly keen on sit-com programming having signed deals for short-form content from partners such as Vox Media, ATTN, and BuzzFeed earlier this month.

    It was in mid-April that Facebook originally planned to unveil its shows around its developer conference, then in time for the Cannes Lions festival, which started mid-June. But, it did not happen.

    Facebook vice president for media partnerships Nick Grudin, in a statement to AFP, said its goal was to make Facebook a place where people could come together around video, observing that Facebook and its collaborators would “experiment with the kinds of shows you can build a community around — from sports to comedy to reality to gaming.”

    Facebook is funding the shows on its own at first, he said, “but, over time, we want to help lots of creators make videos funded through revenue sharing products like Ad Break,” a software tool that allows adverts to be directly inserted into Facebook’s online content.

    Facebook could possibly not have shows about teens, or “political dramas, news [or] shows with nudity and rough language.” So, it seems Facebook wants to be the safest, most straight-down-the-middle TV network on the web. Facebook may share ad revenue with creatives who contribute short-form content. And, in a major change from the way online competitors have been doing business, it will also open up its viewership data to “Hollywood” — presumably production partners.

  • Cricket, movies, TV shows and Amazon, according to Netflix’s Reed Hastings

    MUMBAI: Hotstar, Amazon, and Sony Pictures Networks India can heave a sigh of relief. Netflix CEO Reed Hastings has stated that the global streaming powerhouse is going to continue to focus on entertainment; cricket is not on the table at all. What this means that it will be refraining from participating in the IPL cricket rights tender which will be coming up for bidding soon.

    Speaking with CNBC on Squawk Alley on 31 May from the Code Conference in California, Hastings was pretty emphatic that both, sports and news, are a no-go area for Netflix. He said: “You know, no plans on news and sports. Those are tough businesses and we’ve got a lot of room to grow in movies and TV shows. Expanding into standup comedy. Unscripted. So, we are going to really focus on that on a global basis.”

    He went on to add that Netflix could do movies about sports as the company was focused on video content that has repeat viewing. Said he: “It’s things that you don’t only want to consume once. Whereas the Warriors and the Cavaliers (two NBA teams) are going up again and people will be intense on that and then it won’t – you know, afterwards, there is no after viewing. Whereas our shows, there really is.”

    Hastings agreed that India was definitely a complicated market for a US company “But, for an Indian company, they feel fine about it,” he said. “We still have a lot to learn. Now, we’ve done awfully well in Latin America and in Europe and, of course, in North America. So, we’ve learned some things. But, we have a lot of room to grow in Asia and a lot to figure out still.”

    He is not disturbed by the explosion of OTT players rushing to grab a few cents from the consumer’s wallet. “Around the world, there’s all kinds of new options coming up that give people opportunity. It is like saying there are too many mobile phone apps. You know, there’s 100,000 but you probably only pay attention to 30. But, different people have a different set of them. So, i think it is great,” he said.

    Hastings disclosed that Netflix is more about being consumed on the mobile phone in Asia – as compared to the US where consumers are spending more time on it on traditional widescreen TVs. “About two-thirds of the viewing is on large screen televisions, either from your Xbox or Playstation or directly with the smart TV. When you get used to watching on a mobile phone, you watch all kinds of content and sports on a phone. You adapt to that,” he explained.

    “We are just doing great content and it is available on any screen. You paid $1,000 for a new television, you are going to use it. You look for the shows and the images. With that and with HDR, which has a color intensity. It makes the TV just pop. 4k transforms the in-home experience. That’s one of the big drivers and with mobile on the low end.”

    Hastings said that cord-cutting is not really being driven by the rise of streaming services like Netflix, Hulu and Amazon Prime. “Very few people have cut the cord. We are about 50 million in the US, and we have seen maybe two million or three million of 50 (million) cut the cord,” he elucidated.

    “Don’t think of it as a big overlap that we are driving cord cutting that is probably mostly from pricing. In general, if you look at cord cutting, it is like two to three per cent per year, like broadcast ratings over the last 30 years. It will take a very long, slow, secular decline no big calamity and then they will adjust the economics.”

    According to him, the rapid expansion of Amazon is what is alarming. He said: “Well, they are so scary. I mean, everything Amazon does is just so amazing. I mean, how are they doing so many different business areas so well? It’s like they are trying to repeal the basic laws of business of limited capability. So, we are continuing to watch them and be impressed with them. And they are helping to grow the industry because they are investing in the content.”

    However, he was clear that Netflix is not going to go head to head with the giant. He explained: “If we try to out-amazon Amazon, then that’s a losing battle. So, what we have to do is be the specialty play. We are trying to be Starbucks and they are trying to be Walmart. So, we have to have brand-intense love and focus. And, what they do is incredible at their breadth. So no, we wouldn’t focus on those things. We would focus on how do we be, really, the embodiment of entertainment, and joy, and movies and TV shows.”

    He maintained that Netflix’s content budgets are only going to grow. Its content purse for 2017 has around $6 billion in it, but that is not going to be enough going forward.

    “As we grow the membership base, we want to grow the content budget. There are so many great shows on Netflix but there are so many great shows we don’t yet have. We are going to continue as we grow the membership base to try to get more shows and more movies. (All this has) Been great for talent and writers for everyone. There is so much competition now between all the new players plus the existing players, like HBO, are beginning to grow. It is this new age of television. Nobody is sure where it is going, except for the quality of movies and TV shows is continuing to decline.”

  • GroupM launches Motion Content Group to meet demand for new economic models

    MUMBAI: GroupM, the world’s leading media investment group, today announced the launch of Motion Content Group (Motion), a new global content investment and rights management company, to meet the ever-growing market demand for new economic models for premium content across the entertainment and media marketplace.

    Motion will invest and partner with the world’s leading talent, producers and distributors to fund, develop, produce and distribute premium content. It will also consolidate and diversify GroupM’s content investments and operations to-date, as well as utilize GroupM’s & WPP’s worldwide network of relationships and content expertise for scale and competitive advantage.

    Motion also supports WPP’s ongoing strategic focus and investments into content, which has seen notable strategic investments into companies such as Imagine Entertainment (24, EMPIRE), The Weinstein Company (DJANGO UNCHAINED, THE KING’S SPEECH), Media Rights Capital (HOUSE OF CARDS, 22 JUMP STREET), MediaPro (MIDNIGHT IN PARIS) and All Def Digital, Russell Simmons’ digital venture.

    Richard Foster, currently the head of GroupM Entertainment, has been appointed CEO of Motion Content Group, which will be headquartered in London and Los Angeles. Motion incorporates GroupM Entertainment’s team and resources, and the full slate of programs it has partnered to develop and produce.

    Award-winning content funded by GroupM Entertainment has been distributed into markets around the world through partnerships with over 100 leading producers and more than 20 of the world’s leading distribution companies. Motion invests its own funds into content deals and partnerships and is therefore a separate but complimentary offering to the substantial amount of branded content work undertaken by GroupM’s agencies on behalf of their clients.

    Motion’s global reach, investments and partnerships will help support the editorial ambitions and commercial requirements of producers, networks and platforms, in order to help drive contextually safe, high-quality environments for advertisers.

    “With new content companies such as Netflix and Amazon growing rapidly, the competition for premium content is heating up across the globe. WPP is investing in Motion Content Group to strengthen our content creation and distribution capabilities, to help meet evolving viewer needs, and to help advertisers continue to reach consumers in high quality content environments,” said Sir Martin Sorrell, CEO, WPP.

    Kelly Clark, GroupM CEO, said, “We have always used our global scale and reach to find innovative approaches that strengthen the media ecosystem for advertisers and media partners alike. Motion is a major commitment by GroupM to expand on these efforts.”

    Richard Foster, CEO, Motion Content Group said, “Our objective is to help create and support editorially and commercially vibrant premium content for the benefit of our content partners and advertisers. We will achieve this by continuing to invest into the content industry and lead the development of new models, commercial content structures and partnerships with media networks, platforms, talent, producers, and distributors.”

  • Netflix expands in Europe, brings in two originals, hires 400

    MUMBAI: Netflix, the world’s leading global internet TV service, has announced the creation of 400 jobs at its new European customer service hub which opened this week in Amsterdam. Supporting customers across 11 European countries (Belgium, Denmark, Finland, Ireland, Luxembourg, the Netherlands, Norway, Poland, Romania, Sweden and the UK), the multilingual hub will employ initially a workforce of 170, growing to 345 by the end of 2017 and surpassing 400 by the end of 2018.*

    Amsterdam is the location also of Netflix’s recently expanded European, Middle East and Africa (EMEA) headquarters, which has doubled its workforce since the beginning of 2016.** More than 120 employees from 18 countries work at the EMEA HQ in business development, marketing, PR, public policy and corporate functions such as finance, legal and recruiting.

    The ongoing expansion of Netflix’s workforce in Europe complements the company’s ever-growing investment in European productions (licensed, original and co-productions). Marking the global launch last month of Las Chicas del Cable, Netflix’s first original series from Spain, the company confirmed plans to announce at least six new European original projects before the end of 2017. The first of these, Dogs of Berlin, was announced on 28 April and will be written, produced and shot in Germany before launching in 2018. The second, a new French original called Osmosis, was announced today and is expected to begin production in France in 2018. Netflix has committed more than $1.75 billion to European productions since entering Europe in 2012, including to date more than 90 original productions in various stages of development.

    “We are delighted to announce the creation of jobs in Europe and the opening of our new customer service hub in Amsterdam, as well as two new European original series. Europe is a creative centre for great storytelling that resonates around the world and we continue to invest in European content,” said Reed Hastings, Netflix co-founder and CEO.

    “The decision by Netflix to add a customer support centre along with its EMEA headquarters in Amsterdam illustrates that our business climate is exactly what leading companies are seeking when investing in their future,” said Jeroen Nijland, Commissioner for Foreign Investment, Netherlands Foreign Investment Agency (NFIA). “The Netherlands’ fast internet speeds, e-commerce strengths and multilingual talent pool make our country a great match for the Netflix expansion to support its rapidly growing European market.”

    *Netflix’s new European customer service hub in Amsterdam is the latest addition to the company’s growing portfolio of internal service centers, the others being located in the USA (Salt Lake City and Utah) and Yokohama, Japan.

    Netflix’s European original series are available to Netflix’s more than 100 million members around the world and include:

    Marseille, Netflix’s first original series from France, now in production for a second season;
    the Golden Globe-winning The Crown set in the UK, now in production for a second season;
    Las Chicas del Cable, Netflix’s first original series from Spain, launched 28 April and already in production for a second season;
    Dark, Netflix’s first original series from Germany, due to launch late 2017;
    Suburra, Netflix’s first original series from Italy, due to launch late 2017;
    Dogs of Berlin, Netflix’s second original series from Germany, due to launch in 2018; and
    Osmosis, Netflix’s second original series from France, due to begin production in 2018.

  • Laqshya launches branded IPs and content division

    MUMBAI: Integrated marketing agency Laqshya Media Group has announced its foray into branded Intellectual Properties(IPs) and content with the launch of a new division under its live event IP Company, Event Capital.This launch comes close on the heels of Laqshya Media Group announcing its foray into talent management with the signing of Indian Cricketer Suresh Raina in April 2017.

    Deepak Choudhary, Founder and Director, Event Capital said, “It is widely known that the branded entertainment space is growing at a break-neck pace, and with Laqshya Media Group’s head start in the live event IP space with Event Capital, creating strategic IPs for achieving a brand’s business objectives is the natural way forward.”

    Bollywood Music Project, the most recent offering from Event Capital has created history with two editions in its debut year with over 50,000 attendees across Mumbai and Delhi, and was livestreamed to an audience of over 10 million.Event Capital has already tested the waters successfully in the branded IP space with the IIFL Wealth Mumbai International Chess Tournament held in December 2016. Swaroop Banerjee, CEO, Event Capital carries a wealth of experience in the branded entertainment and content space with his earlier stints at Viacom18, Star Movies and MTV Asia. Prior to Event Capital, he curated Bajaj Auto’s motorsport IP, Pulsar Festival of Speed. The company will be announcing the head of this new division, who will report into Banerjee.

    Swaroop Banerjee, CEO, Event Capital said, “The Branded IPs and Content division is a logical progression for us and will sit at the heart of what we do, as brands and creators look to new mediums in telling their stories. The space has grown significantly over the past couple of years, and we have witnessed a lot of established brands going beyond event sponsorships to establish their own IPs like Pulsar Festival of Speed,Standard Chartered Mumbai Marathon, Ray-Ban Never Hide Sounds, etc.to maximise their engagement with their target audiences.”

    “According to the FICCI KPMG Report 2017, there has been a nearly 98 percent increase in the number of live event IPs organised in 2016 as compared to the previous year, and we have already seen the impact of online content destinations like Netflix, Hotstar, etc. No marketer wants to miss this opportunity, and we are already in conversation with some of them to create new IPs or leverage their existing ones with our understanding of building event IPs across varied genres,” he added.

    Over the next few weeks, Event Capital is scheduled to organise its media, communication and design festival, Edutainment Show on May 19-20 at Hotel Sahara Star, Mumbai and follow it up with India’s most iconic fashion event for kids, India Kids Fashion Week in July 2017.

  • Netflix & iQIYI sign licensing agreement

    MUMBAI: iQIYI and Netflix have signed a content licensing agreement for a subset of Netflix original series like Stranger Things and Black Mirror.

    “Though expectations of our deal are modest in scope, we are delighted that consumers will be able to enjoy these highly-popular series on iQIYI, the leading online video platform in China. Our cooperation will be subject to the relevant regulations on online streaming of imported drama and film content in China,” Netflix stated.

    Founded in Beijing in April 2010, iQIYI is the top online video platform in China to stream both, licensed and original movies, television series, variety shows, cartoons and other content. Netflix is a leading global Internet television network with over 100 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films.

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  • Netflix to set shop in Mumbai, invest in local content

    MUMBAI: US California-based video streaming service provider Netflix has plans to establish an office in India aimed at stepping up its game in India, according to a National US-India Chamber of Commerce news release. The India office is expected to be based in Mumbai — the company’s fourth in Asia, after Tokyo, Singapore and Taiwan.

    Netflix recently announced that its service will now be available on the DTH platforms of Bharti Airtel and Videocon. It also entered into a carrier billing agreement with Vodafone India.

    Also, the streaming service is planning to invest in making new content for the Indian market, and also come up with new payment platforms, the release stated.

    The NUICC release, citing Netflix chief executive Reed Hastings, said the Mumbai office will be as big as Tokyo within a few years. Hastings added that India had seen the highest growth among all Asian markets for Netflix’s offering, and targets to be among the top five apps on a consumer’s phone.

    Netflix at present has around 94 million users, among which 44 million are outside the US market, according to the NUICC statement.

    The expansion move comes when the company is attempting to be the first to eliminate buffering while at the same time working on technology that enables content to stream at speeds of 100 kbps. Such a move could boost the company in markets like India, the world’s fastest growing smartphone market, where network speeds are among the slowest in the world, the NUICC said.

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  • Netflix viewing is 6% of Hotstar’s in India: 21st CF CFO Nallen

    NEW DELHI: Star India’s parent 21st Century Fox feels that Star’s OTT platform Hotstar future in the Indian market was great and that it has become the `second TV’ in Indian homes that highlights global competitors like Netflix and Amazon have failed to make a dent yet.

    According to 21st Century Fox senior EVP and CFO John Nallen, the portable nature of the app (Hotstar on a smart phone) has made people use it as a “second TV”. Similarity of content on traditional TV on Star channels (“we produce 17,000 hours per year of local Indian product”) is what drives the market, ratings and minutes on Hotstar, he added.

    Speaking to investors in March 2017, Nallen pointed out that there have been 135 million downloads — “the biggest app download in Indian history”– of Hotstar app and in terms of usage in January 2017, it had eight billion minutes of viewing, “ten times of what it had six months earlier”.

    “When I look at the growth of our business, Hotstar is a key piece of it in India, and it also had the opportunity to appeal to the Indian diaspora where we sell our products currently in the US and the UK,” the 21st CF CFO highlighted.  At 21st Century Fox, Nallen oversees all of the company’s financial dealings, specifically overseeing capital market and merger and acquisition transactions as well as various corporate-wide operating initiatives.

    Asked if Amazon and Netflix impacted the OTT market in India as both were investing heavily, Nallen said, “Netflix, not really. It is six per cent of Hotstar viewing (in India). Amazon is investing significantly in local products, which is in Hindi and local languages.”

    According to an official statement from Star earlier this month, Hotstar became the first local service to cross 100 million downloads on the Google Play Store, racing ahead of many other consumer Internet companies in India, including e-commerce services like Amazon India and Flipkart, taxi ride services like Ola, payment apps like Paytm and even news services like Times of India, NDTV and Dailyhunt.

    The service also announced recently that it has emerged as the primary screen for cricket extravaganza VIVO IPL 2017 in India’s top cities, especially those with more than a million in population.

    Speaking at the CASBAA OTT Summit in Singapore in March, Hotstar CEO Ajit Mohan, without elaborating on exact plans, had asserted the platform wanted to expand to other parts of the globe, adding the model could be “global with mobile viewing and tech at the heart of things.”  He did not expand on the territories being targeted for expansion or the investments being made by the company.

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  • Airtel launches hybrid DTH STB, to have 500+ channels, Netflix & YouTube preloaded

    MUMBAI: Airtel Digital TV, the DTH arm of Bharti Airtel, launched ‘Internet TV’ – India’s first hybrid STB, powered by Android TV, which brings the best of online content to the TV screen along with a bouquet of over 500 plus satellite TV channels. This marks yet another industry first from Airtel that has been at the forefront of innovation in the DTH category. 

    As reported by www.indiantelevision.com recently, Airtel ‘Internet TV’ transforms any TV into a Smart TV and enables users to switch seamlessly between online and linear TV content with a single device. With consumption of online content within Indian Homes increasing rapidly, Airtel ‘Internet TV’ will offer customers a superior experience by enabling them to enjoy their favourite content on the biggest screen in their Homes. 

    Customers can now stream and cast their favourite content directly on to their TV as well download their favourite apps and play games. All of this along with the best satellite TV experience with 500 plus satellite TV channels offers the complete Home entertainment experience.      

    Bharti Airtel CEO & director – DTH Sunil Taldar said, “Growing broadband penetration is driving the popularity of online content, particularly in urban homes, and with Airtel ‘Internet TV’ we are bringing world-class content from the web and much more to the TV screen. This latest innovation has been designed keeping in mind the needs of Indian homes and it bridges the gap between online and offline worlds to enable an end to end entertainment experience with the convenience of a single device. We will continue to add exciting content platforms to Airtel ‘Internet TV’ and invite customers to experience this innovative offering.”       

    Airtel ‘Internet TV’ comes preloaded with Netflix, YouTube, Google Play Music, Google Play Games, Airtel Movies and more. It also comes with access to Google Play Store that allows users to download their favourite apps, content and games on to their TV. 

    “India is one of the most important and vibrant countries in the world and we are delighted to be teaming up with Airtel to make it much easier for consumers to enjoy Netflix,” said Netflix co-founder and CEO Reed Hastings. “In the months and years to come, we look forward to bringing our Indian members more compelling stories from all over the world, an ever-improving viewing experience and incredible joy.”

    Airtel ‘Internet TV’ comes with inbuilt-Wi-Fi receiver, Bluetooth based remote control and is integrated with Google voice search feature. Customers can discover their favourite content by simply telling the remote and choose from a variety of content sources.

    Offering a clutter-free and intuitive interface, the sleek Airtel ‘Internet TV’ STB is 4K content ready and enables LIVE TV shows to be paused, recorded or even rewind. It also supports content via USB (external HD) and Bluetooth. Customers can also cast, mirror content from mobile devices, tablets and laptops on to the TV screen with Airtel ‘Internet TV’.  

    Gaming enthusiasts can make the most of the Internet TV with the best of gaming apps for an experience that is truly larger than life. Gamers can use physical game controllers, or even their smartphones as a game pad with Internet TV.

    Airtel ‘Internet TV’ STB requires a broadband or a 4G hotspot connection with a minimum recommended speed of 4 Mbps for a smooth online experience. A regular Airtel Digital TV dish antenna will also be a part of the installation. Existing Airtel Digital TV customers can also upgrade their existing STBs to ‘Internet TV’ STB.

    Airtel ‘Internet TV’ is priced at Rs. 4999/- with 3 month Digital TV subscription. Also, as limited period offer customers can pay Rs. 7999/- and get the Airtel Internet TV with one year subscription.  Airtel ‘Internet TV’ will be available exclusively on Amazon India starting April 12, 2017. It will be available via Airtel Digital TV touch points – retail stores/website/contact centers soon after online launch.

    Airtel has also rolled out bundled offers for its home broadband customers. ‘Internet TV’ Customers just need to register for myHOME on MyAirtel app and can avail upto 25GB additional data on their Airtel broadband account every month. 

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  • Keshet & Ananey bring teen & kids series to India

    NEW DELHI: Global production and distribution powerhouse Keshet International (KI) and Ananey Communications Group have partnered to bring teens’, tweens’ and kids’ series to the global market in KI’s first foray into the genre.

    Alongside its subsidiary Nutz Productions, Ananey Cmmunications Group – which represents the Viacom brands Nickelodeon, Nick Jr., MTV and Comedy Central in Israel – has created some of Israel’s biggest kids TV hits airing on Nickelodeon. These include the award-winning daily live-action teen drama The Greenhouse, an English language version of which entitled Greenhouse Academy, has become the first Israeli original commissioned by NETFLIX.

    Greenhouse Academy is produced by Nutz productions for the global streaming platform and is due to launch later this year, KI will hold worldwide second-window distribution rights.

    Among other series launching in Cannes internationally as part of the new wide-ranging, long-term relationship between KI and Israel’s largest multichannel group are two daily live-action teen dramas, The Hood and the fantastical suspense series Spell Keepers as well as the kids’ comedy Bed & Biscuit.

    Keshet International CEO Alon Shtruzman said, “We are incredibly fortunate and honored to be partnering with one of the most reputable and outstanding providers of kids’ content in the business. We look forward to doing great things together in the future, as KI expands and diversifies into the business of kid’s distribution and production.”

    Ananey Communications Group Co-CEO, Orly Atlas-Katz, said, “We are thrilled to be partnering with KI and together raising further global exposure and awareness in the international market to our award winning kids and teens content”.

    THE GREENHOUSE: After losing their mother in a spaceship crash, a brother and sister arrive at an elite boarding school for gifted future leaders: The Greenhouse (22 x 175). They join two competing houses within the school. Soon, mysterious developments draw the rival houses into a secret investigation that exposes a destructive plot. Only by joining forces can they save the world from a disaster. As they fight against evil, the heroes of The Greenhouse also cope with typical teen struggles such as love, friendship, competition and betrayal.

    SPELL KEEPERS Spell Keepers (22 x 50) is an exciting, mysterious and fantastical suspense series focusing on two strong and determined girl heroines – Kirki and Layla, each of whom have set out to perform their crucial roles in the world. As they strive to save humanity, they must choose between their own personal happiness and fulfilling their destinies, while facing an inevitable collision between good and evil.

    THE HOOD In the middle of a rich town lies The Hood (22 x 100), a dingy cluster of low-income housing where modest, blue-collar families live. One such family is the David’s. Dad Ben is a widower who struggles to support his five kids but after a string of failed businesses Ben is on the verge bankruptcy, and possibly prison. Making things even worse is the mayor, who is constantly trying to get rid of The Hood altogether. The Hood is a daily drama that skillfully combines edgy class struggles with suspenseful action and big doses of fun.

    BED & BISCUIT Bed & Biscuit is a sitcom for kids, which takes place in a family-run boarding kennel for dogs in a small village in Israel. Moti is a mediocre lawyer who has had enough of the big city and wants to live a simpler life and spend more time with his only daughter Sarah. The energetic father and smart and funny daughter make the move into the country and run their family business – a dog kennel. In their new place they meet some wonderful friends such as Claudia, the voluptuous dog groomer, her son Royo, a young, charismatic, high tempered boy and a goofy girl named TomTom, and experience an insane rivalry with Jacky, the annoying neighbour.