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  • Korean becomes fastest growing language in India: Duolingo report

    Korean becomes fastest growing language in India: Duolingo report

    Mumbai: Language learning app Duolingo has released the 2021 Duolingo Language Report in the country according to which Korean leads the language learning growth curve in India. This rise can be attributed in part to the release of the popular streaming show “Squid Game” (2021).

    Influenced by pop culture, Indian millennials and Gen-Z – especially between the age groups of 17 to 25 – are responsible for the rise of Korean learning in India. Over 56 per cent of respondents said that they were influenced to learn a new language by pop culture trendsetters including films, OTT shows and web series, said the report.

    Korean has climbed up the ladder of most popular languages becoming the fastest growing language in India and has comfortably established itself as the fifth most popular language in the country. English, Hindi, French and Spanish are the other top languages that Indians are currently learning on the Duolingo app. It is interesting to note that English, Spanish, French, German and Japanese are the most popular languages on Duolingo globally.

    As India tunes into more Korean entertainment and listens to more K-pop, language study has been reframed as something that complements and supports interests and other activities.

    Taking a deeper dive into the impact of culture on language learning, Duolingo also conducted additional research in India in association with an international data and analytics group.

    The report found that improving career opportunities and personal growth are main reasons in India for learning a new language. Close to 40 per cent of respondents stated that they were currently studying a new language. There is equal focus on learning English and regional languages. Digital learning is the most preferred medium of learning especially via mobile applications and video platforms.

    “With a young India wanting to stay connected to local and global culture we have witnessed most traction on Duolingo from the 17 to 25 age bracket, across languages,” stated Duolingo’s country marketing manager for India Karandeep Singh Kapany. “As Indians increasingly move to virtual learning platforms that are fun and effective, we look forward to further tailoring courses for the Indian learner and meeting their language learning needs.”

    Duolingo revealed that in 2021 over 700 million hours were spent learning on the app with nearly 10 billion lessons completed and 15 billion words learned. 25 million people worldwide were learning more than one language.

  • Netflix acquires the rights to develop gabriel garcia marquez’s masterpiece one hundred years of solitude As a new netflix series

    Netflix acquires the rights to develop gabriel garcia marquez’s masterpiece one hundred years of solitude As a new netflix series

    MUMBAI: For the first time in history, Nobel Prize winning author Gabriel García Márquez’s literary masterwork One Hundred Years of Solitude is coming to the screen — as a new series for Netflix members worldwide. Netflix has acquired the rights to develop the beloved and acclaimed novel, considered to be one of the most significant works of the 20th Century, into a Netflix Spanish language original series. One Hundred Years of Solitude was first published in 1967 and since that time has sold an estimated 50 million copies around the world and has been translated into 46 languages*.

    García Márquez’s sons Rodrigo Garcia and Gonzalo García Barcha will serve as executive producers on the series, which will be filmed mainly in Colombia. "For decades our father was reluctant to sell the film rights to Cien Años de Soledad because he believed that it could not be made under the time constraints of a feature film, or that producing it in a language other than Spanish would not do it justice,” said Garcia. He continued, “But in the current golden age of series, with the level of talented writing and directing, the cinematic quality of content, and the acceptance by worldwide audiences of programs in foreign languages, the time could not be better to bring an adaptation to the extraordinary global viewership that Netflix provides. We are excited to support Netflix and the filmmakers in this venture, and eager to see the final product."

    “We are incredibly honored to be entrusted with the first filmed adaptation of One Hundred Years of Solitude, a timeless and iconic story from Latin America that we are thrilled to share with the world,” said Francisco Ramos, Vice President, Spanish Language Originals for Netflix. “We know our members around the world love watching Spanish-language films and series and we feel this will be a perfect match of project and our platform.”