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Tag: Netflix India

  • Good Flippin’ Burgers plays the K-card with Squid Game-inspired menu

    Good Flippin’ Burgers plays the K-card with Squid Game-inspired menu

    MUMBAI: Good Flippin’ Burgers has entered the arena with a high-stakes culinary twist, launching ‘The Korean Krossover’, a limited-edition menu in partnership with Netflix India to celebrate the much-awaited finale of Squid Game Season 3.

    The brand’s cheeky, flavour-first ethos finds new expression in this K-food drop, riding the Hallyu wave that’s sweeping India. From BTS beats to bingeable K-dramas, Korean culture is everywhere — and this tie-up flips that fandom into flavour.

    Rolling out seven all-new menu items with names like Bean Korean, The Cheesy Oppa, and Chikkin Burger 456, the collection pays homage to Squid Game’s adrenaline-soaked universe, with a spicy wink. Think signature sauces, curated wraps, and sides like Korean Tender Bender and Kimchi Spiced Churros that bring the Seoul heat to the streets of India.

    In a slick online-first strategy, the drop debuted exclusively on Swiggy for seven days. Each Krossover order came with Squid Game-style collectibles (think Ddakji, Marbles and Stackers), making the experience more than just a bite — it was a full-blown fandom fest. The collectibles are now making their way to dine-in outlets too.

    Speaking on the launch, Good Flippin’ Burgers, co-founder Viren D’Silva said, “We’re seeing a massive spike in consumer demand for Korean-inspired flavours, both on menus and across cultures. From food delivery data to social chatter, it’s clear that people are actively seeking out these experiences. At Good Flippin’, we are responding to this wave with creativity and purpose. Our collaboration with Squid Game Season 3 gave us the perfect canvas to bring together food, fandom, and flavour in a way that feels fresh and relevant. The Korean Krossover is a cultural celebration, a true fan experience and above all, a love letter to the people who keep showing up for us.”

    Available across all Good Flippin’ Burgers stores and major delivery platforms, The Korean Krossover is not just another menu, it’s a flavour-fuelled celebration of pop culture, served with a generous side of drama.

    Since its Bandra beginnings in 2019, Good Flippin’ has scaled up to 60 stores across India, including Mumbai, Delhi, Pune, Bengaluru and Hyderabad. But with its latest pop-culture x palate crossover, the brand proves it’s more than a QSR — it’s a mood, a movement, and a masterclass in turning fandom into food.

  • Squid Game goes live in Mumbai as Netflix turns finale into fan-fuelled frenzy

    Squid Game goes live in Mumbai as Netflix turns finale into fan-fuelled frenzy

    MUMBAI: Netflix India turned Mumbai into a battleground of brawns, brains and buzz as Squid Game Season 3 dropped with a live spectacle that felt straight out of the show’s playbook. In a first-of-its-kind activation, 19 of India’s top digital creators and one lucky fan faced off in real-life recreations of Squid Game’s infamous challenges – all cheered on by a screaming crowd of 900+ die-hard fans.

    It was “Red Light, Green Light” meets influencer culture as names like Awez Darbar, The Rebel Kid, Gurleen Pannu, Aakash Gupta, Urooj Ashfaq, GamerFleet, and Ashish Solanki went full-throttle in a live taping that played out like the season’s highlight reel — complete with chaos, cliffhangers and meme-worthy moments.

    The creators battled it out in iconic games from past seasons — including a laugh-out-loud six-legged sprint and a sneak peek of Jump Rope, a brand-new challenge from the final season — all while being broadcast to a sea of fans whose energy matched the stakes.

    The grand finale? A live-action celebration of one of the most-watched thrillers on Netflix, amped up with raw fandom, creator energy, and IRL drama. This wasn’t your usual game night. This was Squid Game unplugged, unscripted, and unmissable.
     

  • Netflix India appoints Aneesha Mukhopadhaya as consumer insights lead

    Netflix India appoints Aneesha Mukhopadhaya as consumer insights lead

    MUMBAI: Aneesha Mukhopadhaya has joined Netflix India as consumer insights lead in Mumbai. She moves from Amazon, where she served as research and insights lead for Prime Video for nearly three years.

    Prior to Amazon, Mukhopadhaya spent over eight years at Unilever in various roles, most recently as global homecare lead for CMI Hive. She previously worked with Kantar as insights director at IMRB International.

    A consumer insight specialist with over 15 years’ experience, Mukhopadhaya brings expertise in research, analytics and brand strategy across FMCG and entertainment sectors.

     

  • Why legal professional Kiran Desai swears by Netflix

    Why legal professional Kiran Desai swears by Netflix

    MUMBAI: From being a partner in a successful law firm to taking up employment  in a global corporation can sound strange to some –  but not to Kiran Desai. The legal professional-turned-entrepreneur founded and led Desai & Partners,  a prominent law firm specialising in media, entertainment, intellectual property, and sports law in 2007. Over a 12-year tenure, he built a thriving practice, representing high-profile clients in a rapidly evolving digital media landscape. 

    Then Netflix came knocking in 2019, as he explained in a note on linkedin in 2020: “When I was offered a position at Netflix, I saw an opportunity to be a part of a rapidly growing organisation that could veritably build and help influence the manner in which entertainment is consumed in India. I took a leap of faith and decided to join Netflix. 

    “To leave a law firm which I had founded and built over the better part of my professional career was a difficult decision, fraught with emotion. It was tough explaining to my colleagues and clients that I was moving on and needed to do so for my own personal development. While I had many doubts, one thing I was sure of was self-belief, stemming from the years of experience I had gathered as an entrepreneur, having seen both, success and failure. I was willing to start all over again, without fear of the unknown. While few could confidently predict the future trajectory of this fast-paced industry at the time, by joining the team at Netflix, I believed I would be standing at the leading edge of it. Now, a little over a year later, I can confidently say that it was the right decision.”
    Kiran Desai with colleaguesHe joined Netflix in July 2019 as director – business & legal affairs. Nearly six years later in February 2025, Kiran  was promoted to the role of vice president – India general counsel, from senior director – India general counsel.  

    Over this period, Desai has played a pivotal role in Netflix’s legal strategy in India, helping the company navigate complex regulatory landscapes, forge critical content deals, and support the company’s expansion in a highly competitive market.

    As India remains a key growth territory for Netflix, Desai’s promotion signals a continued commitment to strengthening operations and compliance frameworks in the region.  

    Desai holds an LLM  from Georgetown University Law Center, where he focused on intellectual property, antitrust, and international environmental law, as well as an LLB  and BCom from the University of Mumbai. He actively participated in leadership roles during his academic years, including serving as general secretary of the sports council at the University of Mumbai. His earlier legal roles include serving as counsel at the chambers of senior advocate Shyam Divan and as an associate at DSK Legal.

    Reflecting on his journey with Netflix, Desai said, “Joining Netflix was a leap of faith after years of running my own practice. The company’s culture, built on the values of freedom with responsibility, context over control, and open feedback, has been transformative both personally and professionally. Working here has not only made me a better lawyer but also a better person.”

    Desai highlighted the importance of Netflix’s unique working culture, where employees are empowered to make independent decisions while being supported with extensive contextual information. “The open feedback culture initially felt unfamiliar but has become one of the most impactful aspects of my professional growth,” he added.

    Going by Desai’s admissions, the Netflix culture, which Ted Sarandos and team have built is not just a folklore of books written to make it attractive  for talent to join, it is  reality. Even in India. 

    Desai’s  leadership has been instrumental in supporting Netflix’s ambitious content strategy in India, fostering legal frameworks that enable creative freedom while ensuring regulatory compliance.

    As Desai steps into his new role, Netflix continues to fortify its position as a leader in India’s rapidly growing streaming market, which has seen intensified competition alongside shifting consumer behaviours and expanding internet accessibility.

  • Swati Sapna elevated as director for unscripted & docs at Netflix India

    Swati Sapna elevated as director for unscripted & docs at Netflix India

    MUMBAI: Swati Sapna, a seasoned content and strategy expert, has been moved upstairs as director for unscripted and documentaries at Neflix India. She will  also continue as commissioning executive  for south original series at the streamer.

     “In this role, I’ll be leading content and strategy for all unscripted and documentaries,” she said.

    Having joined Netflix in 2020, she previously served as manager for unscripted and south originals, contributing to acclaimed projects such as Vir Das: Landing, The Romantics, The Fabulous Lives of Bollywood Wives, and The Hunt for Veerappan. Her work on Vir Das: Landing earned international recognition with an International Emmy nomination.

    Prior to Netflix, Sapna held leadership roles at Viacom18, BBC Studios, and Wizcraft International, contributing to major television properties including Bigg Boss, Filmfare Awards, and IIFA Awards. She has also worked as an assistant director on the National Award-winning Tamil film Pithamagan.

    An alumna of Sophia Polytechnic and Stella Maris College, Sapna has made  Mumbai her  home for over two decades, but she says “the small-town girl in me has kept me rooted with a firm hold on the pulse of audiences. The immense amount of learning, collaboration, faith and support I have experienced from my colleagues and partners in the five  years in Netflix  has been overwhelming! And I hope to achieve new milestones and embark on more exciting journeys together as the dream team 🙂  I believe that effective communication, empathy and empowerment are key pillars to build a successful team.”

  • Netflix India unveils its Diwali campaign ‘Har Parivaar Ke Liye’

    Netflix India unveils its Diwali campaign ‘Har Parivaar Ke Liye’

    Mumbai: Netflix India has unveiled a brand new campaign for Diwali that goes beyond entertainment, and celebrates the magic of shared moments through storytelling. The brand film titled ‘Har Parivaar Ke Liye’,  is an ode to the power of stories in bringing people together. It reflects how Netflix brings families, friends, and even strangers closer, celebrating togetherness and discovery through its wide variety of high-quality and emotionally resonant stories.

    Whether it’s a busy train, a boys’ hostel, or a family movie night, Netflix is right there—connecting family, friends, and strangers through memes, marathon binges, or that familiar ‘Are you still watching?’ prompt.

    Netflix India VP – marketing Srivats TS said, “Netflix has a variety of stories for everyone to discover, and is a conduit for conversations and connections. These are stories that fans connect over, whether it’s through that heartwarming scene that you can’t help but share with a friend living continents away, or even when bonding with a stranger over your most loved characters while you wait for the train. This Diwali, as we all celebrate with the families we love, we as Netflix wanted to celebrate this growing parivar of fans that have forged special connections with our films, series and brand in India.”

    The film has been created in collaboration with Toaster, is directed by Akash Bhatia and produced by LoudMouth.

    Toaster CCO Ira G added, “The film is a giant greeting card from Netflix to its Fans. The simple insight for us was – where there is family there is connection and where there’s connection there’s family. A shared love for a piece of film or series is enough to spark a connection and today ‘what are you watching’ is the new ‘khaana khaya kya’. With this film, we’re celebrating all the beautiful connections we make.”

    The campaign uses relatable moments and vibrant visuals to highlight Netflix as a friend who introduces audiences to unforgettable characters, stories, and shared experiences. It will be amplified across digital, TV, OOH and in-cinema.

    This Diwali, Netflix celebrates not just the family you watch with, but everyone who watches with you.

  • 4700BC and Netflix unveil new popcorn flavours with Karan Johar

    4700BC and Netflix unveil new popcorn flavours with Karan Johar

    Mumbai: 4700BC, a snacking brand, has partnered with Netflix to enhance the entertainment experience. This collaboration, featuring filmmaker Karan Johar and television actors Karan Wahi and Karanvir Bohra, introduces two exclusive popcorn flavours: Sweet & Salty and Cheese & Caramel, designed to complement Netflix’s diverse content library.

    The partnership is based on the insight that people enjoy combining flavours at the cinema, a choice previously unavailable at home. 4700BC and Netflix aim to enhance the viewing experience, offering a flavour for every genre. The Sweet & Salty flavour blends sweetness with a touch of sea salt, while the Cheese & Caramel combines cheddar cheese with Himalayan Salt Caramel. These flavours will be available at major retailers, e-commerce platforms, and the 4700BC website.

    4700BC founder and CEO Chirag Gupta expressed his excitement about the partnership: “At 4700BC, we understand the strong connection between popcorn and entertainment. Our collaboration with Netflix allows us to bring this beloved snack into more homes, making it a staple for any content-watching experience.  This partnership is a natural fit, as both brands are committed to enhancing the entertainment experience for our consumers.”

    This launch is complemented with a visually stunning ad campaign that captures the essence of this collaboration. It begins with Netflix’s familiar “Who’s watching?” interface, where the three Karans humorously debate their favourite popcorn flavours while deciding what to binge-watch. The playful banter is resolved when Karan Johar, in his signature style, combines sweet and salty flavours, showcasing the joy of mixed tastes.

    Filmmaker Karan Johar added: “As someone who loves good cinema and great food, I believe this partnership between 4700BC and Netflix is a match made in heaven. It ensures that every time you sit down to watch something, it’s memorable, truly capturing the essence of enjoying premium snacks with top-tier entertainment. I’m thrilled to be part of this venture, where every moment and every bite are perfectly paired.”

    Netflix India head of marketing partnerships, Poornima Sharma expressed her excitement: “Snacking while watching content has always been a beloved tradition. These special-edition popcorn from 4700BC complement Netflix’s blockbuster entertainment, allowing us to elevate the cherished experience of snacking and watching films and series in the comfort of our homes. Exceptional content deserves exceptional snacks, and this partnership delivers just that.”

    This collaboration marks a significant milestone in brand partnerships, setting a new standard for immersive at-home experiences. The campaign centred around the theme “Best Enjoyed Together,” is slated to run across various platforms, inviting viewers to explore the perfect pairing of 4700BC Popcorn and Netflix content.

    Follow Indiantelevision.com on WhatsApp channel for the latest updates: https://whatsapp.com/channel/0029VaiosNqGE56fCGRIuX1Z

  • Netflix updates IC 814’s opening disclaimer responding to MIB concerns

    Netflix updates IC 814’s opening disclaimer responding to MIB concerns

    Mumbai: Well, it did turn out to be a storm in a teacup – the huge controversy over IC814: The Kandahar Hijack, the original series on streamer Netflix.  

    Netflix India content head Monika Shergill met the with information & broadcasting secretary Sanjay Jaju for about 40 minutes who informed her about the sentiments expressed by a large section of the society about the Hindu code names that were ascribed to two of the Pakistani terrorists who hijacked an Indian Airlines plane from Delhi and flew it to Kandahar from where they negotiated the release of three Pakistani prisoners in exchange for freedom  for  the plane’s passengers. He also apprised her of the need for platforms to be sensitive while handling such topics.

    Armed with research and factual documents, Shergill pointed out that the intent of the  platform and the film maker was to be as factually accurate in the dramatized version as possible. And the series was based on a book Flight Into Fear by the pilot Devi Sharan (and Srinjoy Chowdhury) of the hijacked plane which also pointed out that two of the hijackers had actually referred to themselves as Bhola and Shankar as long as the plane was under their control. She pointed out to  a home ministry note released around that time which also acknowledged the same. She also assured the secretary that Netflix  will ensure that the content of its future projects will take into account the sentiments of the Indian public.

    Later in the evening Shergill, came out with a statement saying that Netflix  had updated the opening disclaimer of the series.

    “For the benefit of audiences unfamiliar with the 1999 hijacking of Indian Airlines Flight 814, the opening disclaimer has been updated to include the real and code names of the hijackers,” she said through a spokesperson.  “The code names in the series reflect those used during the actual event. India has a rich culture of storytelling — and we are committed to showcasing these stories and their authentic representation.”
     

  • Netflix Hosts LA screening of Heeramandi with Sanjay Leela Bhansali Q&A

    Netflix Hosts LA screening of Heeramandi with Sanjay Leela Bhansali Q&A

    Mumbai: On Monday, 29 April (PST), Netflix hosted a special screening and Q&A with series creator, director, and producer Sanjay Leela Bhansali, moderated by Lilly Singh to celebrate the upcoming series, Heeramandi: The Diamond Bazaar.

    Created and directed by one of India’s most celebrated filmmakers, Sanjay Leela Bhansali, Heeramandi: The Diamond Bazaar is his first-ever series premiering globally on 1 May only on Netflix.

    Sanjay Leela Bhansali’s series debut marks the first Indian series to be showcased at the historic theater, The Egyptian. The evening began with opening remarks from Netflix chief content officer, Bela Bajaria, followed by a screening of the first episode of the series and a lighthearted Q&A moderated by Lilly Singh. Notable attendees included Rushi Kota , Punam Patel, Nisha Ganatra, Joya Kazi, Tesher, Radhi Devlukia-Shetty, Kevin Kreider and many more.

    Speaking to Sanjay Leela Bhansali, Lilly Singh shared her admiration for the upcoming series and how she was mesmerised after watching the two episodes of the show. She expressed, “On behalf of all the audiences here, I can say that it was spectacular and so visually stunning.”

    Reflecting on the project’s journey, Bhansali revealed, “The script for Heeramandi was charming, vast, and epic. The story was too long for a film, and I had the concept 18 years ago, but there were no OTT platforms then. I finally saw an opportunity to do it properly on an OTT platform, where you can develop it and enjoy each character. This story has taken the longest—18 years of nurturing, cherishing, and living it.”

    Bhansali continued “Working with Netflix on my first series was a completely different experience. In 30 years of my career, I have never met producers as beautiful as them. They are tough, and relentless, and ask for honest directors to create content with the same passion. It’s good karma as a filmmaker to meet such producers, and I’m grateful to them.”

    Heeramandi: The Diamond Bazaar releases globally on 1 May only on Netflix.

    http://www.netflix.com/Heeramandi 

  • Netflix’s Bela Bajaria, Kapil Sharma & team celebrate The Great Indian Kapil Show’s success

    Netflix’s Bela Bajaria, Kapil Sharma & team celebrate The Great Indian Kapil Show’s success

    Mumbai: Netflix’s chief content officer, Bela Bajaria is in India all the way from Los Angeles and she along with VP of content Monika Shergill, Netflix India – series head Tanya Bami met with the entire gang of The Great Indian Kapil Show including Kapil Sharma, Sunil Grover, Rajiv Thakur and Archana Puran Singh.

    The Great Indian Kapil Show is the first Indian series to trend in the global top 10 TV non-english for four consecutive weeks. Loyal fans of the show have showered a lot of love on the weekly show contributing to its massive success, and this is just the beginning.

    The Great Indian Kapil Show has lots more in store with a first-ever appearance of Aamir Khan as well an episode with global music sensation – Ed Sheeran. The party’s just getting started, and fans should expect nothing less than immense fun and entertainment!