ITV

Tag: netCORE

  • Sachin Salian takes the marketing hot seat at Aurionpro

    Sachin Salian takes the marketing hot seat at Aurionpro

    MUMBAI: Advanced technical solutions provider Aurionpro has just made a power move in the marketing game—roping in Sachin Salian as its new chief marketing officer. With more than 22 years of globe-trotting experience in growth marketing, brand leadership, and digital transformation, Salian isn’t just bringing muscle—he’s bringing marketing mojo.

    From crafting campaigns for the likes of American Express and P&G to transforming banking brands at Intellect Design Arena, Salian’s track record reads like a digital playbook for success. At Intellect, he snagged multiple chairman’s excellence awards for market expansions and cutting-edge platform launches—making him the marketer’s equivalent of a hat-trick hero.

    An IIM Lucknow grad, Salian has worked the full B2B spectrum—from digital ads and SEO to product launches and partnerships. Now, he’s set to lead Aurionpro’s global marketing and brand strategy, with one mission: to build a future-ready, digital-first enterprise brand that turns heads and wins markets.

    “We’re excited to have Sachin lead our global marketing efforts as we take a bold step toward building a future-ready, digital-first enterprise brand,” the company said in a statement. “Sachin will spearhead our global marketing & brand strategy—to accelerate growth across key markets.”

    With stints at Infosys, Cognizant, and Netcore under his belt, Salian’s no stranger to the tech hustle. As Aurionpro ramps up its transformation drive, the CMO’s chair has just been handed to someone who knows how to turn data into demand—and strategy into sizzle

  • MMA Global India launches AI Advisory

    MMA Global India launches AI Advisory

    Mumbai: MMA Global India proudly announces the inauguration of the MMA Global India AI Advisory, a collaborative effort uniting the marketing ecosystem comprising members such as McDonald’s, HP, Microsoft, EY, ReBid, SAS, Netcore, Airtel, Aditya Birla Group, Tata Consumer Products, Bridgestone, CEAT, HDFC Bank, ICICI Bank, L’Oreal India, Mondelez, MakeMyTrip, and many others.

    Why AI Advisory?

    The subject of AI is fast-evolving, and keeping up with the pace can be challenging. The MMA Global India AI Advisory is here to provide the right platform for industry representatives to discuss challenges, engage in knowledge sharing, and drive collaboration for growth.

    “With 3 out of 4 companies already experimenting and scaling, especially in areas like marketing optimization and personalization, our AI Advisory will serve as a compass to enable marketers to harness intelligence and propel innovation. I wish to welcome our AI advisory members and the industry to help shape the future of AI in marketing and together tread the path to AI-powered marketing,” shared MMA Global India country head and board member Moneka Khurana. She further added that “this council serves as a testament to our commitment to fostering collaboration, knowledge sharing, and pushing the boundaries of AI applications in the Indian marketing landscape.”

    Objective of the AI Advisory:

    The AI Advisory at MMA Global India is committed to driving the adoption of AI applications in marketing at scale. It represents a working coalition of leading marketers and thought leaders focused on applying AI to marketing responsibly and effectively.

    What Sets the Advisory Apart:

    With a special focus on the Indian market, the MMA Global India AI Advisory ensures marketers have access to relevant content and resources needed to be at the forefront of technological innovation.

    Ernst & Young, head & partner and marketing advisory Amiya Swaru sharing his excitement for the launch, said, “The MMA India AI Advisory is a significant initiative; and a commitment to drive effective AI integration in marketing. Through thought leadership, the AI Advisory’s objective is to enable marketers to deliver business goals using effective use of AI and technology.”

    Our Experts on the Council Will aim to:

    1   Champion AI-Powered Marketing and Branding Tech

    2   Foster Knowledge Sharing via Thought Leadership

    3   Keep Members at the Forefront of AI Marketing Applications

    4   Establish Authority in Marketer Tech and Be the Go-To Council

    This group is laser-focused on driving conversations at a micro-level for the industry, with visible outcomes in reports, use cases, surveys, and more. Dedicated solely to the Indian market, the MMA Global India AI Advisory guarantees marketers access to content most pertinent to them, ensuring MMA’s members remain leaders in this generation’s most critical frontier of technological innovation.

    “In the realm of AI-driven marketing, the MMA Global India AI Advisory stands as a beacon of industry collaboration. The advisory’s collective mission is clear – to champion AI-powered marketing and pave the way for marketers to not just adapt but lead in this era of transformative technology,” were some strong closing words by another key founding member of the council, ReBid CEO & founder Rajiv Dingra. 

  • Netcore, Clearout join hands to Automate email hygiene process

    Netcore, Clearout join hands to Automate email hygiene process

    MUMBAI: Netcore Solutions, the leading Martech solutions provider, today announced its latest partnership with Clearout, the leader in email validation and verification to ensure the best in class email deliverability for businesses of all size and scale.

    By using Clearout’s advanced email verification technology, Netcore pro-actively eliminates the possibilities of email bounce back. This ensures the emails hit the inbox, provides safety from spam traps and avoid any negative impact on the sender’s reputation.

    Email is the most reliable and time-tested channel of engagement for businesses and the one metric that is extremely critical to the overall email marketing performance is the sender reputation score. Emails bounce due to deactivation of accounts, dormancy in usage or plain simple typos affect the sender reputation score adversely and in the due course of time, it proves fatal for the channel.

    "Throughout our existence of more than two decades, Netcore has strived to enable businesses to deliver exceptional experiences to their customers and email has been an integral part of the mix. By partnership with ClearOut, we have added another layer of sophistication to our already best-in-class email platform," said Netcore Solutions group CEO Kalpit Jain.

    Clearout founder Gnana Prakash (GP) shares, "We are really excited to partner with Netcore. Clearout’s integration with Netcore is meant to accelerate email marketing goals of their clients and deliver better ROI from the email marketing campaigns.”

    The integration is now live and is being rolled out to its beta customers.

  • Netcore welcomes Rajeev Soni as CRO to help grow its dominance in India

    Netcore welcomes Rajeev Soni as CRO to help grow its dominance in India

    MUMBAI: Netcore, a pioneer in SaaS-based Multi-channel Marketing Automation, AI/ML-powered Martech and Contextual CPaaS, helping 3,000+ enterprises globally in their customer acquisition, engagement, and retention, today announced the appointment of Rajeev Soni as Chief Revenue Officer (CRO), India. Rajeev is well known as a dynamic executive with a wealth of experience leading regional sales organizations and go-to-market operations at start-ups and public traded leading enterprise technology companies. He will be leading a 100+ strong high-performance sales and customer success team at Netcore.

    “I am very excited to welcome the kind of talent and breadth of knowledge Rajeev brings as a visionary growth leader,” said Kalpit Jain, Group Chief Executive Officer of Netcore. “He has deep experience in driving sustained growth and scale, and his passion for building exceptional teams who will think, act and deliver on Netcore’s ‘Customer First’ promise aligns with our strategy and culture.”

    Rajeev was most recently at bootstrapped Mobile Analytics & Martech SaaS namely appICE.io, where he served as Managing partner since 2017. During his tenure, he helped grow the company to 5X growth. Before his role at appICE, he served as Managing Director & VP Sales at Nuance Communication, where he was instrumental in accelerating Nuance’s growth momentum, M&A and customer-centricity in the South Asia market, particularly the Conversational AI & Cognitive services in the enterprise market. He has worked on management positions in Aspect Software, Microsoft, Kana (now Verint company) and Microland besides serving as a board member of companies in NA and DACH region. Rajeev is masters from IIT Delhi and Exec. MBA from IIM Indore.

    Rajeev said, “Netcore has built a leadership position with its email marketing and marketing automation solutions in India. I am looking forward to making Netcore a “must-have” partner for every marketing, digital and growth leaders in India. Bootstrapped and profitable, Netcore is showing the world that it is possible to create a global technology products company from India. I am excited to be part of the management team to transform customer acquisition, growth, engagement, and retention at every customer-facing organization in India”.

  • Netcore and cnbc-tv18 introduces a unique platform – ‘the martech marathon 12X25’

    Netcore and cnbc-tv18 introduces a unique platform – ‘the martech marathon 12X25’

    MUMBAI: Netcore Solutions, India’s leading marketing technology company joins hands with CNBC-TV18, to introduce a unique knowledge-sharing event – ‘The Martech Marathon 12 x 25’ to be held on June 13 at St. Regis, in Mumbai. The event introduces aunique format designed especially for the modern marketer and will witness 25 top Martech evangelists put forward their ideas and insights. The TEDx-style event, which will also be live-streamed for remote audiences, will address the questions & challenges of the ever-evolving Martechspace and will explore the new-age practices that click in this phygital world.

    The celebrated line-up of speakers at the Martech Marathon 12×25 will include among others: 

    1.       Shivakumar, Group Executive President, Aditya Birla Group

    2.       SiddharthBanerjee,EVP-Marketing, Vodafone India

    3.       Apurva Chamaaria, Chief Revenue Officer, RateGain

    4.       Mona Gandhi, Head of Strategic Alliances and Growth, Airbnb India

    5.       GunjanSoni, CMO of Myntra& Head of Jabong;

    6.       JaimitDoshi, Executive Vice-President, Kotak Securities;

    7.       Rubeena Singh, CEO, iProspect India

    8.       SameerPitalwalla, Co-Founder & CEO, Culture Machine

    9.       Sidharth Rao, CEO and Co-Founder, Webchutney

    10.   Pallavi Chopra, Haed of Marketinig, RedBus

    11.   SubratMohanty, Co-Founder & CEO, Hurix Digital

    12.   AmreshGodbole, Managing Director, Digitas India

    13.   Sridhar B, Chief Digital Marketing Officer, Diageo

    14.   PoojaJauhari, CEO, The Glitch

    15.   Srinivas Jain, Executive Director and Chief Marketing Officer, SBI Mutual Fund

    16.   Himani Agarwal, Director, Commerical Marketing, Microsoft

    17.   Lakshmi Narasimhan, Chief Growth Officer, Group M

    Marketers can look forward to a string of power-packed sessions by these industry experts, as well as to networking with more than 300 fellow Martech enthusiasts. Explaining that Martech Marathon 12×25 is about bridging a huge knowledge gap for Indian marketers, Kalpit Jain, Group CEO of Netcore Solutions, says, “The end customers are embracing digital technologies in every walk of their lives, building expectations that are driving the digital disruption across all industry verticals. Every marketer is thus driven to understanding and adopting Martech, and the easiest way to do this is through best practices, which only these Martech evangelists can talk about.

    Speaking about the announcement, Network 18, CEO Forbes India &President Revenue, Mr. Joy Chakraborthy said, “With ‘The Martech Marathon 12 x 25’ we want to assist modern marketers with adopting new-age technology, allowing them to amplify brand reach and presence. Along with knowledge sharing, the platform also intends to serve as a hub for networking, and generation of breakthrough ideas and practices that largely aid the Martech universe.”

    Entry to Martech Marathon 12×25, India’s most promising martech event is by invites only, and has limited seats which are fast filling up.

  • LeEco partners with netCORE for digital marketing initiatives

    LeEco partners with netCORE for digital marketing initiatives

    MUMBAI: netCORE today announced that it has entered into a strategic partnership with global internet and technology conglomerate LeEco, to provide performance marketing solutions for the “LeMall for All” day. The first such shopping extravaganza was held on Aug 9, 2016, that saw incredible user traction.

    “LeMall for All” Day is a one-day shopping festival hosted on LeMall.com where users can avail exciting discounts on LeEco products such as Superphones, audiodevices, and other accessories. LeEco plans to make this a recurrent shopping carnival going-forward.

    netCORE helped LeEco achieve its target of over 75,000 visitors on LeMall.com for the first “LeMall for All” day through effective email campaigns which resulted in a conversion rate of 0.7 per cent.

    In the 1st flash sale, netCORE partnered with 50+ publishers to achieve 45,000 registrations & a return of 2.5 times on the amount spent. The learning from the 1st flash sales were carried in the subsequent flash sales which resulted in partnering with around 30 publishers achieving over 65,000 registrations and a return of 4.5 times.

    Commenting on this association, LeEco India smart electronics business COO Atul Jain said, “I am really delighted with this strategic partnership with netCORE.We hope to take this partnership to a new level.”

    Speaking about this achievement, Kalpit Jain, CEO of netCORE CEO Kalpit Jain said, “It gives us immense pleasure when a campaign delivers results beyond the client’s expectations.We will continue to delight LeEco with even better results for the upcoming campaigns.”

    After successfully supporting the launch of Le 2 and Le Max2, netCORE will also work with LeEco to support the flash sales of its Super3 Series TVs.

  • LeEco partners with netCORE for digital marketing initiatives

    LeEco partners with netCORE for digital marketing initiatives

    MUMBAI: netCORE today announced that it has entered into a strategic partnership with global internet and technology conglomerate LeEco, to provide performance marketing solutions for the “LeMall for All” day. The first such shopping extravaganza was held on Aug 9, 2016, that saw incredible user traction.

    “LeMall for All” Day is a one-day shopping festival hosted on LeMall.com where users can avail exciting discounts on LeEco products such as Superphones, audiodevices, and other accessories. LeEco plans to make this a recurrent shopping carnival going-forward.

    netCORE helped LeEco achieve its target of over 75,000 visitors on LeMall.com for the first “LeMall for All” day through effective email campaigns which resulted in a conversion rate of 0.7 per cent.

    In the 1st flash sale, netCORE partnered with 50+ publishers to achieve 45,000 registrations & a return of 2.5 times on the amount spent. The learning from the 1st flash sales were carried in the subsequent flash sales which resulted in partnering with around 30 publishers achieving over 65,000 registrations and a return of 4.5 times.

    Commenting on this association, LeEco India smart electronics business COO Atul Jain said, “I am really delighted with this strategic partnership with netCORE.We hope to take this partnership to a new level.”

    Speaking about this achievement, Kalpit Jain, CEO of netCORE CEO Kalpit Jain said, “It gives us immense pleasure when a campaign delivers results beyond the client’s expectations.We will continue to delight LeEco with even better results for the upcoming campaigns.”

    After successfully supporting the launch of Le 2 and Le Max2, netCORE will also work with LeEco to support the flash sales of its Super3 Series TVs.

  • LeEco India signs on three strategic digital marketing partners

    LeEco India signs on three strategic digital marketing partners

    MUMBAI: Global Internet and technology conglomerate, LeEco has inked strategic partnerships with three leading digital marketing solutions companies in India– iCubeswire, netCORE and vCommission. The expertise of the three companies will enable LeEco to further strengthen its digital communication by offering personalized strategies and integrated marketing campaigns.

    LeEco prioritizes digital technologies into its core marketing strategies and these partnerships will play a critical role in delivering relevant and real-time experiences to consumers. The global technology company is betting big on LeMall.com in India, and the partnership with iCubeswire, netCORE and vCommission will help LeMall.com generate pre-booking and registrations for its flash sales through innovative creatives for the connected generation.

    “With the increasing focus of users on digital channels, executing marketing strategies that connect effectively with them is extremely important. We believe these partnerships will help us amplify the reach of LeMall.com and further entrench our presence in the country,” said LeEco India Smart Business Electronics COO Atul Jain.

    As part of the partnership, iCubeswire will support various digital marketing activities with accurate data, reports, analytics, and insights to drive higher ROI. In the past as well, iCubeswire has helped LeMall.com, in generating pre-buzz ahead of the launch of LeEco’s Superphones and sustaining momentum for them, ultimately aiding record-breaking sales.

    Both netCORE and vCommission were recently assigned to manage the marketing duties for the “LeMall for All” day held on 9 August 2016, that saw an incredible user traction. “LeMall for All” Day is a one-day shopping festival hosted on LeMall.com where users cab avail exciting discounts on LeEco products such as Superphones, audio devices, and other accessories. LeEco plans to make this a recurrent shopping carnival going-forward. After successfully supporting the launch of Le 2 and Le Max2, netCORE will also work with LeEco to support the first flash sale of its Super3 Series TVs.

    Over the years, marketing has moved beyond the traditional and has implications for a wide variety of stakeholders. In such a scenario and a fiercely competitive smartphone industry, these partnerships will empower LeEco to differentiate itself from others.

  • LeEco India signs on three strategic digital marketing partners

    LeEco India signs on three strategic digital marketing partners

    MUMBAI: Global Internet and technology conglomerate, LeEco has inked strategic partnerships with three leading digital marketing solutions companies in India– iCubeswire, netCORE and vCommission. The expertise of the three companies will enable LeEco to further strengthen its digital communication by offering personalized strategies and integrated marketing campaigns.

    LeEco prioritizes digital technologies into its core marketing strategies and these partnerships will play a critical role in delivering relevant and real-time experiences to consumers. The global technology company is betting big on LeMall.com in India, and the partnership with iCubeswire, netCORE and vCommission will help LeMall.com generate pre-booking and registrations for its flash sales through innovative creatives for the connected generation.

    “With the increasing focus of users on digital channels, executing marketing strategies that connect effectively with them is extremely important. We believe these partnerships will help us amplify the reach of LeMall.com and further entrench our presence in the country,” said LeEco India Smart Business Electronics COO Atul Jain.

    As part of the partnership, iCubeswire will support various digital marketing activities with accurate data, reports, analytics, and insights to drive higher ROI. In the past as well, iCubeswire has helped LeMall.com, in generating pre-buzz ahead of the launch of LeEco’s Superphones and sustaining momentum for them, ultimately aiding record-breaking sales.

    Both netCORE and vCommission were recently assigned to manage the marketing duties for the “LeMall for All” day held on 9 August 2016, that saw an incredible user traction. “LeMall for All” Day is a one-day shopping festival hosted on LeMall.com where users cab avail exciting discounts on LeEco products such as Superphones, audio devices, and other accessories. LeEco plans to make this a recurrent shopping carnival going-forward. After successfully supporting the launch of Le 2 and Le Max2, netCORE will also work with LeEco to support the first flash sale of its Super3 Series TVs.

    Over the years, marketing has moved beyond the traditional and has implications for a wide variety of stakeholders. In such a scenario and a fiercely competitive smartphone industry, these partnerships will empower LeEco to differentiate itself from others.

  • netCORE names Kalpit Jain as CEO

    netCORE names Kalpit Jain as CEO

    MUMBAI: Digital marketing solutions company netCORE has appointed Kalpit Jain as chief executive officer, effective from August, 2015.

     

    In his new role, Kalpit will lead global operations with a special focus on business and sales, product and people development. This move is in alignment with company’s strategy of accelerating growth in India and globally. After the former CEO moved out of the company in August 2014, founder and MD Rajesh Jain was at the helm of operations as interim CEO.

     

    Rajesh Jain said, “Kalpit became an obvious choice for the role owing to his deep domain expertise and unprecedented commitment to the growth of the company. He has always believed in building a very strong, profitable company in a competitive marketplace. I am confident that his in-depth industry knowledge and leadership capabilities will further strengthen our market positioning and contribute immensely as netCORE rides the digital wave.”

     

    “It is exciting to be a part of a next generation company, which is focused on bringing innovative products like SmarTech in Marketing Automation and Iris in Internet of Things to the Indian market. The tremendous growth in digital marketing industry and onslaught of various cloud-based models have given rise to the need for DIY marketing platforms. Hence, our strategy is focussed on expanding the portfolio of services with DIY and reach out to national & international markets with it,” added Kalpit Jain.

     

    Kalpit has over 17 years of experience at netCORE, having joined as a software programmer in 1998. Over the years, he has vastly contributed to the company’s evolution from a start-up to an industry leader in the Indian Enterprise Communication & Digital Marketing space, serving in numerous capacities. As the business head at netCORE, he was instrumental in re-inventions in product development and operations and was also instrumental in the expansion of the Mumbai-based company to five other locations in India. He has been handling technology, marketing and operations of all netCORE’s divisions as its COO since 2011.