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Tag: Nestle

  • Silverpush launches operations in hong kong, expands apac operations

    Silverpush launches operations in hong kong, expands apac operations

    MUMBAI: SilverPush, the AI based marketing-technology platform powered by artificial intelligence (AI), today announced that it has opened its first office in Hong Kong, as part of its expansion plans across Asia to raise its service offerings in one of the company’s fastest growing markets.

    Founded in 2012 by Hitesh Chawla and headquartered in India, SilverPush is a leading digital advertisement platform which helps brands to maximise their audience engagement via real-time TV tracking and TV-to-digital sync solutions. SilverPush’s patented video fingerprinting and content recognition technology helps brands engage with multi screening audiences.

    According to Kartik Mehta, Chief Revenue Officer, SilverPush, “With one of the world’s highest internet and mobile penetration rates, in addition to brands’ investment on TV in the region, the Asian market has become our biggest priority. The aim of SiverPush’s further expansion into Hong Kong is to help more brands operating there to reach their multiscreen customers more effectively via their real-time platform.”

    Kartik further added, “Conventionally, TV has been the dominant medium for advertisers in Asia. However, the gap between TV and smartphone ownership has narrowed, meaning that more people are obtaining and engaging content via their mobile devices – requiring brands to raise their audience engagement across multiple platforms. SilverPush addresses these trends by allowing brands operating in Hong Kong and within Southeast Asia to reach out to customers across platforms in real time.”

    Across Asia, Silverpush currently works with global brands such as Unilever, Nestle, Coca-Cola, Samsung, Johnson & Johnson, and many others.

    The company’s latest product, Mirrors, was launched in late 2018 to help contextualise ads when people are viewing content on their devices – therefore aiming to tackle the US$170 billion global problem of misplaced online advertising. Using AI with computer vision, Mirrors detects context in video content that aligns with an advertiser’s core communications objectives, allowing them to effectively target their ads in a world already cluttered with advertisements. This contextual approach to marketing seeks to revolutionise the way that brands engage with their audience.

    SilverPush currently serves clients in eight Asian markets including India, Indonesia, Thailand, Malaysia, the Philippines, Vietnam and now, Hong Kong. In addition, SilverPush is also present in South Africa, Tanzania, Egypt and the United Arab Emirates. The company recently raised US$ 5 million in Series B funding led by FreakOut Holdings, Inc., a global marketing technology company and plans to expand into the United States as well as other emerging markets in South Asia, Africa and the Middle East.

  • Nestlé launches Workplace by Facebook

    Nestlé launches Workplace by Facebook

    MUMBAI: Nestlé has adopted Workplace by Facebook as its global internal communication tool, to connect its workforce and better serve consumers. While a large majority of users have now joined the Workplace platform, the rollout will continue throughout 2019.

    The announcement comes as the latest and largest wave of staff join the platform, part of a process that began only nine months ago. Today, around 210,000 of its employees worldwide use the platform to connect and collaborate.

    Nestlé has pledged to move quicker to turn good ideas into great products to meet fast-changing consumer demand. With the majority of its employees active on the platform, Workplace is already making a difference. Internal engagement is higher and responses faster. People are experimenting and collaborating more, as well as sharing information and ideas.

    Workplace offers familiar Facebook features such as news feed, groups, chat, events and live streams, as well as seamless mobile integration.  Because Workplace is easy to use, it can connect everyone and reach employees where they are.

    The first wave of market adoption including Mexico, Brazil, the Middle East and South Africa saw 25 times higher engagement per post and very high rate of use on mobile devices. Amongst other advantages, managers can use Live video to connect directly with employees at different locations. Sales teams can also use Workplace for daily check-ins and to share information and best practice.

    Commenting on the move to Workplace, Nestlé executive vice president Chris Johnson said, “Nestlé is a people-first environment. We really rely on our talented teams to manage more than 2,000 Nestlé brands worldwide. We help our employees develop and we give them the right tools, so Workplace is a perfect fit.”

    Nestlé chief information officer Filippo Catalano said, “Today, using Workplace by Facebook we are able to give our employees across the globe a platform to build connections, enabling faster and more engaging sharing of information.”

    Workplace by Facebook vice president Julien Codorniou said, “As the global work landscape continues to change and the demand for better collaboration, best-of-breed IT and mobile-first work increases, we are honored to partner with a company like Nestlé to help employees work together to allow for limitless innovation.”

  • SC revives government case against Nestle Maggi in NCDRC

    SC revives government case against Nestle Maggi in NCDRC

    MUMBAI: Boiling fresh trouble for Nestle, the Supreme Court has revived the four-year-old Consumer Affairs Ministry’s case against its instant noodles Maggi on charges of unfair trade practices, false labeling, and misleading advertisements.

    A Bench headed by Justice DY Chandrachud said the report from CFTRI (Central Food Technological Research Institute, Mysuru), where the testing of the Maggi noodle samples was conducted, will form the basis for the proceedings.

    The government had filed a complaint in National Consumer Disputes Redressal Commission (NCDRC) in 2015, using a provision for the first time in the nearly three-decade-old Consumer Protection Act, stating that Nestle was causing harm to Indian consumers by allegedly indulging in unfair trade practices and false labeling of its noodles product—Maggi. The ministry had charged that Maggi noodle’s claim of being ‘Tasty Bhi Healthy Bhi’ was misleading as the product contained high amounts of lead and MSG (monosodium glutamate), which are unhealthy for human consumption. It had sought damages of Rs 640 crore from the company. The top court had earlier stayed the proceedings before the NCDRC after Nestle had challenged it.

  • India tour of Australia live streaming now on SonyLIV

    India tour of Australia live streaming now on SonyLIV

    MUMBAI: SonyLIV, India’s most preferred destination for sports is the official mobile and internet broadcaster for the much awaited India – Australia series that kicks off today. In one of the most high-profile bilateral series in International Cricket, Team Virat Kohli and Australia will go head on for three T20Is, four Tests and three ODIs across Brisbane, Melbourne and Sydney over the next two months. The match feeds will be available in English and Hindi. SonyLIV has also launched a second screen initiative wherein users can engage with the game.

    SonyLIV has roped in 15 advertisers for this high-octane series. Brands like Swiggy, Quikr, Pepsi Co, Nestle, Myntra, Netflix, Total Lubricants, Nestle, Marico, Xaomi, Fossil, Garnier, Tourism Australia, Kotak Bank, Pharmeasy and Indeed have come on board as sponsors for the series. Increasing viewership for cricket on the platform has led SonyLIV lock productive deals with some of the most prominent brands in India.

    Starting today, SonyLIV will be the go to destination for all sports lovers anticipating an intense clash between the two teams. Subscribers will get access to the live feed of all the matches without any delay while non-subscribers will get to watch the blue squad play with a delay of 5 minutes. Viewers can also avail a 30% cashback by subscribing through our partner Paytm.

  • NESPLUS urges families to start mornings with a ‘kadak’ breakfast

    NESPLUS urges families to start mornings with a ‘kadak’ breakfast

    MUMBAI: Breakfast cereals brand NESPLUS, from the house of Nestlé India has announced the launch of its first ever TVC, bringing their ‘Kadak campaign’ to life.

    The campaign focuses on how a ‘Kadak’ breakfast combined with a mother’s love is the driving force to wake us up every morning. The commercial also highlights the tasty and healthy aspect of the product with a focus on how NESPLUS breakfast cereals remain crunchy even in warm milk until the last bite.

    The ad revolves around the morning routine of mothers with their children showcasing how they get them ready for school every day. The mothers are shown serving NESPLUS breakfast cereals to their children.

    Nestlé breakfast cereals business executive officer Aparna Chopra says, “We are extremely excited to launch our first ever TVC. The ad campaign captures how NESPLUS, coupled with mothers’ love will prove to be the ‘Kadak’ dose of wholesome ingredients that every household requires in the morning. With the perfect taste combined with loads of health, we are certain that NESPLUS is certainly leading its way to become the ‘Kadak Naashta’ of Indian families. 

    The pan-India campaign entails a heavy focus on nationally covering not only key metro towns, but also larger regional clusters with regional TV.

    NESPLUS was recently launched in India in July 2018 through the first of its kind digital-first approach on Amazon’s Prime Day. This was the first ever FMCG launch on Amazon Prime which resulted in over a million interactions with the brand within the first week of activation even prior to the launch. A record sale of one unit of NESPLUS every three seconds post launch was registered for NESPLUS breakfast cereals.

  • ‘Maggi Kitchen Journey’ to premiere on Zee TV, Living Foodz

    ‘Maggi Kitchen Journey’ to premiere on Zee TV, Living Foodz

    MUMBAI: Nestle and Zee pay an ode to women who have emerged from bread makers to bread earners, leveraging their passion for food on the show Maggi Kitchen Journeys. The show will be soon premiere this July on Zee TV at 6:30 pm on Saturday, 14 July and on Living Foodz at 1:30 PM on Monday, 16 July.

    Maggi Kitchen journey brings up 12 motivating and history of women who have established their own unique identity, empowered themselves using cooking as a medium. Guests of the shows  will be sharing their success stories with show host actress Renuka Shahane. Maggi Kitchen Journeys aims to to fuel the ambition of women across the country and motivate them to carve an identity for themselves in society. 

    Zee Unimedia Ltd chief operating officer Ashish Sehgal said, “ZEE shares great thought synergies with Nestle, who has been a cherished client over the years. Our brand philosophies intersect beautifully when it comes to igniting a spark among the Indian masses to achieve the extraordinary. Through this collaboration, we as broadcasters, are happy to help amplify this message across and ensure that it reaches the largest denominator in the form of engaging television content.”

    ZEEL chief marketing officer Prathyusha Agarwal says, “We are very excited to bring alive Nestle’s brand vision through a show that salutes women who have combined their culinary expertise with gumption and industriousness to re-write their destinies and emerge as successful entrepreneurs. The content fits beautifully with the two channels we plan to showcase it on Zee TV, where our brand philosophy Aaj Likhenge Kal is all about inspiring the masses to draw from their inner strength, seize the right opportunities and reach out to an extraordinary future and Living Foodz, our lifestyle channel, which elevates food from just something cooked within the confines of a kitchen to an emotion that bonds people together and paves a way of life”.

    Commenting on the same, Nestlé India General Manager Foods, Maarten Geraets says “At Maggi, we believe that home-cooking deserves its rightful due. Home-cooking provides us everyday meals and has a huge impact on oneself, the family and consequently on the society. We are extremely excited about our partnership with ZEE TV and Living Foodz in taking our message of ‘Kuch Acha Pak Raha Hai’ forward.”

  • Nestle forays into breakfast cereal category in India

    Nestle forays into breakfast cereal category in India

    MUMBAI: Nestle India has launched Nesplus – a range of nutritious and delicious breakfast cereals for the entire family. A unique combination of wholegrain and multigrain, the new breakfast cereals aim to offer an array of healthy breakfast choices for Indian families.

    The new range of Nesplus breakfast cereals comes with four multigrain variants – Kokos, Choco- Burst Fillows, Strawberry-Burst Fillows and Nutty Honey Granola. Each of these is a combination of four grains including wheat, rice, oats and the traditional Indian millet, jowar. This combination of grains along with unique flavours has been specially created for the Indian palate. A key characteristic of the product is that it remains crunchy in warm milk.

    Nestlé India chairman and managing director Suresh Narayanan says, “Breakfast is considered to be the most important meal of the day and consuming the right breakfast sets the tone for the rest of the day. Nesplus is specifically designed for the Indian consumer and offers vitamin D, calcium, B-vitamins, iron, folic acid and fibre, making it a great addition to the breakfast table.”

    With this launch, Nestlé India aims to provide high quality nutritious breakfast options for the Indian consumer in line with its vision to introduce products ingrained in nutrition, wellness and health.

  • F&B cos reduce sugar to target health-conscious customers

    F&B cos reduce sugar to target health-conscious customers

    MUMBAI: There’s never been a better time for fitness brands with the younger generation becoming more and more health conscious. With almost sedentary lifestyles, people are opting for healthier eating and exercise options to stay fit.

    Brands are ensuring their communication shows their commitment to health but the challenge lies for brands that have stuck for a decade with high sugar and salt content and are now finding it difficult to change that perception.

    The answer: either promote the product for its taste and goodness or alter its key ingredient to make it more appealing for the health conscious consumer. Recently, world’s largest food and beverage company Nestle announced that it will further cut the amount of sugar, salt and saturated fats in its products as it tries to improve the image of packaged foods.

    The move may also be viewed as a safeguard measure by Nestle against the recently accounted sugar tax in the UK, wherein soft drink companies will now be required to pay a levy on drinks with added sugar. Nestle has Nesquik, Nestea and MILO in its drinks portfolio. The new tax was designed to curb rising levels of obesity in the UK. 

    Nestle and its rivals (Mondelez and Mars) are under pressure from a shift in consumer preferences towards healthier food and away from processed products such as instant noodles and frozen pizza. The maker of KitKat chocolate bars and Maggi soups is responding with healthier products and is also moving into higher growth categories, such as coffee, pet care, bottled water and infant nutrition.

    It also confirmed its commitment made in 2014 to reduce saturated fats by 10 per cent in all relevant products that do not meet World Health Organisation recommendations. Nestle chief executive Mark Schneider remarked, “The trend towards healthier foods is to be observed worldwide. Combining the convenience of packaged foods with healthy good nutrition, that is where our sweet spot is.”

    Nestle spent 1.72 billion Swiss francs ($1.71 billion) on R&D last year. The company launched over 1000 new products last year to meet the nutritional needs of children and wants to further enhance products for kids with fruits, vegetables, fibre-rich grains and micronutrients. Reformulating recipes to make its products healthier is part of Nestle’s effort to keep its products attractive for consumers. This year it launched a new Milkybar white chocolate bar that has 30 per cent less sugar.

    Although the F&B giant has decided to take the healthier route in UK, it wouldn’t come as a surprise if it decides to alter the ingredients in all its operating markets to reach more consumers. India has lately become the playing field of all major brands and the move may or may not be implemented here, as the Indian chocolate industry was worth Rs 78 billion at the end of 2016 and is predicted to reach Rs 122 billion with a compounded annual growth rate of 16 per cent by 2019.

    According to the 2016 Euromonitor International report, the chocolate confectionery market in India is projected to grow at around eight per cent per annum between 2016 and 2021 to reach Rs 16,200 crore (on constant value) from Rs 11,256 crore in 2016, backed by better retailing across rural areas.

    Given Indians’ love for sweets, whether or not global giants tweak their recipes here will not impact sales. A consumer in rural India will buy a product, regardless of the alteration of ingredients, because he has little knowledge about the health aspect. However, consumers in urban and metro cities are the ones who are cautious and tweaking the sugar and salt quantity is likely to get them to add the product to their basket.

  • Nestlé Munch launches IPL campaign

    Nestlé Munch launches IPL campaign

    MUMBAI: One of India’s largest coated wafer brands, Nestlé Munch, strives to participate in the passion consumers have for music, movies and cricket by integrating it to the core of its communication.

    In 2016, it was the Munch Macha campaign with Shruti Haasan as the brand ambassador along with the famous musical trio of Shankar, Ehsaan and Loy, followed by the mega thematic campaign with Baahubali 2 in 2017. This year, the brand is carrying out another category first by joining hands with three of the most popular T20 franchises–Mumbai Indians, Kolkata Knight Riders and Royal Challengers Bangalore–as the official crunch partner for IPL 2018.

    To ‘crunch’ the T20 season, Nestlé Munch is launching a special campaign–Munch MyT20. Recognising the desire for today’s teens to express themselves and standout, the brand is giving out ‘attitude bands’ free with its Rs 10 packs. The attitude bands, designed in-house, are fashion accessories for both cricket and non-cricket enthusiasts. Available in seven designs, each band personifies a unique attitude and attempts to create a cool new lingo for teens to express themselves.

    The Munch MyT20 TV commercial features Priya Prakash Varrier as the protagonist who gets “free ka attitude” with the MyT20 attitude bands.

    Continuing with the trend of category-first initiatives, Nestlé Munch will be introducing a special Orange Spinner flavour variant celebrating India’s love for cricket. Priced at Rs 10, the new Munch Orange Spinner will hit the shelves in the middle of April pan-India.

    Moreover, Munch is also launching a special Munch MyT20 MACHA box.

    In a nation where music, movies and cricket lie in the hearts of millions, Nestlé Munch’s MyT20 campaign will ensure it continues to be loved as an exciting brand across the country.

     

  • Maggi turns 35 in India, celebrates with new campaign

    Maggi turns 35 in India, celebrates with new campaign

    MUMBAI: The most iconic food brand in India, Maggi has turned 35 years. 

    Maggi began its journey in 1983, with the launch of Maggi 2-minute noodles. Since then the brand has brought about constant innovation in the food category through a host of launches in a number of categories, such as the taste-enhancer ‘Maggi Masala-ae-Magic’, Maggi Tomato Ketchup and Hot & Sweet, Maggi Vegetable Atta Noodles, and many more.

    Over the years, Maggi has become a much-loved brand across the country. In-sync with the changes in society, Maggi aspires to embody contemporary thinking by recognising the larger impact women have on the society.

    Along these lines, on this Women’s Day, MAGGI has rolled out its new campaign “Kuch Achha Pak Raha Hai” that recognises the changing status of women.

    The ad revolves around a story of a mother and son, wherein the mother encourages her son to let his wife work after marriage. This campaign makes the point, just as recipes are changing, so are relationships.

    Maggi as a brand believes that cooking does not stop in the saucepan. The simple act of cooking does not just make us more curious, creative and empathetic, it also teaches us independence, resourcefulness and awareness. Through “Kuch Achha Pak Raha Hai” MAGGI aims to drive advocacy on this thought, supported through multiple initiatives.

    Nestlé India general manager of foods Maarten Geraets says, “Our consumers are seeking more information on our products than ever before, and this campaign will allow consumers to get the understanding they seek. The style of storytelling is aimed at eliciting interest amongst consumers and inviting them to ask any question.

    Another key initiative as part of this changing Maggi is a campaign where Maggi will be opening up “our kitchen”, branded “From Our Kitchen To Your Kitchen”, where consumers will be invited to learn about Maggi products and how they are made.

    Maggi has partnered with Rocky and Mayur to make a series of digital films as part of this campaign.