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Tag: Nestle

  • Nestlé India buoys consumer confidence with new print campaign

    Nestlé India buoys consumer confidence with new print campaign

    Kolkata: After the Swiss major FMCG Nestlé faced flak over the nutritional value of its products, its Indian unit has announced a major outreach campaign to reassure and retain its customers.

    In the print advertisement released on Sunday, the company asked consumers to share their concerns. The ad displays the entire portfolio of Nestlé India products emphasising the fact that the products are made with “over a 100 years of trust.”

    The multinational company said that it is releasing a series of print advertisements over the next few days, “to reassure consumers that it genuinely cares about what matters to them, what concerns them, and that we are there for them 24×7 if they have any questions or suggestions.” The ads also include contact details which consumers can use to reach out to the company.

    The global food major came under fire last week, after Financial Times reported, that an internal document of the company has described a large portion of its food and drinks as ‘unhealthy. According to the report, more than 60 percent of Nestlé’s mainstream food and drinks portfolio did not meet the recognised definition of health. This excludes products like pet food, baby food, and specialised medical nutrition.

    “Recent reports have questioned the healthfulness of Nestlé products, because of a global internal working document that was reported out of context. The portfolio analysis only covers about half the global sales, since several prominent categories were not included,” said a spokesperson for Nestlé India, as quoted by The Hindu.

    According to the company, the portfolio analysis only covers about half the global sales, since several prominent categories were not included. “In fact, looking at the global portfolio as a whole, less than 30 per cent would not meet stringent external “healthfulness” standards, mostly representing indulgent products, which are acceptable in moderation as part of a healthy, balanced and enjoyable diet,” the spokesperson added.

    The parent company of household names like Maggi, Milkmaid, Kitkat, Nescafé said its approach as “a credible, trustworthy and responsible company is to always communicate with consumers on facts, in a humble and transparent tone and manner.

    In its defence, Nestlé had also said that efforts were ongoing over decades to improve the nutritional footprint of its products, adding that it has reduced sugar and sodium in the last two decades, about 14-15 per cent in the past seven years alone.

    As far as Nestle India’s portfolio is concerned, it is somewhat different from its parent company with only nine out of Nestle’s 35 billionaire brands having a presence in India.

    This is not the first time that Nestle has found itself in such controversy. Its instant noodles Maggi came under scrutiny after samples were reported to have higher than permissible levels of monosodium glutamate. Following legal challenges, negative consumer sentiment, it had to launch a fresh set of products.

  • Nestle internal report damns 60 per cent of its own food portfolio

    Nestle internal report damns 60 per cent of its own food portfolio

    Mumbai: Global food major Nestle promises – Good food, good life. But is the parent company of household names like Maggi, Milkmaid, Kitkat, Nescafé, Nestea iced tea et al true to its word? An internal document leak from the firm revealed that more than 60 per cent of its food portfolio does not meet health standards.

    An internal presentation circulated among top executives of Nestle earlier this year revealed that more than 60 percent of Nestle’s mainstream food and drinks portfolio did not meet the recognised definition of health, Financial Times has reported. This excludes products like pet food, baby food and specialised medical nutrition.

    The report also mentions that 96 per cent of its beverages excluding pure coffee, and as much as 99 per cent of its confectionery and ice cream portfolio also failed to meet the mark.

    The company has acknowledged that only 37 per cent of Nestle’s food and beverage products had a rating of over 3.5 out of 5, as per Australia’s health star rating system.  

    The most damning part in the report, however, is that the processed foods giant admits that some of its products will never be healthy, no matter how much it renovates.   

    In response, Nestlé issued a statement to say it is “working on a company-wide project to update its pioneering nutrition and health strategy”. It further said: “We are looking at our entire portfolio across the different phases of people’s lives to ensure our products are helping meet their nutritional needs and supporting a balanced diet.”

    In its defence, the world’s largest food maker said that efforts were ongoing over decades to improve the nutritional footprint of its products, stating, “For example, we have reduced the sugars and sodium in our products significantly in the past two decades, about 14-15 per cent in the past seven years alone.” According to the FT, Nestle plans to unveil a new strategy this year.

    Processed foods were never considered healthy to begin with, but in light of these revelations, there is now a renewed scrutiny on these products.

    In today’s times when healthy living is the key buzzword and the biggest selling point globally, the last thing a food company would want is to be labelled as unhealthy!

    On its part, Nestle India issued a statement stating: “Nestle India believes that nutrition is a fundamental need and the food industry has a vital role to play in enabling healthier lives. Driven by our purpose, we are constantly striving to increase the nutrient profile of our products as well as innovate with new and nutritious offerings”.

    As far as Nestle India’s portfolio is concerned, it is somewhat different from its parent company with only nine out of Nestle’s 35 billionaire brands having a presence in India. Hence the news may not have much of an impact here.

    Certainly not as much as the Maggi crisis, which the brand tided over, and that had literally threatened its very existence in the country back in 2015. Maggi Noodles, which contributed over 25 per cent of the company’s revenue in India, was accused of having lead content beyond permissible levels.

    Despite the bad news reports it generated for the popular snack brand, with its reputation taking a huge cut, it has bounced right back regaining its market share in the country.

     Even while most people are well aware that instant noodles and processed foods are unhealthy, they continue to consume them. Maggi may be the best example but it’s far from being the only one. The whole consumer packaged foods industry needs to take a good hard look at itself, if it wishes to remain relevant in a woke world, with consumers becoming increasingly health-conscious.

    Whether this latest controversy around one of the world’s largest food and beverage companies will have any impact or effect any long-term changes in the packaged foods industry remains to be seen.

  • Zenith onboards Priyanka Kapur as vice president

    Zenith onboards Priyanka Kapur as vice president

    Mumbai: Zenith India on Tuesday appointed Priyanka Kapur as vice president to lead its Nestlé business. She will be responsible for media planning, relationship management, and supervising the complete and integrated offering for the client. Her key focus will be on strategy, digital transformation, data, analytics, implementation, and buying.

    A postgraduate from NMIMS, Kapur has over 18 years of rich experience in media and marketing. Her last assignment was with Lodestar UM for almost ten years as connections lead for its key client Coca-Cola. Her role involved spearheading the strategic planning product across portfolio brands and crafting solutions, connecting brands to consumers. She was also responsible for research and insights and remained updated on the latest consumer trends to build them seamlessly into solutions for brands.

    Kapur has also worked as a marketer with NDTV, led new business development at Balaji Telefilms, and as a media planner on some prestigious accounts like Tata Motors and Zodiac.

    Zenith India CEO Jai Lala said, “I am delighted to have Priyanka on board. Priyanka’s diverse work experience in the field of media and strategic approach towards the business will help provide impactful and effective solutions to our clients, in an evolving media landscape.”

    Priyanka Kapur said, “I am excited about Zenith’s unique ROI plus and digital-first approach that delivers maximum business results for clients. Also, I am delighted to be part of Publicis Groupe and look forward to the PowerOfOne advantage.”

  • How Nestle Milkybar is bringing ‘Wonders of Ocean’ to kids in their homes

    How Nestle Milkybar is bringing ‘Wonders of Ocean’ to kids in their homes

    NEW DELHI: For kids, the last year was pretty desultory – stuck at home, no school to attend, no exciting outdoor activities to partake of. Things had been looking up, only for Covid to come knocking again – once again depriving the little ones of the endless possibilities and adventures that the world offers. In an attempt to cheer up their target group, Nestle's Milkybar has rolled out a new campaign that offers children a virtual aquarium experience. 

    Using advanced immersive augmented reality (AR) technology, this campaign aims to partner mothers across India and encourage their children to learn about science and nature through playful fun, and yummy, creamy milk chocolates. 

    As a part of this campaign named Wonders of Ocean, selected packs of Nestle Milkybar, and Milkybar Moosha have been activated with scanner codes. On scanning these packs, the children can get to experience an immersive virtual tour of an aquarium on their parents’ mobiles. There is a variety of experiences where they get to meet new aquatic creatures every day and learn something cool about them.

    "The Wonders of Ocean campaign is an effort to help mothers and kids have a virtual experience of visiting an aquarium at their homes as going out and having a great time with family is difficult in the current times,” said Nestle India foods and chocolate & confectionary director Nikhil Chand. “What makes this campaign unique is the usage of immersive augmented reality technology aimed at making the child’s experience more exciting and engaging and to act as a trigger for their imagination to learn about science and nature in a fun and playful manner."

    Chand added that the new campaign from Nestle will be warmly welcomed by children in the nation, and suggested that the Wonders of Ocean could help children to learn about marine life this summer. 

  • Chandrasekar Radhakrishnan is Emaar Group’s new head of marketing

    Chandrasekar Radhakrishnan is Emaar Group’s new head of marketing

    NEW DELHI: UAE-based real estate developer Emaar Group has appointed Chandrasekar Radhakrishnan as its new head of marketing. He joins Emaar this month after stints with leading global FMCG and telecom players for over two decades.

    Radhakrishnan, known informally as Chandru, will be responsible for the strategic marketing and communications for Emaar across the group, including Emaar Properties, Emaar Development, Emaar Malls, Emaar Hospitality, Emaar Entertainment and Emaar Leisure.

    Emaar Properties founder Mohamed Alabbar said, “Chandru is a global marketer with a proven track record of building reputable brands and a deep understanding of the digital landscape. He will lead the centralised group marketing team and spearhead the transformation of marketing to drive equity and growth for the organisation globally, in today’s digitally connected world.”

    With a combination of international and domestic experience, Radhakrishnan will also be responsible for driving marketing effectiveness and efficiency, while strengthening Emaar’s brand presence globally.

    Prior to his new role, the Columbia Business School graduate was with Coca-Cola India as vice president – strategy & insights. Across his various roles at consumer goods majors like Nestlè, Airtel, Marico and Britannia, he has led domestic and global brand teams, built digital competencies, driven creative excellence and strengthened external partnerships.

  • Maggi takes the VFX route for latest ad campaign

    Maggi takes the VFX route for latest ad campaign

    NEW DELHI: As the nation revels in the closely-fought India vs Australia series, Nestle’s star brand Maggi has come up with a specially-crafted campaign for cricket fans. Conceptualised by EiPi Media, the ad films deploys VFX or visual effects – a first by the brand – to showcase how a hot bowl of Maggi noodles makes for a perfect cricket match companion.

    The campaign proposition is that the speed and excitement of a T20 match can only be heightened with Maggi’s awesome taste. Therefore, as part of the storytelling, it shows how a cricketer comes out of the TV screen and enjoys a bowl of Maggi Noodles.

    Nestlé India director – foods & confectionery Nikhil Chand said, “In India, the love for cricket transcends all boundaries. While during any cricket season the sport becomes our first love, food tends to become its soulmate. In this commercial, we have tried to marry this very bond of cricket and food, especially Maggi Noodles. Through a clutter-breaking and unique narrative, we believe the campaign has done a great job of bringing this emotion to life, and we are delighted to see the positive response for the campaign so far.”

    EiPi Media said founder and CEO Rohit Reddy said, “At EiPi Media, we have constantly been rising to the challenge of breaking the clutter of branded content on social media. For Maggi, we used visual effects to make our videos edgy, leaving the audience with something to smile about.” 

    The digital-only campaign was launched on 6 December 2020 during the ongoing India-Australia series on SonyLIV.

  • Nestle Milo partners with Royal Challengers Bangalore for IPL 2020

    Nestle Milo partners with Royal Challengers Bangalore for IPL 2020

    Nestle Milo has partnered with Royal Challengers Bangalore for the upcoming T20 season. As the official partner, the brand has launched its #RoarForCricket campaign.

    As part of the campaign, Nestlé Milo has launched a limited-edition pack that features RCB players. This RTD pack will be available across retail outlets at a special promotional cost of INR 30/-.

    Read more stories on Nestle

    The brand will bring alive the partnership on mass media as well, with a special energetic TVC for the team’s home state, Karnataka. There will also be numerous engaging consumer activations on-ground and on the brand’s social media channels to celebrate the passion that fans have for Royal Challengers Bangalore team.

    Speaking about the association and the campaign, Nestlé India director, Dairy Vineet Singh said, “We are proud to be the Official Partners for a bold team like Royal Challengers Bangalore. Through the partnership with RCB team and MILO, we extend the brand’s legacy of more than 86 years, of providing budding champions with nutritious energy all over the world. This unique partnership is a reaffirmation of MILO’s commitment to motivate kids to take up sports & imbibe life values that only sport can deliver. With our campaign #RoarForCricket, we want to provide an opportunity for our consumers to look beyond the many challenges of the ‘new normal’ and relish the excitement and celebration of the cricket season with MILO energy.

    Commenting on the partnership Chairman, RCB chairman Sanjeev Churiwala said, “We are delighted to partner with Nestlé MILO. The brand shares the same ethos of RCB to encourage participation in sports and embody valuable learnings that the sports teaches us for life.”

  • This Independence Day, brands celebrate spirit of frontline workers

    This Independence Day, brands celebrate spirit of frontline workers

    NEW DELHI: Today, when India celebrates its 74th Independence Day, brands managed to engrave the patriotic sentiment through video campaigns on various social media platforms. Some brands took this as an opportunity and gave huge discounts on shopping and other offerings.

    Brands from various categories like consumer durables, real estate, FMCG and others have rolled out quirky campaigns for the day.

    Last year brands dedicated their campaigns to freedom fighters but this year the main theme for many brands is saluting the spirit of India’s frontline pandemic warriors.

    Indiantelevision.com curated a list of a few such campaigns that have made an impact.

    Blackberrys

    Blackberrys, launched a new campaign #UnitedWeRise. In sync with the brand’s ‘Keep Rising’ philosophy; this latest campaign motivates the people to fight the obstacle of COVID2019 with strong will and unity.

    The campaign encourages people to share their fighter spirit to sail through these tough times and to embrace this new normal with enthusiasm. The campaign is also backed by a special offer through which the customers can become a part of the noble cause of lending support to all the warriors including doctors, bankers, police officials and other safety workers who are selflessly working to achieve freedom from the virus.

    Suzuki Motorcycles

    The two-wheeler subsidiary of Suzuki Motor Corporation, launched the Independence Day campaign, #ParkForFreedom. The campaign consists of a digital film featuring Indian citizens revving their stationery vehicles and requesting people not to step outside their homes on 15 August unless it is absolutely essential. The heartwarming campaign where the sound of accelerating engines is rhyming with the melody of ‘Sare Jahan Se Acha’ song, conveys a public interest message to curb the spread of Covid2019 by staying at home this ‘Independence Day’. The five-day long initiative is targeted at two-wheeler riders across the nation.

    MAGGI

    Nestlé India announced the launch of “MAGGI Desh Ke liye 2 Minute – Ek Chhoti Si Koshish”, a set of year-long initiatives, across the country.

    The initiative begins with a digital launch followed by several initiatives focusing on Swasthya (health), Swachhta (cleanliness) and Sahayata (co-operation) that will be unveiled as the year progresses. As part of these initiatives, MAGGI will partner with various entities, including reputed NGOs to assist society in a variety of ways.

    The brand aims to provide for a meal to be fed to the disadvantaged and weaker sections of our population, support 10000 street food vendors come out of these challenging times and continue the environmental sustainability initiatives with a focus towards plastic waste management.

    Tata Tea

    Tata Tea Premium-‘Desh Ki Chai’ lend support to ‘Desh ke Karigar’, the brand has extended support to the Indian artisan community through a special ‘Desh Ki Mitti’ collection. The brand encourages Indian handicraft in partnership with Rare Planet, a young start-up focused on uplifting rural artisans that connects more than 2000 artisan families across India. This is an integrated campaign with print advertorials, digital, social media followed by influencers.

    Nobel Hygiene

    Friends Dry Pants – the flagship brand of Nobel Hygiene, specially designed for people suffering from Incontinence, launched its freedom campaign today via a national campaign across television and digital platforms. With Azaadi Mubarak, the campaign focuses on educating people about the problems faced when one goes through Incontinence and recommend an easy solution that is within everyone’s reach. Friends Dry Pants is an effective way to manage incontinence and the product is engineered for both men and women. The campaign will also create solidarity among people suffering from incontinence by letting them know they are not the only ones in this situation while helping them accept the truth.

    Snapdeal

    Snapdeal launched its ‘Pride of India e-store’ with specially curated patriotic-themed items. It also has products from Indian artisans, weavers, craftsmen, and women entrepreneurs. The move will also help sellers of these indigenous products revive business as they rebuild their businesses after the massive disruption due to the Covid2019 pandemic. The special promotion gives a boost to these indigenous Indian products.

    The e-store also features casual apparel from famous India-made brands like Mufti, John Player, Spykar, Cantabil, and Duke.

    Airowate

    Airowater Private Ltd launched a campaign #HarBoondSeBadlegaIndia through which it aims to educate the people not only the threats of water security but also encourage the individuals to join hands towards a greener, healthier, and happier society.

    The ad focuses on freedom from water shortage, diseases caused by water, freedom from plastic bottles, and ground water.

  • Nestlé Munch, Star India celebrate ‘Crunch Ka Attitude’

    Nestlé Munch, Star India celebrate ‘Crunch Ka Attitude’

    MUMBAI: Nestlé MUNCH, one of the leading confectionery brands reaching over 80 million households every year, and Star India network, which reaches 700 million viewers a month, have launched #CrunchKaAttitude campaign. The campaign celebrates the confidence and spirit of many young Indians and their families during these testing times and aims to spread hope and positivity. It will be rolled out across Star India’s network of channels as well as select digital platforms in Hindi, Tamil, Telugu, Malayalam and Kannada.

    Nestlé India director – foods & confectionery Nikhil Chand said, “In the current environment, the young in the family have their own sets of doubts to overcome – like exams getting postponed, online classes, connections with friends becoming virtual and many such moments of doubts. But, in these moments of anxiety and fear of the unknown, the resourceful and resilient young Indians play their part with enthusiasm and positivity to make a difference to their families, friends and especially themselves. Nestlé MUNCH, with a range of delicious, light, affordable treats, has stood for crunching any anxiety with the power of this positive attitude. The video voices a sentiment of resolve of the youth of India to play their part with a positive attitude. Nestlé MUNCH proudly collaborates with Star India network to celebrate this inventiveness and positivity, this #CrunchKaAttitude of millions of youngsters across India.”

    “We are excited to collaborate with Nestlé MUNCH to roll out ‘Crunch Ka Attitude’ campaign across our network, to share the message of hope and positivity to millions of our viewers. It’s inspiring to see how the youth is boldly accepting the ‘new normal’ during these unprecedented times. Besides supporting their families with daily chores, they are also upskilling themselves to come out of the situation better and stronger,” said Star and Disney India head – ad sales Nitin Bawankule.

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  • Nestlé India Introduces MAGGI Fusian Noodles range

    Nestlé India Introduces MAGGI Fusian Noodles range

    MUMBAI: In line with its vision to introduce products that cater to evolving consumer preferences, Nestlé India will be launching MAGGI Fusian – a range of Asian flavor inspired noodles. This range reflects MAGGI’s strong food and cuisine expertise and our deep understanding of Indian consumer preferences. Crafted using signature herbs and spices predominantly used in pan-Asian cuisines, MAGGI Fusian will be launched in a range of three unique flavors- Bangkok Sweet Chili, Hong Kong Spicy Garlic and Singaporean Tangy Pepper.

    Announcing the new range, Mr. Nikhil Chand, Director, Foods & Confectionary, Nestlé India, said, “MAGGI brings to India, for the first time ever, an innovative range that will delight food lovers who love to explore new taste and flavours. This unique range has been specially crafted for our loving consumers. With this range consumers will be able to experience, the thrill of tasting flavours from all over Asia with the simplicity, trust and convenience that MAGGI brings in our lives.”

    The new range will be available as part of Amazon Prime Day and a limited edition assortment box has been designed for consumers (https://amzn.to/2LfLgwm). The new range will be rolling out in select cities in a phased manner.