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MUMBAI: The most iconic food brand in India, Maggi has turned 35 years. Maggi began its journey in 1983, with the launch of Maggi 2-minute noodles....
MUMBAI: FMCG giant Nestle has announced its foray into pet care segment in India by launching premium dog food through its step down firm Purina PetCare...
MUMBAI: Nestlé India has retained Zenith as the AOR (agency of record) for its media business. Recently, Nestle also consolidated its nutrition digital marketing business with...
MUMBAI: As part of a global multi-agency pitch, Zenith has won the media duties of French dairy giant Lactalis. Zenith now handles the business in 26...
MUMBAI: The new TVC features the trailer of this year’s most anticipated movie, with the energetic and peppy song – ‘Crunch Macha Munch Macha’, playing in...
MUMBAI: In a first-of-its-kind association, Nestlé India has collaborated with Google and Paytm Mall to roll out an exciting new promotion for the launch of the...
MUMBAI: ad:tech, one of the largest digital marketing event, concluded its 7th edition of Digital Marketing & Advertising Conference & Exhibition in India at Gurgaon. ad:tech...
MUMBAI: Moonbow, the umbrella brand from sanitaryware company HSIL Limited launched their TVC campaign ‘Ab India Peeyega Achcha’ for their water purifiers. The TVC narrates the...
MUMBAI: It’s that time of the year again when romances bloom to a different beat, when ‘personal’ touch makes all the difference and when the loved...
MUMBAI: Bhaskar Thakur, who left J. Walter Thomson (JWT) to join OYO Rooms as head of brand strategy, has returned to JWT Malaysia as the head...
MUMBAI: Bhaskar Thakur, who left J. Walter Thomson (JWT) to join OYO Rooms as head of brand strategy, has returned to JWT Malaysia as the head...
MUMBAI: Nestle India has recreated the iconic song, School Chale Hum, originally produced by Bharatbala. Through this song, Nestle India aims to draw support towards the...
MUMBAI: Nestle India has recreated the iconic song, School Chale Hum, originally produced by Bharatbala. Through this song, Nestle India aims to draw support towards the...
MUMBAI: Dentsu India has appointed Indrajeet Mookerjee as the executive vice-president. Mookerjee has spent two decades in the communication business having worked in some of the...
MUMBAI: Dentsu India has appointed Indrajeet Mookerjee as the executive vice-president. Mookerjee has spent two decades in the communication business having worked in some of the...
MUMBAI: Nestlé India has changed the packaging of its iconic brands, Maggi, Nescafe and Kitkat to support girl child education in association with Nanhi Kali, an...
MUMBAI: Nestlé India has changed the packaging of its iconic brands, Maggi, Nescafe and Kitkat to support girl child education in association with Nanhi Kali, an...
MUMBAI: Patanjali Ayurveda is about to go head-to-head with The Advertising Standards Council of India (ASCI) – the self regulatory body constituting of advertisers, advertising agencies...
MUMBAI: Patanjali Ayurveda is about to go head-to-head with The Advertising Standards Council of India (ASCI) – the self regulatory body constituting of advertisers, advertising agencies...
MUMBAI: Zenith has bagged the digital mandate of Telenor India a part of Telenor Group which connects with over 53 mn Indians. Telenor’s exposure to global...
MUMBAI: Zenith has bagged the digital mandate of Telenor India a part of Telenor Group which connects with over 53 mn Indians. Telenor’s exposure to global...
MUMBAI: Dentsu Webchutney, the digital agency from the Dentsu Aegis Network, has roped in Samera Khan as EVP- Strategy and Planning. Samera will be based out...
MUMBAI: Dentsu Webchutney, the digital agency from the Dentsu Aegis Network, has roped in Samera Khan as EVP- Strategy and Planning. Samera will be based out...
MUMBAI: Nestlé India announced the launch of a new coffee -Nescafé Sunrise Insta-Filter, adding to its range of coffee and beverages. Nestlé India has partnered with...
MUMBAI: Nestlé India announced the launch of a new coffee -Nescafé Sunrise Insta-Filter, adding to its range of coffee and beverages. Nestlé India has partnered with...
MUMBAI: Network18 Media & Investments has appointed National Award winning Indian lyricist, screenwriter and ad-guru Prasoon Joshi as additional director. Designated as an independent director,...
MUMBAI: Celebrities and brands go hand in hand and so do celebrities and controversies! No sooner has a celeb publicly said something even remotely scandalous, blasphemous, startling...
MUMBAI: Former Nestle South Asia global executive board member Doreswamy Nandkishore has officially joined image recognition and visual discovery platform Blippar as its first external non-executive...
NEW DELHI: Even as the ban on Nestle’s Maggi continues and food safety authorities are examining other brands of noodles, pasta and macaroni, many more popular packaged...
NEW DELHI: After axing Nestle’s Maggi, the government has ordered quality testing for noodles, pasta and macaroni brands manufactured by seven other companies including Nestle, ITC...
MUMBAI: J. Walter Thompson Company has acquired a minority stake in Turkish digital agency Wanda Digital. Founded in 2006 and employing 80 people in Istanbul,...
BENGALURU:Last September, Indiantelevision.com had estimated that the marketing spends by one of the biggest spenders on advertisement and sales promotion (ASP) in India, nutrition, health and...
MUMBAI: Grey Group India has appointed Vishal Ahluwalia as vice president and office head of its Bangalore ops. He will be reporting to Grey Group India...
MUMBAI: As the 10 day countdown to the ICC Cricket World Cup – this year’s biggest sporting marvel – brands are as excited as cricket fans. The ad...
MUMBAI: Razorfish today announced the appointment of Anushree Ghosh as director, strategic planning who comes with a rich experience of 15 years. She will be operating...
KOLKATA: With improved sentiments in the economy and companies exploring alternative ways to generate brand recognition, the concept of sponsoring sports events, though at nascent stage,...
KOLKATA: SureWaves Media Tech, a Bengaluru based digital media-technology company, is looking beyond the Indian shores. The company is planning to expand its presence and operations...
MUMBAI: After receiving Rs 365 crore funding earlier this month, the online classified company Quikr announced the appointment of Vineet Sehgal as the company’s chief marketing...
MUMBAI: In celebration of the agency’s 150th anniversary, JWT today announced a yearlong program of innovative events and activations to highlight its pioneering spirit and rich...
MUMBAI: ZenithOptimedia India has been appointed as media planning and buying partner by Viber, a mobile app company. The agency which is part of the...
MUMBAI: Two years ago, CNN Freedom Project documentary ‘Chocolate’s Child Slaves’ exposed the plight of young Africans forced to harvest the beans that make the chocolate...
MUMBAI: Mindshare globally recognized 15 January as Mindshare Day and celebrated it by announcing its refreshed global positioning: original thinking driven by speed, provocation and teamwork....
MUMBAI: After only an eight-month stint, the Rediffusion Y&R vice chairman and CCO Sam Ahmed has decided to go back to film making. He will leave...
MUMBAI: JWT has conceptulaised the new campaign for Nestlé Alpino with the idea of ‘to love is to share.’ The campaign is another step to build...
MUMBAI: Maxus has the WON the media business on redBus.in in the recently conducted pitch process. Redbus.in, an online bus ticket-booking site recently started advertising on...
MUMBAI: Arvind Pal Singh has been appointed ValueFirst Digital Media head- content, creative and communication. Prior to this, Singh(who is fondly known as Candy in the...
MUMBAI: Nestle India has consolidated its digital and social media Duties with GroupM’s Maxus Digital. The FMCG major has been successfully executing various digital initiatives on...
MUMBAI: The Interpublic Group (IPG) has named Carter Murray Draftfcb Worldwide CEO. He replaces Laurence Boschetto, who will remain with the agency through a transitional period...
MUMBAI: India is emerging as an important growth market for Publicis Groupe. In a slowdown ad economy, the France-based global media communications network is banking on...
MUMBAI: WPP‘s communication agency Rediffusion has appointed Sam Ahmed as vice chairman and chief creative officer. He currently lives in Dubai but will now move to...
