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Tag: Nestl? India

  • Disha Patani appointed brand ambassador of Nescafé ready-to-drink

    Disha Patani appointed brand ambassador of Nescafé ready-to-drink

    MUMBAI: Nestlé India Ltd has recently appointed youth icon Disha Patani as the brand ambassador of Nescafé ready-to-drink, the dairy-based beverage from the company. Patani is the first celebrity endorser to be associated with Nestlé’s Nescafé ready-to-drink range that was launched in October 2016.

    “Nescafe ready-to-drink is an ideal dairy-based beverage that offers refreshment and indulgence on the go. We are delighted to associate with Disha Patani. She is a contemporary youth icon, her energy and dynamism embodies the values that we want to epitomise in Nescafe ready-to-drink,” said Nestlé India general manager Arvind Bhandari as quoted by Livemint.

    The 180 ml tetra packs are priced at Rs 30 and are available in three flavours- including chilled latté, hazelnut and intense café. The ready-to-drink range is available across the country, both in-store as well as e-commerce platforms.

    This dairy-based beverage brand in also available in can packaging, having two flavours including chilled latté and intense café. It is priced at Rs 35 for 180ml cans.

    Nestle India has eight manufacturing facilities across the country and offers a variety of products in various categories. The company sells several chocolate brands like Kitkat, Munch, Milkybar and Bar One. Its milk products and nutrition category offers Everyday and A+ Greek yoghurt. It has a presence in the coffee and ready-to-drink category through the brand Nescafe. It also retails ready-to-cook noodles and ketchup under the brand Maggi as well as milk powder Everyday.

    Also reads:

    Nescafe Sunrise moves creative account to Publicis

    Nescafe launches new summer campaign

    Nestlé supports ‘Nanhi Kali’; changes packaging

  • Milo campaign shows how critical is sports for kids

    MUMBAI: Milo Ready to Drink is a recently launched cocoa-malt milk beverage crafted specially for growing children, and has lower sugar with less than 10 grams of added sugar per pack (180 ml).

    Milo has unveiled its national advertising campaign ‘Milo — Grow with sports.’ Milo believes that sports helps imbibe life values that set the foundation for a child’s future. With this new TVC, it aims to underline the importance of sports in the growing years, making it a must-have nourishing beverage for kids, to excel in the same.

    In the new ad campaign, Milo is building on the fact that a mother’s greatest wish is to see her child succeed and fulfill his/her potential. While she does her best to prepare the child for life ahead, she knows that success in life needs more than skills learnt from books. Through sports, children will learn to persevere through hardship, find courage over fear, work as a team, find self-belief, be respectful and learn how to lead.

    Dairy, Nestlé India GM Arvind Bhandari said, “Milo believes that sports is critical for personality development and helps kids grow holistically in their formative years. We hope that mothers understand our message and nurture their children with Milo as they grow with sports.”

    The 45-second TVC features children participating in various sports like Football, Basketball, Athletics and Kabaddi with a voice over that highlights the prominence of sports in life. The video leads to a child’s victory in a race post which his mother gives him Milo to replenish his energy. Towards the end, the ad highlights the much loved international taste of Milo RTD, based on our unique ingredient ACTIV-GO™, which contains PROTOMALT™, Vitamins (B2, B3, B6, B12), and minerals (Calcium, Iron, Phosphorus). Milo RTD has lower sugar with less than 10 grams of added sugar per pack (180 ml).

    ‘Milo — Grow with sports’ campaign is being aired across prime time on National & Regional TV (Tamil, Telugu, and Malayalam) as well as Facebook and YouTube.

    Watch the ad campaign here:

  • NITI Aayog, Nestlé India, Tata Global & Parle Agro execs pocket Excellence Awards

    MUMBAI: The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) jointly announced the first ever champions of excellence who would be felicitated at the Goafest on 7 April 2017.

    The awards were conceived and curated by the AAAI and TAC for acknowledging and saluting visionary advertisers who have taken the leap of faith and invested resources, ensuring that “Great ideas transform into Great advertising”.

    The jury consisting of senior members of the awards governing council of the Abby’s at Goafest were unanimous in selecting NITI Aayog CEO Amitabh Kant, Nestlé India Ltd South Asia Region Sr. VP & Head of Communications and E- Commerce Chandrasekhar Radhakrishna, Tata Global Beverages chairman Harish Bhat and Parle Agro JMD and CMO Nadia Chauhan, GCMMF Ltd (Amul) managing director R.S.Sodhi as the first ever recipients of this new and prestigious industry award for their role in inspiring great advertising.

    AAAI presdient Nakul Chopra said “For the first time we are honoring advertisers at the Goafest. This award is very special as it acknowledges the pivotal role played by these men and women we call “clients” but who have acquired a much larger status in the overall brand scenario. These are the select few individuals who have helped build and nurture brands, supporting their Agency partners every step of the way.

    The Advertising Club president Raj Nayak added “As an industry we need to salute these Brand Custodians who stake the reputation and money of their Brands on the creativity of their advertising agencies. They literally take that leap of faith every day. Having them at Goafest would be very inspirational for the audience.

    Goafest chairman Ashish Bhasin said, “We always celebrated advertising agencies, digital companies, production houses and media companies at the Goafest. Now with top advertisers being honoured, the festival is more complete.”

    Awards’ Governing Council chairman Ramesh Narayan said, “This award really places the advertiser at the center of the communication effort, and rightfully so. The response for nominations from advertising agencies was quite good and I am confident this would go on to become one of the highlights of the Goafest in the years ahead. What is advertising without the advertiser?”

  • Nestlé India Launches CRUNCHILICIOUS MUNCH Campaign

    Nestlé India Launches CRUNCHILICIOUS MUNCH Campaign

    MUMBAI: Nestlé India’s latest advertising and marketing campaign CRUNCHILICIOUS MUNCH, marks the celebration of renovation of the popular MUNCH wafer brand. While retaining its signature crunch, MUNCH has undergone a product renovation in recipe and process. To mark this renovation a new brand campaign has been launched which features the multi-talented youth icon Shruti Haasan and the legendary musical trio of Shankar, Ehsaan and Loy.

    The New CRUNCHILICIOUS MUNCH is an indulgent combination of Crunchy Wafer, Creamy Filling and a Delicious Coating which is available at a competitive price point of Rs.10, both in-stores as well as on e-commerce platforms.

    With the launch of the New CRUNCHILICIOUS MUNCH, Nikhil Chand, General Manager, Chocolates and Confectionery, Nestlé India Ltd. said, “India is a growing chocolate and confectionery market, and the market needs some excitement and innovation. This product is a result of such innovation. We are also extremely happy to introduce the new campaign CRUNCHILICIOUS MUNCH in association with Shruti Haasan and Shankar, Ehsaan, Loy. The campaign captures how Shruti, who, though confident, experience a rare moment of doubt when faced with a tough challenge. The TVC captures the ‘Crunching of the doubt with MUNCH’, when Shruti takes on the challenge, leading to the creation of foot thumping music.” “The irresistible combination of a CRUNCHILICIOUS MUNCH and campaign’s groovy music, will make the youth sing Crunch Macha MUNCH Macha.” Mr. Chand added.

    Speaking on the occasion, Shankar Mahadevan said, “We are excited to be associated with MUNCH, a brand that has always leveraged music that appeals to everybody. The new song will definitely make you groove.” Shruti Haasan, actress and singer also shared her experience saying “I am thrilled on being associated with an iconic brand like MUNCH and thoroughly enjoyed shooting the TVC and relishing the delicious new MUNCH.”

    The TVC featuring Shruti Haasan and Shankar Mahadevan talking about the New CRUNCHILICIOUS MUNCH is on air from 29th August onwards.

  • Nestlé India Launches CRUNCHILICIOUS MUNCH Campaign

    Nestlé India Launches CRUNCHILICIOUS MUNCH Campaign

    MUMBAI: Nestlé India’s latest advertising and marketing campaign CRUNCHILICIOUS MUNCH, marks the celebration of renovation of the popular MUNCH wafer brand. While retaining its signature crunch, MUNCH has undergone a product renovation in recipe and process. To mark this renovation a new brand campaign has been launched which features the multi-talented youth icon Shruti Haasan and the legendary musical trio of Shankar, Ehsaan and Loy.

    The New CRUNCHILICIOUS MUNCH is an indulgent combination of Crunchy Wafer, Creamy Filling and a Delicious Coating which is available at a competitive price point of Rs.10, both in-stores as well as on e-commerce platforms.

    With the launch of the New CRUNCHILICIOUS MUNCH, Nikhil Chand, General Manager, Chocolates and Confectionery, Nestlé India Ltd. said, “India is a growing chocolate and confectionery market, and the market needs some excitement and innovation. This product is a result of such innovation. We are also extremely happy to introduce the new campaign CRUNCHILICIOUS MUNCH in association with Shruti Haasan and Shankar, Ehsaan, Loy. The campaign captures how Shruti, who, though confident, experience a rare moment of doubt when faced with a tough challenge. The TVC captures the ‘Crunching of the doubt with MUNCH’, when Shruti takes on the challenge, leading to the creation of foot thumping music.” “The irresistible combination of a CRUNCHILICIOUS MUNCH and campaign’s groovy music, will make the youth sing Crunch Macha MUNCH Macha.” Mr. Chand added.

    Speaking on the occasion, Shankar Mahadevan said, “We are excited to be associated with MUNCH, a brand that has always leveraged music that appeals to everybody. The new song will definitely make you groove.” Shruti Haasan, actress and singer also shared her experience saying “I am thrilled on being associated with an iconic brand like MUNCH and thoroughly enjoyed shooting the TVC and relishing the delicious new MUNCH.”

    The TVC featuring Shruti Haasan and Shankar Mahadevan talking about the New CRUNCHILICIOUS MUNCH is on air from 29th August onwards.

  • Nestle India rolls out a new campaign featuring Virat Kohli and Balakrishna Vaali

    Nestle India rolls out a new campaign featuring Virat Kohli and Balakrishna Vaali

    MUMBAI: The first campaign with Virat Kohli amplified the crunchy experience of Munch and was unique. It featured Vaali as a commoner with no special talents, a boring life and he loves crunching on Munch. His moments of excitement and fame are only because of the big ‘Crunch of the Nestle` Munch. The new campaign that has just been launched continues to reinforce the proposition of ‘Mera Crunch Mahaan‘. It revolves around the explosive crunch that triggers excitement through a fresh treatment.

    The commercial opens with Virat Kohli who is in an elevator with his manager. Kohli clearly loves eating Munch but just as he is about to bite into the chocolate in his hand there is an explosive sound of a ‘crunch‘. Virat and his manager both turn towards the source of this sound and find Balakrishnan Vaali, ‘crunching‘ his Munch totally oblivious to the presence of the other two. The manager notices the ‘strangest of coincidences‘ and points out the similarity between Vaali and Kohli that they not only look the same but they both like crunching on Munch and says, “Aap dono toh same to same…Munch kha rahe ho sir !” to which Kohli cannot agree more.

    JWT India, ECD Nitin Pradhan says, “The excitement of the moment comes from the crunch that makes viewers, Virat and his manager realise the ‘strange coincidence‘. It was a more refreshing way for us to show the actual celebrity in all his glory along with the lookalike character. The interaction is not a typical fan-meets-celebrity piece which is what makes it a more interesting watch. In fact, Vaali doesn‘t even notice Virat in the spot. Over here, the product still remains the focus of the message, being the subject of the ‘interaction‘. The love for the ‘Crunchiest Ever Munch‘ leads to another exciting moment. Which was the point of our communication.”

    Nestlé India head corporate communications Himanshu Manglik said, “The quality of the crunch is a key differentiator of a wafer chocolate and over the years, the tag line for Munch – ‘Mera Crunch Mahaan‘ has become strongly entrenched in the minds of the consumers. Earlier this year, we renovated the portfolio making it crunchier and launched the product – Munch 4X4 made from four rich layers of wafer and chocolate layer. We felt that as a successful cricketer and a youth icon Virat Kohli would enable us to build on this ‘crunchier‘ personality of Munch.”

    On the challenges faced while executing the TVC campaign Pradhan added, “The basic creative challenge was to use Virat Kohli and the character of Balakrishnan Vaali (also him) in a fresh and engaging way together, while keeping the product message central. While shooting, the main challenge was getting the implicit humor of the plot in the performances without letting it go overboard. The idea is to engage people, especially youngsters with a fresh kind of humor which involves a popular celebrity. Sports celebrities aren‘t seen that often creating humor on screen. So, that is sure to create some impact. “

    “A manager spots his celebrity‘s lookalike in a lift. He seems to be awestruck by the ‘coincidence‘ but the moment he speaks, it gets revealed that he was noticing the (common) brand of chocolate they were consuming and not their faces. Also, the intent was to not be too in-your-face with the humor, yet creating some recall.” Pradhan concludes.

    The new campaign is live on television with a heavy media plan. The TVC has gathered close to 300,000 views on YouTube and has integrated in other digital vehicles like Facebook and Twitter. The promotional plan would be supported by mobile promotions and radio.

  • ZenithOptimedia to manage Siemens’ media account in India

    MUMBAI: ZenithOptimedia has won the mandate to handle Siemens‘ media account for India.

    The account size is pegged at Rs 150 to 200 million. The account will be handled by the agency‘s Mumbai office.

    Siemens had called for a multi-agency pitch before deciding on whom to give for managing its media duties.

    RK Swamy Media, the incumbent agency, will, however, continue to handle Siemens Infosystems.

    Recently, ZenithOptimedia retained the Nestle India business and won the strategy mandate for FMCG major Reckitt Benckiser India.

  • ZenithOptimedia retains Reckitt Benckiser’s media biz

    MUMBAI: ZenithOptimedia has retained the media account of multinational consumer goods company Reckitt Benckiser.

    There was a full pitch on cost and strategy that the client had called for. According to the sources close to the pitch, the agency has won the account against MPG.

    The account size is estimated to be at around Rs 3 billion.

    ZenithOptimedia had recently retained the media duties of Nestle India too.

  • Satya Shetty is CIO digital at Creativeland Asia

    Satya Shetty is CIO digital at Creativeland Asia

    MUMBAI: Creativeland Asia has roped in Satya Shetty as Chief Implementation Officer (CIO) for its digital operations. He will be reporting to Creativeland Asia founder and creative chairman Sajan Raj Kurup.

    Said founder and creative chairman Creativeland Asia Sajan RaJ Kurup, “Satya reinforces our digital team, and will drive our creative passion across the digital media. Satya‘s mandate would be to ensure that we optimally implement ideas and solutions in the digital space for all our brands.”

    Earlier, Shetty was working with with Lowe Lintas (Linteractive) where he spearheaded the digital department. He has over 10 years of experience in brand communication, software management and digital media.

    Stated Shetty, “I‘m delighted to be a part of one of the hottest strategic creative solutions companies in Asia. The excitement and the passion at Creativeland to build brands on the strength of its creativity is what made me take up the challenge.”

    Shetty started his career as an independent software consultant. In the recent past, he has worked on providing digital solutions to several brands like Nestle India, Unilever, Maruti, JP Morgan Mutual Fund, HDFC Standard Life, Nabard, Bajaj Auto, Croma and Birla Mutual Fund.