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Indiantelevision.com in an email interaction spoke to Kumar Razdan, VP of Nesco Events the creation of “Rangilo Re and much more..
On inspiring the creation of “Rangilo Re,” and evolving over the past five editions
Navratri in Mumbai is a vibrant celebration, and Rangilo Re has redefined the festival experience by introducing air-conditioned Garba festivities within a dome, combating the October heat. Over the past five years, Rangilo Re has grown significantly in terms of visitor numbers and recognition as a premier Navratri celebration venue in the city. We offer excellent accessibility near local train and metro stations, ample parking, and a wide variety of delicious food choices. If you’re looking for a comfortable and enjoyable Navratri celebration, Rangilo Re is the ultimate destination in Mumbai.
Share some insights into the artistic elements that will be featured at the event.
We are in our fifth year right now. And the relationship we have with Parthiv Gohil, which dates back to season 1, is still going strong. People enjoy his performances, and he knows how to keep them spellbound every year. He is someone who has a broad variety of songs and music for the festival. His group of musicians and fellow vocalists are similarly talented. Along with the typical Garba and Dandiya songs, Mumbai-specific Bollywood and Marathi music may also be anticipated.
On attendees expect from the culinary delights offered at “Rangilo Re”
In our dedication to delivering an exceptional experience, we have gone above and beyond this year to ensure that our food offerings are nothing short of excellent. Our expansive food court at the venue boasts a diverse range of culinary delights, spanning from traditional continental dishes to delectable South Indian street cuisine and beloved local favourites. We’ve curated a menu that caters to all tastes and age groups, guaranteeing a delightful dining experience for all our visitors.
On the ways has your extensive experience in live entertainment and e-commerce influenced the planning and execution of “Rangilo Re”
I always believed that technology cannot be ignored in a country like ours, where the majority of the population is under 35 years old, which also makes up the core demographic of event attendees. So, even if we are certain that a show like this has enough traditional aspects, we also cleverly incorporate technology. For instance, the clever use of technology on stage and even in improving customer experience When it comes to purchasing tickets and using them at the venue, we make use of the greatest technology available. Even all of the food served at the event is accounted for via non-cash methods and internal systems.
Please share some behind-the-scenes details about the preparations for India’s largest indoor Dandiya festival.
As we celebrate our fifth year, the expectations from our event have risen, and to meet these expectations, Parhiv Gohil and I at Nesco Events are working diligently to create a truly mesmerizing experience. This year, we’ve taken an exciting step by launching a substantial influencer campaign, featuring a relevant visitor on stage each day, catering to the show and its viewers. Our longstanding expertise in this area, spanning nearly a decade, has positioned us as industry leaders. However, our current focus is on building and expanding intellectual properties like Rangilo Re, KULA, Paddy Fields, and others, establishing ourselves as premier producers, promoters, and venues in the live entertainment industry. These efforts have allowed us to connect with significantly younger audiences and bring a fresh vibrancy to our events.`
