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Tag: Nerolac Paints

  • Kansai Nerolac elevates Anuj Jain as MD from 1 April

    Kansai Nerolac elevates Anuj Jain as MD from 1 April

    Mumbai: Kansai Nerolac Paints Ltd (KNPL) has appointed Anuj Jain as the Managing Director effective from 1 April 2022. Jain succeeds KNPL vice-chairman and managing director HM Bharuka, who spearheaded the organisation for 21 years.

    “In his new role, Jain will be responsible for steering the next phase of the company’s growth and bolstering the brand’s presence in India, Nepal, Sri Lanka and Bangladesh,” said the company in a statement.

    Having started his journey at KNPL in 1990 as management trainee, Jain has been serving the company for over 30 years in various capacities. At KNPL, he played a pivotal role in driving growth organically and inorganically along with business excellence. He also worked with the decorative sales function covering various markets in the North and South regions of India.

    Being recognised for his noteworthy contribution and expertise in marketing, Jain rose the ranks to take over as vice-president, decorative marketing and sales in 2003. Subsequently, he was promoted to director, decorative for Kansai Nerolac Paints in 2010. He has been serving as executive director in charge of sales and marketing, manufacturing, technical and human resources functions since 2018.  

    On being promoted as MD, Jain expressed his gratitude to the board and Kansai Paints Japan for entrusting him with the new responsibility. “The focus on innovations to grow our business is in sync with our plans to establish Nerolac as a ‘Paint+’ brand. Backed by our principal Kansai Paints Japan and the technological prowess we have built in India, we will continue to provide superior, sustainable solutions to our customers,” Jain further added.

  • ‘Bigg Boss’ Malayalam set to return with new season on Asianet

    ‘Bigg Boss’ Malayalam set to return with new season on Asianet

    Mumbai: In a bid to further bolster its content portfolio, Asianet on Monday announced the fourth season of “Bigg Boss” Malayalam. Hosted by veteran actor Mohan Lal, the show is slated for premiere on 27 March.

    The show has signed-up Nerolac Paints as the ‘co-presenting sponsor,’ India Gate Basmati Rice as the ‘co-powered sponsor,’ and Eyetex Dazzler as ‘special partner.’ Asianet recently unveiled the official logo of the latest season.

    “The show has been one of the highest-rated properties in Malayalam entertainment on TV for the last three seasons, and with the upcoming season of Bigg Boss, we are confident of further strengthening our content portfolio in the Malayalam-speaking market,” said the channel’s spokesperson. “Every brand that has been associated with Bigg Boss has managed to redefine their presence in the market and we look forward to continuing this trend.”

  • Nerolac Paints gets Leo Burnett on board as creative agency

    Nerolac Paints gets Leo Burnett on board as creative agency

    MUMBAI: Nerolac Paints has added Leo Burnett to its roster of creative agencies after a multi-agency pitch. At Leo Burnett, the account will be handled out of the Mumbai office.

    Kansai Nerolac Paints executive director Anuj Jain said, “Nerolac as a brand has consistently evolved since its inception. Collaborating with the right partners is significant in working towards the long-term vision of the brand.”

    He further said, “As we complete a 100 years of building a rich brand legacy, we are faced with a new normal and it is imperative that we join forces with creative teams that can help deliver better value to our customers. We are confident that our newly found association with Leo Burnett will help us deliver impactful campaigns and support our commitment to building a healthy and beautiful future.”

    “Nerolac is a leading brand in its category and we are excited to partner them in their next phase of growth. Brand Nerolac has a strong legacy of 100 years, yet it is very future-focused and high on innovation. There is a tremendous potential in this category to build a new narrative and we look forward to doing that. We are excited about this new journey of creating some magic together,” added Leo Burnett South Asia MD India and chief strategy officer Dheeraj Sinha.

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  • Brands realize value of digital: Liqvd Asia’s new creative head

    Brands realize value of digital: Liqvd Asia’s new creative head

    MUMBAI: Digital driven marketing communications agency Liqvd Asia has appointed Dharmesh Shah as the national creative director. Shah’s last stint was with FCB Ulka, where he spent close to 14 years.

    Commenting on the appointment, Liqvd Asia MD Arnab Mitra said, “Shah has an exceptional understanding of the creative process and has a genuine yearning to take on larger responsibilities and challenges”.

    Expressing his delight, Shah said, “I am ecstatic to be a part of a team that is so passionate about everything digital. I am looking forward to creating some stimulating work.”

    He further added, “The move from traditional to digital has been a natural one for me and now brands too are prioritizing their ad spends and realize the value digital communications adds to their marketing plans.”

    During his career, he has worked for brands such as ITC foods (all brands under Sunfeast) and their confectionery business, the entire portfolio of brands under Wipro Consumer Goods, Paragon, Levi’s, Amul, Tata Indicom, Tata Motors, Tata Consultancy Services, Zee, Tata Chemicals, Nerolac Paints, LIC and ICICI Bank among others.

    Shah has won several awards including: Best Language (other than English) Film for Minto Fresh(RAPA), Concerned Communicator Award by Rajasthan Patrika 2004- Ad for Literacy published in top 50 journal, CNBC TV 18 Autocar awards for the Best Car Commercial for Tata IndicaV2 Xeta (2007), Mint Wall Street Journal – Campaign of the month for Tata Indicom Unlimited Talktime film in 2007, Amul Probiotic Launch Campaign- Winning the International Dairy Federation best campaign at the World Dairy Summit (London). Some of the other campaigns under his name are Tata Indicom launch, Dark Fantasy and several Santoor TV commercials.

  • Brands realize value of digital: Liqvd Asia’s new creative head

    Brands realize value of digital: Liqvd Asia’s new creative head

    MUMBAI: Digital driven marketing communications agency Liqvd Asia has appointed Dharmesh Shah as the national creative director. Shah’s last stint was with FCB Ulka, where he spent close to 14 years.

    Commenting on the appointment, Liqvd Asia MD Arnab Mitra said, “Shah has an exceptional understanding of the creative process and has a genuine yearning to take on larger responsibilities and challenges”.

    Expressing his delight, Shah said, “I am ecstatic to be a part of a team that is so passionate about everything digital. I am looking forward to creating some stimulating work.”

    He further added, “The move from traditional to digital has been a natural one for me and now brands too are prioritizing their ad spends and realize the value digital communications adds to their marketing plans.”

    During his career, he has worked for brands such as ITC foods (all brands under Sunfeast) and their confectionery business, the entire portfolio of brands under Wipro Consumer Goods, Paragon, Levi’s, Amul, Tata Indicom, Tata Motors, Tata Consultancy Services, Zee, Tata Chemicals, Nerolac Paints, LIC and ICICI Bank among others.

    Shah has won several awards including: Best Language (other than English) Film for Minto Fresh(RAPA), Concerned Communicator Award by Rajasthan Patrika 2004- Ad for Literacy published in top 50 journal, CNBC TV 18 Autocar awards for the Best Car Commercial for Tata IndicaV2 Xeta (2007), Mint Wall Street Journal – Campaign of the month for Tata Indicom Unlimited Talktime film in 2007, Amul Probiotic Launch Campaign- Winning the International Dairy Federation best campaign at the World Dairy Summit (London). Some of the other campaigns under his name are Tata Indicom launch, Dark Fantasy and several Santoor TV commercials.