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Tag: Nerolac

  • Disney Star onboards 18 sponsors for the Asia Cup 2023

    Disney Star onboards 18 sponsors for the Asia Cup 2023

    Mumbai: The stage is set for an exhilarating cricketing spectacle as the Asia Cup 2023 approaches, and Disney Star, the official broadcaster, has onboarded a total of 18 sponsors for the upcoming tournament across Star Sports Network and Disney+ Hotstar. The sponsors include renowned brands such as Charged by Thums Up, Nerolac Paint+, Glow & Lovely from HUL, Surf Excel, Jindal Panther, BPCL, My11Circle, Samsung Galaxy Z Flip5, Amul, Maruti, Berger, McEnroe, Thums Up, Amazon Pay, MRF, Policy Bazaar, Tira from Reliance Retail and ICICI PRU MF.

    “Cricket fever is at an all-time high as sports fans across India wait in anticipation to watch the ‘Men In Blue’ in action at the upcoming Asia Cup 2023. Brands across categories are equally excited and have come forward to collaborate with Star Sports Network and Disney+ Hotstar to further their business objectives and get closer to millions of fans. We are thrilled with the positive response received for the Asia Cup and are looking forward to delivering an unmatched cricketing experience across both TV and Digital,” said Disney Star head of network – ad sales Ajit Varghese.

    As excitement for the Asia Cup reaches its peak, Disney Star’s resolute dedication to delivering exceptional content and memorable experiences remains unwavering.  The collaboration with these prestigious sponsors underscores the network’s dedication to delivering an exciting and immersive tournament for cricket fans.

    Both Star Sports and Disney+ Hostar recently unveiled their campaigns for the tournament, which have further notched up the buzz for the marquee cricket event. Additionally, the country is waiting in anticipation to watch the ‘greatest rivalry’ unfurl between India vs Pakistan, which will present a golden opportunity for brands to reach an unparalleled audience across the country.

    The Asia Cup 2023 is set to take place from 30 August to 17 September and the tournament will be broadcasted live on Star Sports Network and Disney+ Hotstar.

  • Bigg Boss Malayalam 4 garners 2.3 mn impressions for the finale episode

    Bigg Boss Malayalam 4 garners 2.3 mn impressions for the finale episode

    Mumbai: The fourth season of the popular reality show Bigg Boss Malayalam has garnered 2.3 million impressions, the highest ever for the grand finale of the show across seasons till date. Season 4 which launched on 27 March 2022 witnessed participation from 20 contestants with diverse preferences, world-views, life-stories and continued to entertain audiences through several months.

    Dilsha Prasannan, who competed with six other finalists, was named the winner and awarded the prestigious trophy and this win also established Dilsha as the first ever female to win the title in the history of Bigg Boss Malayalam. The host of the show Mohanlal nurtured, supported and even criticised the contestants from time to time; making him a very involved host.

    Bigg Boss Malayalam 4 was presented by Nerolac and Repose mattress, and the title was sponsored by Ponds. Popular brands like Indiagate, Elite, Domex, and Preethi also supported the grand show. While Dazzler and Atomberg came onboard as special partners, Nandilath Gmart, Joy Alukkas, and the Confident group were the associate sponsors.

    In addition to the usual conflicts, friendship, love, physical activities and mind games, Bigg Boss Malayalam 4 stood out for its uncanny representation of the Malayali society, as promised by the season’s tagline ‘The new normal.’

    True to the positioning of the channel ‘Anudinam Valarunna Aathmabandham,’ the deep emotional bond between Asianet and its viewers keeps getting stronger day by day and the grand success of Bigg Boss Season 4, delivering double-digit rating consistently week-after-week is a testimony to that bond.

    Aside from overwhelming love and support from television viewers, the positive feedback across digital platforms and active audience engagement also reflects the show’s resonance amongst the audience.

    The show, today, has undoubtedly become one of the top shows on Indian television. Disney+ Hotstar fans also took to this season of Bigg Boss, resulting in huge traction on both TV and digital.

  • Kansai Nerolac elevates Anuj Jain as MD from 1 April

    Kansai Nerolac elevates Anuj Jain as MD from 1 April

    Mumbai: Kansai Nerolac Paints Ltd (KNPL) has appointed Anuj Jain as the Managing Director effective from 1 April 2022. Jain succeeds KNPL vice-chairman and managing director HM Bharuka, who spearheaded the organisation for 21 years.

    “In his new role, Jain will be responsible for steering the next phase of the company’s growth and bolstering the brand’s presence in India, Nepal, Sri Lanka and Bangladesh,” said the company in a statement.

    Having started his journey at KNPL in 1990 as management trainee, Jain has been serving the company for over 30 years in various capacities. At KNPL, he played a pivotal role in driving growth organically and inorganically along with business excellence. He also worked with the decorative sales function covering various markets in the North and South regions of India.

    Being recognised for his noteworthy contribution and expertise in marketing, Jain rose the ranks to take over as vice-president, decorative marketing and sales in 2003. Subsequently, he was promoted to director, decorative for Kansai Nerolac Paints in 2010. He has been serving as executive director in charge of sales and marketing, manufacturing, technical and human resources functions since 2018.  

    On being promoted as MD, Jain expressed his gratitude to the board and Kansai Paints Japan for entrusting him with the new responsibility. “The focus on innovations to grow our business is in sync with our plans to establish Nerolac as a ‘Paint+’ brand. Backed by our principal Kansai Paints Japan and the technological prowess we have built in India, we will continue to provide superior, sustainable solutions to our customers,” Jain further added.

  • Brands roll out quirky campaigns for Father’s Day

    Brands roll out quirky campaigns for Father’s Day

    MUMBAI: As the world gears up to celebrate Father’s Day, brands across verticals rolled out special campaigns with a generous amount of emotions, creativity and even humour, to connect with them. Some brands took to social media to make the most of the day.

    Here are a few campaigns which made quite a buzz.

    Manforce Condoms

    Manforce Condoms has come up with its Manforce flavours of quirky and fun, with reference to the Father’s Day campaign to drive home the point that all this pleasure should not be had without protection. The films showcase different situations of ‘When you try to work from home’, with one common message at the end of a child crying. This campaign is a message for all those who don’t like the ending, we have a better one and for all those who do, Manforce Condoms wishes them Happy Father’s Day!

    Philips

    Philips India has launched a campaign as a tribute to fathers and celebrating the father-daughter bond. The campaign #MyDadMyInspiration is built on the heartwarming moments between a father and his daughter. The campaign launched across Philips’ social media channels. As a part of consumer engagement, Philips will ask people to share their own stories describing how their dad inspired them to be the best version of themselves.

    Paree

    Paree, a homegrown sanitary napkin brand launched a new digital film that celebrates the unconditional love and bond that a father and daughter share. #PapaKiParee focuses on the role of a father in understanding his daughter’s needs and prioritising to make her comfortable when she’s suffering from cramps. The video captures the true sentiments of a concerned father having a candid conversation with his daughter during her periods and understanding the physical and mental discomfort of heavy flow, cramps, and PMS she endures. It beautifully portrays how a father cherishes his daughter and always puts his daughter’s happiness and needs first.

    Glenfiddich

    Glenfiddich re-envisions fatherhood by celebrating individuals for giving birth to disruptive ideas that changed the world. Men have fathered significant contributions and fuelled transformation in their respective fields, right from artificial intelligence to robotics, virtual reality to cryptocurrency. The digital campaign acknowledges the vision and significant contributions of ideators, inventors, risk-takers and trailblazers on the brand’s social media handles.

    Nerolac

    With Father’s Day and International Yoga Day around the corner, Nerolac has launched an engaging contest, #NerolacYogawithDad, as an extension of its latest brand campaign #AajCarefulTohKalColourful. Through the initiative, Nerolac urges citizens to encourage their fathers to kickstart their fitness journey for a healthy and bright future! This is the fourth extension in the campaign’s ongoing series.

    The initiative encourages participants to post a picture practicing Yoga with their father across social media platforms including Facebook, Instagram, and Twitter with the hashtag #NerolacYogaWithDad.The winning entries will feature on Nerolac’s social media page.

  • Firstpost announces lauch of its web-series ‘9 months’ – season2

    Firstpost announces lauch of its web-series ‘9 months’ – season2

    MUMBAI: Firstpost, India’s largest and premier platform for digital news analysis and opinions, has been the front-runner in developing and curating innovative content for its audience. It is all set to premiere Nine Months on March 14, 2018. Azim Lalani, Business Head, Firstpost said –“Following the success of Season 1 which was a finalist in the Healthcare & Pharmaceutical Sector at the Indian Marketing awards and has been acknowledged as a path breaking show that clocked over 13 million views, we are now launching Season 2.

    In collaboration with Tickled Media’s theindusparent.com, South East Asia’s largest parenting website, presented by Baby Dove, co presented by Huggies, in association with Eureka Forbes & Nerolac, 9 Months will air on  www.firstpost.com and on www.theindusparent.com.

    Commenting on the launch, Network 18, VP, Content and Strategy, Priyanka Sehgal said, This Season has 0-1 years of the baby and parenting for single, adoptive parents. It is very real in addressing key issues related to mental health after childbirth/ separation or divorce. 

    9 Months is a comprehensive guide to parenting and will cover 0-1 years, from breastfeeding to care for the new born. The show will also see guest appearances of actors like Tushar Kapoor, Amrita Raichand along with Aditya Tiwari sharing their personal experiences, prominent doctors- pediatricians, psychologists and dieticians answering everything a parent is curious to know. 

    Please let me know incase you’d require further information on the same.

  • Nerolac takes a dig at distemper in latest campaign

    Nerolac takes a dig at distemper in latest campaign

    MUMBAI: Kansai Nerolac has relaunched its popular interior paint, Nerolac Beauty Emulsion, positioning it as a more discerning choice of paint in the long run. Through this campaign, the brand also attempts to dispel the notion of emulsion paints being more expensive than distemper.

    The film has been launched across popular offline and online platforms in India.

    The TVC, conceptualised and executed by Publicis India, begins in a middle-class home wherein a young boy is asking his girlfriend’s parents for her hand in marriage and the parents then call out the painter who’s been applying Nerolac Beauty Emulsion in another room and asks him as to why they have chosen Nerolac Beauty Emulsion over distemper this year. The TVC ends with the painter along with the parents re-iterating the brand promise of ‘Bachat full. Deewarein beautiful.’

    Kansai Nerolac Paints director – decorative and industrial sales and marketing Anuj Jain says, “Our beauty emulsion offers a great finish with longer life and the coverage is much better than distemper, hence, making it a right choice for people looking to paint their homes.”

    Publicis India managing director and chief creative officer – South Asia Bobby Pawar adds, “Nerolac Beauty is a popular emulsion. The idea therefore needed to be rooted in the notion of discernment amongst masses. And that’s how the peculiar situation of the parents’ judgement and acumen about the choice of their daughter’s groom came about.”

  • Big B adds Maggi Noodles to his ad diet

    MUMBAI: Bollywood icon Amitabh Bachchan has added Nestle‘s instant noodle brand Maggi to the list of brands he endorses.

    The actor has recently shot a one-minute advertisement for the popular snack. This is the first time Maggi Noodles has roped in a celebrity as an endorser.

    Bachchan first appeared in BPL commercials in 1996 and has since then been associated with brands across categories. Some of the brands that senior Bachchan has been associated with include Pepsi, ICICI, Parker Pens, Cadbury, Nerolac, Dabur Hajmola, Himani Fast Relief, Navratna, Emami Boroplus, Eveready, Reid and Taylor, Save Our Tigers Campaign, Gujrat Tourism, Zen mobile, Binani Cement and ICICI Prudential.

    Maggi Noodles is a 27-year-old brand that has become synonymous with instant noodles. The brand‘s proposition has been ‘the two minute noodles‘. In 2009, on completing 25 years, the brand initiated a campaign which invited consumers to share their experiences with it.

    Maggi‘s sub-brand Soupy Noodles is endorsed by Bollywood actor Kajol. Other notable association with Maggie was Javed Jaffery for its ketchup brand which carried the tagline ‘Its Different‘.

  • Disney comes to Mumbai in search of princess

    Disney comes to Mumbai in search of princess

    MUMBAI: The Walt Disney Company in India today launched the country-wide promotion titled – “Disney’s Little Princess”, an elaborate, across-the-line event around Disney Princess franchise in Mumbai.

    The search for Disney’s Little Princess is powered by major lines of businesses of The Walt Disney Company India namely Consumer Products, Disney Channel, Internet Group and Home Entertainment divisions.

    Little girls turned up in hundreds to sing, dance, act and display other talents at auditions conducted today. Dia Mirza, former Miss India/ Miss Asia-Pacific and Bollywood star is the face of this nationwide campaign. She was present at the venue to cheer the participants.

    Little girls across India can participate in this festive event by purchasing any Disney Princess product worth Rs 100 or more and win an entry to audition for the “Disney’s Little Princess” contest.

    Disney Princess spans across categories with merchandise to include toys, clothing, footwear, games, home videos, home products, paints, stationery, television, theatrical content, and mobile downloads. The franchise also extends itself to an on-ground experiential delight last year – Disney Channel’s ‘ My Little Princess Hunt -2005’.

    “Disney Princess success is an example of the company’s focus on content, creativity and innovation and demonstrates our ability to provide a 360 degree entertainment experience for kids. We have a strong heritage in great story telling and have cemented a rock-solid emotional connection with our consumers through our popular Disney characters and stories, ” said The Walt Disney Company (India) managing director Rajat Jain.

    Besides Mumbai, the auditions have been held in malls around New Delhi, Bangalore, Chennai and Hyderabad. The event in each of these cities is being recorded and aired in special interstitials on the Disney Channel.

    Speaking on the occasion, Dia said, “As a kid I grew up with the Disney Princesses. They inspire confidence in girls to follow your dreams and intelligence to deal with any life situation. They teach values that are close to every Indian parent’s heart. It has been truly fulfilling experience for me to be a part of this campaign. I wish all the participants the very best.”

    “The Disney Princess franchise has added a noticeable sparkle to the company’s entertainment offerings in the previously underserved segment of girls aged 4-14. The strong presence of the franchise is set to delight little,” the company said in a statement.

    Disney Princess licensees in India include: United Toys, Me n Moms, Prasima Marketing, Mahindra Intertrade, Bodycare, Nerolac, Sterling Metaplast, Ramlax Exports, Kores India Ltd., H.M. International, Envogue Furnishings and many others. “All licensees have come together for this special promotion,” the release said.

  • Jetix to go live with Power Rangers in India

    Jetix to go live with Power Rangers in India

    MUMBAI: Jetix, the action-adventure programming block on Toon Disney, is bringing Power Rangers to India. The Walt Disney Company India will present Jetix live, which will bring the action adventure icons Power Rangers Dino Thunder to perform at 24 shows across six cities for their fans in India.

    Following the success of Disney Magic in January this year, Indian audience will be the first ever to witness the performances of the Power Rangers as a part of Jetix Live.

    Each show will comprise a music and action based performance with Power Rangers Dino Thunder showcasing their individual powers, asserts an official release.

    The six cities that will host Jetix Live Power Ranger Dino Thunder in the month of January are Mumbai (14th), Ahmedabad (18th), New Delhi (21st), Kolkata (26th), Hyderabad (28th) and Bangalore (31st).

    Each city will witness a whole day packed with four half-hour shows held at intervals, games and on-ground contests at leading malls in each city.

    The tour is being sponsored by brands like Dukes Waffy, Nutrine Maha-Lacto, Dabur Real Fruit Juice, Boost Chocoblast, Nerolac, Newboy Toys and Wrigley’s Boomer.

    Power Rangers is the highest performing property on JETIX. There are four hours of Power Rangers on the programming block everyday with four distinct series: Power Rangers Dino Thunder; Power Rangers Lost Galaxy; Power Rangers Space Patrol Delta and Power Rangers Mystic Force.

    The super-hero action on JETIX content is available for kids across India on Toon Disney in Tamil, Telegu, Hindi and English and reaches over 30 million households in India, adds the release.

  • Disney rolls out ‘Disney’s Little Princess’ promotional activity across categories

    Disney rolls out ‘Disney’s Little Princess’ promotional activity across categories

    MUMBAI: The Walt Disney Company in India has launched a country-wide promotion titled – “Disney’s Little Princess”, an across-the-line event around Disney Princess franchise.

    Little girls across India can participate in this festive event by purchasing any Disney Princess product worth Rs 100 or more and win an entry to audition for the ‘Disney’s Little Princess’ contest. Disney Princess spans across categories with merchandise to include toys, clothing, footwear, games, home videos, home products, paints, stationery, television, theatrical content and mobile downloads.

    The Disney Princess franchise has added a noticeable sparkle to the company’s entertainment offerings in the previously underserved segment of girls aged 4-14. The strong presence of the franchise is set to delight little girls throughout the festive season with a host of initiatives and launches planned across all product categories. Disney Princesses are popular across the globe. The franchise is on track to become the largest girls franchise in 2006 with 40 per cent growth in 2005 and 300 per cent growth over the last three years, states an official release.

    “Disney Princess success is an example of the company’s focus on content, creativity and innovation and demonstrates our ability to provide a 360 degree entertainment experience for kids. We have a strong heritage in great story telling and have cemented a rock-solid emotional connection with our consumers through our popular Disney characters and stories,” said Walt Disney Company (India) managing director Rajat Jain.

    Little girls turned up to sing, dance, act and display other talents at auditions in Gurgaon. Besides, auditions will also be held in malls around Mumbai, Bangalore, Chennai and Hyderabad. The event in each of these cities will be recorded and aired in special interstitials on the Disney Channel. The search for ‘Disney’s Little Princess’ is powered by major lines of businesses of The Walt Disney Company India namely consumer products, internet group, home entertainment divisions and ofcourse Disney Channel.

    Disney Princess licensees in India include: United Toys, Me n Moms, Prasima Marketing, Mahindra Intertrade, Bodycare, Nerolac, Sterling Metaplast, Ramlax Exports, Kores India Ltd., H.M. International, Envogue Furnishings and many others. All licensees have come together for this special promotion, adds the release.

    Funskool (India), the licensees for Princess dolls and role play range GM Sales and Marketing R. Jeswant says, “Funskool (India) Ltd has had a long association with Disney. The market response to Disney Princess Dolls and Playsets has been particularly encouraging. This year is being celebrated as the year of the Mermaid and therefore, ‘Ariel, the Little Mermaid’, will be the focus of attention. A full range of Ariel Dolls and Playsets will be on the shelves of leading toy stores shortly. We cherish our association with Disney and expect the relationship to flourish and grow in years to come.”

    Commenting on the popularity of Princess themes of Disney Nerolac Paints- Nerolac GM marketing C. Venugopal says, “Every little girl dreams of a fantasy world where clothes are spun of gold and balls are held in her honor. The princess range allowed Nerolac to do just the same. With a wide range of characters, huge business potential, Disney Nerolac Paint’s Disney Princess range bring the little girls into a world filled with romance and royalty where she can feel as special as a princess.”

    “Disney’s classic Princess stories are extremely popular with kids across the country. We have 12 princess titles in three different formats and each of these are loved not just by kids but also their parents alike. The stories reflect values and ethos that Indian readers relate to. We are proud to bring these stories from the Disney stable to kids across India,” adds Sterling Publishers Pvt. Ltd. director Gaurav Ghai.

    Furthermore, Disney Princess is also being promoted in the television space with a branded block – Disney Princess hour. Viewers can also experience the magical world of Disney Princesses through Disney Movie Magic, every weekend in select Adlabs locations in cities across India through classic titles like Snow White, Beauty and the Beast, Aladdin and the Prince of Thieves.

    The latest Princess platinum title movie was released in October on Home Video – Little Mermaid, a special edition DVD. Taking home, Disney’s Classic, the ‘Little Mermaid’ will also help little girls gain an entry to participate in the mega event this festive season, Excel Home Videos MD M.N. Kapasi said, “Disney Princess celebrates the spirit of the endearing female characters created by the Walt Disney Company over the years. We are pleased that Little Mermaid’s DVD will be an opportunity for children to participate in this prestigious event.”

    This franchise also extended itself to an on-ground experiential delight last year – Disney Channel’s ‘My Little Princess Hunt -2005’.