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Tag: NeoNiche

  • Aims to transform event registration, engagement and analytics.

    Aims to transform event registration, engagement and analytics.

    Mumbai: NeoNiche has introduced NeoFlo, a state-of-the-art event registration platform. NeoFlo is designed to streamline event management by offering a comprehensive, customizable solution that enhances the attendee experience and simplifies event execution.

    NeoFlo stands out with its intuitive registration process, tailored content delivery, and advanced reporting capabilities. The platform allows event organizers to create personalized microsites, send targeted communications, and monitor real-time attendee engagement, ensuring every aspect of the event is optimized.

    One of NeoFlo’s key strengths is its robust security and compliance framework. With certifications such as ISO 27001, GDPR, and SOC 2, NeoFlo guarantees secure data handling, giving event hosts peace of mind. The platform also supports global operations with turnkey hardware and software solutions in over 7 countries.

    NeoFlo’s advanced integration capabilities allow for seamless interaction with existing database tools, providing organizations with a unified platform for managing all event-related data. By simplifying processes and reducing registration management costs by more than 30%, NeoFlo delivers tangible value to event organizers.

    Speaking on the launch, NeoNiche co-founder Valay Lakdawala commented on the launch: “NeoFlo exemplifies our vision as a full-service organization. It not only streamlines the entire event process but also integrates deeply with our clients’ existing systems, providing a cohesive and powerful tool that enhances every touchpoint of an event. NeoFlo is more than just a product; It is a testament to our commitment to innovation and excellence in event management.”

    Already trusted by industry by many global brands and already been successfully served clients in more than 6 countries namely India, Singapore, Australia, US, UK and Korea, NeoFlo is set to redefine event registration and management for markets in India and beyond, further solidifying NeoNiche’s position as a pioneer in innovative marketing solutions.

    NeoNiche said founder & CEO Prateek N Kumar said, “With the changing Marketing landscape, NeoNiche is at the forefront of bringing solutions that can help future-proof the industry in the Tech Age. Our latest offering, NeoFlo, is an end-to-end offering, with a comprehensive suite of features, that reflects our commitment to simplifying processes, elevating experiences, and driving engagement through Marketing Automation Products. The innovative engineering behind this revolutionary product streamlines the experience, for targeted communication with TG before, during, and after the engagement.”

  • Singapore is a strategic location for our expansion – Prateek Kumar

    Singapore is a strategic location for our expansion – Prateek Kumar

    Mumbai: Visionary entrepreneurship is not just vital for establishing a business setup but making a strong position in the eyes of the clientele. Yield goodwill is a long-term process with anticipation of the right marketing mix. A proactive approach is not just eye-catching but astonishes sustainability in the brand market. On different parameters about technology and transformation, we discussed with NeoNiche founder and CEO Prateek Kumar to know his perspective.

    Indiantelevision.com exclusively speaks with Prateek Kumar on data security, data integration, communication methods, marketing mix, differential clientele services in a dynamic environment whether it is AI, technology, metaverse, future prediction, and his visions.

    Here are excerpts –

    On ISO certification in 360 degree marketing –

    NeoNiche is not only ISO Certified in Data Security and Quality assurance but also is SOC2 and GDPR Compliant. All kinds of certifications hold significant importance for a “Full Services” and “Marketing Product Company” as they foster quality, credibility, efficiency, and responsibility. It aligns with the demands of a dynamic and interconnected business environment, contributing to the overall success and sustainability of a company and the Customers it serves.

    On differential services in NeoNiche agency –

    NeoNiche is “Digital First: full services agency where we merge creativity with technology. Our data-driven insights, A Partnership network across major global locations, Our International Branch in Singapore, and our extensive domestic network across India help us increase our “Speed to Market”

    NeoNiche is known for offering a wide array of services beyond traditional Marketing offerings, Marketing Automation, Managed Marketing Services, Outsourced CMO, Influencer Marketing, Performance Marketing, Data-driven insights, Content Studio, Experiential Marketing, and consultancy services. This diversified portfolio allows NeoNiche to provide comprehensive solutions to clients, integrating various aspects of marketing and communication strategies. We don’t believe in the “One Size Fits All” philosophy and have different offerings for Large B2B enterprises, SMEs, and startups.

    NeoNiche places importance on building strong and enduring relationships with its clients. A client-centric approach involves understanding the unique needs of each client and tailoring solutions to meet their specific goals. This focus on client satisfaction and partnership can set WPP apart in the competitive landscape.

    On AI in  advertising and its inclusive role of transformation in digital agencies –

    Yes, AI has a transformative impact on Marketing agencies’ digital services, particularly in the realm of inclusive advertising. Including Targeted Advertising, Content Creation and Optimisation, Language Translation and localization, Better Customer Insights and Analytics Chatbots for Customer Interaction, and Inclusive Representation as AI image analytics can align products with gender, ethnicity, and demographics. By leveraging AI technologies, agencies can create more personalised, representative, and effective advertising campaigns that resonate with a broad and diverse audience.

    On NeoNiche Strategical expansion in the Singapore Market –

    Different markets have different characteristics even in India different States react to a particular Marketing Stimulus in different ways our Growth and metamorphosis from “Marketing services Organization” to “Marketing Product and Services organization” as NeoNiche is catering to Enterprise in B2B marketing in a huge way be it our offerings like “NeoFlo”, “ Nsync”, “B2B Digital Marketing Services”, “Community Building”, “Managed Marketing Services” or more traditional “Experiential Marketing Services”

    Singapore is a strategic location for our expansion as Its proximity to major markets in the region, such as China, India, and other Southeast Asian countries, can provide logistical advantages for businesses. due to its dynamic business environment, strong infrastructure, and pro-business government policies. The city-state’s reputation as a regional hub for technology, finance, and innovation aligns perfectly with our growing clientele and our vision for future growth. Additionally, Singapore’s diverse talent pool and multicultural society provide us with the resources and expertise to effectively serve our clients across the Asia-Pacific and ANZ regions.

    On strike balance with affordability and quality including ROI –

    Balancing affordability and quality is a common challenge in any industry, but it’s crucial for success. Since we are no longer just an “Experiential Marketing” or an “Event Company” as we have long moved to a space where we have moved from a “Marketing services Organization” to a “Marketing Product and Services organization” this gives us a “Full Services Capability”; Our Products and Solutions provide deep insights and generates ROI on Every project that we undertake.

    On a journey to become an entrepreneur –

    NeoNiche was started with the single dream of bridging the gap between the marketers and the understanding of his/her hired agency. We started with the single aim to reinforce the relationship between the company & customers, brand & buyers, and product & prospects, by creating experiences, delivered in real-time across multiple platforms of Social, Digital, and on-ground Event experiences. While We embarked on this journey with our team, we realised this was only possible if we truly cared about people who mattered to us, our team, families, Our Suppliers, our customers, the society that we live in, and the law of the land.

    On generalisation of creativity-focused business –

    The proliferation of digital marketing agencies worldwide does indicate a significant trend in the business landscape. While the widespread presence of these agencies may suggest a generalisation of creativity-focused businesses, it’s important to recognise that not all digital marketing agencies operate in the same way or prioritise creativity equally.

    Digital marketing agencies serve a variety of purposes, and their services can range from basic advertising and social media management to more specialised areas like search engine optimization (SEO), content marketing, and data analytics. The level of creativity involved often depends on the specific goals of the client and the nature of the services provided. Also, consolidation always happens in any industry, remember the Dotcom boom of the early 2000s only the one that creates real value for customers to thrive and grow.

    On anticipation of industry performance in upcoming financial years –

    The pace of technological innovation is expected to continue, with advancements in areas like artificial intelligence, quantum computing, 5G, and the Internet of Things (IoT). Industries that effectively integrate and leverage these technologies may experience significant growth. As environmental concerns continue to rise, there’s a growing emphasis on sustainable practices. Industries involved in renewable energy, eco-friendly products, and sustainable technologies may see increased demand. Economic landscapes can impact industries differently. Global economic trends, trade policies, and geopolitical events may influence the growth and development of various sectors including Marketing.

    With the increasing digitisation of businesses and daily life, the importance of cybersecurity is expected to grow. Industries dealing with cybersecurity solutions and services may experience increased demand.

    Automation and AI adoption are likely to increase across industries, impacting jobs and processes. Industries that effectively integrate these technologies may enhance efficiency and productivity. While this is my guess it is important to note that unexpected events, such as global crises, technological breakthroughs, regulatory changes, or geopolitical shifts, can significantly alter industry trajectories.

    On the suitability of metaverse in the Indian continent –

    The metaverse offers various economic and business opportunities, ranging from virtual commerce to immersive experiences. Indian businesses could explore these opportunities, especially in sectors like gaming, e-commerce, education, and entertainment. It is important to note that the success of the metaverse relies heavily on robust digital infrastructure and widespread internet connectivity. India has been making strides in improving digital infrastructure, including the expansion of broadband access. The continued growth in this area would positively influence the adoption and success of metaverse technologies.

    It is also important to note that the adoption and success of the metaverse are influenced by a complex interplay of technological, cultural, economic, and regulatory factors. As the concept continues to evolve, ongoing developments in these areas will shape its impact on the Indian technology landscape.

    On over-dependency on AI and the quantum of work –

    While generative AI has the potential to revolutionize the media industry by improving efficiency and creativity, it’s essential to approach its adoption with caution. A thoughtful and balanced integration of AI, combined with human oversight, is crucial to harness the benefits while mitigating potential drawbacks. Regulatory frameworks and ethical guidelines can help guide the responsible use of AI in the media sector.

    On future objectives plans of NeoNiche  –

    NeoNiche has embarked on a transformative journey from being an Indian Experiential Marketing company to a global one, we strive to bring the richness of our heritage and a dynamic approach. We are mastering brand experiences in the vibrant Indian market, our vision extends beyond borders. As we evolve into a Global Full full-service marketing entity, our goal is to craft narratives that transcend cultures, break barriers, and inspire positive change.

  • NeoNiche appoints Rachana Yadav as HR head

    NeoNiche appoints Rachana Yadav as HR head

    MUMBAI: NeoNiche Integrated Solutions has appointed Rachna Yadav as its new general manager HR. Prior to NeoNiche, Rachna was with Experience Commerce as AVP HR.

    Passionate about helping people make positive changes in behavior and removing the roadblocks to success, Rachna has been mentoring, coaching and guiding the leaders for personal and professional betterment for over 16 years and has previously worked with multinational brands like British Gas, HSBC, YKK India, Le Passage to India, and Centrica.

    Yadav said, “I’m excited and looking forward to my new role at NeoNiche and to be working alongside with all the creative bunch of innovators. I believe that no failure can fail you if you are willing to try again. You have the power and tools to make your life good. With my vast experience in talent development, behavioral transformation and organizational culture I will ensure that we have the right expertise in place and I am determined that the talent and the company will flourish in the future.”

    NeoNiche founder and CEO Prateek N Kumar said, “People strategy is one of the top four Business Priorities for NeoNiche and Rachna is responsible for playing true strategic business partner role in defining and implementing the same. We are very happy to have her onboard and wish her a successful journey in her new role where she will enable the organization to achieve its mission of creating a Company of Innovation, Respect and Care. We hope that Rachna’s efforts will enable all employees of NeoNiche to live and breathe the Company’s values of H.E.A.R.T. (Honesty, Excellence, Accountability, Respect and Trust) on a day to day basis.”

    In her various HR Generalist roles she has been associated with Travel, BPO, Manufacturing and Digital Advertising Industry leading Talent Management, Change Management, Performance Management, Reward & Recognition. People Policies and Practices, Leadership development, Third Party Partnership and Compliance & BCP functions. In her last two roles Rachna was responsible for complete HR function as the HR Head. Rachna is an MBA in HR and Internationally certified Life Coach and Executive Coach. 

    Rachna is also a Co-Founder of Women Who Win, a women entrepreneurs networking group, and has been mentoring women entrepreneurs on networking, behavioral changes and how to achieve business goals. She also conducts seminars and keynote speeches. She is also a mentor with the Cherie Blair Women Foundation. She is a fitness enthusiast and a trained Karate, Yoga and Zumba instructor.

  • NeoNiche organises largest IT user event in Indian history – AWS Summit Mumbai 2019

    NeoNiche organises largest IT user event in Indian history – AWS Summit Mumbai 2019

    MUMBAI: NeoNiche Integrated Solutions Pvt. Ltd., recently organised the fourth edition of the AWS Summit Mumbai 2019 using a blend of technology and designed experiences to captivate audience attention. The event was conceptualised, designed, and organised end-to-end by NeoNiche, right from capturing the audience to on-site production, communication and technical solutions. With as many as 16,733 registrants and 6,500+ unique attendees, this was India's largest IT user event of all time, which was both technologically powered and environmentally conscious.

    Their aim was to increase attention while preventing the massive noise pollution that often accompanies such events which led to a series of ‘Silent Conferences’ that witnessed attendees connected on a conference communication channel via Bluetooth headsets. This enabled the audience to individually hear the speakers and take part in the activities without loudspeakers in place, thus eliminating the noise quotient while simultaneously giving attendees to have an immersive experiences.

    Furthermore, this was the first time that a proprietary QR code registration system developed by NeoNiche was used for the quick registration of all attendees. By using the tool, approximately 6,000 attendees were registered and allocated their places at the venue, in a record time of 1 hour 15 minutes.

    The AWS Expo included a total of 7 zones including Partner showcase, Builders Fair, Tech & Lightning Talk, AWS Booth, Social Media, EBC, and Start up Central. A range of technology solutions were incorporated including Virtual Reality (VR) and Augmented Reality (AR), for attendees to visit the expo, as well as interact and participate in the multitude of activities. For the event, a circular Keynote stage, equipped with 8 large hanging LED screens visible from even the farthest corners of the venue, was used to help create an immersive experience for all the attendees. The spatial design helped ensure that all the sponsors received prominent and adequate visibility.

    As a result, the AWS Summit Mumbai 2019 attracted 306 CXOs from 204 unique companies, and saw 2,533 social mentions posted by 936 unique authors, leading to a potential audience of 2,513,053 people. The event was also noteworthy for welcoming 52 customer speakers, the highest number of such speakers at an IT event in India, who shared their experiences with the audience at the keynote, breakouts, and ancillary events.

    This year's AWS Summit was designed specifically for technology and business leaders, developers, and IT professionals, covering a variety of subjects and levels of expertise, such as an introduction to the AWS Cloud as well as architecture best practices and cloud adoption frameworks. Several prominent business leaders featured among the attendees, including Conor McNamara (Director, Business Development, APAC, Amazon Web Services), Venkatesh Natarajan (Senior Vice President – Information Technology, Ashok Leyland), Sanjay Mohan (Group CTO, Make My Trip), Suhas Devaraju (CIO – Hindustan Unilever & Head of IT, South Asia at Unilever), Arun Kumar Parameshwaran (Managing Director – India & SAARC, Vmware), Prateek Garg (Chief Executive Officer, Progressive Infotech) and Varoon D. Rajani (Founder and Chief Executive Officer, Blazeclan Technologies). It also featured several new platforms such as Innovation Day, and focused on the key role that AI, machine learning, and robotics, are playing in transforming the world today.

    Valay Lakdavala, Director Of Client Relations, NeoNiche Integrated Solutions Pvt. Ltd., said, “NeoNiche is proud to be associated with Amazon Web services for the last 5 years, and this year, the association has taken a giant leap where AWS Summit 2019 has claimed the position of the Largest Cloud Conference in India. This was possible because of the meticulous planning for more than 5 months to deliver a remarkable experience across several touch points. The success of this event has further given us the confidence to aim even higher next year, to create new benchmarks in the industry.”

    The Head of India Marketing, Amazon Web Services (AWS) India, had this to say after the event, “Thank you Team NeoNiche for the ownership and execution of AWS Summit Mumbai. Lots of feedback on flawless execution and high quality of the event. I really enjoyed working with your team and again want to thank you for your partnership”.

    AWS Summit, with its landmark turnout, cemented the company as a leader in technological solutions for the Indian market and its intention to stay in this market for the years to come. “India is among the fastest growing Cloud markets for AWS” – Andy Jassy, AWS CEO. At the Summit, senior AWS personnel also confirmed that AWS is planning to invest heavily to Cloud Data Lakes, open source engines and micro services to further their footprint in India.

  • NeoNiche partners DG7 for omnichannel experience

    NeoNiche partners DG7 for omnichannel experience

    MUMBAI: NeoNiche Integrated, an award-winning, experiential marketing company, has entered into a strategic partnership with DG7, a full-service digital agency that specialises in providing B2B digital marketing solutions. Through this partnership, both NeoNiche and DG7 are expecting to extend an enriched omnichannel experience to a wide range of their clientele in the B2B domain. This strategic partnership will help more than 300 brands currently catered between the two organisations.

    Speaking on this partnership, NeoNiche Integrated Solutions founder and CEO Prateek N Kumar said, “We are elated about this collaboration, as it is in line with one of our key objectives of offering best-in-class experiential marketing services in an omnichannel environment. This will help our clients create memorable and measurable campaigns across different touch points for all their stakeholders.”

    DG7 founder and CEO Amit Deshmukh shared, “Today, in the age of urbanisation, digital marketing is not just a means to an end; it is a vital business enabler. Through our association with NeoNiche, we are scripting together a truly Phygital partnership wherein NeoNiche brings in their expertise of providing brand activation and campaign-oriented solutions. DG7 would complement the same with both, the width and depth of digital avenues to amplify these efforts. This, we believe, will result in absolute value for clients, and help them achieve their business objectives more cohesively.”

  • Kalpataru Mandates NeoNiche to Design and Deliver Their Event Marketing Initiatives

    Kalpataru Mandates NeoNiche to Design and Deliver Their Event Marketing Initiatives

    MUMBAI: NeoNiche Integrated Solutions Pvt. Ltd, a 360-degree experiential marketing agency, recently won the events mandate for Kalpataru Limited. The account was won following a multi-agency pitch.

    Kalpataru Limited is one of India’s leading real estate companies, responsible for building Mumbai’s tallest and luxurious residential tower in the ’70s, a record that stood for the next quarter of a century. The brand also has several luxury properties under its domain, such as Avana, Magnus, Amoda, Solitaire, Vista, and Yashodhan.

    NeoNiche will be playing the role of showcasing the grandeur and luxuriousness of the brand events through the right mix of design and storytelling, with a combination of immersive technology, skilled professionals in marketing, space designers, architects, and much more. Its aim is to enthral the audience to maintain the legacy of Kalpataru and deliver an effective engagement, amalgamated with a flawless execution. This will bring about a high recall value for the brand, for attendees and client alike, and make it a glorious success.

    Speaking about the win, Mr. Valay Lakdavala, Director – Client Relations, NeoNiche said "We are very excited about our association with Kalpataru Limited, as it allows us an opportunity to use our expertise to showcase the brand as an industry leader, for its thoughtfully designed, high quality, and innovative life-spaces. The opportunity will set the roadmap for our plans to create meaningful and remarkable experiences in the real estate industry”.

  • Riyaz Khambati joins the Operations Management team at NeoNiche Integrated Solutions

    Riyaz Khambati joins the Operations Management team at NeoNiche Integrated Solutions

    National : NeoNiche Integrated Solutions Pvt Ltd. appoints Riyaz Khambati to lead their event operations team. He will be working conjointly with the senior management at NeoNiche and handle overall operations.

    Riyaz is best known for his unmatched expertise in operations and has spearheaded multiple projects in Event Management companies like Percept, Seventy Seven Entertainment, Messe Group, Symphony Events, Wizcraft and Encompass. He has been instrumental in designing customised experiences for brands like Vodafone, Morgan Stanley, and Cosmopolitan.

    Speaking on Riyaz's appointment, Mr. Prateek Kumar, CEO & MD, NeoNiche Integrated Solutions says, "When it comes to operations, it is pivotal to consider all aspects of an event and the intermingling effect each element would have on one another. Over the years, Riyaz has been exposed to numerous events across the globe. He understands the most complex intricacies involved in creating a deeply personal and memorable experience. With his expertise, Riyaz will take our organisation to new heights”

    Commenting on his appointment, Riyaz says, "What drew me towards NeoNiche is their uniqueness in executing experiential events and creating memorable experiences for their clients. When it comes to event operations we agree on a similar strategy that leads to exponential growth. With this appointment, I accept a challenge to grow with a young company indulging in the only passion I have – Event Operations!”

    Prateek adds, “Riyaz is a strategic hire. I am well aware that, when passion and commitment meet opportunity, the result would be transformational for the event experiences that we create”

    During his career, Riyaz has perfected his understanding of the craft in Production, Logistics, and Resource Management.

  • NeoNiche appoints Harish Iyer as Head: Content Strategy

    NeoNiche appoints Harish Iyer as Head: Content Strategy

    September 20, 2018: NeoNiche Integrated Solutions Pvt. Ltd appoints Harish Iyer as their Head: Content Strategy, adding new insights to the experiential marketing company. He will be responsible for spearheading the content services at NeoNiche.
    An alumnus of St Xavier’s College and NMIMS, Harish Iyer joins NeoNiche with over 14 years of experience in the experiential communications domain.
    Prior to NeoNiche, he was associated with organizations like Shobiz, Hungama Digital Services, and Madison; with the best of brands ranging from the IT and networking sector to FMCG. During his career, Harish has played a multi-faceted profile besides being an ace communication professional – a leading columnist, a development sector professional, an equal rights activist, a front-runner in the decriminalization of all consensual sex under section 377.
    Commenting on the appointment Mr. Prateek N Kumar, CEO & MD, NeoNiche says. “Having known Harish for over a decade now I have seen him emerge both as a proactive citizen who organizes campaigns on a timely basis and as a creative professional. His experience and diverse interests in varied fields will translate into ideas for client experiences that are unique, rounded, and deeply personal.”
    Speaking on his new role, Harish Iyer, says, “I am privileged to be working with an organization that is not only high on creativity but also stands up for diversity. Creativity thrives in organizations with open minds. I find it in abundance in NeoNiche. In keeping with different brand expectations, I look forward to working towards leading the change in the way media is generated, consumed, understood and shared”
    The recent ruling on section 377 by the Supreme Court of India, has given a fillip to the spirit of diversity and inclusion in corporate offices. A firm proponent of equal workplaces, Mr. Prateek N Kumar says “At NeoNiche we firmly believe that diversity should be a business decision and not a mere human resources function. Diversity in genders, sexual orientations, and ethnicities ensure heterogeneity in thoughts and impact the ideas that are generated. Gender identity and sexual orientation are integral and distinct for every individual. An organization with deep-rooted values of equality, where every employee brings their whole selves to work, is a formula for better productivity and thereby business growth”