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Tag: Neon

  • Wondrlab acquires performance marketing agency Neon

    Wondrlab acquires performance marketing agency Neon

    Mumbai: Leading MarTech network Wondrlab has acquired Neon – a leading performance marketing agency. The Neon acquisition follows the WYP acquisition and the Opportune acquisition.

    Neon uses data, creativity, and deep platform understanding to successfully deliver bottom-of-the-funnel campaigns. Since its inception, the agency has helped more than 100 brands grow, by delivering on conversions and leads.  

    Wondrlab advocates a full-funnel approach to helping brands win. This acquisition strengthens Wondrlab’s promise by enabling its clients to straddle brand creation as well as monetization. This is especially necessary for building a first-party digital landscape to survive in a cookie-less future.

    Wondrlab founder & CEO Saurabh Varma said, “Meher and his team share our passion for building incredible solutions that straddle both products and service. As the teams come together, it will help us deliver a seamless full-funnel experience for our clients. Super exciting.”

    Neon founder Meher Patel said, “We are excited to be a part of the Wondrlab family. The ambition to build India’s first Network is exciting, to say the least. The singular focus on delivering on the full funnel seamlessly is exciting. What is even more exciting is the ability of the Group to have real skin in the game. Our journey at Neon gets new wings.”

    “The only way to deliver on the full-funnel promise is to have incredible leadership and deep specialization. The balance between great storytelling and delivering performance has to go hand-in-hand. Beyond that, the chemistry and the human connection are critical. That is what we have focused on through the acquisition phase. Wondrlab wishes a warm welcome to the entire Neon family,” Wondrlab co-founder and managing partner Rakesh Hinduja added.

    Speaking on the acquisition, Neon co-founder Yesha Shetty said, “As a creative leader focused on performance, I look forward to learning how Wondrlab teams create magic through a deep understanding of human behaviour. And I look forward to adding my specialization to making the same thinking relevant and performance worthy. There is so much for us to accomplish together.”

    Malabar Capital Advisors served as financial consultants for the Neon acquisition.

  • Canon launches OOH initiative in India

    NEW DELHI: Canon India has launched a first-of-its kind Out-of-Home (OOH) initiative in India by setting up unique Neon Signs at International Airports in New Delhi, Bengaluru and Mumbai.

    This is the first such initiative by any Japanese company in India. Designed by advertising giant Dentsu India, the concept lies in the growing popularity of Neon Signs in the country that surround consumers with unique and ubiquitous visual impact.

    Expressing his views on the launch, Kazutada Kobayashi, President and CEO, Canon India, said, “Canon is a powerful brand, both in India and worldwide. Today, we have pioneered the ‘Out of Home Media’ initiative by launching the Canon Neon sign at specific locations in three major cities of India becoming the first Japanese Company to create such a major launch in India. This is part of our growth strategy for 2013 to create a powerful brand recall for our customers. This would be the first strategic step to create a positive image for the Brand as well as the Company. As part of our Vision and Mission, we want people to be proud of associating themselves with the Canon Brand; this initiative would pave the way for creating that association together with our state-of-the-art technology and quality service network.”

    Dr. Alok Bharadwaj, Executive Vice President, Canon India, said, “As part of the company’s commitment to India and its growth, we, at Canon India, are delighted to launch the Neon signs at prominent international airports in India today. An example of innovation and digital expertise, the Neon signs will help Canon stand out as a company which drives innovation in every aspect of its business – be it product or marketing. Initiatives like these also help improve the brand awareness and are an assurance of the long term commitments.”

    In 2012, the company rolled out a new marketing campaign by roping in young Bollywood actress Anushka Sharma as the brand ambassador for Canon’s cameras. After it’s successful ‘What Makes Us Click’ campaign, Canon is determined to extend its marketing initiatives to reach out to a niche target audience and retain the exuberance, energy and appearance of the brand. In the past decade, Canon has undertaken several pioneering advertising and marketing campaigns with renowned brand ambassadors from the field of sports and Bollywood.

    Canon Hong Kong was also recognised for delivering the first revolving neon sign in Asia and LED lighting wall as part of the Symphony of Light Show in Hong Kong.