ITV

Tag: neobank

  • Fyp ties up with film ‘83’ to reach out to Gen Z

    Fyp ties up with film ‘83’ to reach out to Gen Z

    Mumbai: Fyp, Neobank for teenagers has announced its association with the film ‘83’ for a cross-promotional deal. The film based on the historic 1983 World Cup win released in theatres on Friday.

    The brand has launched its TVC for the association online as well as on the OTT platforms with the sole aim of introducing the Fyp to newer consumers and induce brand trials. “The association is symbolic of the breakthrough that Fyp aims to bring by raising financial literacy amongst teenagers and helping them become responsible and independent,” it said in a statement.

    “Financial literacy and money management have become an important component of life. At the same time, it is a gap left unattended in our education overall, which results in a lack of confidence in managing finances among young professionals when they first start a job and makes them prone to misguided investment decisions We wish to bridge the financial literacy gap among teenagers by giving them exposure to digital payments and through built-in features in the Fyp app,” said Fyp founder and CEO Kapil Banwari.

    Reliance Entertainment head of marketing Sameer Chopra said with this collaboration, they intend to reach out to all the young film fanatics and inspire them to never give up. “Back In 1983, the Lord’s Cricket Ground witnessed 14 men beat the twice over World Champions West Indies, putting India back onto the cricket world stage. With this association, we hope that the millennials & Gen Z’s always aspire to keep striving for glory,” he added.

    Co-founder of Anee’s Media the agency responsible for the association Deepak Patel said, “It is a bold step taken by Fyp to associate itself with ‘83.’ It will definitely create huge excitement among the teens and the parents to know more about Fyp which will help in amplifying the brand awareness.”

    The film produced by Deepika Padukone, Kabir Khan, Vishnu Vardhan Induri, Sajid Nadiadwala, Sheetal Vinod Talwar, Reliance Entertainment, and 83 Film Ltd released in theatres on 24 December in Hindi, Tamil, Telugu, Kannada, and Malayalam.

  • Fi walks the talk on smart ways to save money

    Fi walks the talk on smart ways to save money

    Mumbai: Online banking platform Fi has launched its latest campaign during the Indian Premier League (IPL) season with a difference. With disruptive thinking being at the core of startups like Fi, the neobank has come up with a fresh take on the conventional television commercial.

    The campaign urging users to ‘save smart’ is a set of PowerPoint (PPT) presentations that air as ads that break the clutter. Built for the digital-first generation, Fi makes finance more accessible to users. The ad itself is focused on its target audience of upwardly mobile salaried millennials and working professionals who have been stuck at home creating PPT presentations for their work. Executed entirely on PPT, the campaign is live across Disney+ Hotstar, YouTube, and Instagram for the duration of the latest season of the IPL.  

    “The IPL is a fairly high-decibel, high-energy event on TV. Brands (us included in the past) spend big money on producing and airing ads. We were looking at ways to say that Fi is a savings account that’s all about saving smart,” stated Fi cofounder and CEO Sujith Narayanan. “Fi’s features help users save smart through unique and intuitive ways that users will enjoy. Our campaign sort of walks that talk, by airing the ad in the form of a presentation, a tool we’re more than familiar with by now thanks to working from home for a year and a half.”