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Tag: Neha Soman

  • The future of customer acquisition: Trends, innovations, and the impact of video content on CAC

    The future of customer acquisition: Trends, innovations, and the impact of video content on CAC

    Mumbai: In an era where digital touchpoints are multiplying, understanding the nuances of Customer Acquisition Cost (CAC) and the role of engaging content is pivotal for businesses. At Hypergro.ai, we recognize these evolving dynamics. Let’s delve into the current trends, innovations, and particularly how Short Videos drives CAC, changing the landscape of customer acquisition.

    The Central Role of Engaging Video in CAC

    Content is the cornerstone of digital marketing and a critical factor in managing CAC. With consumers bombarded by a plethora of ads daily, only the most engaging content cuts through the noise. The video that makes people click is not just about visuals or creativity but relevance, personalization, and timeliness. Brands are facing the challenge of creating content that not only captures attention but also resonates enough to drive action.

    TikTok and Instagram Reels Transforming Shopping Behaviors

    Platforms like TikTok and Instagram Reels have ushered in a new era of social commerce. These platforms are not just about entertainment; they are becoming integral to the shopping journey. For instance, TikTok’s #TikTokMadeMeBuyIt phenomenon has shown the platform’s influence on purchase decisions. Brands leveraging these platforms for customer acquisition are finding that the traditional marketing funnel is evolving into a more dynamic, content-driven journey.

    Video CAC Landscape: Challenges and Statistics

    The digital advertising industry is witnessing rising CAC. A study by Profitwell shows that CAC has increased by over 50% in the past five years across industries. This uptick is attributed to the saturated digital ad space and the rising cost of ads on platforms like Google and Facebook. Brands are grappling with this challenge, seeking more cost-effective and impactful ways to acquire customers.

    User-Generated Content (UGC) as a Trust Builder

    UGC is revolutionizing the authenticity of brand communication. Consumers trust content created by their peers far more than traditional advertising. Brands leveraging UGC not only humanize their marketing efforts but also build a community around their products. Hypergro.ai’s platform enables brands to harness the power of UGC, connecting them with a vast network of creators who produce genuine, relatable content.

    Data-Driven Marketing

    In the age of information, data is king. Understanding customer preferences, purchase patterns, and engagement metrics allow brands to tailor their marketing strategies effectively. Our AI-driven platform provides in-depth analytics, helping brands make informed decisions and optimize their customer acquisition strategies.

    Interactive and Immersive Experiences

    The future of customer acquisition lies in creating interactive and immersive experiences. Augmented Reality (AR) and Virtual Reality (VR) are set to transform how consumers interact with brands. By integrating these technologies, brands can offer unique, memorable experiences, enhancing customer engagement and acquisition.

    Conclusion

    As we navigate the future of customer acquisition, the emphasis on content quality and relevance will continue to grow. Brands must adapt to this changing landscape, focusing on strategies that lower CAC while maximizing customer engagement and conversion. Hypergro.ai is committed to guiding brands through this journey, leveraging the power of AI and UGC to revolutionize customer acquisition strategies in this dynamic digital age.

    The author of this article is Hypergro.ai founder Neha Soman.

  • hypergro.ai secures Rs seven crore funding: Leading the charge in AI-driven digital marketing revolution

    hypergro.ai secures Rs seven crore funding: Leading the charge in AI-driven digital marketing revolution

    Mumbai: hypergro.ai, a Bangalore- based martech startup, focused on boosting brand revenues and dramatically reducing customer acquisition costs, has announced that it has raised seed funding of Rs seven crore. The round was led by Silverneedle Ventures with participation from Huddle, TDV Partners, HME Ventures, Dholakia Ventures, FiiRE, & prominent angel investors like Arjun Vaidya, Ankit Kedia and Rajesh Sawhney.

    In the current digital landscape, rising Customer Acquisition Costs (CAC) are eating up large parts of budgets without delivering expected returns. This problem is made worse by poor Return on Ad Spend (ROAS); even with huge investments in various ads. This combination of challenges has brands stuck in a cycle of high spending with low results, making steady growth hard to achieve.

    With hypergro.ai, brands can reverse this trend by using its state-of-the-art platform that harnesses the raw power of user-generated content (UGC) and couples it with cutting-edge artificial intelligence. This revolutionary synergy not only simplifies the customer acquisition trajectory but also offers brands a potent tool that’s both cost-effective and resonant with modern audiences.

    On the fundraising, Silverneedle Ventures partner Prashant Panday said, “Hypergro.ai attacks the biggest challenge facing consumer marketing companies – rising CACs. We at Silverneedle Ventures believe strongly in the power of technology in general and AI in particular. We are proud to lead this round and repose confidence in the  dynamic founders of the company.”

    The startup was founded in the year 2022 by Rituraj Biswas (CEO), Neha Soman (CBO), Abhijeet Kumar (CTO), and Arijit Mukhopadhyay (CPTO). With roots embedded in platforms like ShareChat and Glance, their collective insight into the digital domain is profound. Biswasj spearheads the product, focusing on innovation and keeping our solutions fresh and ahead of the competition. Kumar, hailing from IIT Roorkee, and Mukhopadhyay, a proud product of IIT Delhi, together constitute the tech-driven backbone. Meanwhile, Soman, leveraging her vast marketing expertise and hands-on experience as a YouTube creator, infuses the team with a distinct content-centric insight.

    “At hypergro, we’re not merely witnessing the future – we’re crafting it. By merging the power of AI with the authenticity of UGC, we’re redefining the dynamics of business-customer interactions. Our mission is to make this groundbreaking shift both transformational and available to everyone,” stated Biswas.

    A substantial slice of this financial boost will be channeled to hypergro’s core – its AI capabilities. This encompasses in-depth data exploration, refining predictive algorithms, and polishing automation to offer clients unparalleled results.  As hypergro scales its operations, it will need to expand its teams. The funds will be used to attract top talents in areas such as AI and machine learning, tech, product, sales and marketing. Moreover, the company is setting its sights on new markets and is poised to make its innovative solutions accessible to a broader spectrum of businesses.

    With businesses steadily gravitating online, they are poised to cater to a booming market, predicted to soar to an astronomical $3.1 billion by 2024 in India alone. Nestled at the pivotal crossroads of digital advertising and UGC, hypergro is the torchbearer in these swift-scaling sectors.

  • hypergro.ai secures Rs seven crore funding: Leading the charge in AI-driven digital marketing revolution

    hypergro.ai secures Rs seven crore funding: Leading the charge in AI-driven digital marketing revolution

    Mumbai: hypergro.ai, a Bangalore- based martech startup, focused on boosting brand revenues and dramatically reducing customer acquisition costs, has announced that it has raised seed funding of Rs seven crore. The round was led by Silverneedle Ventures with participation from Huddle, TDV Partners, HME Ventures, Dholakia Ventures, FiiRE, & prominent angel investors like Arjun Vaidya, Ankit Kedia and Rajesh Sawhney.

    In the current digital landscape, rising Customer Acquisition Costs (CAC) are eating up large parts of budgets without delivering expected returns. This problem is made worse by poor Return on Ad Spend (ROAS); even with huge investments in various ads. This combination of challenges has brands stuck in a cycle of high spending with low results, making steady growth hard to achieve.

    With hypergro.ai, brands can reverse this trend by using its state-of-the-art platform that harnesses the raw power of user-generated content (UGC) and couples it with cutting-edge artificial intelligence. This revolutionary synergy not only simplifies the customer acquisition trajectory but also offers brands a potent tool that’s both cost-effective and resonant with modern audiences.

    On the fundraising, Silverneedle Ventures partner Prashant Panday said, “Hypergro.ai attacks the biggest challenge facing consumer marketing companies – rising CACs. We at Silverneedle Ventures believe strongly in the power of technology in general and AI in particular. We are proud to lead this round and repose confidence in the  dynamic founders of the company.”

    The startup was founded in the year 2022 by Rituraj Biswas (CEO), Neha Soman (CBO), Abhijeet Kumar (CTO), and Arijit Mukhopadhyay (CPTO). With roots embedded in platforms like ShareChat and Glance, their collective insight into the digital domain is profound. Biswasj spearheads the product, focusing on innovation and keeping our solutions fresh and ahead of the competition. Kumar, hailing from IIT Roorkee, and Mukhopadhyay, a proud product of IIT Delhi, together constitute the tech-driven backbone. Meanwhile, Soman, leveraging her vast marketing expertise and hands-on experience as a YouTube creator, infuses the team with a distinct content-centric insight.

    “At hypergro, we’re not merely witnessing the future – we’re crafting it. By merging the power of AI with the authenticity of UGC, we’re redefining the dynamics of business-customer interactions. Our mission is to make this groundbreaking shift both transformational and available to everyone,” stated Biswas.

    A substantial slice of this financial boost will be channeled to hypergro’s core – its AI capabilities. This encompasses in-depth data exploration, refining predictive algorithms, and polishing automation to offer clients unparalleled results.  As hypergro scales its operations, it will need to expand its teams. The funds will be used to attract top talents in areas such as AI and machine learning, tech, product, sales and marketing. Moreover, the company is setting its sights on new markets and is poised to make its innovative solutions accessible to a broader spectrum of businesses.

    With businesses steadily gravitating online, they are poised to cater to a booming market, predicted to soar to an astronomical $3.1 billion by 2024 in India alone. Nestled at the pivotal crossroads of digital advertising and UGC, hypergro is the torchbearer in these swift-scaling sectors.