MUMBAI: Neha Singh Warrier, a veteran in media sales with over two decades of experience, has joined Amazon Ads as lead content monetisation for the west and south regions in India. Warrier announced her new role on LinkedIn, expressing her excitement to be at the “intersection of content, commerce and technology.”
She joins Amazon Ads after a significant tenure at Sony Pictures Networks India, where she served as associate vice president of SonyLiv digital ad sales. Her role involved transforming marketer engagement on over-the-top (OTT) platforms and securing sponsorships for major sporting and entertainment intellectual properties (IPs). Before that, she was the head of digital sales at Zee5, where she consistently exceeded revenue targets and pioneered long-term strategic sales plans.
Warrier’s career also includes a decade-long stint at Discovery Inc, where she was an associate director of advertising sales, leading ad sales for the Discovery network’s flagship channels. She was recognised as a “stellar performer” for her role in achieving a compound annual growth rate (CAGR) of 24 per cent over ten years. She also held roles at Mirriad, CNBC-TV18, and Sony Entertainment Television, where she worked on monetising marquee IPs like Bigg Boss and Indian Idol in their inaugural years.
A professional athlete in her early career, Warrier stated that she applies the same dedication and teamwork skills to her professional endeavours. She is known for her ability to take calculated risks and propose innovative strategies to deliver tangible results.