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Tag: Neha Kakkar

  • Word Play Returns as Sahitya Aaj Tak Turns Delhi into a Lit Fest

    Word Play Returns as Sahitya Aaj Tak Turns Delhi into a Lit Fest

    MUMBAI: Delhi’s about to get a serious case of literary fever and no one’s complaining. The India Today Group organized and much-loved Sahitya Aaj Tak is back from 21 to 23 November 2025, transforming the Major Dhyan Chand National Stadium into a buzzing playground of poetry, prose and performance.

    Now in its latest edition, the three-day fiesta promises to be a heady mix of words, wisdom and rhythm, with over 30 celebrated voices from literature, music and performance coming together to make language sing again.

    This year’s line-up reads like a who’s who of India’s creative scene Piyush Mishra, Kumar Vishwas, Imran Pratapgarhi, Varsha Singh Dhanoa, Malini Awasthi, Neha Kakkar, Namita Dubey, Manoj Muntashir, and Jasbir Jassi each bringing their unique flavour of expression to Delhi’s cultural calendar.

    From soulful shayari to pop beats, Sahitya Aaj Tak 2025 is where a verse meets a voice and rhythm meets reason. Whether you’re there for Kumar Vishwas’s philosophical masterpiece Apne Apne Ram (which will feature across all three days), or Neha Kakkar’s chart-topping energy, the event promises moments that move the heart as much as they make you hum.

    Adding a contemplative layer are thematic sessions like Jeewan Ki Jagrukta: Kitni Zaruri…, delving into mindfulness and awareness in today’s whirlwind life. Another highlight, Rahgeer Live…, brings together poetic voices like Marham, Deveshi Sahgal, and Rahgir, blending verse and melody into one mesmerising flow.

    As always, the festival’s magic lies in its ability to make literature feel alive not confined to dusty pages or late-night screens, but performed, sung, debated and celebrated. With folk icon Malini Awasthi, Punjabi powerhouse Jasbir Jassi, and Hargun Kaur adding melody to the mix, it’s a feast for the senses as much as the soul.

    Registration for the festival is now open on sahitya.aajtak.in.

    So mark your calendars and charge your creative batteries because for three days this November, Delhi won’t just speak, it’ll rhyme, sing and soar.

     

  • NDTV pivots to live entertainment with star-studded concert series

    NDTV pivots to live entertainment with star-studded concert series

    NEW DELHI: NDTV, India’s three-decade-old news broadcaster, is striking out into uncharted territory with the launch of NDTV Good Times, a live entertainment venture that promises to bring marquee musical acts to iconic venues across the country.

    The move marks a bold departure for the Delhi-based media house, which has built its reputation on hard news and current affairs. Now it is betting that India’s youthful demographics and growing disposable income will fuel demand for premium live experiences.

    The inaugural lineup reads like a who’s who of Indian music. AR Rahman will perform at Varanasi’s sacred ghats along the Ganges, while Sonu Nigam plans a tribute to legendary playback singer Mohammed Rafi at Kashmir’s Dal Lake. The roster also includes composer trio Shankar-Ehsaan-Loy and popular singers Jubin Nautiyal and Neha Kakkar.

    “NDTV has always stood at the intersection of storytelling and society,” said chief executive and editor-in-chief Rahul Kanwal. The company aims to “curate iconic performances that will not just entertain but also inspire, connect, and create lasting memories.”

    The venture taps into a global trend where live entertainment has become a cultural force, particularly among younger audiences who prize authentic, shared experiences over passive consumption. India, with one of the world’s youngest populations, appears ripe for such offerings.

    NDTV’s strategy leverages its existing broadcast and digital infrastructure to amplify these events beyond their physical venues. The company has partnered with ticketing platform  District to handle bookings and logistics.

    Rahul Shaw, the newly minted chief experiences officer, positions the initiative as “reimagining the heartbeat” of Indian culture by combining top-tier talent with extraordinary settings.

    The move comes as traditional media companies worldwide grapple with changing consumption patterns and seek new revenue streams. Whether NDTV’s gamble on live entertainment pays off will depend on its ability to translate its storytelling credibility into successful event curation—and whether Indian audiences are ready to pay premium prices for the privilege.

  • Dharma Cornerstone Agency onboards Neha Kakkar

    Dharma Cornerstone Agency onboards Neha Kakkar

    Mumbai: In a significant development in the music artist management scene, Dharma Cornerstone Agency’s (DCA) music division has welcomed singer Neha Kakkar to its dynamic roster of talents. Following the agency’s recent onboarding of several established and emerging artists, this move is set to further solidify DCA’s foothold in the music talent management landscape.

    Neha Kakkar’s range is evident in soulful songs like Mile Ho Tum Humko and party-bangers like Kala Chashma. It was her creativity, grit and perseverance that has seen her become a household name in the industry today. Meanwhile, DCA is strongly backed by decades of experience and well-established leadership from the Indian entertainment industry, making it a brand paving a trailblazing path in the talent management space. Neha’s addition to the DCA marks a remarkable move for both entities.

    While this addition to the impressive roster will strengthen DCA’s diversified repertoire of talents, it will further boost Neha Kakkar’s considerable reach. The synergetic partnership will leverage DCA’s widespread network and expertise to stage Neha as a pop sensation in the M&E industry, not just nationally but also globally.

    Karan Johar added, “I’ve had the pleasure of working with Neha Kakkar on several Dharma films. Her invincibility, immense talent, and unabashed love for the craft have helped her carve her niche in the industry and become the brand she is today. We, at DCA, are elated to welcome such a powerhouse of talent. We aim to further push the envelope by promising a collaborative environment”.

    Singer and DCA music talent Neha Kakkar mentioned, “I am thrilled to join the Dharma Cornerstone Agency family! Karan Johar Sir’s vision and passion for creativity align perfectly with my own artistic goals. I’m excited to be a part of a roster that celebrates innovation and excellence. This new chapter in my journey promises to be an unforgettable one, and I can’t wait to create magic with the DCA team!”

    Dharma Cornerstone Agency CEO Uday Singh Gauri said “Neha Kakkar’s induction into the Dharma Cornerstone Agency family marks a significant milestone for us. Her phenomenal talent, combined with her dedication and passion, makes her an invaluable addition to our roster. We’re eager to leverage our expertise and resources to amplify her artistic vision and take her career to unprecedented heights. Neha’s unique sound and style will continue to captivate audiences, and we’re proud to be her partners in this exciting new chapter.”

    Talking about this exciting onboarding, Dharma Cornerstone Agency head of music division Hamza Kazi said, “Dharma Cornerstone Agency has always strived to cultivate a music community, welcoming artists of all genres to the family. We are thrilled to welcome a talent like Neha Kakkar, who has impacted the Indian audience not only with her exceptional singing and diverse discography but also with her presence and attitude. DCA will act as a catalyst for Neha, boosting her talents and brand by unlocking several branded and musical avenues.”

    DCA has become an eminent brand, catering to distinct industry needs, which include celebrity associations, sponsorships, IP development and affiliations, as well as brand activations. Currently, music artists are looking for agencies where they can experiment and get equipped with resources to reach wider audiences. DCA houses such talents and helps them manoeuvre through the glitzy world of music by providing them with the resources and strategic placements to gain visibility.

  • SET launches Superstar Singer 3 and Madness Machayenge – India Ko Hasayenge

    SET launches Superstar Singer 3 and Madness Machayenge – India Ko Hasayenge

    Mumbai: Brace yourselves for a weekend filled with entertainment as Sony Entertainment Television brings viewers fresh weekend programming with the perfect combination of music and laughter. Homegrown format, Superstar Singer 3, will showcase the incredible vocal talent of young contestants from across the length and breadth of the country, while Madness Machayenge – India Ko Hasayenge will see a fresh lineup of experienced comedians, who will bring their unique brand of humor to the stage with sharper, wittier, and punchier jokes, that will leave you rolling on the floor.

    Premiering on 9 March 2024, at 8 pm, SuperStar Singer 3, produced by The Content Team, is a homegrown kids’ reality singing show that stands out as an epitome of talent, passion, and unbridled enthusiasm in the world of music competitions. This season distinguishes itself by acting as a platform that will not only preserve but also build upon the legacy and heritage of Indian music, by discovering ‘Sangeet Ke Naye Hunar Jo Banenge Kal Ke Darohar’. Raising the bar in the world of music, this show transcends mere entertainment to become a national platform where children shine, nurtured and mentored by Captains, Pawandeep Rajan, Arunita Kanjilal, Salman Ali, Mohd Danish, and Sayali Kamble. Indian pop sensation Neha Kakkar joins as the super judge, who will guide these young dynamites to push the envelope, accompanied by the charismatic host Haarsh Limbachiyaa who will encourage them and boost their spirits. This season is also elevated by the presence of legendary guests such as Pyarelal Ramprasad Sharma, Javed Akhtar, and Kavita Krishnamurthy who are sure to inspire these young aspiring singers to make a mark for themselves in the music industry. Fueled by the passion of young artists like Khushi Nagar, a 14-year-old with mesmerising vocals and unwavering devotion to Tulsi Das Ji, Laisel Rai, a singer who beautifully captures the essence of musical notes, and Shubhodeep Sutradhar, a 14-year-old instrumentalist and dynamic singer who will captivate the hearts of the viewers, among others, the show promises an unparalleled musical journey for this budding talent. Superstar Singer 3 is co-powered by Ching’s Schezwan Chutney, with special partner, Priyagold Butter Bite Biscuits.

    Get ready to laugh out loud with ‘Madness Machayenge – India Ko Hasayenge’, an uproarious extravaganza that is set to redefine comedy as we know it. Promising a riotous mix of varied formats that will have you rolling on the floor with the incredible Huma Qureshi as Madness ki Malkin and the dynamic Harsh Gujral as its host, this show is produced by Optimystix Entertainment India Pvt Ltd. From side-splitting stand-up routines to uproarious gags and skits, from roasting celebs and online sensations, to spoofs, and everything in between, this show is all set to break traditional norms and present a diverse range of styles through a stellar lineup of comedians such as Paritosh Tripathi, Kushal Badrike, Kettan Singh, Inder Sahani, Snehil Mehra (BC Aunty), Gaurav Dubey, Hemangi Kavi, and Ankita Shrivastav. These comedians, with their remarkable skills, bring a breath of fresh air to the world of comedy as they strive to push boundaries and set new benchmarks through their hilarious performances, making them true trailblazers in their field. Another unique segment that viewers will witness is the funny comedians taking on real-life serious jobs, tackling a new gig each week. Madness Machayenge – India Ko Hasayenge is co-presented by Lahori Zeera, with special partner, Priyagold Butter Bite Biscuits.

    Sony Entertainment Television, Sony SAB, PAL, and Sony MAX movie cluster business head Neeraj Vyas:

    As a brand, we’ve always been committed to entertaining viewers while making a difference in their lives. With our homegrown format, Superstar Singer 3, our goal is to offer a platform for budding talent to hone their skills and perpetuate the glorious tradition of Indian music. With ‘Madness Machayenge – India Ko Hasayenge!’, we are striving to break the mold and usher in a new era of comedy on Indian television with a wide-ranging format that allows seasoned and diverse comedians to do what they do best and make you laugh. We are excited to bring this exhilarating and wholesome family viewing experience to our audiences, promising unforgettable moments of harmony and laughter over the weekend.

    The Content Team Neeraj Sharma:

    We’re excited to raise the curtains for a highly anticipated third season of Superstar Singer; this show has been instrumental in nurturing young talent, and we’re sure that this edition of the show will introduce you to tomorrow’s superstars, with inspiring life narratives. The unmatched synergy between our 5 captains, legendary guest mentors, our Super Judge Neha Kakkar, and the captivating charm of our host, Haarsh Limbachiyaa, will ensure an unforgettable viewing experience for the audiences.

    Optimystix Entertainment India Pvt Ltd founding chairman & MD Vipul D Shah:

    Madness Machayenge – India Ko Hasayenge!’ is poised to revolutionise comedy by delivering unadulterated laughter, by some of India’s finest comedians. This groundbreaking show defies conventions by showcasing a diverse array of comedic styles from a stellar lineup of seasoned comedians. In collaboration with Sony Entertainment Television, we assure our audience an entertainment-packed stressbuster every weekend.

    Starting 9 March 2024, watch Superstar Singer Season 3 at 8.00 pm and Madness Machayenge – India Ko Hasayenge at 9.30 pm, only on Sony Entertainment Television.

  • ‘Indian Idol’ set to return with season 13 from 10 September on Sony

    ‘Indian Idol’ set to return with season 13 from 10 September on Sony

    Mumbai: Sony Entertainment Television is all set to launch season 13 of its flagship singing reality show, Indian Idol. The show will premiere on 10 September and will air every Saturday and Sunday at 8:00 p.m.

    This year’s campaign “Phir saath aane ka bahana hai, ab mausam musicana hai” brought alive the celebration of music and togetherness.

    The show will be hosted by Aditya Narayan and the ultimate trio – Himesh Reshammiya, Neha Kakkar and Vishal Dadlani – will reprise their roles as judges once again. The channel noted that they are here to make the ‘mausam musicana!’

    SET head-programming (non-fiction), channel Sonal Yadav said, “Indian Idol is a revolutionary show that has set a precedent since its launch. The platform has given recognition to many aspiring singers who have always dreamt of making it big in the world of music. With Season 13, our core focus is to highlight real and aspirational singers who bring out variety and uniqueness. Through the multi-city on-ground auditions this year, we have truly managed to scout some exceptional talent. With the expertise Himesh Reshammiya, Neha Kakkar and Vishal Dadlani bring to the table, Indian Idol is ready to make the ‘mausam musicana.’ Also, collaborating with Fremantle has always been a pleasure, and with season 13, we yet again look forward to a successful season of Indian Idol.”

    Under the production of Fremantle, the singing reality show has brought families together, making it a wholesome viewing experience. With incomparable voices and inspiring stories, the show is the one-stop singing platform that provides unlimited entertainment and caters to viewers across age-groups.

    Fremantle India managing director Aradhana Bhola commented, “Indian Idol isn’t just a show for us, it is a promise of limitless talent, opportunities, and lives changed for the better, forever. We can’t wait to bring forth the diverse singing talent and inspiring life stories of this season to the viewers and continue our legacy of having them find a special place in the hearts of millions of Indians.”

    Also, this year, the show hosted the multi-city on-ground auditions in 11 cities after a gap of two years and witnessed overwhelming participation. Like every year, in its 13th season, the show is set to bring to the fore diverse musical talent from across India, bringing forth the country’s rich multi-cultural background. Right from genres like pop, classical, fusion, folk, opera, and more, this season will see some exceptionally talented Davedaars bring out versatility, rhythm, and soul through their singing talent.

  • MX TakaTak announces exclusive launch of ‘Kanta Laga’

    MX TakaTak announces exclusive launch of ‘Kanta Laga’

    Mumbai: Homegrown short video platform MX TakaTak has announced an exclusive launch of music track “Kanta Laga” from singers Neha Kakkar, Tony Kakkar and YoYo Honey Singh. 

    As the official short video partner for this track, the platform had an in-song integration, as well as a 10-day exclusive period before its distribution to any other Indian short video apps, said the statement.

    Commenting on the launch, Neha Kakkar said, “As an influencer on this platform, I am glad to extend our partnership for our new song and I am hoping the MX TakaTak community will come out in support of this peppy track and make it go viral.”

    “Short video apps have become one of the key mediums for artists like us to connect with our fans. I am extremely thrilled to partner again with MX TakaTak for our exclusive launch for Kanta Laga,” remarked Tony Kakkar. “TakaTak’s audience has always been encouraging and interactive, making our collaboration with the platform more seamless. We can not wait for the audiences to groove on the song and show us their creativity in fun video challenges.”

    YoYo Honey Singh added, “Collaborating with two trendsetters Kakkar siblings and MX TakaTak for Kanta Laga is a great combination to make content viral. This composition is very close to my heart. It is a song we have thoroughly enjoyed creating and I am sure music enthusiasts will revel in listening to it.”

  • Consumer audio brand boAt scripts a new strategy for a melodious growth in India

    Consumer audio brand boAt scripts a new strategy for a melodious growth in India

    MUMBAI: The award-winning consumer audio brand – boAt has roped in Bollywood's versatile vocalist Neha Kakkar for their ‘Soul of the Musicians’ campaign. The youth icon will further strengthen the brand appeal among the musicophiles. The company will roll out a 360-degree advertising campaign featuring the new brand captain across print and digital platforms. Neha will also be seen as the celebrity face on the packaging of select boAt products. Last year boAt also roped in Punjabi singer Guru Randhawa for the ‘Soul of the Musicians’ campaign.   

    The celebrated Neha Kakkar has been a judge on shows like Indian Idol Season 10 and Sa Re Ga Ma Pa L'il Champs. She gained popularity through her songs like London Thumakda for the movie Queen, Main Tera Boyfriend for the movie Raabta and more.

    Commenting on the association, Aman Gupta, Co-founder, boAt said, “Music is the soul of our brand. The vivacious Neha has created new benchmarks in singing through her melodious voice. She is a youth icon, and is immensely loved by her fans. She has the same passion as we have and represents our core belief in providing a great sound experience. We are pleased to welcome her to the boAt family.”

    The new boAt-head Neha Kakkar, commented “I’m extremely thrilled to be on board as the face of boAt. The millennial audio brand is known for its tech quality and design. I personally love their products and I look forward to this collaboration.”

    Neha is the latest one to join the star studded roster of the brand which already includes the likes of Bollywood actors Jacqueline Fernandez, Kartik Aaryan, Kiara Advani, and singer Guru Randhawa, cricketers Hardik Pandya, K. L. Rahul, Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant and Prithvi Shaw.

    In a sector dominated by established global brands, boAt has ramped up quickly in a short span of three years, through its core high-quality audio product line of smart, efficient, stylish and durable ‘hearables’. The brand has already registered INR 100 crores in FY'18 as gross sales and is eyeing INR 500 crores in the next few years. With a strong focus on consumer desires and aesthetics, the brand has created products that seamlessly integrate into the evolved consumer’s personal style statement. The trendy look and feel of the boAt speakers and headphones have led to the new category of ‘hearables’ akin to fashion accessories. boAt has already created a community of over 1,200,000 boAtheads (consumers) who want to be seen listening and wearing their favorite audio accessories to make a lifestyle statement.

    boAt products are available both online (Amazon, Flipkart, Myntra, Snapdeal, etc.) and offline (Croma retail, Vijay Sales, Poorvika Mobiles, etc.)

  • Neha Kakkar pays Tribute to Friendship with Mindshare, Y-Films & Brooke Bond Red Label’s 6 Pack Band 2.0

    Neha Kakkar pays Tribute to Friendship with Mindshare, Y-Films & Brooke Bond Red Label’s 6 Pack Band 2.0

    MUMBAI: Neha Kakkar, one of the most popular singers of this generation, known for her chartbusters like Chull, Kaala Chashma, London Thumakda and more has now extended support for mental health & disability by cutting a new single with a special needs band. The band created by Mindshare & Yash Raj Film’s youth wing Y-Films, titled Brooke Bond Red Label 6-Pack Band 2.0 comprises 6 differently abled teens with incredible music skills. And the track, ‘The Isspeshal Yaar Song’ celebrates the friends who stand by you in times of need and otherwise.

    Speaking about her collaboration, Neha said, “When I was first introduced to the band, I couldn’t believe the talent that I saw. They are such sweet kids, filled with innocence. In the few hours that I spent with them, all I remember was being happy. I wish our whole world was filled with isspeshal friends like these, then it would certainly be a much better place!”

    Mindshare India, President, Client Leadership, Amin Lakhani added, “The third song in the life of 6 Pack Band 2.0 is a heartening take on friendship. Despite the fact that the society turns a blind eye towards these special kids, especially at the playground, these kids always find a way to make friends. This celebration of true friendship is stupendously encapsulated in Neha Kakkar’s  melodious voice and the sweet moments of fun and fulfillment between our 6 lovely band members. I’m sure this song will give you goosebumps and would encourage everyone to take that first step of friendship towards these truly ‘Isspecial’people!

    Reiterating Brooke Bond Red Label’s commitment to this inclusive initiative, Hindustan Unilever, General Manager, Beverages, Shiva Krishnamurthy said, “With each new song, Brooke Bond Red Label 6-Pack Band 2.0 is highlighting a relevant and significant aspect about the differently abled. This resonates with Brooke Bond Red Label’s credo of celebrating togetherness irrespective of gender, age, ability or disability. Everyone needs friends, so saluting friendships with these talented young people is special for us too.”

    The music video for the song was made special courtesy a trip to the fantastic Imagica Adlabs Amusement Park. The band with their best friends spent a day on rides, attractions and more. From rollercoasters, Gold Rush Express, Tubby Take Off to the newly opened celebrity museum, Snow Park and yummy food to boot, it became the perfect location to celebrate friendship. Adlabs Imagica, Director, Mrs. Pooja Shetty Deora, added, “We are proud to have hosted the kids from the 6 Pack Band 2.0 and their friends during this shoot, it was a lot of fun and learning. We must make space for those that are differently abled to have a society that is fair and equal to all.”

    The music video directed by ace Bollywood choreographer Adil Shaikh is triggered by the insight that often the biggest challenges people with special needs face, are not in the classroom, but on the playground. That of making friends and keeping them. That’s why those who stick it out with them, and stand up for them are isspeshal. So the video features photographs of people with special needs with their best friends from around the world including Singapore, US, UK, Australia and various parts of India. Some of the special needs children, in fact, even just sent in a picture with their pet as they considered them their best friends.

    Head of Y-Films, Ashish Patil said, “We couldn’t have found a better yaar than the supremely talented Neha Kakkar to make this 6 Pack Band 2.0 song even more isspeshal. Neha helped us celebrate those isspeshal friends from across the globe who help make this world a better place!”

    Mindshare & Y-Films ka Brooke Bond Red Label Band 2.0 features Ananya, Anjali, Maitreya, Parth, Prerna & Rishaan. The songs are written by Kumaar and composed by Shameer Tandon who is also the curator of the project. 6-Pack Band 2.0 is conceived & produced by Ashish Patil and this is their 3rd single and music video. The songs are showcased on Y-Films’ YouTube channel and available on all popular music platforms. Their previous collaborations include a launch by Karan Johar and a collaboration with Vishal Dadlani. There are 3 more singles to follow. Hopefully this campaign will help take one step forward in creating greater awareness for mental health & disability and push people to take the effort to make friends with people with special needs.

  • Sony to soon launch Indian Idol season 10

    Sony to soon launch Indian Idol season 10

    MUMBAI: Indian Idol, one of Sony’s most acclaimed reality shows, is all set to come back on small screen with its tenth installment. Considering that all its previous seasons have done exceedingly well, there are great expectations this year as well.

    Sony has released its first promo, captioned #MausamMusicKa. The judges for this season will be Vishal Dadlani, Neha Kakkar and Anu Malik.

    While the date and time for the show is yet to be revealed, a source close to the development told Indiantelevision that Indian Idol 10 will be a weekend property and launched tentatively in the month of July.

    Also Read:

    Sony’s Indian Idol season 7 to be aired live on dittoTV

    Sony re-jigs weekend programming for ‘Indian Idol Junior’

  • Prague to release next month after tangle with censors over a song

    Prague to release next month after tangle with censors over a song

    NEW DELHI: Prague by Ashish R Shukla which has already done a global festival circuit round is being released on 6 September.

     

    The Central Board of Film Certification (CBFC) had raised objection to one song from the film –Bottal khol. Composed by Tony Kakkar and sung by Neha Kakkar and Tony, the number got held up at the CBFC, resulting in delay of the film’s release.

     

    Under the banner Glamour Struck Productions Prague had been conceived and produced by Rohit Khaitan and made in association with Maxwell Entertainment. Directed by Ashish R. Shukla (creative head – Dev D), it stars Chandan Roy Sanyal, Elena Kazan, Arfi Lamba and Mayank.

     

    The Music is by Atif Afzal and some other guest composers, Lyrics by Varun Grover, Sound by Sanjay Chaturvedi, Editing by Meghna Manchanda Sen, Action by Parvez Shaikh, Art direction by Siddharth Mathawan & Mrinal Das, DI & VFX by Reliance Media Works.

     

    For the first time, three music companies – Crescendo (earlier known as BMG Crescendo), Universal Music and Times Music is releasing the music of the film.

     

    The album of Prague has more than 25 sound tracks and background pieces based on several themes which will spread on digital platforms and retail chains worldwide. Prague audio CDs are now available at all music stores.

     

    Prague is a city with a history of heritage, myth and superstition. The film shows a passionate architect with hang ups and delusions about love and life, a Czech gypsy girl looking for her identity and love, and a mean friend. All of them come together, interfering, manipulating, coaxing and torturing each other as their search for peace, freedom and love continues.

     

    This film is a psychological thrilling ride which takes one to the darkest corners of the mind, the shut down alleys of the soul and the graveyard of the heart.