ITV

Tag: Neha Gupta

  • myTrident Partners with Bigg Boss Season 18 for home textile collaboration

    myTrident Partners with Bigg Boss Season 18 for home textile collaboration

    Mumbai: myTrident, the home décor and luxury textiles, makes history by partnering with one of India’s most iconic reality shows, Bigg Boss Season 18, as the official home décor partner. In a groundbreaking collaboration, myTrident’s exclusive range of luxury bedding, and home textiles will elevate the entire décor of the Bigg Boss house, adding an unmatched level of sophistication and style.

    For the first time, Bigg Boss has collaborated with a home textile brand, allowing myTrident to take centre stage in transforming the interiors of the house. The brand’s signature offerings—ranging from plush bedding to luxurious terry towels—will not only be displayed prominently but will also be integrated into the daily lives of the contestants. With a dedicated premium queen-sized bed and other key installations, myTrident’s influence will be felt in every corner, giving viewers a taste of the ultimate in-home décor luxury.

    Setting a New Standard in Reality TV Décor

    This association marks a pivotal moment for myTrident, as it steps into the spotlight during India’s most-watched reality show. By aligning with Bigg Boss, a powerhouse in pop culture and entertainment, myTrident positions itself to captivate millions of households, making an impression just in time for the festive season.

    “We are beyond excited to partner with Bigg Boss for the first time,” said Neha Gupta Bector, Chairperson of myTrident. “As a brand rooted in luxury and comfort, this collaboration allows us to highlight how our premium home décor collection can elevate any space. The Bigg Boss house serves as the perfect canvas to highlight the elegance and sophistication our products bring, inspiring viewers across India.”

    An Immersive Experience Beyond the Screen

    myTrident’s presence in Bigg Boss goes beyond aesthetics. Contestants will experience the brand’s luxurious terry towels and bedding every day, while audiences at home witness how these products can transform the look and feel of a space. This immersive product integration will be further amplified through strategic TV commercials and digital activations, making the brand’s ethos of comfort and sophistication a consistent part of the viewing experience.

    Pavitra KR, Revenue Head, Colors (Viacom18), shared, “Bigg Boss is at the heart of India’s entertainment ecosystem, setting trends and creating cultural moments. Its expansive reach and presence across television, digital, and social platforms ensures that our partner brands achieve exceptional visibility and interaction with diverse consumer groups. Through our innovative brand placements, we naturally integrate partners into the narrative of the show, significantly boosting brand prominence. We’re excited to welcome myTrident as our first home décor partner, marking a significant milestone as they bring their luxury textile range to the Bigg Boss house, transforming its interiors and enriching the contestants’ living spaces.”

    As the season unfolds, myTrident’s products will serve as a visual focal point in the Bigg Boss house, enhancing not only the living environment for the contestants but also creating aspirational décor ideas for millions of viewers.

  • Incredio reintroduces Slim Shake in chocolate & mango flavours

    Incredio reintroduces Slim Shake in chocolate & mango flavours

    Mumbai: Incredio, a subsidiary of HealthKart, a leading health supplement company in India, is thrilled to announce the reintroduction of its popular Slim Shake in two delectable flavours – Chocolate and Mango. This relaunch aims to offer a simple, effective, and sustainable weight loss solution tailored specifically for health-conscious Indian consumers.

    By offering one wholesome nutritious shake that helps cut out excess calories from the diet, Incredio Slim Shake has become a recent favourite in India. It provides a sustainable weight loss plan that eliminates the need for fad diets and unattainable gym goals. Each serving of Incredio Slim Shake is a nutritious meal replacement, packed with 22g of a triple blend protein (Whey, Soy, and Casein) that keeps you fuller for longer, 6.7g of high fiber that helps with digestion & fullness, and only 221 calories. Enriched with 24 essential vitamins and minerals, it supports healthy, long-term weight loss without requiring extreme diets, ensuring an effective and balanced approach to achieving health goals. It provides the precise amount of protein, fiber, vitamins, and minerals needed while eliminating approximately 480 unnecessary calories from the diet daily.

    The product will be available in a 480gm pack size from Rs 799/- onwards and is available online on www.incredio.com and the leading e-commerce websites – Amazon, Flipkart & Myntra.

    On the relaunch of Slim Shake, Incredio brand head Neha Gupta expressed, “We are thrilled to reintroduce Incredio Slim Shakes that are designed to meet the growing demand for health and fitness among Indians. Our reintroduced shakes in Chocolate and Mango flavours combine taste with essential nutrition, providing a balanced approach to weight loss. We are committed to supporting our customers in their health journey by offering products that are both effective and enjoyable.”

    According to a survey by EY India, Indian consumers are increasingly conscious of health, fitness, and holistic nutrition. The COVID-19 pandemic has further highlighted the importance of health and immunity, leading to a significant shift in consumer behaviour towards natural food, health supplements, and specialised diets.

  • Sharmila Tagore & Kareena Kapoor Khan unite in myTrident home decor campaign

    Sharmila Tagore & Kareena Kapoor Khan unite in myTrident home decor campaign

    Mumbai: Setting new standards in the home décor industry, myTrident is excited to introduce its latest campaign starring it’s enigmatic brand ambassador Kareena Kapoor Khan alongside the iconic Sharmila Tagore. This extraordinary collaboration highlights the harmonious and elegant relationship between a mother-in-law and daughter-in-law, marking a notable shift from the traditional narratives typically portrayed in brand campaigns. This initiative sets a new standard in creative storytelling, celebrating the evolving dynamics of modern family relationships.

    Crafted with cinematic finesse, the campaign unveils an enchanting television commercial produced by Dharma 2.0 under the leadership of Punit Malhotra, that showcases the exquisite chemistry between Kareena Kapoor Khan and Sharmila Tagore. Radiating grace and sophistication, the duo immerses themselves in the sanctuary of their home, luxuriating amidst the opulence and comfort offered by myTrident’s premium home essentials. This unparalleled collaboration not only celebrates their innate charm but also serves as a testament to the impeccable design, beauty, and craftsmanship synonymous with myTrident’s ethos.

     

     

    “This campaign embodies a jubilant tribute to the contemporary Indian family, transcending stereotypes to embrace a tapestry of inclusivity. Kareena Kapoor Khan and Sharmila Tagore, quintessential embodiments of sophistication, elegance, and timeless allure, resonate deeply with the essence of our brand. At myTrident, we firmly believe that every home deserves the transformative touch of elegance and comfort that our offerings bring. Through the harmonious union of Kareena Kapoor Khan and Sharmila Tagore in our latest campaign, our mission is to ignite a spark within families, urging them to embrace the inherent beauty of their bonds and curate living spaces that authentically reflect their distinctive dynamics”, said myTrident Bector, chairperson Neha Gupta.

    “Working with Sharmila Tagore, for this campaign has been a deeply fulfilling experience. Together, we’re delighted to celebrate the essence of family bonds and the beauty of shared moments at home with myTrident, a brand that resonates deeply with both of us. It’s a brand we genuinely love and admire for its commitment to enhancing the warmth and unity within households. We are excited to inspire families across India to embrace love, respect, and harmony in their living spaces through this campaign.” said Kareena Kapoor Khan

    Breaking new ground within the industry, myTrident’s pioneering campaign, showcasing a harmonious mother-in-law and daughter-in-law duo, underscores our unwavering dedication to championing diversity and cultivating a profound sense of belonging for all. As one of the most loved brands in luxury and premium home furnishings, myTrident takes immense pride in its commitment to catering to the ever-evolving needs of contemporary Indian households. myTrident’s extensive range of meticulously crafted products is meticulously designed to elevate every nook and cranny of the home, ensuring that each member of the household finds solace and sanctuary within its offerings.

    This innovative campaign is set to resonate with audiences nationwide, inspiring them to embrace the beauty of familial bonds and create homes that are a true reflection of their love and harmony. Today, the campaign unfolds across a multitude of prestigious platforms, including leading news channels on television, prominent digital media outlets, and expansive social media syndications. Furthermore, strategic partnerships with esteemed premium and luxury platforms amplify our message, ensuring widespread exposure to discerning audiences. Following this expansive digital rollout, an innovative out-of-home campaign will sweep across the North and West regions, captivating audiences with its creative flair and impactful messaging.

  • Havas Worldwide India announces senior appointments: Govind Agarwal named VP – account management

    Havas Worldwide India announces senior appointments: Govind Agarwal named VP – account management

    Mumbai: Havas Worldwide India, the creative arm of Havas Group India, has strengthened its strategy and account planning teams across Mumbai and Delhi offices with three key appointments. Govind Agarwal has joined Havas Worldwide Mumbai as vice president, account management. Sulagna Chanda has been appointed as associate vice president – Strategic Planning, and Neha Gupta has joined as associate vice president – Client Servicing.

    Both Chanda and Gupta will work out of Havas Worldwide Delhi. These appointments will help strengthen the agency’s strategy and business teams and further drive the specialist services for which Havas Worldwide India is now known, stated the agency.

    Havas Worldwide India managing director Manas Lahiri said, “Over the last two years, we have garnered exponential growth through valuable partnerships and added several marquee brands to our ever-expanding portfolio of traditional as well as new-age clients.”

    “In our constant endeavour and commitment to make a meaningful difference, we continue to invest in strengthening our teams. With Govind, Sulagna and Neha on board, I’m confident we will further scale up our strategic planning capabilities and client relationships,” he added.

    With over 16 years of experience, Agarwal has managed some of the biggest brands across key sectors such as FMCG, banking, fashion, beauty, entertainment, and more. His strengths include business growth and lending his expertise to extend marketing campaign ideas across digital, social, direct and on-ground stages. Over the years, he has managed brands including Medimix, Inox, Kotak Life Insurance, Godrej, Danone, Skoda Auto, and Kellogg’s, among others.

    Over her 12-year-long career, Chanda has built her core strengths in brand strategy, consumer insights and leading agencies to establish effective marketing solutions. Some key accounts that she has managed through her career include The Times of India, ITC Hotels, Unilever, GSK, Disney and more.

    Gupta is a communication management specialist with over 13 years of experience in handling brands, including Sony, Chicco, Dabur, Chyawanprash, MasterCard, Reebok, Whirlpool, ESPN STAR Sports, ITC Hotels, and more.

    Havas Worldwide India has been consolidating its senior leadership team in recent years. The agency’s business model has assisted the agency in building a strong client roster across its Mumbai and Delhi offices, resulting in a growth of more than 30 per cent across both offices, claimed the agency.

  • Times Internet forays into content marketing with ‘Spotlight’

    Times Internet forays into content marketing with ‘Spotlight’

    MUMBAI: When conventional modes of communication are failing marketers, they are increasingly looking to reinvent the old formulas in a new light, content marketing being one of them. Not just the media and creative start-ups but digital media behemoths like Times Internet have invested in the content game. Times Internet has recently launched a one stop digital content solutions studio -‘Spotlight.’ With an aim to be strategic partners with brands, Spotlight will cater to branded content needs of the clients.

    “Spotlight will help marketers define their content strategy, create it and distribute it, not only on our platforms but across their own and others. We will also help them understand how to measure their return on their branded content efforts by helping them translate them into traditional marketing metrics. What makes Spotlight stand out will be its ability to create branded content not only in English, but 9 other Indian regional languages across 150 million users,” said Times Internet, CRO, Gulshan Verma.

    The company is banking on its massive reach in the country through multiple content based platforms like Times of India, Economic Times, NavBharat Times, iDiva Gaana, MagicBricks, and many more. Spotlight intends to tap into the interest graph of its client’s target audience and drive brand recall and preference through contextualizing reach.

    “It’s been on our mind for a while and we finally had a robust plan together and got all the experts we needed to start the process and we did! With some of the best minds in the business across genres it’s makes absolute sense to give the very best we have to offer to our clients. Neha Gupta, who comes from NDTV Convergence will be heading the operations at Spotlight and I’m positive she will do a stellar job,” he added.

    When it comes to production, Verma informed that Spotlight will produce a huge chunk of the content in-house backed by capabilities in terms of photos, videos and articles, while also exploring commissioning options as well. “We have our in-house team of experts with in-depth knowledge across industries who work with the brand to understand the key result areas and building content with them, and thereafter they ideate and create the final product with the production team, who have been specially brought in the Spotlight team. We provide end to end solutions,” he said.

    Though digital videos are often synonymous with short form content, Spotlight will explore a ‘bit of both.’ With an intention to go beyond engaging audience over snack-sized content, Verma shared that they don’t mind investing in long term projects that may give rise to an extended storyline or even a web series.

    “We would prefer to work with marketers on a comprehensive plan and sometimes that may involve building a long term story including a video web series, but also articles, questionnaires, photo shoots. As to whether it would be long or short form – it depends on what the goal is – initially, the focus for a marketer is to do bite size content that can be consumed quickly and spark interest, but as you draw audiences in, it could be taken forward. We even partner with our brands to create on the ground events such as the one we recently did with GE at the ET Health World launch where CEOs and decision makers in that space got together for an evening,” explained Verma.

    Since the video boom, advertisers are jumping on the content marketing bandwagon. However, more often than not they make one time small investment that doesn’t give them the promised result from the medium, which in turn affects the adopt-ability of the marketing form.

    When asked how Verma intends to handle this trend within advertisers, he shared, “It’s a complicated and tedious process to coordinate one activity for a marketer and get content producers, execution and promotion across to a large audience in one place today. The power of content marketing is being realized through increasing adoption of native advertising already. The slower adoption rate is a function of lack of content experts who can create meaningful and qualitative content on a large scale and engage mass audience within the defined TG. Most marketers need to connect with one unit for content and another for reach. Spotlight intends to bring every aspect of content marketing as a one stop creative powerhouse.”

    With its brand new content marketing arm, Times Internet plans to become an umbrella under which all types of brands can seek solutions, rather than taking the specialisation route.

    “In the Industry we can see the first movers being mostly consumer brands but education, finance and real estate are also getting into content space extensively. Times Internet can help you along every stage of the sales funnel. From creating awareness, to driving trials, to point of sale conversions and re-targeting loyal consumers. This makes Spotlight the partner of choice for most industry categories. We have the capability of combining content marketing with the desired impact at any stage of sales process,” Verma shared, adding that they already are in talks with several brands to sign deals.

  • Times Internet forays into content marketing with ‘Spotlight’

    Times Internet forays into content marketing with ‘Spotlight’

    MUMBAI: When conventional modes of communication are failing marketers, they are increasingly looking to reinvent the old formulas in a new light, content marketing being one of them. Not just the media and creative start-ups but digital media behemoths like Times Internet have invested in the content game. Times Internet has recently launched a one stop digital content solutions studio -‘Spotlight.’ With an aim to be strategic partners with brands, Spotlight will cater to branded content needs of the clients.

    “Spotlight will help marketers define their content strategy, create it and distribute it, not only on our platforms but across their own and others. We will also help them understand how to measure their return on their branded content efforts by helping them translate them into traditional marketing metrics. What makes Spotlight stand out will be its ability to create branded content not only in English, but 9 other Indian regional languages across 150 million users,” said Times Internet, CRO, Gulshan Verma.

    The company is banking on its massive reach in the country through multiple content based platforms like Times of India, Economic Times, NavBharat Times, iDiva Gaana, MagicBricks, and many more. Spotlight intends to tap into the interest graph of its client’s target audience and drive brand recall and preference through contextualizing reach.

    “It’s been on our mind for a while and we finally had a robust plan together and got all the experts we needed to start the process and we did! With some of the best minds in the business across genres it’s makes absolute sense to give the very best we have to offer to our clients. Neha Gupta, who comes from NDTV Convergence will be heading the operations at Spotlight and I’m positive she will do a stellar job,” he added.

    When it comes to production, Verma informed that Spotlight will produce a huge chunk of the content in-house backed by capabilities in terms of photos, videos and articles, while also exploring commissioning options as well. “We have our in-house team of experts with in-depth knowledge across industries who work with the brand to understand the key result areas and building content with them, and thereafter they ideate and create the final product with the production team, who have been specially brought in the Spotlight team. We provide end to end solutions,” he said.

    Though digital videos are often synonymous with short form content, Spotlight will explore a ‘bit of both.’ With an intention to go beyond engaging audience over snack-sized content, Verma shared that they don’t mind investing in long term projects that may give rise to an extended storyline or even a web series.

    “We would prefer to work with marketers on a comprehensive plan and sometimes that may involve building a long term story including a video web series, but also articles, questionnaires, photo shoots. As to whether it would be long or short form – it depends on what the goal is – initially, the focus for a marketer is to do bite size content that can be consumed quickly and spark interest, but as you draw audiences in, it could be taken forward. We even partner with our brands to create on the ground events such as the one we recently did with GE at the ET Health World launch where CEOs and decision makers in that space got together for an evening,” explained Verma.

    Since the video boom, advertisers are jumping on the content marketing bandwagon. However, more often than not they make one time small investment that doesn’t give them the promised result from the medium, which in turn affects the adopt-ability of the marketing form.

    When asked how Verma intends to handle this trend within advertisers, he shared, “It’s a complicated and tedious process to coordinate one activity for a marketer and get content producers, execution and promotion across to a large audience in one place today. The power of content marketing is being realized through increasing adoption of native advertising already. The slower adoption rate is a function of lack of content experts who can create meaningful and qualitative content on a large scale and engage mass audience within the defined TG. Most marketers need to connect with one unit for content and another for reach. Spotlight intends to bring every aspect of content marketing as a one stop creative powerhouse.”

    With its brand new content marketing arm, Times Internet plans to become an umbrella under which all types of brands can seek solutions, rather than taking the specialisation route.

    “In the Industry we can see the first movers being mostly consumer brands but education, finance and real estate are also getting into content space extensively. Times Internet can help you along every stage of the sales funnel. From creating awareness, to driving trials, to point of sale conversions and re-targeting loyal consumers. This makes Spotlight the partner of choice for most industry categories. We have the capability of combining content marketing with the desired impact at any stage of sales process,” Verma shared, adding that they already are in talks with several brands to sign deals.

  • Spotlight studio on Times Internet to offer digital content solutions for brands

    Spotlight studio on Times Internet to offer digital content solutions for brands

    MUMBAI: Spotlight, which offers digital content solutions for brands has been launched by Times Internet to help all content studios, providing marketers with content strategy, development and marketing solutions for their brands.

    Created with a vision to be an end-to-end solution provider for marketers, this platform gives them a chance to own a full scale content hub with Times Internet. The platform enables to create branded content not only in English but in nine other Indian regional languages across 150 million users.

    Neha Gupta has joined them as Spotlight head and she will work with marketers to create compelling branded content that meets the company’s goals.

    Speaking on the launch, Gupta said: “I’m extremely excited to be a part of creating Spotlight. This content studio will create new, best in class branded content.  Along with Times Internet’s unique reach and scale, it will provide a strong differentiator to brands and will help them increase their digital presence by showcasing their branded content. We will partner with brands to create stories, info graphics, galleries, videos and new exciting native content solutions in English and multiple regional languages.” 

    Spotlight has been created to know both brands and their audiences and will provide marketers with detailed report and insights.

    The platform aims to be a partner for brands from strategic recommendations to reviewing and editing existing content of brands and creating new branded content. It not only benefits brands to create great content but also populate it across the Times Internet Network that caters to 150 million users every month across genres and languages. It also gives marketers access to the largest editorial talent pool in the India, people who are experts in multiple genres to create and curate their content.

    Creations through this platform will give brands a chance to let their audience discover content in-stream in similar format like the Times Internet sites as well as third party publishers online.

    Times Internet Chief Revenue Officer Gulshan Verma said, “We are ushering in an era where everything around us is content. With some of the best minds in the business across genres and languages with us, this was the right time to create a studio that unites all our capabilities. For marketers, Spotlight is India’s first all-encompassing content studio, and will not only develop branded content, but will also give access to India’s largest digital network, Times Internet and beyond.”

    Marketers can visit www.spotlight.timesinternet.in for further details.

  • Spotlight studio on Times Internet to offer digital content solutions for brands

    Spotlight studio on Times Internet to offer digital content solutions for brands

    MUMBAI: Spotlight, which offers digital content solutions for brands has been launched by Times Internet to help all content studios, providing marketers with content strategy, development and marketing solutions for their brands.

    Created with a vision to be an end-to-end solution provider for marketers, this platform gives them a chance to own a full scale content hub with Times Internet. The platform enables to create branded content not only in English but in nine other Indian regional languages across 150 million users.

    Neha Gupta has joined them as Spotlight head and she will work with marketers to create compelling branded content that meets the company’s goals.

    Speaking on the launch, Gupta said: “I’m extremely excited to be a part of creating Spotlight. This content studio will create new, best in class branded content.  Along with Times Internet’s unique reach and scale, it will provide a strong differentiator to brands and will help them increase their digital presence by showcasing their branded content. We will partner with brands to create stories, info graphics, galleries, videos and new exciting native content solutions in English and multiple regional languages.” 

    Spotlight has been created to know both brands and their audiences and will provide marketers with detailed report and insights.

    The platform aims to be a partner for brands from strategic recommendations to reviewing and editing existing content of brands and creating new branded content. It not only benefits brands to create great content but also populate it across the Times Internet Network that caters to 150 million users every month across genres and languages. It also gives marketers access to the largest editorial talent pool in the India, people who are experts in multiple genres to create and curate their content.

    Creations through this platform will give brands a chance to let their audience discover content in-stream in similar format like the Times Internet sites as well as third party publishers online.

    Times Internet Chief Revenue Officer Gulshan Verma said, “We are ushering in an era where everything around us is content. With some of the best minds in the business across genres and languages with us, this was the right time to create a studio that unites all our capabilities. For marketers, Spotlight is India’s first all-encompassing content studio, and will not only develop branded content, but will also give access to India’s largest digital network, Times Internet and beyond.”

    Marketers can visit www.spotlight.timesinternet.in for further details.