Tag: Neha Dhupia

  • Panasonic launches ‘Jab chahe hot, Jab chahe cold’ campaign for washing machine

    Panasonic launches ‘Jab chahe hot, Jab chahe cold’ campaign for washing machine

    MUMBAI: Reinforcing its commitment to provide unrivalled lifestyle solutions for its customers, Panasonic India, a leader in innovation and technology, launched an all new digital campaign ‘Jab chahe hot, Jab chahe cold’, for its new range of premium washing machines. The campaign features real life couple, Neha Dhupia and Angad Bedi, in a playful banter while highlighting the flexible 2 way Washing Technology of the new range that comes with a built-in water heater for an effortless washing in the modern day lifestyle.

    The four-part series, the first of which was launched by Neha Dhupia through her social media handles today, showcases a light-hearted take on the constant struggle of making the right choice, especially when it comes to household needs. The film features the couple engage in a constant ‘hot and cold’ argument for simple life decisions which are tough to settle apart from one, which is the flexible 2 way washing technology in Panasonic’s washing machines which goes ‘Jab chahe hot, Jab chahe cold’. The film highlights the struggles of parleying between hot and cold water when it comes to washing clothes, and highlights how this consumer-friendly feature of 2 way washing technology of Panasonic washing machines fit perfectly in a contemporary household.

    With its 2 way hot and cold feature coupled with Water Re-use and White course, Panasonic’s brand new top load washing machine range ensures convenient washing with minimal water consumption. 

    Commenting on the digital ad film, Panasonic India head – brand & marketing communications Shirish Agarwal said, “Panasonic as a brand, is committed towards making the lives of its consumers more aspirational, convenient and comfortable by aiding them in making the right choice when it comes to their lifestyle needs. Our products are simply an extension of this thought process and our ‘Jab chahe hot, jab chahe cold’ digital film is a reflection of the same. Through this campaign, we aim to encourage our consumers to aspire for more and desire for the best when it comes to their lifestyle and household needs.”

    The digital films will be available across digital platforms on YouTube, Facebook and Instagram.

  • Child prodigies on Colors’ ‘Chhote Miyan Dhaakad’ from 25 Mar

    MUMBAI: Bringing double bonanza of endless laughter and giggles is Colors’ newest offering, Chhote Miyan Dhaakad.

    Putting spotlight on the little laughter-whizzes of our country, this fresh take on comedy, laden with innocence, will lighten up the primetime viewing of the audiences over the weekend. Guiding these little wonders while they brighten your mood with their guileless humor will be comedy connoisseurs and judges, Neha Dhupia and Sohail Khan and anchored by Bharti Singh.

    Produced by Endemol Shine India, Chhote Miyan Dhaakad will witness the young brigade team up to generate fresh waves of laughter starting 25 March, every Saturday and Sunday at 6pm and 10pm on Colors.

    Colors programming head Manisha Sharma said, “At Colors, we have attempted different formats within the comedy genre. This time we decided to let the children take the centerstage and show their alacrity in the art of comedy. Neha and Sohail are great with kids and we found them to be a perfect fit for the show with Bharti guiding them with her enthusiasm as an anchor.”

    Chhote Miyan Dhaakad, a battlefield of comic jibes, will be waged by 12 budding laughter gurus. Using stand-up comedy as their weapon of choice, these contestants, handpicked from across the country, will show audiences why they are superior than, if not as good as, any adult comedian. Divided into three groups of four each, these young powerhouses will not only showcase group performances but also solo acts that will prove their mettle on the laughter stage. Joining the budding group of talent will be their partner-in-crime and host Bharti Singh, who will encourage the contestants to push the envelope with their performances.

    The most daunting job, though, will be that of comic buffs Neha Dhupia and Sohail Khan who will be tasked with the role of the Principals of the comedy arena as they judge the tiny tots’ attempts to set the laughter ball rolling across the country.

    Commenting on his role as judge, actor Sohail Khan said, “Chhote Miyan Dhaakad goes where no other comedy show has gone in the past; it recognizes the talent of the younger generation and gives them the platform to entertain the entire country with their antics. The rib-tickling moments that these young crusaders have been creating during the course of the shoot makes us believe that they’re the next big thing on television. I am extremely proud to be able to partake in their journey, and commend Colors for putting the spotlight on their comic prowess. These little wonders will spin their magic and take the nation by storm!”

    Adding further, Dhupia said, “Chhote Miyan Dhaakad is a format that tugs at the innocence and simplicity in humour, delivered with utmost confidence by young talent. Colors has a strong legacy in delivering interesting comic formats and content, and I am happy to be associated with this show. I especially love the fact that I got an opportunity to witness the budding talent that hold the potential to emerge as tomorrow’s comic stalwarts.”

    Ranging between 4 & 14 years of age, the up and coming comedy brigade who will compete on the Chhote Miyan Dhaakad laughter playground include Kavya Ramani (Mumbai), Agrima Dogra (Noida), Vedansh Pagare (Indore), Parth Dhamija (New Delhi), Ridhima Taneja (Ludhiana), Manav Khyali (Rajasthan), Sargam Khurana (New Delhi), Keyan Gadia (Indore), Preetjyot Singh (Ranchi), Tamanna Dipak (Assam), Divyansh Dwivedi (Ludhiana), and Tasheen Shah (Mumbai).

    Endemol Shine India MD & CEO Deepak Dhar said, “Talent comes in many forms, shapes and sizes. The most appealing one, though is that which resides in children. Chhote MIyan Dhaakad puts together 12 rip-roaringly hilarious children who only strive to entertain the viewers and the judges with their performances. They are the true USP of the show; their unexploited and unadulterated talent forming the foothold for a true-blue family entertainer. With Chhote Miyan Dhaakad, we hope to create an unparalleled viewing experience which will grab audience attention and bring a smile to their faces every weekend.”

    To promote Chhote Miyan Dhaakad, Colors has devised an extensive 360-degree integrated marketing and digital campaign whose outreach extends to various touchpoints across conventional and social media platforms.

  • Saavn Expands Original Programming with New Genres and A-List Entertainers

    Saavn Expands Original Programming with New Genres and A-List Entertainers

    MUMBAI: Saavn today revealed an entirely new slate of original programming to debut in August and September. The new collection of shows includes Film Companion with Anupama Chopra and #NoFilter Neha hosted by Neha Dhupia. Additionally, Raghu Dixit, internationally acclaimed Indian Indie musician & music director, joins Saavn’s Artist-in-Residence (AiR) program. These exciting announcements follow the launch of Saavn’s Original Programming in April 2016, which marked the evolution of India’s largest music streaming service into a multimedia entertainment streaming platform.

    Starting August 11th, Saavn Originals will premiereFilm Companion with Anupama Chopra. In addition to movie reviews, Film Companion will feature interviews with A-list film stars, as well an in-depth look at what’s worth watching in India’s ever-growing movie scene. “I’m very excited to be on Saavn,” said Anupama Chopra, “I’ve never done a long form audio show before and this is both an exciting and challenging opportunity. I hope to learn and grow with Saavn.”

    In Film Companion’s special premiere episode, Anupama talks to the who’s who of Bollywood music in a power-packed panel including music director duo Vishal-Shekhar, well-known Indian film composer, musician, singer and lyricist Amit Trivedi, and the famous music composer and a guitarist, Ehsaan Noorani, on the changing landscape and future of Bollywood and the music industry. Following this premiere, Film Companion with Anupama Chopra will stream twice weekly every Thursday and Friday on Saavn.

    Saavn also adds tongue-in-cheek talk show#NoFilter Neha with Neha Dhupia to the Saavn Originals lineup. Neha, a well-known Indian Bollywood actor and former Femina Miss India Universe 2002, will be in conversation with celebrities from Bollywood, fashion, sports, and music in her notoriously wicked style. “A big inspiration for me are Tina Fey, Ellen DeGeneres, Madonna and other dynamic strong women who are constantly pushing themselves and doing so many things,” said Neha Dupia. “For me having an audio chat show is another exciting challenge which I hope gives me another opportunity to show my quirky side. Saavn to me is a place where the talented meet the cool and vice-versa and I am happy to get on board with them as a content creator.”

    #NoFilter promises to shock, awe, and delight Saavn’s 18 million listeners starting mid-September.

    “This is a breakthrough moment for us,” said Gaurav Wadhwa, VP of Entertainment and Originals at Saavn. “In addition to widening our fan base, these new shows will help to solidify Saavn’s transition from music streaming to becoming a global entertainment streaming hub. We’re ecstatic to bring these shows to our growing audience and can’t wait to bring them even more fantastic programming.”

    Apart from these new shows, Saavn announces internationally renowned artist Raghu Dixit as the next musician to join Saavn’s Artist-in-Residence program, Saavn’s in-house program for independent and breakthrough artists. Building on AiR’s successful launch with popular electronic artist Nucleya, Dixit will create new music, playlists, collaborations and audio shows exclusively for Saavn, expanding Saavn’s already diverse Indie music and Regional music offerings.

    “I’m really excited about my partnership with Saavn for the Artist-in-Residence initiative,” said Raghu Dixit, “I love the freedom that Saavn gives the artist and the trust they display in giving artist full control over content being created. I know that with their diverse and highly engaged listeners, this partnership will be a great step forward in taking quality Indian independent music around the world.”

    Having previously performed for the Queen of England at the Diamond Jubilee Celebrations in Windsor, as well as the largest festival in Glastonbury, Dixit is no stranger to the world stage. On August 5th, Dixit embarks on the most extensive tour of his career – the “Masterplan for Happiness” tour taking place in the U.S., Canada, Ireland and the U.K. To kick off Dixit’s debut as Saavn’s AiR, Saavn will be backing Dixit’s global tour by promoting the tour through Saavn’s app and social channels.

    The full slate of Saavn Originals, debuting this August and September, includes:

    1. Passport Approved with Sat Bisla, launching on 2nd August.

    2. Film Companion with Anupama Chopra, launching on 11th August.

    3. Ek Kahaani Aisi Bhi launching on 19th August.

    4. Audioboom syndicated shows launching in the first week of August:

    • Like-minded friends

    • The Comedy Score

    • Hip Hop saved my life with Romesh Ranganathan

    • The Cricket Podblast

    • Official Leicester City Podcast

    • United We Stand

    • The Football Forum

    • Walsh on Film

    • Undisclosed – State vs Adnan Syed

    5. #NoFilter Neha by Neha Dhupia launching mid-September

  • Saavn Expands Original Programming with New Genres and A-List Entertainers

    Saavn Expands Original Programming with New Genres and A-List Entertainers

    MUMBAI: Saavn today revealed an entirely new slate of original programming to debut in August and September. The new collection of shows includes Film Companion with Anupama Chopra and #NoFilter Neha hosted by Neha Dhupia. Additionally, Raghu Dixit, internationally acclaimed Indian Indie musician & music director, joins Saavn’s Artist-in-Residence (AiR) program. These exciting announcements follow the launch of Saavn’s Original Programming in April 2016, which marked the evolution of India’s largest music streaming service into a multimedia entertainment streaming platform.

    Starting August 11th, Saavn Originals will premiereFilm Companion with Anupama Chopra. In addition to movie reviews, Film Companion will feature interviews with A-list film stars, as well an in-depth look at what’s worth watching in India’s ever-growing movie scene. “I’m very excited to be on Saavn,” said Anupama Chopra, “I’ve never done a long form audio show before and this is both an exciting and challenging opportunity. I hope to learn and grow with Saavn.”

    In Film Companion’s special premiere episode, Anupama talks to the who’s who of Bollywood music in a power-packed panel including music director duo Vishal-Shekhar, well-known Indian film composer, musician, singer and lyricist Amit Trivedi, and the famous music composer and a guitarist, Ehsaan Noorani, on the changing landscape and future of Bollywood and the music industry. Following this premiere, Film Companion with Anupama Chopra will stream twice weekly every Thursday and Friday on Saavn.

    Saavn also adds tongue-in-cheek talk show#NoFilter Neha with Neha Dhupia to the Saavn Originals lineup. Neha, a well-known Indian Bollywood actor and former Femina Miss India Universe 2002, will be in conversation with celebrities from Bollywood, fashion, sports, and music in her notoriously wicked style. “A big inspiration for me are Tina Fey, Ellen DeGeneres, Madonna and other dynamic strong women who are constantly pushing themselves and doing so many things,” said Neha Dupia. “For me having an audio chat show is another exciting challenge which I hope gives me another opportunity to show my quirky side. Saavn to me is a place where the talented meet the cool and vice-versa and I am happy to get on board with them as a content creator.”

    #NoFilter promises to shock, awe, and delight Saavn’s 18 million listeners starting mid-September.

    “This is a breakthrough moment for us,” said Gaurav Wadhwa, VP of Entertainment and Originals at Saavn. “In addition to widening our fan base, these new shows will help to solidify Saavn’s transition from music streaming to becoming a global entertainment streaming hub. We’re ecstatic to bring these shows to our growing audience and can’t wait to bring them even more fantastic programming.”

    Apart from these new shows, Saavn announces internationally renowned artist Raghu Dixit as the next musician to join Saavn’s Artist-in-Residence program, Saavn’s in-house program for independent and breakthrough artists. Building on AiR’s successful launch with popular electronic artist Nucleya, Dixit will create new music, playlists, collaborations and audio shows exclusively for Saavn, expanding Saavn’s already diverse Indie music and Regional music offerings.

    “I’m really excited about my partnership with Saavn for the Artist-in-Residence initiative,” said Raghu Dixit, “I love the freedom that Saavn gives the artist and the trust they display in giving artist full control over content being created. I know that with their diverse and highly engaged listeners, this partnership will be a great step forward in taking quality Indian independent music around the world.”

    Having previously performed for the Queen of England at the Diamond Jubilee Celebrations in Windsor, as well as the largest festival in Glastonbury, Dixit is no stranger to the world stage. On August 5th, Dixit embarks on the most extensive tour of his career – the “Masterplan for Happiness” tour taking place in the U.S., Canada, Ireland and the U.K. To kick off Dixit’s debut as Saavn’s AiR, Saavn will be backing Dixit’s global tour by promoting the tour through Saavn’s app and social channels.

    The full slate of Saavn Originals, debuting this August and September, includes:

    1. Passport Approved with Sat Bisla, launching on 2nd August.

    2. Film Companion with Anupama Chopra, launching on 11th August.

    3. Ek Kahaani Aisi Bhi launching on 19th August.

    4. Audioboom syndicated shows launching in the first week of August:

    • Like-minded friends

    • The Comedy Score

    • Hip Hop saved my life with Romesh Ranganathan

    • The Cricket Podblast

    • Official Leicester City Podcast

    • United We Stand

    • The Football Forum

    • Walsh on Film

    • Undisclosed – State vs Adnan Syed

    5. #NoFilter Neha by Neha Dhupia launching mid-September

  • Ariel’s Dads#ShareTheLoad campaign receive appreciation from consumers & industry

    Ariel’s Dads#ShareTheLoad campaign receive appreciation from consumers & industry

    MUMBAI: Launched in February of 2016, Ariel India’s Dads#ShareTheLoad campaign has garnered widespread acclaim from consumers, media, advertising and marketing industry as well as celebrities, for its impactful message of change. The movement, dedicated to addressing the cycle of gender prejudiced, sparked conversations across multiple touchpoints, leading to a massive participation from consumers, with 2.1 mn men pledging their support to the cause. 2600 men showed their solidarity towards gender equality by creating a Guinness World Record of most number of men washing clothes together.

    With 2 out of 3 children believing that laundry is a mother’s job, gender biases within the household are subconsciously passed down from one generation to the next. Powered by Ariel Matic’s 1-Wash superiority, the brand joined women in asking Dads to #ShareTheLoad, since anyone can get great laundry results with Ariel.

    Speaking on this occasion, Fabric Care India associate director Sharat Verma said, “We are delighted with the reception to the movement and we are thrilled to have been recognized at an internationally celebrated platforms like the Cannes Lions. This is a testament to the message of the movement and the resonance it’s had with our consumers. Ariel India will continue to join women across the country to address gender prejudice, and we will continue to encourage more dads and husbands to #ShareTheLoad, since with Ariel Matic anyone can get great laundry results.”

    The film went viral internationally and garnered over 50 mn views in just 50 days. The emotionally appealing film, received extensive support from men and women, across countries and continents, paving the way from global recognition.

    Based on a true consumer insight that has resonated globally, Ariel India joined women across the country in bringing to surface the cycle of gender prejudice. This powerful message was very well received by Advertising and Marketing industry, testament by the wide number of awards that came their way.

    The films have also received the support and endorsement of a wide variety of International and Indian celebrities and partners including – Sheryl Sandberg, Melinda Gates, Pankaj Kapoor, Supriya Pathak, Tabu, MandiraBedi, Neha Dhupia, Irrfan Khan, Mary Kom, Sharmila Tagore, Soha Ali Khan, KalNirnay, Tinkle, Whirlpool and Akshara Centre.

    The campaign bagged top international honors at the Oscars of the marketing and advertising world – The Cannes Lions, by taking home an unprecedented 5 Cannes Lions. Ariel India has now become the most awarded Indian campaign in the event’s illustrious history.

    it has won various other accolades which are listed below.

    1. Cannes Glass

    – Ariel Matic for India Mumbai, India.

    2. Cannes Bronze

    – Ariel Matic for Creative Effectiveness, India.

    – Ariel Matic in Cyber for Social Purpose, India.

    – Ariel Matic – India in Entertainment for Online: Fiction 15 Minutes or Under in Length, India.

    – Ariel Matic –India in Short Fiction Film (Under 10 Minutes) in Film, India.

    3. Laadli Grand Prix Award

    4. ADFEST: 1 Silver, 2 Bronze

    5. Dragons of Asia: Black Dragon, Silver, Bronze

    6. EMVIES: 2 Gold, 1 Silver, 1 Bronze

    7. Bloomberg Disruptor: Winner, FMCG

    8. Festival of Media: 1 Gold, 1 Silver, 1 Bronze

  • Ariel’s Dads#ShareTheLoad campaign receive appreciation from consumers & industry

    Ariel’s Dads#ShareTheLoad campaign receive appreciation from consumers & industry

    MUMBAI: Launched in February of 2016, Ariel India’s Dads#ShareTheLoad campaign has garnered widespread acclaim from consumers, media, advertising and marketing industry as well as celebrities, for its impactful message of change. The movement, dedicated to addressing the cycle of gender prejudiced, sparked conversations across multiple touchpoints, leading to a massive participation from consumers, with 2.1 mn men pledging their support to the cause. 2600 men showed their solidarity towards gender equality by creating a Guinness World Record of most number of men washing clothes together.

    With 2 out of 3 children believing that laundry is a mother’s job, gender biases within the household are subconsciously passed down from one generation to the next. Powered by Ariel Matic’s 1-Wash superiority, the brand joined women in asking Dads to #ShareTheLoad, since anyone can get great laundry results with Ariel.

    Speaking on this occasion, Fabric Care India associate director Sharat Verma said, “We are delighted with the reception to the movement and we are thrilled to have been recognized at an internationally celebrated platforms like the Cannes Lions. This is a testament to the message of the movement and the resonance it’s had with our consumers. Ariel India will continue to join women across the country to address gender prejudice, and we will continue to encourage more dads and husbands to #ShareTheLoad, since with Ariel Matic anyone can get great laundry results.”

    The film went viral internationally and garnered over 50 mn views in just 50 days. The emotionally appealing film, received extensive support from men and women, across countries and continents, paving the way from global recognition.

    Based on a true consumer insight that has resonated globally, Ariel India joined women across the country in bringing to surface the cycle of gender prejudice. This powerful message was very well received by Advertising and Marketing industry, testament by the wide number of awards that came their way.

    The films have also received the support and endorsement of a wide variety of International and Indian celebrities and partners including – Sheryl Sandberg, Melinda Gates, Pankaj Kapoor, Supriya Pathak, Tabu, MandiraBedi, Neha Dhupia, Irrfan Khan, Mary Kom, Sharmila Tagore, Soha Ali Khan, KalNirnay, Tinkle, Whirlpool and Akshara Centre.

    The campaign bagged top international honors at the Oscars of the marketing and advertising world – The Cannes Lions, by taking home an unprecedented 5 Cannes Lions. Ariel India has now become the most awarded Indian campaign in the event’s illustrious history.

    it has won various other accolades which are listed below.

    1. Cannes Glass

    – Ariel Matic for India Mumbai, India.

    2. Cannes Bronze

    – Ariel Matic for Creative Effectiveness, India.

    – Ariel Matic in Cyber for Social Purpose, India.

    – Ariel Matic – India in Entertainment for Online: Fiction 15 Minutes or Under in Length, India.

    – Ariel Matic –India in Short Fiction Film (Under 10 Minutes) in Film, India.

    3. Laadli Grand Prix Award

    4. ADFEST: 1 Silver, 2 Bronze

    5. Dragons of Asia: Black Dragon, Silver, Bronze

    6. EMVIES: 2 Gold, 1 Silver, 1 Bronze

    7. Bloomberg Disruptor: Winner, FMCG

    8. Festival of Media: 1 Gold, 1 Silver, 1 Bronze

  • Viacom18 Motion Pictures to release ‘Santa Banta Pvt Ltd’ on 11 March

    Viacom18 Motion Pictures to release ‘Santa Banta Pvt Ltd’ on 11 March

    MUMBAI: Viacom18 Motion Pictures will be releasing the comic caper Santa Banta Pvt Ltd on 11 March, 2016.

     

    The movie is produced by Viacom18 Media and Cinetek Telefilms.

     

    Santa Banta Pvt Ltd is an out-an-out laugh riot that chronicles the misadventures of Santa and Banta in the island of Fiji.

     

    Directed by Akashdeep Sabir, the film stars Boman Irani, Vir Das, Lisa Haydon and Neha Dhupia.

  • Burger King launches a limited edition The Bigg Boss Whopper

    Burger King launches a limited edition The Bigg Boss Whopper

    MUMBAI: Burger King in association with leading Hindi General Entertainment Channel, Colors, launches a limited edition Whopper to commemorate the successful completion of its first year of operations in India. The Bigg Boss Whopper, named after the hugely popular Bigg Boss Double Trouble, promises to double up the experience for all Whopper (R) lovers.  The limited edition BIGG BOSS WHOPPER was unveiled by the glamorous Neha Dhupia at the BURGER KING outlet at Andheri today.

     

    Speaking on the anniversary, Burger King India CEO Rajeev Varman commented “We are absolutely overwhelmed by the response we’ve received in India.  We are delighted to see the growth our brand has achieved in just one year of operations here and look forward to continued success here. India is a strategic market for us and is well poised to be one of our largest markets globally” On the launch of The Whopper ®, he added “We have sold more than 2 million Whoppers (R) in India and The BIGG BOSS WHOPPER ® is a perfect treat for all the Whopper lovers out there. With Its juicy, saucy, fiery and crunchy favour, The BIGG BOSS WHOPPER doubles up in taste, size and experience” On the association with COLORS, Mr Varman added “We wanted to add some more excitement to the Whopper and BIGG BOSS NAU was the perfect choice. Just like the show, The BIGG BOSS WHOPPER is BIG and DOUBLES up in taste and experience with its juicy, saucy, fiery and crunchy flavour. We are confident that the association will bring us closer to our consumers and build-in a stronger brand recall”

     

    The BIGG BOSS WHOPPER will be available in three variants – Veg, Chicken and Mutton at all the BURGER KING outlets in India till January 2016.

     

    Commenting on the association, Colors CEO Raj Nayak said, “Food and entertainment are two elements which always go hand-in-hand. Bigg Boss has always presented parivarik entertainment avenues to viewers, much like how Burger King is about creating a family experience with its delectable menu options. As Double Troubles brews in the Bigg Boss house this year, the fieriness of the contestants and their journey has been perfectly captured in the limited edition BIGG BOSS Whopper. Having said that, we would like to congratulate Burger King on completing the one-year milestone in India, and look forward to building a strong relationship with the brand.”

     

    Speaking on the launch the very excited Neha Dhupia commented “I am glad to be a part of this association, I am a huge fan of the Whopper and I am glad that now I can have it in India as well. My personal favourite is the Mutton Whopper; however I have now added the BIGG BOSS WHOPPER to that list. The BIGG BOSS WHOPPER is full of flavour and crunch and every bite makes you crave for more. The BIGG BOSS association has further added to the excitement quotient of the WHOPPER®. I am sure like me with each bite you will wonder which of the BIGG BOSS contestants does each flavour resonates with”

     

    Burger King opened its first outlet in India on 9th November 2014 at Select City-walk mall in Delhi; now operates 32 restaurants across Mumbai, Delhi NCR, Pune, Bengaluru, Chandigarh, Punjab and Hyderabad and is all set to launch its first outlet in Chennai this month.

     

    Prior to the launch in India, BURGER KING conducted an extensive research across cities to understand the taste preferences of consumers in India. The product development process was started from scratch, with the entire menu developed in India to suit the Indian taste palates. The India menu was tested through consumer research with 3000 consumers prior to the launch.  Apart from the flagship Whopper (R), which is available for Indian consumers in Veg, Chicken and Mutton variants, the brand also has on offer a very unique and tasty Chicken Tandoor Grill burger which is one of the bestselling product and a favourite across markets. In its endeavour to offer innovative and great tasting products to customers, the brand has recently introduced Hi-Fries in three variants – cheesy, Italian and Chicken and Chicken Keema Crunch burger.

     

    BURGER KING has also introduced a very easy upgrade to combo pricing that helps customers enhance their dining experience. You can upgrade any burger to a combo including fries and a fountain drink at just INR 50 across the menu. 

     

    The unique appeal for Burger King lies in the quality where the brand is conscious of its standards and uses 100 percent protein like chicken and mutton to form the patties and uses pulp of real fruit in its shakes. The quality is reflected clearly in the superior taste and helps the brand live up to its promise of ‘Taste is King’.

     

    In a constant endeavour to improve guest experience, BURGER KING has recently launched its delivery services in India. Capitalizing on online apps which are finding a huge appetite among urban customer, BURGER KING® has developed a single user-friendly tech enabled platform, to provide current and potential customers faster access to the much loved burgers at the click of a button. This speed of delivery has been centred around ensuring no compromise on product quality and is focused on enhancing overall customer experience.

  • Promodome bags Campus Shoes account; appoints Varun Dhawan as brand ambassador

    Promodome bags Campus Shoes account; appoints Varun Dhawan as brand ambassador

    MUMBAI: Promodome Communciations has bagged the account of Campus Shoes, the casual footwear brand from the Action Shoes group. 

     

    The group was looking to bolster Campus, and was looking for an agency to inject freshness into the brand through a new campaign led by a young brand ambassador. The client zeroed in on Promodome, which managed to sign on actor Varun Dhawan as brand ambassador.

     

    The print campaign with Dhawan has been released, and the TVC shall soon be seen on various channels as well in cinema halls and various activations/events planned all over India.

     

    The new line for the brand is – ‘We live in a campus called life’. 

     

    Promodome CEO Rajshekhar Malaviya said, “The intent behind this new line is the rising aspirations of youth, who believes that the limitations of yesterday can and will be challenged.”

     

    The agency has had a long association with the Action Shoes group, having done another celebrity led campaign for the brand a couple of years ago, with Emran Hashmi and Neha Dhupia as brand ambassadors.

  • ‘Ungli’…Fingered!

    ‘Ungli’…Fingered!

    MUMBAI: While the Indians may love a Robin Hood kind (he robbed for charity), vigilante films, which have been made by the dozens in Hollywood, they are not very popular genre in India because, this is a nation supressed by some or the other rulers and have got used to the idea. So what if their own people like Municipal head or RTO boss or traffic cop and others supress you and put a price on just about everything you need to survive, we take it in our stride. Why bother to fight for your right when you can buy it in anything between Rs 100 to a lakh and be done with it?

    It is a common scene that in a city like Mumbai, traffic police don’t stop you from doing wrong, they stand round the corner to let you do that and cash in on your crime! It is the same when one is unfortunate enough to need the help of the ‘service’ of one of the government agencies.

    Randeep Hooda, Angad Bedi, Neil Bhoopalam and Kangana Ranaut are friends who are let down by the society and people in high places. Their gym instructor and brother of Kangana, Arunoday Singh, is lying in a coma with little chance of recovery; he is in this condition because he was hit brutally by a fixer’s, Mahesh Manjrekar, son who handles bribe collection and distribution of the Mumbai police force. There is only one witness, senior citizen Arunoday who is trying to defend himself from Manjrekar’s son.

    Producers: Hiroo Johar, Karan Johar.
    Director: Renzil D’Silva.
    Cast: Sanjay Dutt, Wmraan Hashmi, Kangana Ranaut, Neha Dhupia, Randeep Hooda, Angad Bedi, Neil Bhoolam.

    The senior citizen is threatened not to identify the culprit in the court and, as a result, the culprit is set free. The foursome lose faith in the system and decide to mete out justice on their own. They turn vigilantes. They decide to take on the corrupt and punish them on the spot when and where found guilty of corruption. The electronic media, always at the end of the butt of joke in movies, make these vigilante gang famous from their very first exploit. Also, the way they give names lacking imagination like Coal Gate (inspired by Watergate!), Bollywood (inspired by Hollywood), they name the gang as Ungli Gang because that is the sign they left behind after their first episode of instant justice.

    While every department takes its turn at being punished by the Ungli gang, the police is hot on its trail. The people in high places are uncomfortable with this gang fearing their turn someday and want its illegal activities to end and to put them in prison. So the corrupt police force selects the most honest cop, Sanjay Dutt, to capture the gang who in turn enrols the rebellious junior, Emraan Hashmi, to do the job. Emraan is a rebellious cop and generally anti-establishment.

    Emraan Hashmi joins the Ungli gang to liquidate it. Instead, he sees the gang’s point of view and becomes a part of it. As it progresses, the film strays.
    The script is quite hackneyed and direction patchy. There is no eye for details in things like designations and stars worn are three for all ranks and there are many such glitches. Musically, Dance Basanti… and Pakeezah have appeal for youth. Dialogue is good at places. The film looks dated having taken its time in making.

    Ungli has had a poor opening and has little chance of showing much improvement over the weekend.

                                                      

                                            ‘Zed Plus’…Nothing plus about it

    Zed Plus is supposed to be a satire on the security system of the Indian police protection branch locally and the National Security Guard nationally. Zed Plus is supposed to be a security cover provided to a VIP. Since the perception of who is a VIP and deserving of such a security is determined on threat perception, it is the cause for this film promoted as a satire. One day, a local puncture mender with his workshop on the highway, Adil Hussain, earns this Zed security. This is all about him.

    This is a famous dargah town in Rajasthan which goes back 500 years. The originator of the Dargah had a family of 12 children which has now flourished into 400+ heirs but only one man runs the dargah and pockets all the takings. The others rebel and it is decided that all the heirs will get a chance to perform the rituals at the dargah one by one, each getting a turn every 15 months!

    The film is all about this small town with a dargah as its claim to fame. While the film peers in to the lives of the townfolk, it returns to its main theme only much later.

    Kulbhushan Kharbanda is the prime minister of India surviving on day to day basis with his blackmailing coalition partners. Just about every coalition partner is blackmailing him with threats of withdrawal of support everyday unless their demands are met.

    When the PM, Kharbanda, is all at sea, some unidentified caller advises him to visit this famous Peepali Pir dargah in Rajasthan which would solve his problems. Of among the 400+ guys to take their turn to be the Khadim of the dargah, it happens to be the turn of Adil to conduct the rituals of the dargah on the day the PM is slated to visit.

    The PM arrives, the town is cleared of all ugly sights including Adil’s puncture shop and the front platform of his wife’s (Mona Singh) footwear shop. Many are left jobless. The PM’s dargah visit works for as soon as he enters the premises, the PM’s problems are getting solved one after the other. He has only Adil to thank for all the favours of the dargah. He is happy with Adil and asks Adil to spell his problems if any and the PM would solve them for him. Adil says he is threatened by his neighbour, Mukesh Tiwari, only for the PM to understand as the national troublesome neighbour, neighbouring country (Pakistan).

    The PM instantly orders a Zed Plus security for Adil, a victim of Pakistani threats! The rest is left to the media who make him into a national hero like it did a simple village man, Omkar Das, in Pipli Live.

    Adil becomes a celebrity overnight. A local hero, he is chosen by the Rajasthan CM to contest for his party. His degeneration has started, he is taught to accept bribe. He is manipulated by his PM and his Rajasthan CM, both being anti each other.

    Our hero, Adil, is right out of Raj Kapoor’s Shri 420. He decides to return to his normal life. He realizes his follies and greed and confesses to them at an election meeting.

    Zed Plus may be a satire but hardly worth any mirth. The only problem Adil faces due to the security is that he can’t visit his paramour without the security guards following him. The PM’s PA knows a gaff has been made by the PM but he has to stick to the story of threat from the neighbouring country so that the PM is not made to look like a fool. Hence, despite Adil’s requests to withdraw his cover, it stays.

    While the idea was worth exploring, it is stretched too much trying to pack in parallel stories. Direction is fair. Songs have purely thematic appeal. Editing is slack. Adil Hussain performs very well equally supported by Mukesh Tiwari.  Mona Singh is adequate. Sanjay Mishra is good as usual. K K Raina impresses.
    Zed Plus has weak face value leading to its poor opening. It faces bleak prospects.