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Tag: Neha Ahuja

  • Neha Ahuja takes charge as director of growth for Japac at Spotify

    Neha Ahuja takes charge as director of growth for Japac at Spotify

    MUMBAI: Spotify has named Neha Ahuja director, growth for Japac, tasking her with boosting the music-streaming giant’s user base across Japan, Korea, Australia and Southeast Asia.

    Ahuja, a marketing professional with more than 20 years of experience across FMCG, telecom and media, has been with Spotify since 2019. She previously served as head of marketing for India, where she helped launch the service and guided it to market leadership within four years. She also played a key role in building local organisational capability and driving cultural relevance for the brand among India’s youth.

    Before Spotify, Ahuja held senior marketing roles at Vodafone and Procter & Gamble, spanning brand strategy, partnerships and consumer marketing. She also sits on the board of Women in Tech India, part of a global movement promoting diversity in Stem.

    In her new role, she will oversee strategy, marketing, product-market fit and payments, using data, experimentation and cultural insights to drive both free and premium growth.

    “Not every career move is upward—some are outward,” she said. “This one is about building across borders with fresh curiosity and intent.”

  • IndiGo and Spotify partner to launch 6E Shuffle

    IndiGo and Spotify partner to launch 6E Shuffle

    Mumbai: IndiGo and Spotify have partnered to launch 6E Shuffle, a unique experience that creates personalised travel playlists based on users’ journeys and preferences. IndiGo customers booking directly will also receive four months of free Spotify Premium. Through this collaboration, travelers will get curated playlists and destination suggestions tailored to their music tastes. Spotify data shows that Gen Z leads in travel-related music searches, with over 22 lakh searches in India each month. The campaign, featuring Armaan Malik, highlights that ‘there’s a 6E playlist for every journey’.

    IndiGo chief digital and information officer Neetan Chopra said: “We are delighted to announce our collaboration with Spotify to offer our customers a one-of-its-kind travel experience with a complimentary four-month subscription and personalised playlists. Travel and music are interconnected, and this partnership reflects our commitment to meeting the ever-evolving needs of our customer and enabling memorable journeys. Our vision is to create an immersive experience for our customers, while we remain continually dedicated to delivering affordable, hassle-free, and on-time travel experiences across our extensive network.”

    Spotify India director of marketing Neha Ahuja added, “Music is an integral part of travel, whether for work or holidays, and our partnership with IndiGo is so relevant because it allows us to tap into existing and new users. We know that travel is one of the most important use cases for music, and this year alone, listeners on Spotify in India created several lakhs of playlists around travelling, with more than 7.5 lac playlists created around ‘driving’, followed by ‘travel’, ‘bus’, and ‘road trip’. We are always looking to collaborate with brands with whom our synergy matches, and we can reach the right audience, meaningfully, and this is one such example.”

  • Spotify launches new ‘Music, Magic Hai’ campaign

    Spotify launches new ‘Music, Magic Hai’ campaign

    Mumbai: In an effort to highlight the role of music in listeners’ lives, across moments and relationships, Spotify launches a fresh campaign in four languages – Hindi, Tamil, Telugu, and Malayalam.

    Reflecting the sentiment of “music, magic hai”, the new advertisements include four short films, which showcase, through simple relationships, how music unites, evokes nostalgia, bridges generational gaps, and is an enjoyable, everyday companion.

    Spotify India head of marketing Neha Ahuja said, “Music is a powerful medium that can transform your mood, and make and mend relationships. It has the power to make everyday moments magical. The new Spotify campaign aims to bring these emotions and moments to life, resonating deeply with Indian listeners.”

    For a seamless listening experience, Spotify also has a new offer for its Indian users (valid till August 25), wherein they can enjoy three months of Spotify Premium at ₹59. Eligible users can avail the offer at https://www.spotify.com/in-en/premium/. Other options such as individual, duo, family, and student plans are also available for those who are not eligible for the current offer.

  • Spotify India’s new ads are for the international music aficionados

    Spotify India’s new ads are for the international music aficionados

    NEW DELHI: To celebrate the growing culture of international music, Spotify had launched its ‘Listening Together’ campaign a few months ago and has now launched the campaign in India.

    To kickstart the campaign globally, Spotify introduced the Listening Together microsite in May, highlighting the power of audio and how it brings us closer together in a time when many of us are feeling apart. The microsite is a visualisation of listening connections in real-time in a way that has never been done before.

    The campaign in India stems from the insight on how music is synonymous with life, and listeners across the country are listening to similar tracks in similar situations of their lives. With playlists such as ‘Today’s Top Hits’ with more than 25 million  followers, ‘Global Top 50’ at over 15 million followers, and ‘Rock Classics’ with over 8 million followers globally, Spotify is bringing listeners and communities together in moments, and across emotions. 

     

    “This campaign highlights a growing culture in India where our local users are streaming the very best of music that others  across the world are listening to. No matter one’s age or location, Spotify’s 4 billion playlists are the ultimate destination for all kinds of music lovers to make the music a part of their daily lives. And we have seen this with the growing popularity of playlists like Global Top 50, Today’s Top Hits, and even the old school Rock Classics, all of which have millions of followers globally,” said Spotify head of marketing India Neha Ahuja.

  • Spotify launches year-end marketing campaign ‘Well Played India’

    Spotify launches year-end marketing campaign ‘Well Played India’

    MUMBAI: Nearly 10 days ago, Spotify announced the local version of its very popular, global Wrapped campaign, where app users across countries could see the top artists, tracks, albums, and more that they listened to on the platform. To amplify the impact of this consumer engaging campaign, Spotify is now running ‘Well Played India’, a marketing campaign across TV, outdoor, and digital, to celebrate how Indians listened to music through 2019. The essence of this campaign is to highlight the biggest music streaming trends across the country, based on cultural and seasonal moments of listening. 

    What differentiates this campaign from Spotify’s previous marketing campaigns here is that ‘Well Played India’ at its core, is powered by data, and an ode to India’s growing passion for music, transitioning from a recreational experience, to a more integral part of the daily social fabric across user moods and moments. The localised theme of the campaign is designed to build relevance with the local users, who have not experienced Spotify Wrapped, but have been listening to music and podcasts on Spotify since its launch in India earlier this year. So far, over 100 artists, and more than 11,000 users have shared their Wrapped cards on social media, with the maximum search volume for #SpotifyWrapped coming from Goa, Meghalaya, Mizoram, Delhi and Karnataka. Beyond users and artists, brands and influencers also joined in the Wrapped fun – right from Netflix and BuzzFeed India, to Boscia and Akshar Pathak.

    ‘‘Spotify Wrapped is unlike any other campaign, and is designed to celebrate the user’s intimate relationship with music. Born through data and powered by the user’s innate passion to explore music, the campaign at its core reflects our value in audio discovery and how we are bringing alive newer music journeys and sounds everyday. “Well played” is a commonly used phrase between friends and family in conversations, and we used it to create relatability to what the Wrapped campaign stands for. Right from users to artists, we’ve seen the sharing of Wrapped cards kick off, and hope that this campaign drives more consumption and sharing,” said Spotify India marketing head Neha Ahuja. 

    The ‘Well Played India’ campaign specifically highlights four key moments of the year and what Spotify users listened to the most, during these moments. Right from ‘Diwali cooking’ to ‘post Diwali workout’, and from the ‘wedding season’ to the ‘traffic’ season that comes along with the weddings, the brand campaign depicts how every situation was accompanied by music.

    The campaign features two TVCs, 25 digital creatives across online and social media platforms, and 15 OOH creatives highlighting culturally relevant audio trends, through the end of the year.

    For the entire Wrapped experience, Spotify users can navigate to spotify.com/wrapped for an eye-catching visualization of their 2019 year in music.