ITV

Tag: Nefertiti

  • Discovery set to woo Indian audiences

    MUMBAI: Niche channel Discovery is upping the ante on India-specific programming under its Discover India block.
    Discover India, a one-hour series focusing on various facades of the country, airs every Saturday at 9 pm.
    A still from ‘Aakash Yodha’
    It was with an aim to highlight its Discover India band that the channel premiered Aakash Yodha, a documentary film on military aviation, its technology and mystiques, at a special screening at the NCPA, Mumbai, today. The show which celebrates Indian Air Force Day (IAF) which falls tomorrow (8 october), will be aired on 11 October. The IAF formally came into existence on 8 October 1932.
    Range of shows 
    Discovery Communication India’s marketing director Aditya Tripathi says, “We have planned a number of shows on India for the Discover India series. We believe that some of them are very interesting and are bound to get the attention of viewers.”
    The shows lined up for the series include one on Sikhism and the Sikh deity Gurunanak (around the time of his birth anniversary, 8 November), a show on the Buddha and one on the Patiala necklace and its legacy. Besides there are some other cultural shows on the anvil, Tripathi says.
    Discovery’s show on celebrations with light
    Surprisingly, the channel has planned nothing for Diwali (which falls on 25 October). “But we do have a show on ‘celebration with light’ around the world. This show will focus on celebrations and fireworks in US, China and India among other countries.” The show will be featured in their Festival Special on 24 October.
    According to Tripathi, Nefertiti, their last big show proved to be very successful among viewers worldwide. “We know this from the feedback we got, the viewership figures and fan mails. There have been requests from viewers to rerun Nefertiti.”
    Coming up next on the lines of Nefertiti is a show on 14 December, marking 100 years of flight since the Wright Brothers invented their first aircraft, Kitty Hawk. The show is called A Celebration of Flight.
    Wooing India 
    Tripathi says, time and again, media research done in India has been putting Discovery’s India-specific shows on the most watched slot among English channels. “Our Discover India series has now remained the most watched shows for almost the past two to three weeks,” he explains, continuing, “Right now we have it as a weekly block. But if we keep getting such encouraging responses we could probably make it a daily half-hour block.” However, he says there is no concrete plan on that yet.
    About gathering more viewership around the world, he says, “We are constantly thinking of ideas, programming and marketing strategies to keep up our popularity. Obviously, specific blocks like the Women’s Hour, Healthy Living and Late Night Discovery are working too.” 
    He says, “We are in the process of purchasing the rights of various films in India. Aakash Yodha was bought similarly from (husband-wife director duo Kunal) Verma and (Dipti) Bhalla.” He explains that Discovery had called on Indian directors to send in applications for selling their films and received over 2,000 responses. “We pick the cream after careful viewing of various films,” he says.
    An unusual approach
    Aakash Yodha is a 48-minute film that captures the diverse roles played by the air force during war and peace – including warfare, transportation of troops, medical supplies, defence operations, training activities and testing infrastructures. Shot in the Kargil, Siachen and the southern most corner of Nicobar Island (the Indira Point) after the war, the show explains military details and strategies during combat.
    But it treats the subject a trifle unusually – instead of recounting the actual operation during war, Aakash Yodha takes us on a journey featuring the various aircrafts used in operations – like the Russian built AN-32 and IL-76 and the MIG 21 among others. Everything from the usefulness of a certain aircraft for a specific function, to the science behind the metal and shape given for various aircrafts is discussed in the feature.
    According to director Bhalla, “This film takes a wider canvas while describing the military activities. It has a panoramic approach to give a complete feel. We have done everything to communicate exactly what we experienced during the filming.”
    Partner Verma says, it took six months “and a little more” to shoot Aakash Yodha. Recounting the experience of staying with IAF for so long, and fixing cameras on the underbelly of Jaguars to get aerial footage, Verma says, “We hardly faced any difficulty during the shooting. Working with IAF was so exhilarating that while there were some niggling problems, there was none that seemed important.”

  • Scientists reconstruct Mummy face believed to be Nefertiti

    BOSTON: Discovery has released the digital facial reconstruction image of the mummy believed to be Nefertiti.


    It was in June that indiantelevision.com reported Discovery’s announcement that Egyptologist Dr Joann Fletcher’s had perhaps discovered and identified the mummy believed to be that of ancient Egypt’s stunningly beautiful Queen Nefertiti.


    The Queen was the Egyptian co-regent of Pharaoh Akhenaten during the late XVIIth dynasty some 3,000 years ago. Discovery funded Fletcher’s expedition, which blended archaeology and state-of-the-art digital technology to locate and identify Nefertiti as part of the network’s new initiative, Discovery Channel Quest. The Nefertiti special Nefertiti Resurrected will air in September around the world.
    An official release informs that Discovery and London-based production company Atlantic Productions assembled a team of experts to create the facial reconstruction of the mummy. The experts used digital x-rays that were taken by the expedition team in February 2003 in royal tomb KV 35 in the Valley of the Kings.


    Experts included Dr. Damian Schofield, a forensic animation expert from the University of Nottingham; Dr. Martin Evison, a forensic anthropologist from Sheffield University; and a facial animator specialist from Aims Solution, Ltd. The scientists were not informed of the mummy’s possible identity.
    The Nottingham-Sheffield team have worked on many other forensic visualisation projects, including modelling the injuries and rebuilding the faces of murder victims. Through their joint work they have developed a number of new techniques for generating more representative facial reconstructions using advanced computer graphics technology.
    Dr. Schofield said: “The facial reconstruction team worked blind, with no knowledge as to who our mummy might be, throughout the project to ensure objectivity. When told who the mummy might be, we compared our reconstruction to the known images of Nefertiti and saw remarkable similarities.”
    Dr. Evison added: “Facial reconstruction from the skull is too imprecise to offer unequivocal proof of identity. However the resemblance of our reconstruction to the historic portraits of Nefertiti is quite striking and would have been unavoidable.”

    Also Read:
    ‘Nefertiti Resurrected’ on Discovery 7 September

    Discovery uncovers possible Nefertiti Mummy