ITV

Tag: Neetan Chopra

  • IndiGo and Spotify partner to launch 6E Shuffle

    IndiGo and Spotify partner to launch 6E Shuffle

    Mumbai: IndiGo and Spotify have partnered to launch 6E Shuffle, a unique experience that creates personalised travel playlists based on users’ journeys and preferences. IndiGo customers booking directly will also receive four months of free Spotify Premium. Through this collaboration, travelers will get curated playlists and destination suggestions tailored to their music tastes. Spotify data shows that Gen Z leads in travel-related music searches, with over 22 lakh searches in India each month. The campaign, featuring Armaan Malik, highlights that ‘there’s a 6E playlist for every journey’.

    IndiGo chief digital and information officer Neetan Chopra said: “We are delighted to announce our collaboration with Spotify to offer our customers a one-of-its-kind travel experience with a complimentary four-month subscription and personalised playlists. Travel and music are interconnected, and this partnership reflects our commitment to meeting the ever-evolving needs of our customer and enabling memorable journeys. Our vision is to create an immersive experience for our customers, while we remain continually dedicated to delivering affordable, hassle-free, and on-time travel experiences across our extensive network.”

    Spotify India director of marketing Neha Ahuja added, “Music is an integral part of travel, whether for work or holidays, and our partnership with IndiGo is so relevant because it allows us to tap into existing and new users. We know that travel is one of the most important use cases for music, and this year alone, listeners on Spotify in India created several lakhs of playlists around travelling, with more than 7.5 lac playlists created around ‘driving’, followed by ‘travel’, ‘bus’, and ‘road trip’. We are always looking to collaborate with brands with whom our synergy matches, and we can reach the right audience, meaningfully, and this is one such example.”

  • IndiGo Airlines appoints Ishha Bawa as lead – strategic initiatives, digital

    IndiGo Airlines appoints Ishha Bawa as lead – strategic initiatives, digital

    Mumbai: Ishha Bawa has recently been appointed as the lead for strategic initiatives, digital at IndiGo Airlines. Prior to this, she served as the head of marketing at the ad tech company Tyroo. According to her LinkedIn profile, she started her new position earlier this month.

    In her current role, Bawa will report directly to IndiGo (InterGlobe Aviation Ltd)  chief digital and information officer Neetan Chopra. Additionally, she will take on the role of chief of staff to aid in the digital transformation initiatives spearheaded by Chopra.

    Bawa’s career includes previous positions at HCL Technologies and advertising agencies such as FCB Ulka and McCann Erickson.

  • IndiGo’s #nofilter crafts a close-knit photography community with National Geographic

    IndiGo’s #nofilter crafts a close-knit photography community with National Geographic

    Mumbai: IndiGo, India’s preferred airline, recently collaborated with National Geographic India to bring forth #nofilter by IndiGo, an inspiring platform that seamlessly blends the realms of travel and photography. The culmination of this initiative witnessed a staggering success, leaving an unforgettable mark on the nation’s creative landscape.

    In a country bursting with photographic talent, the response to #nofilter was nothing short of extraordinary. Over 90,000 impassioned photographers, hailing from diverse backgrounds and corners of the country, participated in this unique community-building venture. This surge of creativity set the stage for an exciting reality TV showdown, where the lens met reality in a four-episode showcase. This platform helped passionate photographers across the category to showcase their talent.

    Amidst the sea of talent, 27-year-old Harsh Kharwar emerged as the winner, capturing the hearts of judges Imtiaz Ali and the renowned photographer Raghu Rai. The impact, however, extended beyond the competition, resonating with a wider audience through its reach on National Geographic and Hotstar.

    Unveiling the impact:

    •    The reality TV show gathered over 600K views on National Geographic and Hotstar.
    •    The campaign reached an impressive 11.8 million people on Meta, showcasing its widespread influence.
    •    Meta impressions soared to 37 million, with a noteworthy click-through rate of 0.18 per cent.
    •    YouTube witnessed the visual spectacle, with an impressive view rate of 21.14 per cent.

    Being part of the #nofilter community isn’t just about winning a competition; it’s a gateway to becoming the next photography luminary. IndiGo’s commitment to fostering talent and providing opportunities for aspiring photographers is evident in the success of #nofilter.

    IndiGo chief digital, and information officer Neetan Chopra expressed his enthusiasm, stating, “We are thrilled with the success of #nofilter by IndiGo. This remarkable initiative has not only celebrated the unbridled beauty of India, seen through the unique lenses of talented photographers hailing from every nook and cranny of our vibrant nation, but it has also been an exhilarating journey. Our heartfelt gratitude goes out to all those who participated and supported this extraordinary campaign. It goes beyond simply showcasing India’s diversity and opulence; it has harnessed the captivating power of photography to inspire, educate, and forge connections across the tapestry of life. Our hope is that this incredible voyage will continue to shine a spotlight on India, a land of unparalleled depth and allure, beckoning both domestic and international travellers to explore its wonders.”

    Disney+ Hotstar head – content & Disney Star HSM entertainment network Gaurav Banerjee emphasized the importance of this collaboration, saying, “National Geographic has always held a very distinctive and revered position in photography, inspiring audiences with iconic imagery since 1888. Through #nofilter, IndiGo and National Geographic have not only captured the breathtaking beauty of India but have also harnessed the transformative power of photography to create a visual narrative that transcends boundaries. The nine finalists have brought forth stories that resonate with the heart of India. This journey chronicled across the National Geographic platforms, is a celebration of the unfiltered essence of our culture, landscapes, wildlife, and people. As we close this chapter, we congratulate all participants for contributing to this extraordinary journey, inviting the world to witness India’s boundless allure through the unfiltered lens of passion and creativity.”  

    Renowned filmmaker Imtiaz Ali shared his thoughts saying, “As a filmmaker, I share a deep passion for the camera, and I believe that photography is a powerful means of storytelling. I’m thrilled to witness these talented photographers come together and compete with unfiltered creativity. Serving as a judge alongside the prolific Raghu Rai, we shoulder the responsibility of handpicking the most exceptional shots. My gratitude goes out to National Geographic and IndiGo for providing a platform that not only celebrates the art of photography but also fosters the growth of emerging talent.”

    IndiGo’s #nofilter initiative broke records in terms of participation while also casting a spotlight on the countless stories captured by photographers from every corner of India. The campaign’s far-reaching influence in the photography community and beyond speaks volumes about its success.

  • Imtiaz Ali and Raghu Rai to Judge #nofilter Photography Show

    Imtiaz Ali and Raghu Rai to Judge #nofilter Photography Show

    Mumbai: The world belongs to those who can capture its beauty. All one needs is a camera. With an aim to empower the photography community and display their talent on a grand scale, IndiGo, in collaboration with National Geographic India, announces nine finalists out of 90,000+ participants for a photography reality show, #nofilter by IndiGo. Fronted by judges Imtiaz Ali, an acclaimed film director, and Raghu Rai, a celebrated photographer, nine participants will capture the essence of India through their lenses, evoking emotions, and weaving captivating stories with each unfiltered shot. The show will premiere on 30 September at 8 p.m. on National Geographic platforms, including television and YouTube.  

    Set against the backdrop of Delhi’s vibrant streets, the participants will face various challenges that showcase the city’s rich tapestry of life. In their quest to claim the coveted title of the show’s best photographer, judges Imtiaz Ali and Raghu Rai will challenge each one of them to explore the iconic locations of Delhi under specific themes, capturing the most powerful, unfiltered photo essays. In each episode, the participants will immerse themselves in the city’s true emotions, turning their lenses towards Old Delhi’s bustling streets, traditional kitchens, women in uniform after work, and the captivating charm and chaos of the bazaars that offer a window into the spirit of the city itself. As the judges determine the fate of each participant, they will be seen engaging in an in-depth discussion about every entry and will reveal the episodic winner.

    “National Geographic has always held a distinctive and revered position in the world of photography. Our innovative visual storytelling with iconic imagery has been a source of inspiration for our audience for 135 years. Through #nofilterbyIndiGo, we are excited to empower the photographers’ community to share their unadulterated, inspiring, yet beautiful stories. In addition to that, having two renowned personalities from the realms of photography and filmmaking as judges, we anticipate this show will raise the bar for photography excellence,” said a National Geographic spokesperson.

    “As a filmmaker, I share a deep passion for the camera, and I believe that photography is a powerful means of storytelling. I’m thrilled to witness these talented photographers come together and compete with unfiltered creativity. Serving as a judge alongside the prolific Raghu Rai, we shoulder the responsibility of handpicking the most exceptional shots. My gratitude goes out to National Geographic and IndiGo for providing a platform that not only celebrates the art of photography but also fosters the growth of emerging talent,” said Imtiaz Ali.

    “India is a country of diverse cultures and landscapes, and photography is perhaps the best way to share the beauty of the country with everyone. As part of our #IndiaByIndiGo initiative, the #nofilter partnership between IndiGo and Nat Geo celebrates the diversity of India and the passion of the photographers who bring it to life. We look forward to the episodes with our 9 finalists and wish them great success.” said  IndiGo CDIO Neetan Chopra.

    A community-building initiative for passionate photographers, #nofilter by IndiGo began in May 2023. Below are the nine entrants who have been shortlisted for the four-part series.

    Riya David, Fashion Photographer

    Madhur Nangia, Landscape & Travel Photographer

    Pubarun Basu, Documentary Photographer

    Anju Mishra, Engineer & Photography Enthusiast

    Smita Goyal, IT Professional & Photography Enthusiast

    Harsh Kharwar, Wedding Photographer

    Ayshi Roy, Street & Documentary Photographer

    Rayan Hussain, Tour Guide & Travel Photographer

    Shyam Madhavan, Businessman, Content Creator & Photographer

    #nofilter by IndiGo will premiere on National Geographic in India at 8 PM on 30 September 2023 and the episodes will air every Saturday thereafter.