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Tag: Neeraj roy

  • Yo Yo Honey Singh goes digital; launches album on Hungama

    Yo Yo Honey Singh goes digital; launches album on Hungama

    MUMBAI: From launching Happy New Year trailer on Whatsapp to releasing Mary Kom pictures on social media, the industry is getting innovative with its marketing and promotional strategies and moving more towards the digital space. Yo Yo Honey Singh has also taken a digital leap.

    The latest album of the famous singer/rapper has been launched on the Hungama, a first of its kind initiative. “The main objective behind launching the album on an app was to distribute it to 20-25 million people at the same time who subscribe to the app,” said Hungama Digital Media CEO and MD Neeraj Roy.

    Launched by the press of a button on a smartphone, Desi Kalakaar is the first album of Yo Yo Honey Singh with a romantic angle. The album consists of eight songs. While the video of the title track was released on 26 August starring Sonakshi Sinha with the rapper, the videos of the other songs will be released over time. Shot like short movies with a basic storyline, all the videos will feature foreign locations.

    The album was released exclusively on all digital platforms across Hungama on 26 August, while it will be launched very soon on iTunes, YouTube and other platforms.

    Talking about the marketing strategy for the album, the MD said, “We are looking at a lot of famous forums to launch the album as it contains both music as well as rap songs. We are looking at taking the album to the international Honey Singh fan base through the app.”

    Excited about the launch, Hungama Digital Media COO (Consumer Business & Allied Services) Siddharth Roy said that he is confident that the album will succeed due to the Honey Singh magic and also because the artist has been extensively pushed and promoted by T-series.

    While the COO did not comment on the marketing and distribution cost, he added, “We will distribute the album to telecom giants like Vodafone live, Airtel music etc. We are expecting revenue by the audiences subscribing to the song through hello tunes and caller tunes. We are also looking to launch the album on the DTH platform through a campaign with Tata Sky. While the streaming is free for the audiences, the ads that come during the video will help us generate revenue.”

    The Hungama team may also add gaming element to the album by the second or third video release.

    While Honey Singh, Bhushan Kumar, Neeraj Roy and Siddharth roy were present at the launch, Sonakshi Sinha could not come due to prior engagements.

    Hungama exclusively sources content from 300 providers and distributes it in 60 countries over 500 networks.

  • How Cinema influences Culture & Marketing: Mahesh Bhatt and Stuart Sender

    How Cinema influences Culture & Marketing: Mahesh Bhatt and Stuart Sender

    MUMBAI: The International Convention Hall at the iconic Bombay Stock Exchange towers played host to the second edition of the IAA Young Turks Forum on Tuesday, August 6. Well-known film-makers Mahesh Bhatt and Stuart Sender participated in a discussion that was moderated by Hungama Digital Media MD and CEO Neeraj Roy. The topic of the discussion was ‘How Cinema influences Culture and Marketing’.

     

    “The question is how we can put some star power and thinking in terms of how we market media, culture and ideas – to work for some other issues and causes that will make people think and make an impact in meaningful ways,” said Stuart Sender.

     

    Director and Producer Mahesh Bhatt in turn was matter-of-fact. He said, “Having believed that movies do not influence human nature and bring any change, I discovered that some movies that came from my heart did have a significant impact on the lives of people; therefore, it had an impact on culture.”

     

    The evening ended with well-known singer and musician Joi Barua regaling the audience with his foot-tapping songs.

     

    Welcoming the gathering and speakers, Srinivasan K. Swamy, President, IAA India Chapter & Vice President, Development, Asia/Pacific region of IAA, said, “Young Turks Forum initiative attempts to bring global captains face-to-face with the youth so that they can get first-hand knowledge on issues that concern us all.”

     

    “Given our strong connect with the youth, HBO is delighted to be associated with the Young Turks Forum, an excellent thought exchange platform for future leaders,” said Monica Tata, Managing Director HBO South Asia, Presenting Partner of the IAA Young Turks Forum.

     

    “The response to this edition of the IAA Young Turks Forum was phenomenal with an audience of over 800 people. We promise to come back with an equally enriching Young Turks Forum event in two months,” added Manish Advani, Head, Marketing and Public Relations, Mahindra Special Services Group, and Chair of the IAA Young Turks Forum series.

  • Digital movie marketing takes centre stage at Media Abby’s 2014

    Digital movie marketing takes centre stage at Media Abby’s 2014

    MUMBAI: Hungama Digital Media Entertainment, South Asia’s largest digital entertainment and marketing company has been awarded a Gold Abby at the recently concluded Media Abby’s 2014. The company was awarded the “Best Use of Social Media” title for the social media campaign of Krrish 3, the biggest Indian superhero franchise.

     

    With digital movie marketing taking centre stage at the Media Abby’s, the Krrish 3 campaign won accolades for attaining the highest reach any Bollywood movie has ever achieved across digital platforms along with several other firsts. 

     

    To create a stir across digital platforms for the biggest superhero franchise in India, Hungama adopted a multi-pronged approach to expose every digital consumer to the movie and its various facets by creating a Krrish 3 website, a digital motion poster, social game, motion comic and mobile app along with using social media platforms like Twitter, Facebook, YouTube, etc.

     

    On social media, Krrish 3 set new benchmarks in movie marketing by reaching out to 63 million fans across the globe, in addition to –

     

    • Being the first Bollywood movie page to be verified on Facebook with nearly 35 lakh ’Likes’

     

    • Right from the Facebook Live Chat with Krrish 3 actors to the release of digital comics, Facebook played an instrumental role in providing fans with information about Krrish 3

     

    • The film’s lead actor’s live chat had participation from 4.15 lakh fans from nearly 60 Countries

     

    • Krrish 3 also became the first Indian movie to have a collection of Facebook stickers

    With more than 45,000 followers, Hungama created a unique campaign on Twitter as well

     

    • For the first time ever, Twitter users were asked to use their tweet-power to break a virtual wall that would unveil the first look of the much-awaited movie

     

    • The campaign kicked off with the film’s lead actor Hrithik Roshan tweeting about the #Krrish3FirstLook contest. Every tweet helped to break a brick, thereby giving a sneak peak of the first look

     

    •  The activity received over 2 lakh tweets in four days and trended worldwide for 3 consecutive days

     

    • The digital poster unveiling on Twitter achieved over 6 lakh views in just 3 days.

     

    The Bollywood blockbuster was the first Indian movie to tie-up with Apple’s iTunes. iTunes had a separate destination page set up for Krrish 3, thereby increasing the reach. While, on YouTube, the theatrical trailer of Krrish 3 gained more than 12 million views within 10 days of its launch, beating the international record of several Hollywood films.

     

    The Krrish 3 social game, developed in association with Microsoft, Hungama and Gameshastra, let users relive the superhero’s life; perform stunts and use gadgets and weapons to eliminate enemies. It became the most widely downloaded free game in the India with over 2 million global downloads on the Google Play Store and Apple iTunes Store.

     

    Commenting on the campaign, Neeraj Roy, MD & CEO, Hungama Digital Media Entertainment said, “Krrish 3 was one of the biggest Bollywood films of 2013. The film was highly anticipated and tapping on to the enthusiasm, we at Hungama, created an extensive digital & social media campaign for the film. The campaign bagging the Gold award at Media Abby’s 2014 is very prestigious for us. To be awarded for the unique concepts assures us that digital movie marketing has a great scope and the digital medium is vital today in order to reach out to a broader audience.”

     

    Delighted at the win, Hrithik Roshan said, “”We tried to use the social media to the max while promoting Krrish3 and I am really happy today that the campaign has bagged a Gold win at the Prestigious ABBY Goa Fest. I would like to thank our digital partners Team Hungama and Team Exceed for ideating the same and working in tandem to make Krrish3’s social media campaign a powerful one.” 

     

    In addition to Krrish 3, Hungama Digital has recently worked on the digital campaigns for movies like Sholay 3D and Kochadaiiyaan The Legend.

  • Tata Sky launches first ever DTH Karaoke service in the World

    Tata Sky launches first ever DTH Karaoke service in the World

    MUMBAI: In a global first, Tata Sky, the leading DTH player today announced the launch of a new video-based music service, Karaoke in partnership with Hungama.com.  This innovation, gives Tata Sky subscribers a fun way to spend time with loved ones this Valentine’s Day.

    Commenting on the launch, Mr. Vikram Mehra, Chief Commercial Officer, Tata Sky said: “The love for singing & dancing is epitomized by Bollywood movies. Be it wedding celebrations, a picnic or a night out with friends, singing our favourite Hindi songs in loud chorus adds tremendously to the fun factor of any evening. Capitalizing on this sentiment, Karaoke enables our subscribers to share a few laughs and great moments with family & friends without the need for an occasion. Simply, tune into the service any time of the day for non-stop entertainment.”   

    Unlike other traditional Karaoke services, Tata Sky’s Karaoke service showcases music videos along with lyrics which enhance the overall singing experience.  A distinctive feature of the service is the ‘Sur Meter’ that rates an individual’s singing performance and provides for interesting competition opportunities. The song library will be refreshed on a monthly basis to keep boredom at bay.

    Neeraj Roy, Managing Director, CEO of Hungama.com also emphasized that, “Hungama’s relationship with Tata Sky has been deep rooted with the vision of providing entertainment to their consumers.

     
    Music is a derivative of films that generates mass appeal and now we are presenting a new innovation to the consumer giving them the ability to watch and sing music with Actve Karaoke. A first in the industry this should prove to be a game changer of how the masses will enjoy music.”

    Karaoke systems available in the market are very expensive. At just Rs 1990 for a mike & annual subscription, the Tata Sky Karaoke service is affordable and definitely worth the investment.  The service will be   available   from 20th February 2014 and can be enjoyed by subscribers with the Tata Sky+ HD box.

     Salient features

    •    A Karaoke mic along with 12 month subscription will cost Rs.1990

    •    On-going annual subscription will cost only Rs. 600/-. One album will always be available free for subscribers to sample the service

    •    Albums available on the service include popular songs of Salman Khan, romantic hits, party hits and a range of foot tapping nos. from Sonu, Shreya & others

     

  • Jai and Veeru gear up for action with ‘Sholay: Bullets of Justice’ game

    Jai and Veeru gear up for action with ‘Sholay: Bullets of Justice’ game

    NEW DELHI: Hungama Digital Media Entertainment – aggregator, developer and publisher of Indian entertainment content globally – and Gameshastra Solutions game studio have created a game around the two characters in the 1975 epochal film Sholay of Yeh Dosti Hum Nahi Todengee – Jai (Amitabh Bachchan) and Veeru (Dharmendra Deol) – in the new game ‘Sholay: Bullets of Justice’.

     

    Sholay’ will be a single player finite level based side scroller game. The whole game would narrate the story of two petty thieves the laconic Jai and loquacious Veeru helping the upright nobleman and disabled veteran cop Baldev Thakur. The game will have a “wild west” feel and would also portray the locales of Ramgarh as in the movie, with each character having its own stylised animations.

     

    Hungama Digital Media Entertainment MD and CEO Neeraj Roy said, “The concept of gaming has caught on across the world and is gaining rapid pace especially in the mobile and connected devices environment. The Sholay: Bullets of Justice Game is engaging and addictive for the average gaming enthusiast. We hope to provide them with the ultimate gaming experience in the comfort of whichever connected environment they choose.”

     

    Sholay 3d is looking and sounding awesome! We have taken 3 years to painstakingly restore this film to an impressive quality level for all to enjoy for decades to come!  We have recorded the film in dolby atmos 64 track stereo and converted the film into 3D! I am thrilled with the game play of Sholay: Bullets of Justice as it has 12 levels and is a complex game both on mobiles and on all other platforms!! It is available now so download it and enjoy blasting through Sholay as Jai or Veeru or both” said Sholay Media & Entertainment chairman Sascha Sippy.

     

    Take out the dacoits attacking Jai and Veeru in a moving goods train. Teach the dacoits lessons that are harassing the villagers for money. Assist in spreading around happiness and keeping the auspicious festival of Holi sacred. Unshackle Basanti (Hema Malini) from the jaws of the Gabbar Singh and balm the sadness of disconsolate Radha (Jaya Bhaduri) by bringing the maniac to justice. 

  • ‘Krrish 3’ now ties up with Worldoo

    ‘Krrish 3’ now ties up with Worldoo

    MUMBAI: India’s home grown superhero Krrish has been creating a sense of excitement and enthusiasm in India and the world over with his engaging promotions for the forthcoming film Krrish 3. Keeping up this momentum Krrish has now made his way into worldoo, an ever evolving online ecosystem for kids where they can live, express and play.

    This partnership will enable its users to get a glimpse into the world of their favourite superhero and have exclusive access to the avatars of Krrish and Kaya from this superhero movie franchise. Registered Worldoo users can unleash their creativity and get set into Krrish modes by sprucing up their homes on worldoo with interesting and exclusive themes from the movie.

    Worldoo members will also be eligible to participate in a special Krrish 3 contest and stand a chance to win some exiting prizes. All they need to do is visit the Community centre in the Mainland and answer a few simple questions about the movie. Lucky winners will also stand a chance to win posters signed by Hrithik Roshan and few other exciting goodies.

    Worldoo head – experience and brand Harsh Wardhan Dave said, “We want our worldoo kids never to miss out on the most popular and entertaining stuff that’s happening out there. We realise the kind of following that Krrish has with kids and we have decided to associate with them. Through worldoo, kids have a special chance to win cool merchandise. We are confident that this will add value to the experience of our worldoo kids.”

    The association with worldoo is a part of the digital marketing campaign for Krrish 3 spearheaded by Hungama Digital Media Entertainment. Hungama Digital Media Entertainment MD & CEO Neeraj Roy said, “Kids today are spending a large share of their day online via various connected devices- be it computers, tablets or event connected TVs. The worldoo platform will enable kids to learn in the playway method. Moreover the worldoo platform is fun and safe for kids to engage with on a regular basis. The popularity of our very own super hero will encourage kids to explore a different world online.”

    The worldoo team is constantly working towards creating content that adds value to the overall time a child spends online. Partnering with the Krrish series was a step in that direction, going forward the team is looking forward to working with brands which are effectively willing to collaborate and add to the ethos to create responsible global citizens of tomorrow.

  • Krrish 3 now ties up with Worldoo

    Krrish 3 now ties up with Worldoo

    MUMBAI: India’s home grown superhero Krrish has been creating a sense of excitement and enthusiasm in India and the world over with his engaging promotions for the forthcoming film Krrish 3. Keeping up this momentum Krrish has now made his way into worldoo, an ever evolving online ecosystem for kids where they can live, express and play.

     

    This partnership will enable its users to get a glimpse into the world of their favourite superhero and have exclusive access to the avatars of Krrish and Kaya from this superhero movie franchise. Registered Worldoo users can unleash their creativity and get set into Krrish modes by sprucing up their homes on worldoo with interesting and exclusive themes from the movie.

     

    Worldoo members will also be eligible to participate in a special Krrish 3 contest and stand a chance to win some exiting prizes. All they need to do is visit the Community centre in the Mainland and answer a few simple questions about the movie. Lucky winners will also stand a chance to win posters signed by Hrithik Roshan and few other exciting goodies.

     

    Worldoo head – experience and brand Harsh Wardhan Dave said, “We want our worldoo kids never to miss out on the most popular and entertaining stuff that’s happening out there. We realise the kind of following that Krrish has with kids and we have decided to associate with them. Through worldoo, kids have a special chance to win cool merchandise. We are confident that this will add value to the experience of our worldoo kids.”

     

    The association with worldoo is a part of the digital marketing campaign for Krrish 3 spearheaded by Hungama Digital Media Entertainment. Hungama Digital Media Entertainment MD & CEO Neeraj Roy said, “Kids today are spending a large share of their day online via various connected devices- be it computers, tablets or event connected TVs. The worldoo platform will enable kids to learn in the playway method. Moreover the worldoo platform is fun and safe for kids to engage with on a regular basis. The popularity of our very own super hero will encourage kids to explore a different world online.”

     

    The worldoo team is constantly working towards creating content that adds value to the overall time a child spends online. Partnering with the Krrish series was a step in that direction, going forward the team is looking forward to working with brands which are effectively willing to collaborate and add to the ethos to create responsible global citizens of tomorrow.

  • ‘The Pitch’ season 3 kicks off tomorrow

    ‘The Pitch’ season 3 kicks off tomorrow

    MUMBAI: After seeing two successful seasons of ‘The Pitch’, the third season is back with its set of ten entrepreneurs. About 5000 entries were received which finally boiled down to ten. The entries were selected by jury members- Mahesh Murty, Vishal Gondal and Neeraj Roy.

    Presented by Reliance Commercial Finance and powered by Hyundai, the show which kicks off tomorrow (27 September) will be aired at 10: 30 pm on Fridays. Big Daddy Productions are the concept partners. The winner will receive up to Rs five crore from Seedfund as a push to his venture. This amount is decided by the investors depending on the requirements of the business.

    The format this year has been slightly changed. According to a UTV official the past two seasons saw a huge number of entries from the entrepreneurs who had already started their ventures and were looking for funds to grow their businesses. The channel discussed this with the Seedfund team and a joint decision was taken to focus on entrepreneurs with existing businesses.

    This year, the contestants are established entrepreneurs who will compete to win the prize money that will assist their project. Some of them include CvBhejo.com founder Nilesh Tayal that helps recruit local talent for local jobs, Pandurang Taware who set up agriculture tourism and Sudeepa Sanyal who found The Blueberry Trail to help people travel to offbeat locations.

  • Srinivasan Swamy re-elected as IAA president

    Srinivasan Swamy re-elected as IAA president

    MUMBAI: R K Swamy BBDO chairman and managing director Srinivasan Swamy has been re-elected as president of India chapter of International Advertising Association (IAA). The announcement was made at the annual general meeting held on 25 September in Mumbai.

    Apart from this, Hungama Digital Media Entertainment MD and CEO Neeraj Roy has been elected as vice president. Jaya Advertising chairman Jaideep Gandhi and HBO India MD Monica Tata have also been re-elected as treasurer and secretary respectively for the year 2013-14.

    “IAA India was on an over-drive in 2012-13 under the leadership of Srinivasan Swamy” said IAA VP & area director Asia Pacific Pradeep Guha.

    “I am happy I was at the helm at IAA when many new initiatives were planned and unfolded. I had a great team who executed much of these programmes with élan. As we move forward, our aim at IAA India is to be seen by IAA Global as the most vibrant of all IAA chapters worldwide. I am sure that recognition is not far,” said Swamy.

    Swamy was co-opted onto the global IAA board in May this year as VP- development, Asia Pacific, as an acknowledgement of the initiatives that were undertaken in the first six months of his presidentship in India.

    The other members of the new managing committee are: Pradeep Guha, Pheroza Bilimoria, Kaushik Roy, Sam Balsara, Raj Nayak, Ramesh Narayan, M G Parameswaran, M V Shreyams Kumar, Kunal Lalani, Avinash Pandey, Arunabh Dassharma, Neville Taraporewalla, Partho Das Gupta, Rajesh Kejriwal and Abhishek Karnani, Manish Advani, Janak Sarda, Vishakha Singh, C V L Srinivas and Atit Mehta.

  • The Pitch season 3 search for the top 10 begins

    The Pitch season 3 search for the top 10 begins

    MUMBAI: Bloomberg TV India, the nation’s premier English business news channel’s third season of THE PITCH moves into its second phase. The first phase, which was a nationwide call-for-entries, saw the channel receive close to 5000 entries.

     

    Subsequently the jury, comprising of successful entrepreneurs Mahesh Murthy, Vishal Gondal and Neeraj Roy, have identified the top 25 contenders. These 25 contenders will present their Elevator Pitches to the Jury for a place in the TOP 10 of THE PITCH Season 3. The Jury will evaluate these aspirants on the brilliance of their business pitches and their individual excellence.

     

    Starting 6th September, Bloomberg TV India will exclusively telecast THE PITCH Season 3 at 10.30 pm on Fridays and 5.00 pm on Sundays.

     

    The final 10 contestants will face challenges thrown to them by some of India’s most prominent new age entrepreneurs each week. In every episode, an entrepreneur will assign tasks to the participants. The tasks will challenge the aspirants on the most critical skills required to be a successful entrepreneur and by eliminating the weakest performer, narrow down to the most competent and deserving aspirant who goes on to receive the funding of up to Rs. 5 crore from Seedfund.

     

    The Pitch Season 3 is presented by Reliance Commercial Finance and powered by Hyundai. Big Daddy Productions are the concept partners for The Pitch. The show will be supported by a 360 degree marketing campaign spread across Television, Outdoor, Print, OOH, Online, Mobile, Radio, Multiplex, Retail, Restaurants, Malls, etc