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Tag: Neeraj Kumar

  • FITPASS onboards industry giants for senior leadership roles

    FITPASS onboards industry giants for senior leadership roles

    Mumbai: FITPASS, a fit-tech brand, has strengthened its marketing and growth engine capabilities by onboarding industry giants for senior leadership roles. This move is intended to boost the brand’s market penetration and deliver more than a threefold increase in growth by 2024-2025.

    Leading the charge is Abhinay Singh, FITPASS’ newly appointed vice president of growth. As a renowned authority in the field and with ten years of leadership experience, Singh previously led marketing and growth at Redcliffe Labs and Thyrocare Technologies. His expertise in business scaling, growth acceleration, and process optimisation is expected to greatly benefit FITPASS. Currently, FITPASS holds a 52 per cent market share in the fitness app category, making it the leading brand by a significant margin. Singh’s strategic approach to performance marketing will play a crucial role in expanding the brand’s reach and further strengthening its position within the competitive Indian fitness market.

    Joining him are AVP of digital marketing Neeraj Kumar and AVP of brand and communication Shaleen D’souza. Kumar brings over thirteen years of extensive experience in digital strategy and marketing, having held key roles at Redcliffe Diagnostic and Healthians. He has successfully conceptualised and executed campaigns that significantly increased digital adoption and brand visibility. His excellence in data-driven decision-making, strategic planning, and multi-channel expertise will be instrumental in advancing FITPASS’ vision for a healthier India.

    On the other hand, D’souza, with over ten years of experience, has worked with reputable branding agencies such as Vector Brand Solutions (Quotient Group) and Mirum (WPP Group). She has managed full funnel marketing for notable brands like TVS Eurogrip, Flipkart Seller Hub, Raymond, Shoppers Stop, Tata Housing, and more. Known for her exceptional skills in communications and brand development, D’souza will be a valuable asset in strengthening and enhancing FITPASS’ internal and external communications and brand growth.

    Upon accepting his new role, Abhinay Singh shared, “I am looking forward to starting this journey with FITPASS, focusing on our shared mission to make fitness accessible and enjoyable for every Indian. Working with Akshay and Arushi is indeed a great opportunity because I truly believe in the brand they have built and in FITPASS’ potential to transform the fitness and wellness landscape in our country. By leveraging cutting-edge technology and data-driven insights, I’m committed to improving our services and expanding our reach so that fitness is within everyone’s grasp. My goal is to triple the company’s growth by expanding our presence in the D2C segment and increasing our brand’s visibility to further boost market discoverability. With our new core team members, Neeraj Kumar and Shaleen D’souza, I’m confident we can achieve our goals quickly and effectively.”

    FITPASS co-founder Akshay Verma highlighted the strategic importance of the new appointments, stating, “We are experiencing rapid growth at FITPASS. With such renowned industry experts joining the FITPASS family, we have a remarkable opportunity to strengthen our market leadership. FITPASS is on track to serve over 50 million consumers in the next five years, aiming to fortify our FITSTERS community and substantially expand our reach. Our newly appointed growth and marketing team understands the significance of this milestone and shares a deep synergy with FITPASS’ mission to make fitness accessible to everyone across the nation.”

    He further added, “I am confident that Abhinay’s expertise in strategic planning, process optimisation, and growth hacking will help us achieve our goal of reshaping the fitness landscape in India and creating the most productive workforce of tomorrow. Under his guidance, our internal teams, both existing and new, will play a crucial role in helping millions of fitsters overcome inactivity while propelling FITPASS towards significant growth.”

    FITPASS stands at the forefront of democratising fitness access across India, boasting a network of premium gyms and fitness centres. With over 1.1 million monthly active members nationwide, FITPASS embodies the ethos of making fitness affordable, accessible and enjoyable through cutting-edge technology and personalised services. From all-access universal smart memberships to AI-led coaching plans, personalised nutrition assistance and tailored corporate wellness programs, FITPASS is the ultimate companion on your fitness journey.

  • Arkreach unveils AI-powered contextual sentiment analysis

    Arkreach unveils AI-powered contextual sentiment analysis

    Mumbai – Arkreach has announced the launch of its groundbreaking AI-powered Contextual Sentiment Analysis tool. This innovative technology, developed using a sophisticated Large Language Model (LLM) trained on a corpus of 60 million articles across 50 languages, marks a significant advancement in the field of communications analytics.

    Arkreach’s new feature enables communications professionals to precisely analyze the ‘contextual’ sentiment around specific entities like brand mentions, product names, or key spokespeople directly through their dashboards. Traditional tools, which typically provided broad article-level metrics, often missed the nuanced sentiments crucial for strategic decision-making.

    “In the digital era, communications metrics must evolve. I’m thrilled to unveil Arkreach’s game-changing AI-driven Contextual Sentiment Analysis. This innovation redefines precision in communications analytics, pushing us beyond traditional metrics to embrace detailed, contextual insights rooted in News Consumption Behavioral Data,” said Arkreach chief strategy officer Vishal Sharma.

    “For years, the industry has struggled with the limitations of traditional sentiment analysis tools. Our new AI-driven Contextual Sentiment Analysis not only pinpoints specific sentiments but also provides the depth of understanding our clients need to effectively tailor their communications strategies,” said Arkreach CTO Neeraj Kumar.

    This technology is especially useful in complex scenarios where multiple entities or issues are discussed. For example, in media coverage about Jio’s 5G initiatives, regulatory interactions, and leadership, Arkreach’s tool can differentiate and highlight the positive sentiments around the 5G rollout and leadership, despite any negative tone of the article.

    Arkreach’s AI-powered tool doesn’t just refine sentiment analysis—it transforms it. By enhancing the granularity of analysis and changing how communications professionals monitor public perception, the tool sharpens communications strategies with unprecedented accuracy. Additionally, the platform’s support for a comprehensive array of languages ensures that no matter where communications needs are focused, from Mumbai to Moscow or Mexico City, Arkreach is equipped to provide accurate, contextual insights.

    Top supported languages include:

    Asia: Languages such as Mandarin Chinese, Hindi, and Japanese

    Europe: From English and French to Russian and Serbian

    Middle East and North Africa: Including Arabic and Persian (Farsi)

    Americas: Covering English, Spanish, and Portuguese

    Africa: With languages like Swahili and Amharic

    This extensive language capability empowers communications teams across the globe to leverage contextual sentiment analysis, ensuring no key insight is lost in translation.
     

  • In an interview with Zee Media DPC Neeraj Kumar says December 16 gang-rape aftermath was a conspiracy against him

    In an interview with Zee Media DPC Neeraj Kumar says December 16 gang-rape aftermath was a conspiracy against him

    New Delhi: Zee Media today aired a Television Interview of Delhi Police Commissioner Neeraj Kumar where he claimed that the December 16 gang-rape aftermath was a conspiracy of those who were against his appointment.

    Calling the incident a “serious and fearful” one, he says it was difficult for the cops because the accused didn’t have any past criminal records. Strongly defending the police action in handling the massive protests after the incident, the Police Commissioner, who will retire this month end, said he was personally targeted during his tenure.

    He said that the Delhi Police took all possible steps, and it was for the first time that a campaign was aimed against the police force. He also said that though such incidents have taken place earlier as well, but the police commissioner’s role was never questioned. He also felt that it was a campaign to malign him, though he did not have any evidence to prove this. He further said that every year over 5,000 of such cases take place, but people fear the police and don’t come forward to report such incidents. It is this mentality that motivates the criminals, he said.

    On the IPL fixing scadal, he said that exposing the incident was an achievement that and he was proud of it. “First of all we caught the fixers then we fixed the players. People do not understand that if we had no evidence then we could not have taken such actions against them. Simply naming a player does not dent his career, we did it very carefully.” Talking about S Sreesanth, he said justice would take a little longer.

    Sudhir Chaudhary, Editor, Zee Media said “We have always striven to bring out the truth in all cases of public importance and have given everyone the right to defend themselves. With this interview as well we are trying to give opportunity to another of those that the citizen believe have not been able to do justice to their position and to provide his side of the story. Now, it is up to the viewers to make a decision for themselves on the issue.” 

  • BCCI suspends three Rajasthan Royals players for spot fixing

    BCCI suspends three Rajasthan Royals players for spot fixing

    NEW DELHI: The Delhi police today said it was in the process of arresting some more bookies in the case relating to three Rajasthan Royals players involved in spot fixing, even as Delhi police commissioner Neeraj Kumar said the mastermind was operating from overseas.

     

    Ajit Chandila, Ankeet Chavan, and S Sreesanth have been booked under sections 120 and 420 of the Indian Penal Code (IPC) for their involvement in spot fixing in three different Indian Premier League (IPL) matches against Pune Warriors, Kings XI Punjab and Mumbai Indians respectively. The charge relates to conceding runs to players at the instance of bookies in return for sums ranging between Rs 20 to 40 lakh.

     

    Kumar said it was clear that the underworld was involved, but refused to name any individual criminal or mafia king. He also ruled out arrests of any other player in these cases.

     

    Only Rajasthan Royals are involved in spot-fixing, he said. Batsmen are ruled out as no connection has been established in the audio tapes. The police have also arrested seven bookies in Mumbai and three bookies in Delhi in connection with the case. They are looking for two more bookies in Delhi.

     

    He said that the Delhi Police had been on the track of bookies after a tip-off for quite some time, and it was only yesterday that the arrests were made in Mumbai after the police had collected ample evidence which included phone conversation recordings as well as clippings of the relevant matches on 5, 9 and 15 May at Jaipur, Mohali and Mumbai respectively.

     

    He rejected Sreesanth’s father’s claims of MS Dhoni and Harbhajan Singh being behind the incident. Jiju Janardhan who played the conduit and Sreesanth played for the same club.

     

    Kumar said the bookies looked for vulnerable players before approaching them for any spot fixing.

     

    Interestingly, Chandila failed to give the appropriate signal to the bookies who could not place the bets and therefore demanded that he return the advance of Rs 20 lakh he had received. Sreesanth received Rs 40 lakh while Chavan was promised Rs 60 lakh for giving away at least fourteen runs in an over.

    Expressing shock over the incident, the Board for Control of Cricket in India has already suspended these players.

     

    The Rajasthan Royals franchise, which is co-owned by Bollywood star Shilpa Shetty, has said in statement that, “We are completely taken by surprise… We will fully cooperate with the authorities to ensure a thorough investigation. The management at Rajasthan Royals has a zero-tolerance approach to anything that is against the spirit of the game.”

     

    Thirty year old Sreesanth, a veteran of 53 ODIs and 27 Tests, has been in controversy before over a fight with spinner Harbhajan Singh in the 2008 edition of the Indian Premier League.

     

    Chandila, 29, has played for Haryana and the Delhi Daredevils in the IPL previously. Chavan, 27, has played for Mumbai.

    Spot fixing is the manipulation of a particular ball or wicket in a cricket tournament, which is then betted upon.