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Tag: Neeraj Kalyan

  • T-Series, Hungama join hands to foray into NFTs

    T-Series, Hungama join hands to foray into NFTs

    Mumbai: Music and film studio T-Series has announced its foray into Non-Fungible Tokens (NFTs) in association with Hefty Entertainment – a division of digital media entertainment company Hungama. According to a statement, the association brings together the latter’s 90 million+ monthly active users (MAUs) across music, gaming and video to join hands with T-Series’ over 395 million YouTube subscribers base and 75 million followers on social media across Facebook, Instagram and Twitter.

    “The strategic partnership between the two companies is built on their 20-year-old, long-standing association. T-Series and Hungama will leverage their global distribution network and a library spanning two lakh songs, 65,000 music videos and 150+ films across Indian languages to create the next big digital revolution,” said the statement.

    “We are delighted to extend our two-decade-long alliance with Hungama, and to enable our community with access to the Metaverse,” said T-Series chairman and MD Bhushan Kumar. “Having set the ball rolling, we look forward to expanding and enhancing the value of our content that leads to the rapid expansion of the global digital entertainment industry, and offering a future full of potential, interactivity and collaboration for our communities around the globe.”

    The foray will witness the two entertainment brands raise the bar of entertainment creation and consumption via Hefty Entertainment (a Web 3.0 initiative by Hungama), and in partnership with Ethereum scaling and infrastructure development platform, Polygon. Hefty Metaverse will be built with the vision of fostering an ecosystem that helps to collaborate, interact and engage with flourishing web 3.0 communities.

    Hungama will create NFTs, rare collectibles and ‘money can’t buy experiences,’ in addition to unlocking special moments from T-Series’ catalogue of new and existing content.

    “We look forward to redefining content consumption with this Web 3.0 initiative as we find new ways to collaborate and engage with fans. We promise to give billions of fans of Bollywood, globally, an experience that will see value accrue to them on our platform,” said Hungama founder Neeraj Roy.

    “T-Series has demonstrated its leadership position on the back of innovation and adoption of new technology advancements to drive distribution across the ever-evolving digital landscape,” stated T-Series president Neeraj Kalyan. “T-Series and Hungama’s partnership is built on mutual trust and we will continue to consolidate into more meaningful avenues, akin to our foray in the NFT space.”

  • Likee collaborates with T-Series to promote series of songs

    Likee collaborates with T-Series to promote series of songs

    MUMBAI:  Short video platform Likee has collaborated with film and music production giant T-Series to promote an upcoming series of 12 songs by some of the most popular singers in the country. The collaboration also comes as an opportunity for some of Likee influencers to feature in the music videos and films produced by T-Series.

    The songs, to be promoted as part of the collaboration, will be sung by popular vocalists, including Tulsi Kumar, Guru Randhawa, Dhvani Bhanushali, among others. The songs will be filmed on acclaimed actors/performers such as Divya Khosla Kumar, Khushali Kumar and Himansh Kohli.

    Likee creators can also be a part of the grand gala by joining a hashtag challenge and posting their videos on the songs. Top Likee influencers are also slated to be a part of the same. They might be featured in the official music videos alongside the singers and the actors who are part of the collaboration.

    Abhishek Dutta, Head of Likee India, said, “This collaboration with T-Series is one of the biggest for Likee in terms of magnitude and star power. A pool of popular singers and actors are coming together for the project and Likee is excited to help them promote their content, taking it to millions of our users. This is also a unique opportunity for our influencers, as T-Series will feature them.”

    Talking about the collaboration, T-Series president Neeraj Kalyan said, “Being one of the biggest production houses in the country, this project is in sync with the stature of T-Series. A key player here is Likee as it will take the songs/content to millions of users across the country.”

    Popular Bollywood singer Tulsi Kumar, said, “A good platform for promotion is as vital as a renowned production brand for the success of a song. Hence, I am elated that Likee will promote the songs for us and take it across to millions of music lovers.

  • T-Series Celebrates 40 million YouTube subscribers Milestone

    T-Series Celebrates 40 million YouTube subscribers Milestone

    MUMBAI: When you speak to the team at T-Series led by Mr. Bhushan Kumar, you really get to know that like their boss they are driven to be at the top in everything they choose to do.

    And with this belief, T-Series India’s leading music label and movie studio recently welcomed the 40th million subscriber on its YouTube channel. It continues to hold on to its #1 spot in the top 500 YouTube channels globally (https://socialblade.com/youtube/top/500) with more than 34 billion video views; with its audience base spread across India, US, Canada UK, Mainland Europe, UAE, Pakistan, Bangladesh, ASEAN, Australia, New Zealand etc. T-Series has expanded its presence across multiple digital platforms and now reaches more than 1 billion digital consumers a month.

    In the mere 7 years since it launched its YouTube Channel in 2011, T-Series has caused a kind of revolution in the Indian entertainment space. In addition to amassing an incredible number of subscribers, T-Series continues to rack up the views with their choice of content. Not only did the Indian music label do groundbreaking work when it comes to promoting artists, also the way it uses social media for cross-promotion, is a first in the music industry. The channel’s winning formula is a mix of musical talent from Bollywood movies and independent artists, coupled with a smart online marketing strategy which recognizes Millennials appetite to consume quality content online.

    Bhushan Kumar, CMD, T-Series, says, “I would like to dedicate this success to all our fans all over the world, who have helped us reach this milestone. I would like to congratulate my entire in-house digital team and the YouTube team for this tremendous feat. We look forward to achieving greater heights with our dedication and passion to offer quality content and enriching entertainment experience to our discerning consumers worldwide.”

    Call them early adopters if you want, but India’s leading entertainment giant has always remained ahead of the curve. T-Series has consistently clocked higher watch time on YouTube than the industry average. Speaking on the occasion T-Series President, Mr. Neeraj Kalyan says, “It all comes down to promoting the artist/content with a well-oiled online marketing machine, using everything to maximum effect, whether it’s social media cross promotions, tent-pole programming, intelligent tagging, consumer engagement or any other new gimmick that’s about to reach the market.” Adding on Mr. Kalyan says, “YouTube has been perhaps one of the most exquisite tools to serve audience and test content adoption rate. It has played an important role in our marketing strategy over the past 7 years and the same is underlined by this incredible milestone. We will continue to set an inspiring example of leveraging YouTube to connect with fans and reach new audiences. The growth acceleration in subscribers and video views is really encouraging for the industry and video search platforms will surely see further growth in the months to come. Under the able leadership of Mr. Bhushan Kumar, our proud team is already eyeing 50M subscriber milestone and a Ruby Button Trophy from YouTube before the end of 2018. ”