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Tag: Neeraj Garg

  • Apollo spends Rs 15-20 crore for Nova Hospitals’ rebranding & refurbishing

    Apollo spends Rs 15-20 crore for Nova Hospitals’ rebranding & refurbishing

    BENGALURU: Apollo Health and Lifestyle Limited (AHLL), a wholly owned subsidiary of the Apollo Hospitals Group, has rebranded Nova Specialty Hospitals (Nova SH) as Apollo Spectra Hospitals (ASH), which will be synonymous with ‘simplified quality healthcare.’

     

    The company has spent between Rs 15 – 20 crores for refurbishing, and this cost includes rebranding, company sources tell Indiantelevision.com. AHLL is looking to ramp up ASH revenues from the current Rs 100 crore to Rs 500 crore over the next five years.

     

    AHLL acquired Nova SH in early 2015 at a ticket size of between Rs 135 – 140 crore. Now, AHLL is all-set to re-launch the facilities under the new brand name.

     

    AHHL CEO Neeraj Garg said, “Apollo Spectra’s evolution is guided by a ‘patient-centric’ approach. The exclusive surgery centre model minimizes hospital acquired infections resulting in elimination of unnecessary hospitalization and remarkable medical outcomes. Given the immense potential and the need for quality healthcare delivery closer to home, Apollo Spectra enables AHLL to significantly expand its footprint and will catapult it into a leadership position in this segment of healthcare. Apollo Spectra is strengthened by the introduction of quality systems built on Apollo’s deep expertise in the hospitals space. We believe this format has strong potential and with the brand equity of Apollo, combined with rich hospital expertise we bring to bear, AHLL will nurture this business significantly in the next few years.”

     

    Apollo Spectra says that it will provide services ranging from consultations and surgeries at convenient neighbourhood locations to providing world class facilities, experienced doctors and latest technology and that its health management and preventive care plans are custom-designed around every patient’s unique requirements.

     

    Healthcare has slowly started advertising its services, specialities and boutique treatments, especially through BTL and through localised low cost mass media such as radio, outdoor and print, besides handouts and mobile SMS. “The company plans to spend around Rs 40 – 50 lakh this year towards this effort,” said AHLL director of secondary care Sudhir Diggikar.

  • Maaza launches new ad campaign with Imran Khan & Parineeti Chopra

    MUMBAI: Coca-Cola India is launching a new communication campaign for Maaza, featuring Imran Khan and Parineeti Chopra, the new ambassadors for the brand.

    The campaign themed “Har Mausam Love, Har Mausam Aam” has been conceptualised and created by Leo Burnett (Delhi) and directed by Jayant Rohtagi.

    Coca-Cola India and South West Asia vice president- Juice business Asia Neeraj Garg said, “Over the years, Maaza, through its strong heritage and consistent communication campaigns has become synonymous with mangoes in the hearts and minds of consumers.. With the new campaign, we are scaling up the brand‘s philosophy by bringing in the element of ‘Love‘, to add an interesting and refreshing twist to Maaza‘s promise of ‘Har Mausam Aam‘”.

    Taking forward Maaza‘s “Har Mausam Aam” theme in 2012, the brand is now adding a touch of love to its new campaign for 2013 by drawing a parallel between “love” and “mangoes”. Maaza believes that love for mangoes should not be constrained by the mango season which comes only for three months in a year.

    Leo Burnett ECD -New Delhi Sainath Saraban added, “We have built the 2013 thematic campaign for brand Maaza, based on the analogy of love for mangoes. Just like love, one should be able to relish mangoes in every season and Maaza embodies just that. Maaza really is a mango experience available 365 days in a year”.

    As Maaza‘s brand ambassador, Khan and Chopra will be associated with a range of consumer activation and marketing programs, helping build brand love and enrich the brand experience.

    In addition to leveraging mass media advertising, integrated communication plan includes roll out of a range of initiatives including out-of-home (OOH) media, digital, point of sale merchandise and on-the-ground initiatives across all key markets.

    Titled ‘Switty‘, the film is set in winters and it portrays Chopra as a beautiful young girl who is crazy about mangoes. Even though there are countless boys in the neighbourhood eager for her attention, she coyly mentions that her heart will belong to the one who can get her mangoes even in off-season. Here‘s where Khan scores over all others by satiating her love for mangoes with the all-season mango delight in a bottle – Maaza.

  • Venkatesh Kini elevated to Coca-Cola India SVP

    MUMBAI: Venkatesh Kini, currently VP-marketing – Global Juice, has been appointed as the senior vice president for India region.

    To ensure complete and end-to-end focus on the business, all the three core pillars of business growth — Franchise Leadership, Consumer Marketing and Customer and Commercial Leadership — will report to Kini.

    Additionally, Neeraj Garg, currently VP providing franchise leadership support to Company Owned Bottling Operations (CBO) in India will assume the responsibility of SWA region and Juice business.

    Both these executives will report to Coca-Cola India and SWA Business Unit , president Atul Singh.

    The changes in the designation are a part of realignment of the company‘s operating structure.

    Coca-Cola India and South West Asia Business Unit comprising key markets – India, Nepal, Bhutan, Bangladesh, Sri Lanka and Maldives has announced a new operating structure in keeping with its business priorities.

    Effective 1 October, the Business Unit will organise around two major operating regions: India region and South West Asia (SWA) region constituting of the potential markets of Bangladesh, Sri Lanka, Nepal, Bhutan and Maldives.

    “India is one of the key growth markets for The Coca-Cola Company and the Business Unit‘s role is critical to the Company achieving its 2020 Vision. We have been growing for the last 24 quarters and the India market is now amongst the top 7 markets for the Company. As we move into the next phase of our journey, we have a solid foundation and necessary momentum in our business. This is the time to take the next step in our evolution. We now need to have the scale and resources to capture latent growth across the Business Unit. Also, keeping in mind the market realities, we need to be more responsive and have a sharper and deeper focus on our business. The new structure lends us stability and robustness and positions us well to capture the latent growth in our markets” Singh said.

    “Kini and Neeraj are proven business leaders and I look forward to partnering with them and the rest of my leadership team, Company owned bottling partner (Hindustan Coca-Cola Beverages Pvt. Ltd) and the franchise bottlers as we continue our journey towards our 2020 Vision”, Singh added.

    This announcement does not impact Hindustan Coca-Cola Beverages Pvt. Ltd, the Company owned bottling operations in India.

    Kini is serving the company since over 14 years now. He has more than 20 years of experience in India and US, in marketing, sales and general management roles.

    Vikas Chawla who will assume the responsibility of VP- operations, providing franchise leadership support to the company owned bottling operations (CBO) and to all the franchise bottlers in India, will report to Kini.

    The Emerging Markets business led by Sanjiv Gupta and Commercial Beverages business led by Shourov Mukherjee, will also report to Kini. To continue focus on retailer training and capability building, through the Parivartan program and other similar initiatives, the Coca-Cola University led by R. C. Datta too will report to Kini.

  • Volkswagen, Ministry of Tourism join hands for Clean India campaign

    Volkswagen, Ministry of Tourism join hands for Clean India campaign

    MUMBAI: European passenger car manufacturer Volkswagen in association with the Ministry of Tourism has kick-started its Clean India campaign. As per the plan, every year 9 January will be marked as ‘Clean India Day‘.

    The inauguration of this campaign was held at the India Gate in New Delhi today.

    The car manufacturer had launched “The Think Blue campaign” in India in March last year.

    Keeping in line with this pledge, Volkswagen has undertaken many initiatives to keep Indian cities clean and green following the introduction of this campaign, the company said.

    Volkswagen Group Sales India member of Board and director, Volkswagen Passenger Cars Neeraj Garg said, “Ever since the launch of our Think Blue campaign in India we have been initiating numerous cleaning drives, campaigns to plant more trees and to stop littering our surroundings by creating art pieces from the scrap that people throw.”

    He added, “Today, we have taken another step in order to encourage more people to pledge towards a cleaner India by supporting the Ministry of Tourism‘s campaign of ‘Clean India‘. It is an honour to be able to work together with the Indian Government towards fulfilling our pledge to Think Blue for a beautiful India.”

    About Think Blue. campaign:

    It is a firm feature of Volkswagen Brand‘s ecologically sustainable activities. Volkswagen connects innovation and responsibility for the environment by acting as a unit. While the Brand stands on three main pillars of Valuable, Innovative and Responsible, Think Blue. stands on the pillars of ‘Solution, Individual Behaviour and Involvement.‘

    The key contributors to the Think Blue. credibility mindset is the Brand‘s low emission, fuel saving products under the umbrella brand of BlueMotion Technologies. BlueMotion Technologies is a range of innovations and refinements that help save fuel and money without taking the fun out of driving.

    About Volkswagen:

    Volkswagen, a leading carmaker in Europe sells its broad model range from the Fox to the Phaeton in more than 150 countries worldwide. Volkswagen offers the Polo, Vento, Jetta, Passat, New Beetle, Touareg and the Phaeton in India.

    Press Contact:

    Volkswagen Group Sales India Private Limited:

    Snehal Kurup / Gagan Mangal
    Snehal.kurup@volkswagen.co.in / gagan.mangal@volkswagen.co.in

    HANMER MSL

    Glen D‘Souza / Arun Thankappan
    glen@hanmermmsl.com / arun.thankappan@hanmermsl.com