ITV

Tag: Neena Gupta

  • Stories from the heartland go global

    Stories from the heartland go global

    MUMBAI: Stories that stay rooted, yet take flight, that’s the new India calling. At FICCI Frames 2025, a star-studded panel on “Local Roots, Global Reach: Indian Storytelling from the Heartland” turned into a masterclass on why stories told with heart are now travelling the farthest.

    Moderated by broadcast journalist Anuradha Sengupta, the session featured The Viral Fever president Vijay Koshy, actors Neena Gupta, Pratik Gandhi, Faisal Malik, and Vineet Kumar Singh, voices that have lived and shaped India’s storytelling renaissance.

    “Anything that comes from the heart will touch the heart,” said Neena Gupta, drawing applause as she spoke of how authenticity, not algorithms, drives real connection.

    Pratik Gandhi reflected on his own journey after Scam 1992, “Stories can come from anywhere, but emotions are universal,” he added, noting how success opened creative doors rather than data dashboards.

    Vijay Koshy traced this evolution from Youtube freedom to OTT patronage. “We learnt the hard way in the digital world. Platforms are the new patrons, much like kings once funded artists,” he said, recalling how Panchayat, a show rejected by many, went on to become a cultural phenomenon precisely because “nothing was happening” in it.

    For Vineet Kumar Singh, heartland tales are India’s timeless truth. “Whether it’s Mother India or Panchayat, every story that mirrors real life finds its way to people’s hearts,” he said, reflecting on how viewers discover themselves in the stories of small towns and forgotten bylanes.

    Neena Gupta, ever candid, summed it up, “I think we should always try to go to the resources you have,” underlining how creators can draw on their own experiences and surroundings to tell authentic stories.

    The discussion also delved into the shifting sands of streaming. Sengupta reminded the panel that subscription models are giving way to ad-led formats. Koshy, however, remained optimistic. “We are not afraid. Authenticity will always survive,” he said with quiet conviction.

    As the session wrapped, Vineet shared a moving anecdote about Supermen of Malegaon, a small-town film that won hearts globally. “When it ended at the Toronto International Film Festival, the applause didn’t stop. That’s the power of stories from our soil,” he smiled.

    From villages to viral screens, India’s storytellers seem to have found their sweet spot: telling tales that are homegrown, heartfelt, and now, truly world-bound.

  • Panchayat season 4 breaks records worldwide, Prime Video confirms season 5 for 2026

    Panchayat season 4 breaks records worldwide, Prime Video confirms season 5 for 2026

    MUMBAI: Panchayat has done it again only bigger, sharper, and more global than ever. The rural drama returned to Prime Video with season 4 on 24 June, and within days, shattered all previous franchise records, earning its highest-ever opening week.

    From trending in over 42 countries to clocking streams in 180+ nations and 95 per cent of India’s pin codes, Panchayat is no longer just small-town storytelling, it’s a full-blown global phenomenon with an Indian accent.

    The show anchored by its powerhouse cast including Jitendra Kumar, Neena Gupta, Raghubir Yadav, Faisal Malik, Sanvikaa, Chandan Roy, and others—struck a nostalgic, satirical chord once again, proving that real storytelling doesn’t need frills, just a filter-less view of rural India.

    The fan-favourite series from TVF hit the Top 10 charts on Prime Video in the USA, UK, Canada, UAE, and Australia on launch day alone. In India, it promptly claimed the #1 trending spot and made its way into living rooms across nearly every corner of the country—from bustling metros to the most remote districts.

    Since its debut in 2018, Panchayat has been more than just entertainment, it’s been a cultural mirror. Season 2 bagged the first-ever Best Web Series (OTT) Award at the 54th International Film Festival of India in 2023. Each season has built steadily on the last, but season 4 has truly pushed the envelope in terms of reach and resonance.

    “We are absolutely delighted with the phenomenal response to Panchayat Season 4, which has further elevated the series’ stature and set new benchmarks for authentic storytelling,” said Prime Video India director & head – content licensing, Manish Menghani. “The season’s exceptional viewership across India and in over 180 countries within its launch week is a testament to its universal appeal and deep cultural resonance. With its heartfelt narrative and relatable characters, Panchayat has evolved into a global phenomenon, transcending borders and touching audiences with its warmth, simplicity, and authenticity. This milestone not only reflects the enduring love for the series but also reinforces the growing global appetite for rooted, Indian stories. We’re excited to share that work has already begun on Season 5, and we look forward to continuing the journey of Phulera and its beloved characters.”

    “It has been a truly extraordinary journey collaborating with Prime Video to bring Panchayat to life and witness its incredible growth over the years,” said The Viral Fever (TVF) president, Vijay Koshy. “This series holds a special place in our hearts, as it beautifully captures the charm, humor, and nuances of rural India, celebrating the power of simple, human storytelling. Panchayat reflects the shared vision and values we hold with Prime Video: to tell meaningful, relatable stories that resonate with audiences across geographies. We are deeply grateful for the overwhelming love season 4 has received—not just from viewers across India, but from audiences around the world. A heartfelt thank you to the incredible cast and crew whose passion and dedication made this journey possible, and to the fans whose unwavering support continues to inspire us. We’re excited for what lies ahead and look forward to bringing season 5 to audiences in 2026.”

    Whether it’s the deadpan delivery of Abhishek Tripathi, the wisdom of Manju Devi, or the bureaucratic chaos of Phulera, Panchayat continues to thrive on a rare blend of wit, heart, and hyperlocal relatability.

    As development on season 5 kicks off, one thing’s clear: in the age of high-stakes thrillers and big-budget spectacles, Panchayat is the quiet revolution that just won’t stop trending.

  • Lauki meets cooker in Panchayat’s spicy Season 4 campaign blitz

    Lauki meets cooker in Panchayat’s spicy Season 4 campaign blitz

    MUMBAI: What do you get when lauki meets pressure cooker? A full-blown election dhamaka, of course. But this time, the cooker isn’t in the kitchen, it’s on billboards, in street installations, and it’s whistling louder than Phulera’s political tempers. Ahead of Panchayat Season 4’s release on June 24, Prime Video is turning up the heat with a brilliantly desi OOH campaign across cities. At Patna’s Marine Drive, Indore’s Chappan Dukan, and Lucknow’s buzzing 1090 Chauraha, unsuspecting passersby were met with massive laukis being squashed by equally massive pressure cookers or vice versa. The lauki isn’t going down without a fight.

    The high-decibel marketing complete with hoardings that blow a real seeti every few hours plays up the season’s central conflict: Kranti Devi vs. the OG Pradhan. The quirky slogan game is also strong: Banrakas ka Vaar, Ya Pradhan ka Prahaar? and Kaun Hogi Phulera Ki Queen? echo across installations, channeling every bit of small-town poll drama with spicy flair.

    It’s political theatre with a legume twist, reflecting the heartland chaos Panchayat fans love. If lauki symbolises old-school values and calm, the cooker is all pressure and power play and Phulera’s streets are the new battleground.

    Returning with its signature warmth and satire, the series stars Jitendra Kumar, Neena Gupta, Raghubir Yadav, Faisal Malik and more. Created by Deepak Kumar Mishra and Chandan Kumar, the show is ready to serve a fourth helping of heartfelt hilarity. And if the campaign is any hint, this season’s narrative will be just as cooked, crisp, and chaotic.

    So mark the date, because Panchayat isn’t just streaming, it’s steaming. 

  • Foxtale brings Neena Gupta and Orry face-to-face in a glow-up that outshines filters and facades

    Foxtale brings Neena Gupta and Orry face-to-face in a glow-up that outshines filters and facades

    MUMBAI: When an old-school icon and an internet sensation walk into a dressing room, you don’t get small talk—you get culture shock therapy. In a video that felt less like a campaign and more like a social experiment, Foxtale paired Neena Gupta with gen z’s hyper-charged mascot Orry, and the result was anything but filtered.

    Foxtale launched the bold new visual on Instagram, tossing out the traditional beauty playbook in favour of candid chaos. The video opens in the greenroom of an upcoming shoot, where Orry greets Gupta with trademark over-the-top energy, while she sizes him up with quiet intrigue. Cue the sparks.

    What follows is a delicious volley of life lessons, lingo confusions and cross-generational comedy gold. Gupta shares her glowing secrets—sunscreen and facials. Orry counters with his ride-or-die: Foxtale’s Super Glow Face Wash with papaya extracts. “I would choose this glow boost over facials any day”, he declares. Between ‘Don’t chase the bag’ and ‘Your glow is your story’, the two carve out something rare: a beauty ad that doesn’t preach but provokes.

    Behind the laugh lines is Foxtale’s subtle product placement—smart, seamless and soaked in realness. The campaign plays to contrast not for comedy alone, but to highlight a bigger truth: that skincare and selfhood come in many shapes, decades and dialects.

    “This idea was born from our desire to move the beauty conversation forward—not through preachiness, but through personality”, said Foxtale CSO Anindita Biswas. “Neena Ma’am and Orry stand for radically different versions of selfhood, and yet their connection proves how powerful honesty, humour, and a little chaos can be”.

    With this campaign, Foxtale continues its streak of chucking the traditional in favour of the disruptive. It isn’t just pushing product; it’s pushing perspective. In an industry crowded with glass skin promises and perfection filters, this video dares to champion the imperfect, the intergenerational, and the intensely human.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Orhan Awatramani (@orry)

     

  • Neena Gupta brings quick wit and quicker healing to Cipla Health’s new campaign

    Neena Gupta brings quick wit and quicker healing to Cipla Health’s new campaign

    MUMBAI: Cipla Health has rolled out a zippy new campaign for its flagship antiseptic brand ‘Cipladine’, casting veteran actress Neena Gupta as the face of its ‘Fast Aid Expert’ proposition. The campaign swaps predictable first-aid messaging for a punchy, pacey narrative built around speed, sass, and sharp relief.

    Conceptualised by Lowe Lintas and directed by national award-winner Vivek Dubey, the campaign features Gupta as a no-nonsense boss who always stays a step ahead—mirroring Cipladine’s fast-acting formula. With Shashie Verma playing her perpetually behind-the-curve assistant, the film delivers both healing and humour in equal measure.

    Gupta shared her excitement about the association, saying, “As someone who believes in tackling life head-on, I love the idea of being associated with a product that does the same. Cipladine is quick, reliable, and versatile, it reminds me of the kind of roles I enjoy doing. Being a part of this campaign was a delightful experience.”

    Sharing his thoughts, MullenLowe Global Group CEO – India & Chief Strategy Officer – APAC, Subramanyeswar S.  said, “Cipladine has long held the leadership position in its category, but true leadership lies not in maintaining the status quo, it lies in continuously raising the bar. We asked ourselves: how can a leader lead even more distinctively? The answer emerged in a powerful insight – speed – a critical need in first aid. That’s when we reimagined Cipladine not just as a product, but as a solution—a Fastaid expert in the world of FIRSTAID solutions.”

    Lowe Lintas president (Creative) Sarvesh Raikar added, “The category of first aid solutions has been quite predictable in its problem-solution communication approach. We needed to break the clutter with a fresh tone of voice. The idea of an ultra-efficient boss and her quests to set things right without wasting time served as a perfect backdrop to launch our refreshed brand idea – to move from ‘FIRST-AID to ‘Fast-Aid’ Expert. The chronicles of Neena Gupta and her secretary Sashi Verma, directed by the national-award winning director Vivek Dubey, effortlessly bring alive our new narrative of speed, while also bringing a smile on the viewers faces.”

    Launched across TV, digital, print, OOH and trade touchpoints, the campaign marks a bold shift in tone for the first-aid aisle—where speed now gets top billing.

  • Kuku FM and Penguin India launch 15 exclusive Hindi audiobooks

    Kuku FM and Penguin India launch 15 exclusive Hindi audiobooks

    MUMBAI: Kuku FM has joined hands with publishing giant Penguin Random House India (PRHI) to launch 15 exclusive Hindi audiobooks adapted from Penguin’s bestselling titles.

    This partnership not only expands both brands’ storytelling universe but also caters to India’s booming demand for regional audio content. With digital audio consumption skyrocketing, the collaboration brings a treasure trove of literary works to life in a more immersive and accessible format.

    The curated collection includes works by some of India’s most celebrated voices Gaur Gopal Das, Devdutt Pattanaik, Harish Bhat, Indra Nooyi, Raghuram Rajan, Ankur Warikoo, and Neena Gupta, among others. These audiobooks, produced and adapted by Kuku FM, promise high-quality narration, cultural resonance, and a deeply engaging listener experience.

    “Our customers have higher expectations from us every day, and at Kuku FM, we love rising to that challenge. They know what they want and need plenty of choices. We aim to bring the best books to them in their language and give them a unique yet engaging listening experience,” said Kuku FM CEO & co-founder  Lal Chand Bisu.

    “We are excited to partner with an iconic publisher like Penguin to not only expand our library but also ensure that we’re opening up a whole new world of entertainment and knowledge for every Indian in more accessible formats.”

    Titles will be available on the Kuku FM Android app from April 2025, priced from Rs 175 making bestselling reads more affordable than ever in audio format.

    PRH India vice president  & product Vijesh Kumar added, “At Penguin, we are committed to making books more accessible and inclusive, ensuring they reach readers in the formats they love. Our exclusive partnership with Kuku FM marks an exciting milestone as we bring some of our most celebrated titles to Hindi audiobooks for the first time. With storytelling evolving beyond the page, audiobooks offer a dynamic and immersive way to experience books welcoming both avid readers and new audiences alike.”

    The collaboration aligns perfectly with the projected growth of India’s OTT audio market expected to hit $1.8 billion by 2025 with over 100 million users.

    “The collaboration is a critical extension of Kuku FM’s highly curated portfolio of stories and we are excited to expand this universe further with PRH India who are known to have some of the most storied authors and books in their library,” said Kuku FM head of content acquisition Prerna Vohra.

    PRH India manager & audio Vidhi Nangia added, “Audiobooks are seeing tremendous growth globally, and India is no exception, with the market expected to grow over 30 per cent annually. Recognising this shift in how audiences engage with literature, Penguin is thrilled to partner with Kuku FM to introduce 15 Hindi audiobooks by beloved authors such as Bhat, Warikoo, and Nooyi. Kuku FM’s commitment to exceptional curation and production ensures that our cherished works are presented with the utmost quality. This collaboration marks the beginning of a promising journey to make our stories accessible to an even broader audience.”

    The exclusive collection of Hindi audiobooks includes Tata Stories by Bhat, Bravehearts of Bharat by Vikram Sampath, and My Life in Full by Nooyi. Listeners can also enjoy Jeevan ke Adbhut Rahasya and Energise Your Mind by Das, along with India’s Most Fearless 1 and India’s Most Fearless 2 by Shiv Aroor and Rahul Singh. The line-up features Mythakon se Vigyan Tak by Gauhar Raza, Jaya and The Book of Ram by Pattanaik, and Breaking the Mould by Rajan and Rohit Lamba. Also included are Make Epic Money and Build an Epic Career by Warikoo, Sach Kahun Toh by Gupta, and Manoj Bajpayee by Piyush Pandey.

  • Swiggy brings back GIRF 2025 – India’s biggest dining festival with 50 per cent off

    Swiggy brings back GIRF 2025 – India’s biggest dining festival with 50 per cent off

    MUMBAI: Great food tastes even better when it’s half the price! Swiggy is back with the Great Indian Restaurant Festival (GIRF) 2025, promising foodies an unparalleled dining experience across 15,000+ restaurants in 40+ cities from 15 February to 13 April 2025. This year’s edition delivers an irresistible flat 50 per cent discount on dining, with an extra 10 per cent off for HDFC Bank credit card users.

    After the massive success of GIRF 2024, where 3.5 lakh diners saved over Rs 100 crore, this year’s festival promises an even bigger feast! Featuring top restaurants like Pizza Express, Punjab Grill, Gola Sizzlers, The Irish House, Poptates, Biergarten, and many more, food lovers can indulge in their favourites without burning a hole in their pockets.

    This year, GIRF 2025 is spicing things up with exclusive perks:

    . Crazzzy deals of the day – Limited-time offers on top-rated restaurants.

    .  GIRF-only menus – Special dishes created exclusively for the festival.

    .   Complimentary cocktails & mocktails – Cheers to free drinks at select restaurants.

    .   Extended happy hours – More time, more drinks, more fun!

    Swiggy Dineout

    From metro hubs like Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, and Chennai to foodie destinations like Goa, Jaipur, Indore, Coimbatore, Ranchi, Udaipur, Chandigarh, Lucknow, Amritsar, Nashik, Pondicherry, Mysore, Vijayawada, and Varanasi, GIRF 2025 ensures that every foodie gets a bite of the action.

    Adding a touch of Indian cinema charm, Neena Gupta leads Swiggy Dineout’s all-new marketing campaign, highlighting deals so exciting that ‘Deals aisi chalti, ki sab maare palti!’ The campaign perfectly captures the thrill of unmissable dining offers, ensuring that foodies everywhere flip for these deals.

    Swiggy Dineout VP of sales, Swapanil Bajpai shared his excitement, “We are thrilled to bring back the Great Indian Restaurant Festival (GIRF) this year. This event is our way of making dining out affordable, exciting, and accessible to everyone. The overwhelming response from past editions has fueled our passion to make GIRF 2025 even bigger and better. We look forward to great customer participation and countless memorable dining experiences.”

    At its core, GIRF 2025 is all about bringing food lovers together, making dining out fun, and ensuring that every meal is a celebration. So, book your tables, grab the biggest discounts, and get ready for India’s ultimate dining festival!

     

  • Panchayat Season 3 among top 3 Indian Originals on Prime Video in first 2 weeks

    Panchayat Season 3 among top 3 Indian Originals on Prime Video in first 2 weeks

    Mumbai: Following its worldwide premiere on 28 May, Panchayat Season 3, has set records by ranking among the top three most-watched Indian Originals on Prime Video, in just 14 days.  Viewers have streamed the new season in over 167 countries and territories and has been viewed across 99% of India’s pin codes in the first two weeks. Panchayat Season 3 also reached a global milestone, trending at number one in 26 countries and territories, on launch day. Panchayat has been a fan favourite since it launched on Prime Video in 2018. Season 2 received the maiden Best Web Series (OTT) Award at the 54th International Film Festival of India in 2023. Panchayat Season 3 continues to win hearts in India and around the world, achieving the biggest opening in the service. With an impressive IMDb rating of 9.0 across all three seasons, the series has been lauded by critics and audiences worldwide for its simple storytelling, comedic yet heart-warming moments, and stellar performances.

    “Panchayat Season 3 has set a new benchmark in the streaming landscape,” said Prime Video India director – content licensing Manish Menghani. “The series has received immense love from audiences worldwide for its unique blend of authentic rural charm and universal themes of community dynamics, resilience and friendship. These elements have made the latest season an irresistibly -binge-worthy mass entertainer for viewers across the globe. It has been delightful to collaborate with TVF on this journey. Our shared aspiration for the show has been not only to entertain but also to spotlight the nuanced dynamics of the hinterlands in our diverse country. We are absolutely thrilled with the fantastic response, which solidifies the series’ resonance and is a testament to the growing global popularity of Indian content. At Prime Video, we are proud to have put Panchayat on the world map.”

    “It has been absolutely wonderful to partner with Prime Video and script the success story of Panchayat together. Panchayat holds a special place in our hearts as it beautifully captures the essence of rural India with authenticity and humour. The series exemplifies TVF and Prime Video’s shared commitment to storytelling that deeply resonates with audiences, showcasing the richness of human connections amidst simplicity. We are thrilled by the overwhelming love and appreciation, Season 3 has received, not just in India, but across the globe on Prime Video. My heartfelt gratitude to the cast and crew whose dedication made Panchayat’s success possible, and to the fans of the series for their love and support,” said The Viral Fever (TVF) president Vijay Koshy.

    Created by The Viral Fever, directed by Deepak Kumar Mishra, and written by Chandan Kumar, the new season of Panchayat deep dives into the antics of Phulera-dwellers as politics and rivalry reigns supreme, leading to humorous trials and tribulations. Launched on May 28, Panchayat Season 3 is streaming in Hindi, exclusively on Prime Video in India and across more than 240 countries and territories worldwide.

     

  • Prime Video Wins the Inaugural Best Web Series (OTT) Award for Panchayat Season 2 at the 54th International Film Festival of India (IFFI)

    Prime Video Wins the Inaugural Best Web Series (OTT) Award for Panchayat Season 2 at the 54th International Film Festival of India (IFFI)

    Mumbai Prime Video, India’s most loved entertainment destination, today created history by winning the maiden Best Web Series (OTT) Award for Panchayat Season 2 at the 54th International Film Festival of India (IFFI) held in Goa. The award has been instituted to acknowledge and encourage India’s thriving streaming sector. A total of 32 entries across 10 languages from 15 OTT platforms were selected for the introductory Best Web Series award. The entries for the coveted award were judged by a five-member jury headed by filmmaker Rajkumar Hirani. Other members of the jury included filmmakers Utpal Borpujari and Krishna DK, and actors Divya Dutta and Prosenjit Chatterjee.  

    Directed by Deepak Kumar Mishra and produced by TVF’s Arunabh Kumar, Panchayat Season 2 features a highly talented ensemble cast including Jitendra Kumar, Neena Gupta, Raghubir Yadav, , Faisal Malik, Chandan Roy, and Sanvikaa. The comedy-drama captures the journey of an urban engineering graduate Abhishek Tripathi, portrayed by Jitendra Kumar, who for the lack of a better job option, reluctantly, joins as the Secretary of a Panchayat Office in Phulera, a remote fictional village in Ballia district in Uttar Pradesh. Following a stupendous first season, the second season delves deeper into life at Phulera, as it brings new challenges for Abhishek, who has to cope with the everyday workings of the decrepit Panchayat office, deal with the local village politics and the villagers, while also trying to prepare for his CAT exams for a future in the corporate world. Peppered with slice of life moments and ample doses of humour, the series reflects the daily tribulations of village life, tracing Abhishek’s growing camaraderie with Pradhan, Vikas, Prahlad and Manju Devi, as newer issues crop up in the village while he diligently tries to balance it all.

    “At Prime Video, our aim is to bring to life distinctive, relatable and ultimately deeply entertaining stories that reflect the rich and diverse cultures of our amazing country. These are stories from deep within India that at the same time represent universal themes and emotions, ultimately delighting audiences across the globe.” said Prime Video India country director Sushant Sreeram. “Panchayat is one such heart-warming story set within the richness of India’s culture and traditions. The series’ win today at the first ever Best Web Series (OTT) Award at the highly acclaimed 54th IFFI, Goa, is a testament to our dedication to curate truly immersive content for customers. IFFI and Prime Video share a common vision to promote the highly prolific Indian creative economy by providing them a platform to showcase their creative brilliance and cinematic excellence to the world. Thank you, to the jury and organizers at IFFI, we are truly honored to have received this recognition.”

    “Panchayat started off as a really simple idea, a coming of age story about a young engineering graduate man who sets off to a village and joins as a Panchayat secretary. What follows is a heartwarming story about his experiences living in this simple village, dealing with people and their everyday lives. This is a show that has received immense love from audiences and critics in India and around the world and has become a part of the cultural zeitgeist. The rootedness of the story and characters have made Panchayat into a global success, as a testament to our belief at Prime Video that authentic and honest stories can transcend borders,” said Prime Video India director – content licensing Manish Menghani India. “We are thankful to IFFI and the jury for recognizing the passion behind this remarkable and unique show, the audience for showering us with constant love and anticipation, and of course, the director, writers, the wonderful, amazing partners we have at TVF, the brilliant cast, and crew, without whom the show wouldn’t have become what it is today.”

    Mishra said, “A heartfelt thank you to the esteemed IFFI jury for recognizing Panchayat Season 2 with the Best Web Series (OTT) Award. It’s a genuine honor for our entire team. I am supremely grateful to Arunabh Kumar, the co-creator on this show who had the vision of bringing rural India to the screen.” He continued, “Panchayat wasn’t just a project; it was a narrative meant to reflect the intricate tapestry of India’s quintessential village life – rich in surprising complexities yet brimming with heart. Our aim was to craft a story set in rustic India, with a compelling slice-of-life narrative and a dash of humor. The exceptional talents of versatile actors like Neena Gupta, Jitendra Kumar, Raghubir Yadav, and the entire Panchayat cast made it possible to transform this simple tale of everyday occurrences in an Indian village into an award-winning series. It’s heartening to see audiences in India and across 240+ countries and territories on Prime Video appreciating the storytelling. Thank you for the global love!” 

  • Godawari Electric Motors releases first TVC for Eblu Feo

    Godawari Electric Motors releases first TVC for Eblu Feo

    Mumbai: Godawari Electric Motors, a leading innovator in the electric vehicle industry has released its first TVC for Eblu Feo carrying the tagline ‘India’s First Family e-scooter’ with actress Neena Gupta. The new TVC has been conceptualised by Hats On Advertising Pvt Ltd and has been shot extensively in Mumbai.

    The TVC is targeted at families and millennials and Godawari Electric Motors drives the messaging of superior performance and comfort of Eblu Feo. The TVC shows Gupta riding along with a child as a pillion and emphasises the key USPs of the e-scooter which include a Digital Instrument cluster loaded with convenient user information, Front and rear disc brakes for safety, reverse mode for convenience, comfortable seating for all types of commute, ample leg space for tireless riding and 110 km range to let you reach your destination without anxiety.  

    Speaking about the TVC, Godawari Electric Motors CEO Hyder Khan said, “We are extremely proud to roll out our first TVC for Eblu Feo. Ms. Neena Gupta who is known for her versatile acting and timeless elegance, has been chosen as the face of this TVC due to her resonance with our core values of sustainability and progress. Her powerful presence and impeccable talent align seamlessly with our mission to redefine the way people commute in cities. We are confident that this TVC will be able to capture the audience’s attention with its simple yet innovative narrative to switch to electric mobility for a sustainable future.”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

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