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Tag: Neelima Burra

  • Powering up hope: Luminous launches Spring CSR

    Powering up hope: Luminous launches Spring CSR

    MUMBAI: Talk about a bright idea, Luminous Power Technologies has unveiled Spring, its new corporate social responsibility identity, designed to spark fresh beginnings in education, environment, and electrification.

    With more than 1.88 lakh lives already touched across 13 states, the company is now streamlining its community efforts under a single, uplifting banner. From mentoring 1,590 young scholars through its Luminous advanced mentoring program (LAMP) programme to training over 900 youth in solar PV installation, Luminous has steadily grown its impact while planting over 22,000 trees under Project L.I.F.E.

    The launch of Spring isn’t just about a new name, it’s a symbol of hope and renewal. The three core pillars: solar electrification, education and employment, and environment, will guide the company’s mission to brighten lives while greening the planet.

    Championing women in energy remains central too. Its award-winning Women in energy initiative and partnership with the Royal Rajasthan Foundation’s ‘Pink promise’ are breaking barriers in male-dominated fields, skilling women in solar technology and boosting their financial and digital literacy.

    “The Luminous brand promise has always centred on providing reliable power for every home and a brighter future for every citizen. With Spring, we are branding our purpose,” said Luminous chief strategy transformation and marketing officer Neelima Burra.

    With four decades of powering homes and businesses in India and abroad, Luminous is betting on Spring to make its social footprint as strong as its market presence. After all, a company that lights homes now wants to light up futures.

  • Luminous Power Technologies #PowerAapkeHaathMein campaign

    Luminous Power Technologies #PowerAapkeHaathMein campaign

    Mumbai: Luminous Power Technologies has launched its new campaign #PowerAapkeHaathMein, featuring a series of thematic films to highlight its revolutionary end-to-end solar solutions ecosystem. The campaign aims to showcase Luminous’ comprehensive solar ecosystem and educate consumers about the significance of solar energy solutions.

    In India, a significant portion of the population faces challenges with power supply. They have grown accustomed to dealing with power outages, voltage fluctuations, and high electricity bills as part of their daily lives. Luminous aims to change this by offering an end-to-end solar solution that empowers people to take control of their power supply and enables them to generate and use electricity according to their own needs.

    Luminous Power Technologies has recently established a solar panel factory in Rudrapur, Uttarakhand, marking a significant step in its solar energy initiatives. With this new facility, Luminous has become India’s only full-component manufacturer of solar solutions comprising solar panels, inverters, and batteries with connected solutions. Another innovation, the Connect X App, helps its users manage and monitor their solar products with efficiency, demonstrating Luminous’ vision of marrying advanced technology with sustainable energy solutions. The company has adopted the hashtag #PowerAapkeHaathMein for its latest campaign, encouraging individuals to switch to solar energy to free themselves from unreliable power supply and high electricity bills.

    In one of the thematic films, the story begins on the terrace of a humble teacher who teaches underprivileged students for free. A businessman enters his classroom and offers a partnership that promises better pay and power, suggesting that it would free the teacher from the struggle of paying hefty electricity bills. The film takes a surprising turn when the teacher turns down the offer and proudly shows the businessman the ConnectX App and Luminous solar product range installed on his rooftop. Luminous’ ConnectX App is a powerful tool that provides its consumers with real-time monitoring of their energy consumption patterns symbolizing #PowerAapkeHaathMein.

    Luminous Power Technologies chief strategy transformation and marketing officer Neelima Burra said, “The country’s power consumption is rapidly increasing, causing challenges with outages, voltage fluctuations, and high electricity bills for many people in India. As the nation moves towards renewable energy, consumers need to embrace clean energy solutions. At Luminous, we believe that solar is the future and we are committed to being a leading company in this energy transition journey. Luminous’ end-to-end solar solutions are designed to liberate consumers from the worry of erratic power supply and hefty bills by harnessing solar energy to power their homes, businesses, and lifestyles. We feel that the future of energy lies in the hands of consumers and with the #PowerAapkeHaathMein campaign we want to empower them to take control of their energy consumption and embrace sustainable alternatives such as solar power.”

    The second thematic film follows the story of a young politician who has left his high-paying job to pursue a career in politics and serve the nation. He is surprised when his former boss visits him and informs him that he is in line for a promotion at his previous job. The boss then discourages him by pointing out the power cuts at his new workplace, which could hinder his progress. The young politician reassures him and brings alive the message of #PowerAapkeHaathMein by showcasing the ConnectX app and the Luminous solar range installed on his rooftop.  

    “Millions of Indians face power cuts on a daily basis. We felt it was high time they took power in their hands and stopped being at the mercy of an erratic power supply. That’s how we arrived at the campaign line #PowerAapkeHaathMein. We wanted to tell hard-hitting, inspirational stories that would resonate with people across the country. Through slice-of-life situations and heart-warming scenarios, we highlighted the role of Luminous Solar in their journey to a brighter tomorrow,” said Cheil India national creative director Amit Nandwani.

    The campaign will be leveraged on TV and OTT platforms. It will also be promoted on all Luminous’ social media platforms i.e.- Twitter, Facebook, Instagram, and YouTube.

  • Luminous Power Technologies hosts meet and greet with Rajasthan Royals in Delhi

    Luminous Power Technologies hosts meet and greet with Rajasthan Royals in Delhi

    Mumbai: India’s leading energy solutions brand and the title sponsor of Rajasthan Royals for IPL 2024, Luminous Power Technologies, today hosted an exclusive “Meet and Greet” event with the players of Rajasthan Royals in Delhi.

    As the title sponsor of the Rajasthan Royals for the ongoing season, Luminous is excited to bring fans closer to their cricket heroes. The meet and greet event offered cricket fans and enthusiasts a once-in-a-lifetime opportunity to interact with their favourite players.

    The event was attended by the leadership team of Luminous India CEO and MD Preeti Bajaj, chief strategy, transformation, and marketing officer Neelima Burra, senior VP – energy solutions Amit Shukla, and leading players of Rajasthan Royals including ace batsman Yashasvi Jaiswal, Rovman Powell & one of the most prolific bowler R Ashwin. Several channel partners and distributors attended this exclusive “Meet & Greet” event. The players presented their signed miniature bats to the Luminous team.

    Luminous Power Technologies CEO and MD Preeti Bajaj said, “Luminous has consistently been driven by the values of high performance and reliability while striving to be a catalyst in the energy ecosystem. The partnership with Rajasthan Royals is most special for Luminous as the association has only grown stronger in recent years. The collaboration between the two brands is strong due to the shared values, as we together are set on the path of championing sustainability through our collaborative social initiatives. The partnership with Rajasthan Royals has helped us achieve greater brand visibility amongst the RR Fans who are spread all over India. We are extremely delighted with the way the team is performing and look forward to seeing this association grow further with every season.”

    Luminous Power Technologies chief strategy, transformation, and marketing officer Neelima Burra said, “Luminous has closely been associated with the nation’s most loved sport of cricket through strategic brand partnerships. Our alliance with Rajasthan Royals gives us an opportunity to build a stronger brand recall amongst our target audience. The Rajasthan Royal’s team presence has instilled sporting spirit and boosted the morale of the Luminous team and channel partners alike. The partnership with RR highlights our efforts towards illuminating lives with innovative energy solutions, and the team’s support strengthens our endeavours to bring about a transformation in society.”

    Luminous and Rajasthan Royals have taken their brand collaboration a step further, as Luminous complemented Rajasthan Royals’ commitment to solar power 156 homes for ‘26 sixes’ hit during the team’s #PinkPromise match against the Royal Challengers Bengaluru on Saturday, 6 April. The Royals, through its social equity arm, Royal Rajasthan Foundation have undertaken a women-led transformative endeavour aimed at bringing solar power to communities in need, and the franchise’s title sponsor, Luminous Power Technologies, is supporting the initiative, which is being led by rural women, who have trained to become solar engineers and are promoting the usage of solar energy in their community.

  • Luminous Power Technologies supports RR’s solar power promise for #PinkPromise match

    Luminous Power Technologies supports RR’s solar power promise for #PinkPromise match

    Mumbai: Energy solutions provider, Luminous Power Technologies, has announced that it will complement Rajasthan Royals’ commitment to solar power six homes for every six hit during the team’s #PinkPromise match against the Royal Challengers Bengaluru on Saturday, 6 April. The Royals, through its social equity arm, Royal Rajasthan Foundation have undertaken a women-led transformative endeavor aimed at bringing solar power to communities in need, and the franchise’s title sponsor, Luminous Power Technologies, is supporting the initiative which is being led by rural women, who have trained to become solar engineers and are promoting the usage of solar energy in their community.

    Owing to last season’s collective success, Rajasthan Royals and Luminous Power Technologies had strengthened their long-standing association. With the Luminous logo proudly displayed on the front of the Rajasthan Royals’ official jersey and training kits, both brands had extended their association for the upcoming India’s T20 Premier League and announced Luminous as the Title Sponsor for the next two seasons till 2025.

    This collaboration marks a significant step for Luminous Power Technologies as they aim to raise awareness about the importance of renewable energy and its impact on improving lives and uplifting communities. Meanwhile, matching the Rajasthan Royals’ commitment to amplify and support the empowered women of Rajasthan by enabling equitable access to water, clean energy, livelihoods and mental health, Luminous will be supporting the women-led transformation model, which can also be replicated in other parts of Rajasthan and across India. Luminous’ vision is to support the access to clean energy initiative in rural India, and this commitment to the Royals will potentially involve the use of Luminous solar panels and storage solutions.

    Luminous Power Technologies chief strategy transformation and marketing officer Neelima Burra said, “As we usher transformation in the energy space with the solar revolution, we strive to be a catalyst in the sustainable energy ecosystem. Our long-standing association with Rajasthan Royals aims to drive innovation, promote sustainability, and inspire positive change in individuals and communities. Our support for the initiative #PinkPromise is a testament to our commitment to promoting clean and sustainable energy solutions and by leveraging the excitement and passion of cricket, we aim to create a positive impact on both the environment and the communities we serve.”

    Adding to the #PinkPromise initiative, Luminous Power Technologies group CHRO Shikha Gupta said, “Luminous has always maintained its attention towards the larger impact on the communities associated. In our long-standing partnership with the Rajasthan Royals, the #PinkPromise initiative adds impetus to solar energy adoption and empowers women solar technicians. As we navigate the dynamic, high-potential energy sector, our focus remains on evolving our brand partnership strategies to support higher brand affinity, growth, and transformation.

    Apart from supporting Rajasthan Royals and its #PinkPromise initiative, Luminous has been undertaking several CSR initiatives. Its project “Solar PV Installation Training” is upskilling women across India to become solar technicians. The 400-hour course is being initiated to provide a lucrative job avenue to the unemployed youth. The project is active in the states of Himachal Pradesh, Odisha, Karnataka (Bengaluru), Jammu, Haryana (Kaithal), Maharashtra (Nagpur) and Sikkim (Rangpo). The women upon completion are provided a Skill Certificate from NSDC (National Skill Development Corporation). Under the training course, the focus will be on the development of industry-competent skills.

  • ‘Amaze’ launches new brand campaign Hamesha #ReadyToPerform

    ‘Amaze’ launches new brand campaign Hamesha #ReadyToPerform

    Mumbai: Amaze, an energy solutions brand, launched its new brand campaign Hamesha #ReadyToPerform, and showcased its widest range of inverters, batteries, and solar products in Lucknow. This launch signifies Amaze’s commitment to delivering superior energy solutions while inspiring consumers always to be ready to pursue their dreams. Amaze offers an extensive product line exclusively designed to withstand long and frequent power cuts, extreme weather conditions, and fast charging feature.

    As a part of its new Hamesha #ReadyToPerform campaign, Amaze unveiled its first-ever brand thematic and product film that aims to inspire consumers to push their boundaries, overcome challenges, and strive for excellence relentlessly. Virat Kohli, renowned for his unparalleled dedication and consistency on the cricket field, epitomizes the spirit of readiness and peak performance. The film showcases Virat pushing his limits to perform better each day and in every aspect of his game, resulting in faster scoring and endurance. The campaign underscores Amaze’s relentless pursuit of innovation and quality in delivering superior energy solutions, powering the dreams and aspirations of emerging India with an uninterrupted power supply.

    Speaking on the occasion, CEO and MD Preeti Bajaj said, “Amaze has established itself as a trustworthy brand in India by providing high-quality and energy-efficient energy solutions. The retail and energy sectors are currently experiencing a new wave of growth in the new emerging Bharat, due to rising urbanization and an increase in the purchasing power of consumers. With a strategic focus on innovation, and expansion, along with a solar approach, Amaze is poised to make a significant impact on the energy landscape in India, and our target is to triple our growth and customer touchpoints in the next three years. We intend to continue powering the dreams and aspirations of emerging India with an uninterrupted and independent power supply.”

    Chief strategy, transformation and marketing officer Neelima Burra added, “The Hamesha #ReadyToPerform campaign exemplifies Amaze’s commitment to empowering consumers to excel in every aspect of their lives. The film is based on consumer insight inspiring middle India to break boundaries and chase dreams without the hassle of power cuts.

    We believe middle India is rising because they don’t want to be seen left behind in a rapidly changing world and they prepare themselves for everyday challenges relentlessly.”

    “The film highlights Amaze as a true performer by drawing parallels with another true performer that India knows of and looks up to – Virat Kohli.  At Amaze, we are committed to serving the needs of consumers in emerging cities and towns in India. Our focus is on helping these aspirational individuals pursue their dreams and achieve success. However, frequent power cuts pose a significant challenge to their progress. That’s why we believe that Amaze is the most reliable and trustworthy partner for them in their journey towards success.”

    Grey Group India chairperson and group CEO Anusha Shetty said “Thanks to digital democratisation, a new wave of Indians are shaping the country. Indians who think no dream is unrealistic. Indians who think it’s not where you come from but where you’re headed those counts. Amaze believes in fueling their aspirations with uninterrupted power.”

    The campaign will feature captivating visuals and videos showcasing Virat Kohli’s commitment to readiness and performance, highlighting the reliability and efficiency of Amaze’s inverter batteries. Through various digital and social media platforms, Amaze will engage with consumers, encouraging them to share their stories of readiness and performance using the hashtag #ReadyToPerform.

  • Amaze unveils heartfelt Diwali campaign #Amazewalidiwali

    Amaze unveils heartfelt Diwali campaign #Amazewalidiwali

    Mumbai: Amaze, a Luminous Power Technologies brand, has launched an emotional short film #Amazewalidiwali to celebrate the festive spirit of Diwali. This heartfelt film has been thoughtfully crafted to capture the true essence of the festival, with a focus on the significance of family unity and the art of reconciliation. Through this film, Amaze intends to touch the hearts of viewers and inspire them to embrace the essence of Diwali, fostering love, understanding, and harmony within their families.

    The central theme of the campaign revolves around a touching father-son story, portraying a generational gap and the eventual mending of their relationship during Diwali, a time when families come together to celebrate. The film skillfully illustrates a powerful analogy between the entangled mirchi lights and the complexities of human relationships, highlighting how both can be untangled with care, giving the message of love and unity. Just as untangling mirchi lights requires patience and effort, relationships can also be mended with genuine communication and understanding, embodying the true spirit of Diwali.

    Speaking about the campaign, Luminous Power Technologies chief strategy, transformation and marketing officer Neelima Burra expressed, “We are delighted to present the #Amazewalidiwali campaign, celebrating the importance of relationships with a message that reminds us that our homes are illuminated not just by lights and lamps but by the warmth of our family bonds. We believe that our products play an essential role in making Diwali celebrations brighter, and our campaign meticulously portrays the values that are close to us. The film beautifully captures the authentic spirit of these celebrations, and we encourage families to come together and celebrate the festival of light, love, and reconciliation, as it symbolizes the core values we hold.”

    Bodh Entertainment Private Ltd founder & chief content officer Bodh Deb said, “Diwali has always been the best time for brands to connect with their core consumer base. Amaze wanted to break free from the usual norms and engage with its consumers on a deeper, emotional level. The idea was to create something that doesn’t come across as just another Diwali ad. We aimed to recreate intimate moments from our lives that evoke a strong sense of personal connection and the warmth of home. Our hope is to strike a chord with our target audience across Bharat, fostering a genuine emotional connection during this special festival of lights.”

    Amaze’s Diwali campaign conceptualised and executed by Bodh Entertainment Pvt Ltd serves as a touching reminder of the significance of Diwali in fostering love and unity within the family. The script seamlessly integrates the Amaze Inverter as part of the family’s Diwali celebrations, highlighting its role in providing energy solutions for a brighter and more enjoyable festival. It’s a compelling message that resonates with the idea that Diwali is a time to strengthen family bonds, emphasizing that no matter the past, it’s never too late to strengthen relationships.

  • Luminous Power Technologies’ #ILLUMINATINGLIVES campaign ignites Diwali spirit

    Luminous Power Technologies’ #ILLUMINATINGLIVES campaign ignites Diwali spirit

    Mumbai: Luminous Power Technologies, India’s leading energy solutions company, launches their inspiring Diwali campaign, #ILLUMINATINGLIVES. The campaign beautifully captures the Diwali’s essence while emphasizing the importance of spreading joy in the lives of those who selflessly brighten our lives all year around.

    Diwali, known as the festival of lights, is a time when people across India celebrate the triumph of light over darkness and good over evil. Luminous Power Technologies, renowned for its innovative energy solutions, shares a special message to everyone, urging them to make this Diwali not just a season of festivities but a moment to celebrate the spirit of giving and to make a significant difference in someone’s life.

    The campaign’s core theme is simple yet impactful: Diwali is about illuminating lives. It encourages us to recognize and appreciate the unsung heroes around us, who bring light and joy into our lives, often without receiving the recognition they deserve. Through #ILLUMINATINGLIVES, Luminous Power Technologies encourages people to come together as a community to help those who may need a helping hand.

    Luminous Power Technologies chief strategy, transformation & marketing officer Neelima Burra said, ” Luminous has always been at the forefront of innovation and social responsibility. The #ILLUMINATINGLIVES campaign highlights our deep commitment to lighting up not only homes but also the lives to dream bigger and achieve higher. In a country where long power outages are common, we remain dedicated to lighting up lives in India. This Diwali, let us join hands to express our gratitude and spread the joy of giving. Together, we can make this Diwali truly special by spreading light, happiness, and hope, ensuring that the light of progress reaches everyone, even in the darkest hours.”

    Luminous Power Technologies has a long-standing tradition of providing innovative energy solutions that enhance the lives of millions across India. The #ILLUMINATINGLIVES campaign, conceptualised and executed by AutumnGrey, is a testament to the company’s dedication to going beyond business, reinforcing their commitment to the welfare of individuals and families. The film serves as an opportunity to celebrate the unsung heroes in our lives, to express gratitude, and to make a tangible difference in someone’s life.

    Grey Group India chairperson and Group CEO Anusha Shetty said, “Power Cuts are real in India and living in larger homes with inverters and solar solutions, we miss to see a reality sometimes. A lot of us already help with fees and clothes but what our extended family require is a bit more power in their lives. I am glad we were able to partner Luminous with this Diwali vision.”

    As the campaign unfolds, it serves as a reminder that the real beauty of Diwali is in the warmth and love we share, in the smiles we bring to the faces of those who matter. By #ILLUMINATINGLIVES, we create a brighter, more meaningful Diwali for all. To bring the film to life, the agency partnered with director, Deepti Nangia.

    Luminous Power Technologies is also running a social media contest on platforms like Twitter, Instagram, and Facebook. Participants are encouraged to share their heart-warming Diwali stories, photos, and videos, showcasing their efforts to make the festival special for others. By joining the contest, they have a chance to win prizes, including Luminous inverters and surprises, as a token of appreciation for spreading happiness and making a positive impact in someone’s life. The contest will be live on 6 October 2023, and terms and conditions apply.

     

  • HP strengthens Z by HP portfolio of mobile workstations for Creative Professionals in India

    HP strengthens Z by HP portfolio of mobile workstations for Creative Professionals in India

    New Delhi: HP Inc. India today introduced a series of new, next generation Z by HP mobile workstations designed for creative and technical professionals, executives and students who demand high-performance computing and premium experiences. Z by HP mobile workstations come with unmatched productivity and versatility, precision inking experiences, the brightest displays, tool-less access and refined design aesthetics.

    This new lineup features cutting-edge design, innovative collaboration tools and advanced security features to transform the creative process. Z by HP devices are built on precision-crafted machined aluminum for enhanced structural integrity, durability and weight-savings, and streamlined narrow border displays enabling more screen space in a smaller chassis.

    Vickram Bedi, Senior Director, Personal Systems, HP Inc. India said, “The modern design professionals require devices that don’t just enable the creative process but elevate it. Creative and technical professionals need accelerated performance that can improve workflows and robust security features that provide constant protection and resiliency. From the most powerful convertible PC to the most powerful and secure mobile workstations, Z by HP are the ideal computing devices for these consumers.”

    The Z by HP workstations are designed for artists and creative professionals who value the freedom to express their craft and creativity. HP’s #IAmAChangemaker campaign powered by Z by HP, aims at inspiring the creative minds to expand their horizons and unlock their creativity. With this new campaign, HP invites changemakers from across India to come together and become a part of a larger community that is bound with its shared love and passion for art and creativity. Details of the #IAmAChangemaker campaign available on: www.zchangemaker.com

    Ms. Neelima Burra, Country Marketing Director, HP India said, “Today’s generation aspires for significance, have a different perspective and challenge the stereotypes. They think freely, follow their passion and create what their heart desires. With Z by HP, we are enabling these artists to take the next leap in creativity and become part of the #IAmAChangemaker campaign. The campaign will inspire individuals to fuel their creative ambitions and also offer an opportunity to be mentored by the best minds in the industry.”

    The new Z by HP portfolio in India includes:

    The HP ZBook 14U G6 is a Thin-and-Light Mobile Workstation Laptop perfect for next generation of power users who want true mobility and use professional ISV certified applications. The ZBook 14u is the world’s first 100% AdobeRGB 14” mobile workstation laptop with a 600 nit panel.  These features combined with the ambient brightness sensor that automatically changes based on environment ensure consistent color accuracy and brightness. The new G6 Workstation comes with 4GB dedicated graphics that enables manipulation of 3D CAD models or rendering of videos for better performance. The new HP Sure View Gen3 privacy screen is brighter and optimized for better battery life.

    The HP ZBook 15U G6 is a Thin-and-Light Mobile Workstation (18.6mm and 3.89lbs) that can cater to the next generation power users who want high performance without the weight. This mobile workstation, delivers power, security, and durability in an ultra slim design. Moreover, with 15 inches (diagonal) of screen size, users can work in multiple tabs for maximized productivity. It also offers full-size numeric keypad, which can get the data-driven tasks done in a short span of time. The new G6 Workstation comes with 4GB dedicated graphics that enables manipulation of 3D CAD models or rendering of videos for better performance. The new HP Sure View Gen3 privacy screen is brighter and optimized for better battery life.

    The HP ZBook Studio X360 is a powerful Convertible PC, meant for creative professionals who want the latest convertible design but also need the pro-grade performance. It provides ultra-fast performance and renders photorealistic images with the latest Intel® Core™ i9 processors and certified NVIDIA® Quadro® P2000 graphics. It is a device that provides the comfort of a laptop, the convenience of a tablet, and the luxury of additional modes.

    The HP ZBook 15 G6 is a Mobile Workstation ideal for product developers and engineers who do heavy design, engineering and simulation workflows on location. It provides blazing-fast performance with the heaviest multi-app and VR workloads with next gen, VR-ready NVIDIA® Quadro® graphics. HP Sure View privacy screen stops visual hacking, and RAID 1 keeps a backup copy of all of user files.

    The HP ZBook 17 G6 is a powerful mobile workstation, built for video editors and VR developers who need desktop performance on-set and when traveling. It enables a studio quality experience for the users on the go with the 17" diagonal HP DreamColor anti-glare display. Users can blitz render times and speed through multi-app workflows with next gen NVIDIA® Quadro® graphics, 128 GB of memory and multiple cores. The distinct thermal design keeps the machine cool and quiet

    The standard features in the new Z by HP workstations include long battery life with HP Fast Charge, HP Client Security Manager, Bang & Olufsen audio more.

    Pricing and Availability

    HP ZBook 14U and HP ZBook 15U will be available from a starting price of INR 98,900and INR 96,990 respectively
    HP ZBook Studio X360 will be available from a starting price of INR 159,900
    HP ZBook 15 G6 and HP ZBook 17 G6 will be available from a starting price of INR INR 121,900 and INR 167,900 respectively

  • HP India urges support for local artisans & street vendors

    HP India urges support for local artisans & street vendors

    MUMBAI: As part of HP India’s #TuJashnBan campaign, the tech company has launched a digital video on the occasion of Diwali, Umeed ka Diya.

    The video strikes an emotional chord to emphasise the need to buy products from local artisans and street vendors during Diwali. It resonates the message – “One small step taken by all of us can bring along a big difference in someone else’s Diwali” and encourages the viewers to support street vendors.

    The three-minute video created by Autumn Worldwide shows the story of a child’s genuine concern for a street vendor, ‘Amma’ whose efforts to sell ‘diyas’ is not receiving a good response. To help ‘Amma’, the child designs, prints posters with her image, with the help of HP notebook and printer, urging people to buy ‘diyas’ from her. This leads to increased footfall which helps ‘Amma’ to sell all her ‘diyas’. The necessity of a childlike innocence to help the local street vendors is marvellously captured in this short video.

    HP India is also putting concerted efforts to promote local street vendors by creating awareness through newspaper inserts, carrying their photo with the address. In addition to this, some of the major HP world stores will be lighted up by the ‘diyas’ purchased from street vendors.

    Speaking about the film and the larger thought ‘#TuJashnBan’, HP India country marketing director Neelima Burra says, “At HP India, we believe in giving back to the society, and Diwali is just the right festival for us to come up with this inspiring campaign; where technology acts as an enabler. It is heart-warming to see how a small act of empathy can have a positive impact on someone else’s life. We all should pledge to make this Diwali a brighter one for at least one street vendor out there.”

    Autumn Worldwide vice president Sahil Trehan adds, “The Diwali season always witnesses a huge influx of campaigns to draw audience attention in varied ways. With this video, we wanted to highlight an emotional reason that can create a positive and tangible impact in people’s life. The idea about how small acts of kindness can create an impact on someone’s life. We hope this film can make a difference and people go and buy from street vendors.”

    The video released on various digital platforms of HP India has gone viral with over 2.3 million views and more than 60 thousand shares on HP India social platforms alone in just 2 days.

  • HP Inc launches new TVC campaign ‘Print Befikar’

    HP Inc launches new TVC campaign ‘Print Befikar’

    MUMBAI:  HP Inc. India has recently launched its new TVC-led campaign ‘Print Befikar’ introducing the home segment to its new range of ink tank printers. The target of the campaign are parents of school-going children between the ages of 4 to 14. It is positioned as a solution to affordably meet printing needs of parents of school-going kids for projects and home paperwork.

    Created and shot by BBDO, the TVC was conceptualised on the basis of HP’s research in printer uses highlighting that higher recurring cost remains the biggest barrier to buying a printer. HP found that parents print out their children’s assignments in the office free-of-charge, as they are dissuaded by the recurring cost of home printing, perceived inconvenience. While they secretively use the office printer for printing, they also feel ashamed of others noticing their frugalness.

    HP Inc. India country marketing director Neelima Burra said, “HP is committed to understanding customers’ needs and requirements to introduce technology that fulfils their needs. Printing is extremely critical for parents of young children to address their homework and learning needs. With our campaign “Print Befikar”, we want to debunk the perception surrounding home printing and highlight how HP brings ease and affordability to printing.”

    Not only does it offer a highly economical 10 paise print-per-page, but also easy, high-volume printing, colour-rich prints and mobile/computer compatibility. These features make it ideal not only for homework and coursework-related projects, but also as an enabler of edutainment for the whole family.  

    The ad campaign also subtly positions its printers as a solution to the social stigma of not being able to afford a print-out.

    The TVC-led campaign will be brought alive across TV, social media, digital media, and experiential activations at point of sale, dedicated print hubs at apartment complexes, and print stations at corporate parks, to drive purchase considerations.