ITV

Tag: Neeli Chatri Waale

  • Zee TV joins weekend ratings battle with ‘Amma’ at 10.30pm time slot

    Zee TV joins weekend ratings battle with ‘Amma’ at 10.30pm time slot

    MUMBAI: Zee has joined the bandwagon in the race for ratings among shows and slots. The Subhash Chandra led Zee Entertainment Enterprises Limited premier Hindi GEC has pulled out its first 10.30 slot for an original fiction show.  Zee is set to air its new finite series Amma at that slot from 25 June every Saturday and Sunday. 

    With this, Zee has joined Star Plus and Colors in the weekend ratings chase. Star Plus initiated the trend of airing fiction on weekends that was later followed by Colors which aired super hit shows such as  24 Season 1 in 2015 at the 10 pm slot on Friday and Saturday. Colors added the just concluded Naagin at the 8 pm slot which has now been replaced by Kawach. The entrance of Zee in the 10.30 pm time slot will surely to heat up the competition. There are other GEC’s too which are exploring weekend opportunities according to sources. 

    Produced by Farhan P Zamma, Amma is based on life of Jenabai Daaruwala, who is a well – known name in the Mumbai underworld mafia.  The finite series will explore the journey of the rise of this female don.  A source revealed that the per episode production cost is approximately Rs 8 to Rs10lakhs. 

    In the past also Zee also experimented with fiction series on the weekend slot. In 2014, the channel launched Neeli Chatri Waale, a mix of comedy and drama at the 8 pm time band on Saturday and Sunday.  Apart from this, the channel also took its Sunday programming a notch higher with the new adventurous show Janbaaz Sinbad at the 7 pm time slot which was launched on 27 December 2015. 

    Amma has been pitched against Star Plus’ new show Jaana Na Dil Se Door. &TV has no original content airing on Saturday at 10.30pm but on Sunday it has a new show Life Ka Recharge at that slot. Life OK airs the repeat telecast of Savdhaan India at 10pm. Sony Entertainment Television has a CID telecast on at the same time band. Sab TV telecasts the repeat of Tarak Mehta Ka Oolta Chashma and Colors has its comedy shows at 10pm Comedy Nights Bachao on Saturday and Comedy Nights Live on Sunday. 

    Could this just be a beginning of a new era in television? 

  • Zee TV joins weekend ratings battle with ‘Amma’ at 10.30pm time slot

    Zee TV joins weekend ratings battle with ‘Amma’ at 10.30pm time slot

    MUMBAI: Zee has joined the bandwagon in the race for ratings among shows and slots. The Subhash Chandra led Zee Entertainment Enterprises Limited premier Hindi GEC has pulled out its first 10.30 slot for an original fiction show.  Zee is set to air its new finite series Amma at that slot from 25 June every Saturday and Sunday. 

    With this, Zee has joined Star Plus and Colors in the weekend ratings chase. Star Plus initiated the trend of airing fiction on weekends that was later followed by Colors which aired super hit shows such as  24 Season 1 in 2015 at the 10 pm slot on Friday and Saturday. Colors added the just concluded Naagin at the 8 pm slot which has now been replaced by Kawach. The entrance of Zee in the 10.30 pm time slot will surely to heat up the competition. There are other GEC’s too which are exploring weekend opportunities according to sources. 

    Produced by Farhan P Zamma, Amma is based on life of Jenabai Daaruwala, who is a well – known name in the Mumbai underworld mafia.  The finite series will explore the journey of the rise of this female don.  A source revealed that the per episode production cost is approximately Rs 8 to Rs10lakhs. 

    In the past also Zee also experimented with fiction series on the weekend slot. In 2014, the channel launched Neeli Chatri Waale, a mix of comedy and drama at the 8 pm time band on Saturday and Sunday.  Apart from this, the channel also took its Sunday programming a notch higher with the new adventurous show Janbaaz Sinbad at the 7 pm time slot which was launched on 27 December 2015. 

    Amma has been pitched against Star Plus’ new show Jaana Na Dil Se Door. &TV has no original content airing on Saturday at 10.30pm but on Sunday it has a new show Life Ka Recharge at that slot. Life OK airs the repeat telecast of Savdhaan India at 10pm. Sony Entertainment Television has a CID telecast on at the same time band. Sab TV telecasts the repeat of Tarak Mehta Ka Oolta Chashma and Colors has its comedy shows at 10pm Comedy Nights Bachao on Saturday and Comedy Nights Live on Sunday. 

    Could this just be a beginning of a new era in television? 

  • 2014: A year of change for GECs

    2014: A year of change for GECs

    2014 was a year of change and evolution for Zee TV. The game is not over yet, I think we are still evolving everyday and so are our audiences and that is the real excitement. This year, we saw a lot of buzz and excitement on the channel, around the new properties and we are carving our own identity year-on-year in the general entertainment space.

    The channel created some extraordinary concepts in 2014 and now we are seen as a channel that has clutter-breaking ideas within the traditional format. We have launched shows with very different type of protagonists from Jamai Raja to Bandhan.

    We also came up with a weekend block of Zee Super weekends with Maharakshak Aryan and Neeli Chatri Waale and the other non-fiction shows. So, there was an attempt to provide differentiated content to the viewers and yet something that they will be familiar with very easily. This year, we have also observed a very quick traction for all our new shows. Be it for Kumkum Bhagya or Jamai Raja and even Neeli Chatri Waale which has seen strong growth within eight and nine weeks of its launch.  

    We are happy that people are attracted to the differentiated content that we are providing. 2014 was also a year of experiments in the non-fiction category, right from finding talent in India’s Best Cinestars Ki Khoj to Dil Se Naachein Indiawaale. Moreover, we are now coming back to the traditional Zee show Sa Re Ga Ma Pa Lil Champs as we enter the last leg of the year.

    The idea is to be happy with whatever you do because I think from a product and positioning point of view we have changed in the last nine months. We made a conscious shift about how we look and feel. There is certain uniformity in what we are doing and a certain sense of it coming together. The numbers have been good, so satisfied at that level. We are aligned with the legacy of Zee and yet evolving in a direction that we want to take the channel in.

    I see the same evolution being mirrored in the rest of the industry as well. Channels are providing content that is in the familiar zone but with very different types of protagonists and very different propositions. You may feel like you are watching a show which is in a genre that looks familiar but the story, characters, subjects, the way stories are presented are all different. There is a sense of innovation which broadcasters are giving and audiences are accepting. I think this is a beginning of a good phase.

    Not only Zee, but talking about the whole industry, what we as broadcasters will continue doing is living and breathing what our audiences want and giving them that.

    In 2014, we at Zee have started a new journey and it will take us to a very different place from where we were before. I hope the audiences will be with us in the journey.

    (These are purely personal views of Zee TV programming head Namit Sharma and indiantelevision.com does not necessarily subscribe to these views.)