Tag: Neelesh Misra

  • From Neelesh Misra to Sudhanshu Rai: Meet some of India’s ‘bestseller’ storytellers

    From Neelesh Misra to Sudhanshu Rai: Meet some of India’s ‘bestseller’ storytellers

    Remember those visits to grandparents when we were kids? We used to play in the streets and roam around in the neighbourhood like a nomad. But what we used to wait for eagerly were ‘Dadi ki kahaaniyan’, which took us through unseen worlds with tales of love, glory, valour and at times, witches and ghosts. As time passed, we grew older as well as distant from that beautiful experience. But thanks to some new-age storytellers, who are taking storytelling to its zenith, the art survived the test of time.

    Though the art continues to thrive, there are very few who have mastered the techniques and the empathy that’s needed to charm others through spoken words. Let’s take a look at some of the finest storytellers of the present era:

    1. Neelesh Misra

    Born in Uttar Pradesh in 1973, Neelesh Misra started his professional career as a journalist. While pursuing his journalistic career, Neelesh never gave up his passion of writing and narrating stories. His dedication and perseverance led him to the studios of a popular FM station, where he started a show called ‘Yaadon ka Idiot Box’. As fate would have it, Neelesh Misra’s storytelling skills touched the hearts of listeners and he soon became a household name. He went on to write screenplays and song lyrics for some major Bollywood projects, and also bagged a number of awards. His popularity has surged to an unparallel level, for if he just says ‘Kahaniyan sunata hun’ on a stage, the audience responds with never-ending applause.

    https://www.youtube.com/channel/UCy5mW8fB24ITiiC0etjLI6w

    2. Sudhanshu Rai

    This new-age storyteller is popular across different social media platforms as ‘Kahanikaar Sudhanshu Rai’. What’s special about his stories is the fact that each of his stories are not just narrated, but also conceived by him. Most of his creations are from the genres of horror, thriller, detective stories, science fiction. But on special occasions, Sudhanshu does not refrain from treating his listeners with some out-of-the-box heart touching stories. His idea behind writing and narrating stories is that they should be inspirational, entertaining and must touch lives of people. Some of his stories such as ‘The Mystery of Dark House’ and ‘Happy New Year 2020’ were shared widely on social media platforms and loved by one and all.

    https://www.youtube.com/channel/UCjUB-BhDfNkIUdpEmi3tvxw

    3. Vikram Sridhar

    According to Vikram Sridhar, the founder of Around the Story Tree, a sit-down storytelling is as interesting and engaging as stand-up comedy. Vikram is known for his various storytelling sessions among children of different age groups and cities. As per a report in The Hindu, Vikram has done at least 120 sessions across India. His USP is that he can do the same story in a 15-minute format for kids and in a more detailed format for adults. He believes that storytelling as a performing art is still in its nascent stage in India and has a long road ahead. His tales are mostly about history, mythology and folklores.

    https://www.facebook.com/vikram.sridhar.1

    4. Geeta Ramanujam

    She is one of the senior-most storytellers in the country and has been pursuing the art for more than 22 years now. She has established and founded the Academy of Storytelling, which is the only globally recognised Academy for Storytelling in the World. The veteran storyteller works with the concept of impacting young minds to think differently, by transforming their thinking and creativity. Her mantra is – to be a good storyteller, you need to be a good listener. Geeta Ramanujam has also founded a trust named Kathalaya, which aims at making a positive change in society through storytelling.

    https://www.facebook.com/geeta.ramanujam

    The aforementioned individuals have carved a niche for themselves in their bid to keep the age-old tradition of storytelling alive. They have, in their own unique ways, molded and transformed the art, but only to keep the soul of it intact. What they do is not just different, but probably one of the most real form of various arts around us.

  • Regional to be at the forefront of content

    Regional to be at the forefront of content

    MUMBAI: The regional space in India is the new target for everyone. But what exactly is it that pulls content creators to divide themselves into India’s varied languages and will this fad stay in the future, too? The question was discussed in a FICCI Frames 2018 session titled ‘regional is the new mass media.’

    The News Minute managing editor Dhanya Rajendran said that any market outside of Mumbai and Delhi is considered regional, which the national media has ignored for a long time while underestimating its potential. “In the last two years, with the advent of digital media, more and more media houses have started realising that there is a lot of readership not because of good journalism, but because they know that there are consumers in places such as Bengaluru, Vijayawada, Madurai and Vishakhapatnam consuming all kinds of content,” he said adding that he hoped that more digital spaces would spring up in Goa, Maharashtra, Gujarat and Bihar in the next two to three years. “Our mainstream media will be forced to follow-up news stories that they were keeping in the backburner and looked down upon as regional stories,” he said.

    Eminent sports columnist and journalist Ayaz Memon pointed out that sports was the classic example of a mass media product. “Football is the biggest sport in Europe, but there is a difference between the French, the Dutch and the English viewing the same match. Look at the regional newspapers like Manorama, Matrabhumi and Anand Bazaar Patrika. At one time, they were larger selling newspapers than the English ones. The easiest to penetrate has been sports because the language of sports is universal. The language of consumption of sports may differ from Tamil, Telugu and Kannada and consumers enjoy consuming the content in the language they easily understand.”  

    Network18 has been prominent in venturing into the digital space. Its group president Avinash Kaul said, “Regional is dominating the entire space, the regional wave is here to stay and will continue to grow. We have around 270 regional channels out of 500 channels overall in BARC. The regional viewership is higher than the Hindi viewership and has a market share of 47 per cent. General entertainment channels (GEC) being the biggest attraction, regional GECs have 30 per cent more viewership than Hindi GECs. If we take a look at the advertisers, the regional market has seen an increase of 20 per cent in the last two years and around 3500 advertisers are exclusive to the regional market.”

    Your Story managing editor Darlington Hector said that the news platform decided to branch out into the regional market in 2012-13 with Hindi, Tamil and Bangla. He said that in the late 90s, the English content consumption was around 80 per cent globally and the next decade around 2007-08 it dropped to about 27 per cent. English as a preferred language of consumption has been dropping in importance every decade and he sees that happening in the future as well. “The reason for this is the loss of credibility in the last few years and a good opportunity now for online digital platforms to express better. People do connect emotionally with the regional media today, which I am not seeing with the national media today. The television anchor has played a big role in destroying the credibility. The next 25 years will be the golden period for the regional languages of India, especially online,” he concluded.

    Both broadcast and online platforms are vehemently marching into the country’s various languages. Hindi and English, which till now were the holders of the mediums, will slowly see viewership shift to people’s language of choice.

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  • Life OK launches Baawre!

    Life OK launches Baawre!

    He is a director and she is a singer. He wants to stay in his own city Lucknow and make it big while she wants to tread on the path paved by her father. Nikumbh (Abhishek Rawat) is a successful playwright, a purist who believes in his talent, while Yamini (Vinita Joshi) is a singer whose career has been moulded by her father Raghavendra. She is a part of the very world that Nikumbh despises so much. As fate would have it, Yamini ends up as the heroine in Nikumbh’s play and gets drawn to his talent and ideals, falls in love with him.

    What happens when these two individuals with different dreams and ideologies cross each other’s path? What happens when conflict forms the premise of love in their lives?   Life OK, India’s fastest growing Hindi General Entertainment Channel is all set to launch a love story of these two opposite characters in its new show Baawre chal jahan chalen mann ke paon re.

    The new series also marks the television debut of the acclaimed and hugely popular, Neelesh Misra. He has co-produced the show and will also be seen in it as the ‘sutradhar’ who links and holds the story together. Baawre will give the viewer a never seen before experience of an innovative and creative style of storytelling on Television.

    Commenting on the distinctiveness of the show and the association with Neelesh Misra, Ajit Thakur, General Manager, Life OK says, “Every show that we have launched, we have introduced our audiences to new and fresh concepts and formats by experimenting, innovating and reinventing the wheel at every step. With the launch of Baawre we are redefining the way a love story is told and presented to the viewers. At the centre of the narrative are not just the two protagonists, but for the first time, a ‘sutradhar’ that is essayed by popular storyteller and Bollywood writer Neelesh Misra. We are confident that with our unique approach to storytelling and extremely identifiable characters, we will be able to connect with the audiences strongly.”

     
    The show is produced by Sunshine Productions’ Sudhir Sharma in association with Neelesh Misra. Shot in the city of Nawabs – Lucknow, the show explores the multiple facets of the city that blend perfectly well with the storyline. With a strong line-up of much-admired and celebrated actors like Abhishek Rawat, Vinita Joshi, Akhlaque Khan and many more, the show promises to charm and capture the imagination of the audiences and make them an integral part of Nikumbh and Yamini’s journey every night on Life OK at 7pm and 10 pm, Monday to Friday from 2nd June.

  • Life OK to launch ‘Bhatak Lena Baware’

    Life OK to launch ‘Bhatak Lena Baware’

    MUMBAI: Two and a half years ago, Star India decided to turn around one of its older channels and give it a fresh new look and feel. Result: Star One was reborn as Life OK. Two years down the line, Life OK is giving others of its ilk a run for their TRPs, with shows like Savdhaan India and Devon Ke Dev Mahadev in its kitty.

     

    In keeping with its tradition of ‘differentiated content’, the channel is now all set for the launch of another show titled Bhatak Lena Baware at the end of May.

     

    Sunshine Productions of Na Bole Tum Na Maine Kuch Kaha and The Buddy Project fame, Bhatak Lena Baware, is the love story of a singer and a theatre director cum lyricist from Lucknow. It tells the tale of two different people drawn to each other and how that changes at least one of them. “It is a completely fresh love story with lots of surprises. It is not your regular love story that people are used to watching,” says a source close to the show.

     

    Screen writer-lyricist Neelesh Misra of Barfi and Ek Tha Tiger fame has conceptualized the show while Seema and Sudhir Sharma have developed it further. “We are through with the Lucknow schedule and have started shooting in Mumbai at Filmcity,” says Sudhir Sharma.

     

    Shooting started a month ago and three to four episodes have already been canned. The makers want to create a bank of 10 to 12 episodes before launching the show.

     

    Life OK content head Aniruddh Pathak believes that it is a very GEC friendly concept. “Keeping in mind the channel’s agenda of showcasing differentiated content to audiences, we are back with a simple love story but in a different manner.”

     

    He further adds: “You see love stories on every show, but how to make this one different from other offerings was a task. The show is about a small town love story in a realistic zone and a strong narrative.  We have got on-board Neelesh Misra who is the co-creator will act as a narrator for the show.”

     

    Pathak reveals that the planning of the show was started five months back. He further said that the channel is planning to make its presence in the comedy genre as well. “We want to do serious comedy and with so many shows already ruling the roost, we really have to work hard on the concept. We are working on it and will have a clear picture in sometime,” Pathak signs off.

     

     

    In all likelihood, the new show will occupy primetime, reveals the source.

  • Gaon Connection: Going beyond the village

    Gaon Connection: Going beyond the village

    It‘s seeking to further its connection with its core audience: those from rural India or those interested in it. Rural newspaper,Gaon Connection which hit the stands just as 2012 was ending, is now looking at going transmedia with an audio feed planned for handsets and short TV snippets on the anvil for TV news channels, and also spreading internationally.

    Founded by veteran journo and lyricist Neelesh Misra, along with his buddy Karan Dalal, with the aim of catering to the rural readers of India, Gaon Connection operates across Uttar Pradesh, Bihar and Madhya Pradesh.

    The Lucknow-based publication has a team of 15 full timers and scores of stringers all over India. Gaon Connection’s circulation has gone up from 7,000 copies at inception to 10,000 as of now, according to Misra. The 14 page Rs 5 priced weekly has a claimed readership of around 120,000.

    He says the Rs 5 tag is not too high as rural Indians spend about Rs 30 a month for their feature phone services. Therefore, Rs 20 a month for a newspaper which keeps them informed about developments important to them is quite reasonable.

    Misra has plans to increase readership of Gaon Connection and has drawn up ground activities to enable that to happen. Reading sessions are planned for schools and at panchayat gatherings, where reporters will read out the newspaper to locals.

    Additionally, it is roping in milk companies and SIM card distributors to further the availability of Gaon Connection.

    A small marketing and sales team in Delhi and Lucknow has been pitching the publication to advertisers and pulling in revenue from mainly local ones. Now Misra‘s gameplan is to attract large multinational brands and he is in conversation with agencies such as GroupM and Mindshare for the same.

    Misra got UP Chief Minister Akhilesh Yadav‘s support who dropped in at the newspaper‘s launch in December

    He believes that Gaon Connection will create job opportunities for rural youth. “For instance, we are planning to call in young people in Kanaura village in UP and train them to be journalists and distributors. What this will do is if you have a reporter and distributor in every block, you are able to create a lot of white collar talent which will give a voice to those regions,” says Misra.

    Misra believes it is now time to take the voice of Indian villages across transmedia platforms such as television and the mobile. An in-house team is in the process of scripting snippets to be telecast on news channels. Talks are on with two national channels for the same, he says, without revealing the names.

    “The ideas for the television snippets will grow from the newspaper. The vision is to eventually have a rural TV channel,” he shares. Misra plans to launch the TV snippets by end of the year.

    Gaon Connection has got rural readers asking for more; Misra is targeting a huge jump in readership

    Additonally, on the anvil is what he calls India‘s first audio newspaper. Misra (who is an experienced radio “story teller” courtesy his show on Big FM 92.7) is gearing up to create a dial-in audio feed for mobile users. The service will work on a subscription basis and will be available in the next four to five months. Talks are on with several telecom service providers.

    Going forward, Misra plans to take Gaon Connection overseas catering to the non-resident Indians (NRIs). “We are looking at setting up Gaon Connection chapters worldwide. We have received interest from folks in Singapore, Washington, London,” he elaborates.

    Misra used his personal savings – and even sold his home in New Delhi – to launch Gaon Connection. He now hopes to rope in investors to help take his pet project to the next level. His wife Yamini who joined him sometime back to look after distribution and building the business, believes in his vision. Now all that he has to do is make those with bulging pockets also fall in line.