MUMBAI: From Gwalior to green goals Kartik Aaryan’s latest role sees him trading the silver screen for solar panels, as he steps in as the new brand ambassador for Saatvik Green Energy Limited (SGEL). Known for his boy-next-door charm and deeply rooted values, the actor now powers up a message of sustainability for the nation.
This isn’t just a celebrity collaboration, it’s what SGEL calls a “shared purpose.” According to SGEL chairman and managing director Neelesh Garg, the idea took root during an impromptu chat among company leaders. “We saw that same integrity, hard work and humility in Kartik’s journey from Gwalior to global stardom. That’s when we knew it wasn’t a pitch, it was a purpose,” he said.
Kartik, whose growing appeal rests on his blend of relatability and aspiration, echoed the sentiment: “Clean energy is not just a necessity, it’s a shared responsibility. I’m excited to be part of the Saatvik brand, which is so aligned with values I believe in integrity, intention, and impact.”
SGEL managing director Manik Garg said the actor’s journey made him an ideal voice for the brand’s next phase: “With Kartik, we aim to inspire people to choose a cleaner, better, more self-reliant tomorrow.”
SGEL CEO Prashant Mathur added, “Kartik represents the new India, ambitious yet authentic. He’s not just a youth icon, he’s a believer. In ethics, in effort, in empathy.”
With the solar sector playing a central role in India’s renewable energy drive, the Saatvik-Kartik association aims to energise conversations around sustainability, while giving the clean energy movement a touch of Bollywood star power. In an era where climate consciousness is fast becoming cool, this collab looks like a match made under the sun.