ITV

Tag: Neelendra Singh

  • Vijay Chauhan to become general manager of adidas India

    Vijay Chauhan to become general manager of adidas India

    MUMBAI: adidas has appointed Vijay Chauhan as general manager of adidas India, effective 1 August 2025. Vijay will oversee operations in India and be based in the Gurugram office.

    Vijay succeeds Neelendra Singh, who will be stepping down after more than two decades with the adidas brand. Under Neelendra’s leadership, adidas India made remarkable progress, notably establishing cricket as a high-impact category for the brand. Neelendra played a pivotal role in transforming the cricket jersey culture in India, driving brand affinity and commercial success.

    Vijay Chauhan rejoins adidas from his most recent role as SVP International at American Eagle Outfitters in New York and brings over 25 years of industry experience across the sporting goods and fashion lifestyle. Vijay first joined adidas in 1999 and during his tenure he served in leadership roles including VP of Retail/Franchise for SEAPAC and general manager of Thailand.

    Emerging Markets managing director, Dave Thomas said, “We’re grateful to Neel for his strong leadership of the India business over the past six years, during which he significantly strengthened adidas’ brand presence, accelerated business growth, and deepened our connection with consumers across India. We also look forward to welcoming Vijay back to the three stripes. With his strong commercial acumen and growth mindset, I’m confident he will continue to drive the adidas brand and business forward in India.”

    Neelendra will remain in his role until August 2025 to ensure a seamless transition.

  • Suhana Khan laces up with adidas India, reimagines iconic Originals for gen z flair

    Suhana Khan laces up with adidas India, reimagines iconic Originals for gen z flair

    MUMBAI: Adidas India has tapped Suhana Khan as the latest face of its brand, signalling a bold stride in blending classic streetwear heritage with the next generation’s flair for expression. The announcement marks a strategic move by the global sportswear giant to rejuvenate its Originals identity with a voice that speaks to India’s youth.

    With this collaboration, adidas revisits its cult-classic sneaker franchise — the Superstar — anchoring the campaign in timeless fashion that resonates across generations. While the shoe first stormed courts and streets decades ago, Suhana’s entry breathes new cultural relevance into the silhouette, infusing it with the energy of digital-age trendsetters.

    “I’m super thrilled to be joining the iconic adidas family. The brand has always held a special place in my heart, with its classic sneakers being a staple in my wardrobe. adidas Originals stands for creativity, authenticity, and staying true to yourself — values I truly admire. To now be part of a legacy rooted in culture that has inspired so many across the world feels incredibly special”, Suhana shared in a statement.

    Adidas India GM Neelendra Singh echoed the sentiment, “At adidas India, we have always believed in the power of cultural creators, those who shape the now and define what’s next. Suhana Khan infuses fresh energy into some of our most iconic apparel pieces and classic sneaker silhouettes like the Superstar, reimagining them for a new generation. Her style is effortless and expressive, and we’re excited to welcome her into the adidas family as we continue to champion individuality and self-expression through street culture”.

    The partnership underscores adidas India’s approach to stay rooted in legacy while adapting to evolving style codes. By welcoming a young cultural voice like Suhana, the brand aims to reassert its Originals line as a mainstay of contemporary wardrobes, without abandoning its heritage.

    As Suhana steps into her role, adidas promises a renewed creative vision — one stitched together by classic design, future-forward influence, and the enduring appeal of self-expression.

  • Adidas kicks off game-changing campaign to back athletes with encouragement

    Adidas kicks off game-changing campaign to back athletes with encouragement

    MUMBAI: Adidas has launched a bold new chapter in its global brand campaign, reaffirming its commitment to reducing negative pressure in sport and championing the power of encouragement. Featuring India’s cricketing elite, the campaign aims to foster a culture where support, not criticism, fuels an athlete’s journey.

    New global research has laid bare a troubling reality—four in five athletes endure unhelpful sideline behaviour, often leading them to abandon their sport altogether. Adidas is stepping in with a clear message: positivity matters. The campaign, ‘You Got This’, underscores the transformative power of encouragement in sports, proving that a well-timed word of support can turn self-doubt into confidence.

    Set to launch ahead of the ICC Champions Trophy 2025, the campaign film stars India’s cricketing stalwarts—Hardik Pandya, Rohit Sharma, Suryakumar Yadav, Rishabh Pant, Kuldeep Yadav, and Virat Kohli. Adding an emotional punch, the film features a reimagined version of I’m Sticking With You by The Velvet Underground, produced by James Blake, capturing the essence of unwavering support from the sidelines.

    Beyond the film, Adidas is introducing its sideline essentials, a toolkit offering practical guidance on how coaches, parents, supporters, and teammates can encourage athletes and help them thrive. This initiative stems from Adidas’ global study on the sideline effect, which examines the impact of both positive and negative sideline behaviours on athletes’ performance and mental well-being.

    Adidas India GM Neelendra Singh reinforced the brand’s commitment to athlete support, stating, “At Adidas, we have always stood by our athletes, both on and off the field. Recognising that pressure is an inherent part of sport, our ‘You Got This’ campaign aims to inspire positive influence on every pitch, track, and court. A simple gesture of encouragement can transform self-doubt into confidence.”

    The campaign will roll out across multiple media platforms worldwide, amplified further through retail activations that drive home Adidas’ mission: to make sports a space where encouragement outshines negativity. Because, in the end, a little bit of belief—especially from the sidelines—can change the game.

  • Rishabh Pant strides back to adidas as campaign face

    Rishabh Pant strides back to adidas as campaign face

    MUMBAI: From boundary-smashing innings to fearless comebacks, Rishabh Pant has always been a cricketer who plays on the front foot. Now, the dynamic wicketkeeper-batsman is back with adidas, as the sportswear giant signs a multi-year partnership with the Indian cricket star. This collaboration sees Pant rejoin adidas’ elite athlete roster, which already boasts names like Jude Bellingham, Noah Lyles, Kuldeep Yadav, and Nikhat Zareen.

    Pant, who previously partnered with adidas from 2016 to 2019, returns to the fold, further strengthening the brand’s deep-rooted legacy in Indian cricket—one that has seen collaborations with legends like Sachin Tendulkar and Rohit Sharma. With his never-give-up attitude and unwavering self-belief, Pant perfectly embodies the adidas ethos of resilience and excellence.

    Adidas India general manager Neelendra Singh said, “At adidas, we stand by athletes through every high and low, supporting their journey to greatness. Rishabh’s fearless spirit and dedication to the game make him a perfect fit for our brand. We are thrilled to have him back in the adidas family.”

    Pant said, “adidas is a brand I have always admired. We share a vision of inspiring athletes and pushing boundaries. I look forward to this journey, empowering the next generation and making a lasting impact in the world of sports.”

    With a history of championing top athletes across cricket, football, athletics, and tennis, adidas continues to be at the forefront of sporting excellence. The addition of Pant to its roster reaffirms its commitment to shaping the future of Indian sports, ensuring the next generation has the support they need to dream big and play bigger.