ITV

Tag: Neelam Gupta

  • Celebrate children’s day in style on ETC with ‘Puku & Suku’

    Celebrate Children’s Day in style on ETC
    In SMS 7575 with aapkee apnee Puku & Suku

     

    Mumbai November 9, 2005: November 14 is dedicated to children and their entertainment. Naturally, ETC, has also dedicated its popular song request show SMS 7575 – Show My Song to its young viewers.

     

    Little ones and also viewers who are still young at heart, are invited to send their views or a joke or even a funny one liner or their experience along with their song request and name of the film to 7575.

     

    The best part of the show are twin sisters of ETC Veejay Akriti. Named Puku and Suku (Prakriti and Sukriti) these ten years old are full of life and enthusiasm. Like their sister, they are also good singer but excel in painting and studies too. On Monday November 14that 8.30 PM Puku and Suku plan to highjack the show from their elder sister and anchor it for their young friends. (Repeat on Tuesday November 15 at 1.00PM)

     

    So SMS 7575-Show My Song on 14th November on ETC will surely be captivating and glamorously childish. It’s the day for the children and by the children with loads of fun and smiles.

     

    All children need to do is take their own mobile and if they don’t have one, then borrow their parent’s mobile, go to the message box, type “ETC SMS”, then leave a space, type the message, request song and name of the film and SMS it to 7575. If they want they can also request for cute Bachcha songs.

     

    SMS 7575 is the popular show on ETC and regularly features in top 25 shows across music channels. In the C & S homes of Hindi Speaking markets from the period of October 23 to 29 (TG SEC ABC age 15 to 34 years) SMS 7575 stood 19th with a TVR of 0.14. Interesting point is that males prefer SMS show more then female audience.

     

    ETC is a music based entertainment channel with music and films dominating more than 98% of the programming content. In all India markets, ETC enjoys the largest reach amongst all the music channels. ETC is watched by more then 35 million households.

    For more information contact:

    Neelam Gupta

    Corporate Communication

    ETC Networks Ltd,

    Tel: 022 – 26732033-7

    Email: corpcomm@entertainmenttv.com & etc_music@yahoo.co.in

    www.entertainmnettv.com

  • Kareena is ‘ETC Haseena’

    Kyon Ki……………. Kareena is the pretty N petite

    Salman is ETC Super Mard

    Kyon Ki…………Salman is strapping and strong

     

    Mumbai October 24, 2005: ETC, the channel, that showcases Bollywood inside out… is now presenting exclusive shows of two of the hottest stars back to back on the same day.

    While Kareena Kapoor is ETC Haseena for the first half of November 2005 sabka favorite star Salman Khan is the ETC Super Mard for the same period.

    So book your seats in front of your television sets from 7.30 PM to 830PM on Tuesday 25th October 2005 and tune in to ETC. During this hour long EXCLUSIVE entertaining revelry, both the stars will speak to their fans about thier life and forthcoming film Kyon Ki…..Its Fate.

    Kareena Kapoor will appear as ETC Haseena on Tuesday 25th October at 7.30 PM.

    Salman Khan will be seen as Super Mard on ETC on Tuesday 25th October at 8.00pm.

    ETC Haseena and ETC Super Mard are a bi-monthly slot on ETC Music where one pretty lady from Bollywood appears in two shows ‘My Pasand’ and ‘Chit Chaat’ to entertain ETC loyalists. In these half an hour shows, the heroine talks about herself and her journey in cinema. Both are informal shows which are brimming with fun, banter, laughter, information and naturally music. ETC also shows selected songs from the latest films of this Haseena.

    Bollywood Ke Liye successful and Bollywood Ka Apana channel ETC is in an exclusive deal Priyadarshan’s ‘Kyon Ki……Its Fate’. Besides holding the exclusive Premier of Priyadarshan’s ‘Kyon Ki……Its Fate’ ETC is also telecasting special shows & interviews of the artiste and holding interactive road shows in Mumbai, Ahemdabad, Jaipur and Delhi.

    An exclusive show ‘ETC Bada Parda’ of the premier will be held on ETC on Tuesday November 8th, 2005 from 8.30 PM.

    ETC showcases Hindi film industry inside-out and takes Bollywood into the homes of its viewers through chat shows, back to back compilations, events and interactive SMS based shows.

    ETC is a music based entertainment channel with music dominating more than 98% of the programming content. In all India markets, ETC enjoys the largest reach amongst all the music channels. ETC is watched by more then 30 million households.

    For more information contact:

    Neelam Gupta, Corporate Communication

    ETC Networks Ltd

    Tel: 022 – 2673 2033-7

    Email: corpcomm@entertainmenttv.com www.entertainmenttv.com

  • Music & Fashion Extravaganza, on ETC Music

    Mumbai September 19, 2005: ‘ETC Musical Fashion Fiesta’ was an event full of celebration, Masti, Dance and fashion festival. While crowds danced to the hot numbers of music prodigy Sunidhi Chauhan, Teen sensation Akriti Kakar and Parmita Katkar, they also enjoyed the visual fashion treat from NIFD.

    The same dance and song fiesta is telecasting on ETC on Friday September 23rd, 2005 from 9 PM.

    It was surely a “Maha Night” to remember wherein a crowd of more than 9,000 were rocking to Sunidhi Chauhan’s & Akriti’s mesmerizing foot tapping songs, the jhatkas of Parmita Katkar and a fashion show by some of India’s best known models.

    Like the regular ETC events till now, even ‘ETC Musical Fashion Fiesta’ also had a staple balanced diet of entertainment. It took off with performance by nineteen year old singer Akriti Kakar of A-Teen fame. She began with her famous remix song ‘Man Ki pyaas Mere Man Mien Hi.’ Once the mood was upbeat she sang and danced to woo the crowd with her melodious voice and youthful energy. Parmita Katkar danced her famous item number ‘Kuan ma Kood Jaungi’ from Page 3. >From here this musical performance moved into the high gear of fashion show.

    Unique point of this Fashion Show was the conveyance of social message from ETC as a Corporate House. Models clearly defined the fact that usage of plastic bag is abuse of nature and its gift to humans. How we must leave plastic and favor cloth for better future.

    Grand finale was the non stop performance by high energy child prodigy Sunidhi Chauhan. She sang her famous songs like Dhadak Dhadak, Meheboob Mere Mehboob, Dekh Le..Aankhon mein Ankhein Dal, Ishque Kabhie Kariyo Na, Yeh Diwaana Hai Mera, Dhuan Udaye, Man Saat Samandar Dol Gaya, Tere Ishque Ki Diwanagi and many more. Sunidhi just put the stage to fire with her live wire musical treat. In the middle of Sunidhi’s performance came Bhangra King Daler Mehndi as a surprise package to belt out his famous ‘Kutte Khayen Malainyan’.

    Says Mr. Vikas Gupta, Director Finance of ETC, “Delhi is synonymous with exuberance & celebration while it holds special love for Bollywood. Sunidhi Chouhan depicts the same. Therefore it makes perfect sense to bring them together. ETC with its experience with Bollywood and expertise with events, is creating the ideal platform for this synergy.”

    Now catch this Carnival of musical fantasy Exclusively on ETC on Friday 23rd September 2005 from 9 PM to 11 PM.

    ‘ETC Musical Fashion Fiesta’ was anchored by Versatile Suresh Menon and young peppy Akriti Kakar.

     

    ETC is a music based entertainment channel with music dominating more than 98% of the programming content. In all India markets, ETC enjoys the largest reach amongst all the music channels. ETC is watched by more then 35 million households.

    For more information contact:

    Neelam Gupta

    Corporate Communication

    ETC Networks Ltd, Tel: 022 – 26732033-7

    Email: corpcomm@entertainmenttv.com & etc_music@yahoo.co.in

  • Final okay awaited as ETC earmarks land in Khopoli for teleport

    Final okay awaited as ETC earmarks land in Khopoli for teleport

    ETC Networks Ltd, the first channel to secure clearance to build a commercial teleport in Mumbai, is now looking to set up its uplinking facility in adjoining Raigad district’s industrial town of Khopoli.

    Jagjit Singh Kohli, managing director and one of the promoters of ETC, said ETC had signed a deal to provide uplink facilities for the Thailand-based Shin Satellite Public Company Limited which runs the Thaicom satellite systems.

    Once the teleport is commissioned it is expected to reduce the operating costs of the channel and also provide additional revenue streams for the company by offering uplink services to other private channels and Internet service providers.

    Industry sources, however, indicate that work has still to start on the 30 acres of land acquired for the purpose as a “technical clearance” is still awaited from the Maharashtra state government.

    Close to Rs 18.6 million has been put aside for establishing uplinking facilities. The teleport is expected to be up and running within this financial year, and ETC is confident that it would also be generating revenue from Day 1, Neelam Gupta, head corporate communications, has told indiantelevision.com in an earlier response to queries.

  • ETC network looking for strong revenues from teleport project

    ETC network looking for strong revenues from teleport project

    ETC Networks, the only Hindi language channel broadcaster after Jain TV to get government clearance for uplinking from India, sees the teleport facility that it will be establishing in Mumbai soon as a strong revenue source.

     

    Jagjit Singh Kohli, one of the promoters and managing director, ETC Networks, made the point at the company’s first annual general meeting in Mumbai yesterday. “This uplinking business will be the fourth stream of revenue which we are looking at,” he said. At present, the income comes from advertising, selling of commercial time and from sale of programmes (which was very low for year 2000-2001). As per ETC’s annual report 2000 – 2001, ad revenues stood at Rs 324 million, commercial time sale fetched 150 million and programmes sale was 1.7 million.

     

    ETC has identified three possible locations for its teleport in and around Mumbai’s western suburb of Andheri. Close to RS 18.6 million has been put aside for establishing uplinking facilities. The teleport is expected to be up and running within this financial year, and ETC is confident that it will also be generating revenue from Day 1, Neelam Gupta, head corporate communications, said.

    Also proceeding on schedule was the rollout of set top boxes for the conversion of the channel from an analog feed to a digital one, the spokesperson said. Set top rollout had crossed the halfway stage, Gupta said, adding that till the process was complete the channel would be transmitting under a dual feed.

    According to the annual report, the growth strategy of the channel stressed the importance of distribution rather than programming and television rating strategies. Statistics provided in the report shows that 57.3 per cent of C&S household have Black & White TV sets which can show only 11 channels, around 42 per cent of C&S TV household have TV sets which can show 16 channels and only the remaining households (0.7 per cent) have access to all 90 odd channels. So the target is to maximise available channel space. ETC claimed that it reached the prime band of 80 per cent of India’s 30 million (as per the Year 2000 stats) C & S homes. The future strategy is clear. Spread the reach as deep as possible, increase the viewership by providing quality music programming (85 per cent of the channel’s content comprised Indian music last year).

     

    Talking about the vision of the company in the report, Yogesh Radhakrishnan one of the promoters of ETC Networks Ltd. says: “The management will consolidate its position across both the channels and drive advertisement rates to maximise revenue.”

    The channel claims leadership in the music channel segment with a market share of 31 per cent (4 plus all C & S homes) as per INTAM ratings.