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Tag: Neela Mediatech

  • Tarak Mehta Ka Ooltah Chashma plans to launch 18 new games in 2024

    Tarak Mehta Ka Ooltah Chashma plans to launch 18 new games in 2024

    Mumbai: Neela MediaTech, the gaming arm of the beloved show Taarak Mehta Ka Ooltah Chashmah (TMKOC), is focusing on developing innovative mobile games with the aim of making a significant impact in the gaming industry and plans to launch 18 games this year by December 2024. The fan-based gaming platform will witness more games based on the popular characters of the show with an aim to attract 20 million plus monthly active users and two million plus daily active users by year-end.

    The show which has a 60 million plus audience base will now tap into the booming Indian and international mobile gaming market with an aim to leverage the massive TMKOC fanbase. With six million plus active users, Neela MediaTech has already launched seven games and are planning to launch 11 more games.

    Late last year, Neela Films, the production house of the show, Tarak Mehta Ka Ooltah Chashma announced their diversification in the gaming, animation, and edutainment space. This move signifies a bold leap having invested Rs 24 crore in Neela MediaTech Pvt Ltd. With their diverse game portfolio and established brand loyalty, TMKOC is poised to become a major force in the mobile gaming landscape.

    The new games will be based on the much loved characters from the show including  Jethalal, Babita, Popatlal, Madhavi, Bhide and Goli who have been innovatively woven into the games like TMKOC Ludo, Simulation Gada Electronics, Simulation Madhavi Farms, Save Babita Save, Hungry Goli, Popatlal ki Shadi among others. The games will be available across all the platforms Google Playstore, Apple App store, Fire TV, MI Platform, Huawei and many more.

    The company recently launched Run Jetha Run, Bhide Scooter Race, Match Pool 2048, Popat Shortcut Race, Jump Bhide Jump, Taarak Fruit Match and have already boasted a following of 6 million active users in a short span of time. The IP has a strong and loyal following for the show aired on Sony Sab and recently completed 4000 episodes over the last  15 years.

    “Our vision is to blend the charm of TMKOC’s characters with innovative gaming experiences, aiming to captivate not only our existing fan base but also new audiences globally. This is more than a business expansion; it’s about creating a virtual playground where millions can find joy, adventure, and a sense of community. As we gear up to launch our diverse range of games, we’re not just promising fun; we’re inviting players to become part of a story that continues to unfold, making them active participants in the TMKOC saga. With the support of our fans and the hard work of our team, we’re set to make a mark on the global gaming stage.” said Harjeet Chhabra; who is leading this initiative along with the creator of the show, Asit Kumarr Modi.

  • “Neela Mediatech is where innovation meets entertainment”: Asit Kumarr Modi

    “Neela Mediatech is where innovation meets entertainment”: Asit Kumarr Modi

    Mumbai: Delving into the world digital entertainment, Neela Mediatech Pvt Ltd, a subsidiary of Neela Film Productions Pvt Ltd, made its debut in 2023 with a strategic investment of Rs 24 crore. Leveraging the unparalleled success of ‘Taarak Mehta Ka Ooltah Chashmah,’ the gaming and animation studio aims to redefine entertainment by merging technology trends with captivating content. Partnering with Reliance JioGames, they aim to tap into the platform’s 500 million user base, further propelling their mission to revolutionise the gaming industry.

    Led by the visionary Asit Kumarr Modi, the company has already recorded five million game downloads, with popular titles like ‘Run Jetha Run’ and ‘Bhide Scooter Race’ captivating audiences nationwide. With an eye on expanding its global outreach and reaching 100 million game downloads by March 2024, Neela Mediatech aims to revolutionise the gaming industry.

    Delving deeper into their last foray, Indian Television caught with Neela Film Productions Pvt Ltd producer and MD Asit Kumarr Modi to discuss about their diversification into the gaming sector, the future of gaming content and user experience and more…

    Edited Excerpts:

    On Neela Mediatech’s inspiration to diversify into gaming from the immensely popular TV show, Taarak Mehta Ka Ooltah Chashmah

    More than a show, Taarak Mehta ka Ooltah Chashmah is an emotion that resonates deeply with audiences. For over 15 long years, TMKOC has captured the hearts of India and beyond. It’s not just a show, it’s become woven into the fabric of everyday life. The characters are cultural icons, inspiring countless memes etching unforgettable memories in our minds.

    At Neela Mediatech, we saw an opportunity to extend this love beyond the screen. We’ve created a universe that goes far deeper than a single show. Now, one can experience the hilarious world of Gokuldham through engaging animation, adorable toddler rhymes in multiple languages, and immersive free-to-play and cloud games. We’re not just bringing you entertainment; we’re inviting you to truly become part of the Taarak Mehta family.

    On challenges and opportunities that you foresee for Neela Mediatech with the Indian gaming industry evolving rapidly and your plan to stay ahead in this dynamic landscape

    As per the latest industry reports, gaming is one of the fastest-growing segments in the media sector and Neela Mediatech is levelling up entertainment with beloved TMKOC characters. We’re taking your favourite TV show to the next level! Gaming is exploding, and Neela Mediatech is at the forefront, capturing a slice of this massive market with the beloved universe of TMKOC. In India alone, over 500 million gamers are on their mobiles – that’s a vast audience hungry for engaging experiences. We are trying to build a loyal fan community and our innovative gaming and animation initiative isn’t just about creating games; it’s about building a community. Thus with gaming, we are extending the reach of the show, fostering deeper connections with fans, and keeping them entertained for an average of 60 minutes a day – that’s unheard of for video content!

    We are engaging with characters as we see a goldmine of potential in crafting more games featuring the iconic TMKOC characters. Character play resonates deeply with gamers, offering a fresh way to interact with the world and characters they love. Just like any thriving business, we face challenges in keeping our games updated and engaged which is a bit crucial. We celebrate healthy download rates, but user retention is key. Through in-depth analytics, we identify what works and what doesn’t, staying ahead of the curve in this dynamic gaming landscape. We understand the ever-evolving world of technology and while we stay a breath behind the bleeding edge, we’re constantly exploring possibilities. This allows us to pivot quickly when the next big shift hits the gaming industry.

    Neela Mediatech is actively collaborating with industry leaders, exploring all aspects of gaming – mobile, cloud, and even the exciting world of Web3.

    On Neela Mediatech planning to leverage the TMKOC IP to explore opportunities and potentials in the gaming sector

    With TMKOC being the most loved TV show and crossing a big milestone of 4000 episodes, Neela MediaTech ventured into gaming and animation and started building games around popular characters and making a TMKOC universe for our viewers. We leverage the TMKOC IP to drive traffic towards our new and upcoming products. This integration helps us to reach a wider audience in a short span of time. Neela Mediatech brings your favourite characters alive in games. We craft immersive games starring your favourite characters. We don’t just capture their likeness, we bring them to life!

    Here’s what sets us apart:

    ●    Seamless integration: Experience the show in a whole new way. Our games seamlessly connect to the existing universe, keeping the story fresh and exciting.

    ●    Established show base: We leverage the show’s popularity to propel our games to a wider audience, faster.

    ●    Unforgettable interactions: We recreate the iconic character chemistry you love, making the gameplay truly engaging.

    ●    Authentic experience: Character theme music, signature moves, and unforgettable voices – we bring it all to the table for an immersive experience.

    Neela Mediatech games aren’t just games, they’re extensions of your favourite worlds. We offer a unique way to connect with the characters you adore, all while providing a fresh and exciting gameplay experience.

    On technologies such as cloud gaming, blockchain gaming, and virtual reality shape the future of gaming content and user experience

    Neela Mediatech is where innovation meets entertainment and we understand that one size doesn’t fit all in gaming. That’s why we offer a diverse range of experiences, each tailored to a specific audience and powered by cutting-edge technology. Our TMKOCplay.com platform features H5 games accessible through cloud gaming. By integrating with platforms like GamesDistribution and Jio Games, we’re making these games readily available to a wider audience. In the age of blazing-fast internet era, we expect cloud gaming to become the preferred method, freeing users from limited device storage and processing power. We’re pioneering blockchain technology with a “battle to win” game releasing soon on a leading blockchain platform. Players can earn TMKOC coins through gameplay, which can then be traded on exchanges. We are also exploring the VR frontier and the possibilities are truly captivating. We’re excited by Vision Pro’s product roadmap and actively exploring the potential for developing immersive games and experiences within their ecosystem.

    Our commitment goes beyond simply staying current. We’re actively engaged in high-level discussions with industry leaders to shape the future of gaming and entertainment. We envision a world where fans can truly step into the beloved Gokuldham Society:

    ●    Explore the iconic lanes with augmented reality overlays.

    ●    Interact with TMKOC characters powered by artificial intelligence.

    ●    Own unique digital assets secured by blockchain technology.

    These advancements unlock unprecedented levels of engagement and storytelling, pushing the boundaries of entertainment.

    On Neela Mediatech’s future plans and upcoming gaming projects

    At Neela Mediatech, we’re not just keeping up with the gaming industry’s rapid technological evolution – we’re actively shaping its future. We believe that blockchain, VR, AR, and AI hold immense potential to revolutionise entertainment, and we’re at the forefront of exploring these possibilities. Our vision is to create immersive experiences that transcend the screen and transport fans directly into the heart of Gokuldham Society through AR, VR and blockchain technology. We intend to expand and grow in the gaming industry by launching free-to-play games, battle-to-win and games in the cloud gaming domain. It’s amazing to see parents and toddlers enjoying our multilingual animations together. We also have our own animation vertical, operating in English, Hindi, Marathi, Punjabi, Gujarati and Bengali on our YouTube animation channels. Boasting a million-plus subscribers and two million views, which is a hit among the toddlers and parents. Also, we’re thrilled to announce the upcoming launch of our PLAYSCHOOL app in Q2 FY’25. This innovative gamified education initiative will be a subscription product, offering a fun and engaging way for young minds to learn.

    It will be completely different experience:

    ●    Gamified learning: NMPL will make education an exciting adventure through engaging gameplay!

    ●    Subscription model: This allows us to continuously develop new content and features, keeping the learning journey fresh and enriching.

    ●    Focus on early development: To cater specifically to preschoolers, fostering a love for learning at a crucial stage.

    We’re taking a focused approach to innovation by actively engaging in advanced conversations with industry leaders. This allows us to harness the power of emerging technologies as our goal is to push the boundaries of engagement and provide fans/users with an unparalleled edutainment experience.

  • Taarak Mehta Ka Ooltah Chashmah celebrates 4,000 episodes

    Taarak Mehta Ka Ooltah Chashmah celebrates 4,000 episodes

    Mumbai: It’s a momentous achievement, the iconic television show “Taarak Mehta Ka Ooltah Chashmah” has reached a significant milestone with the completion of its 4,000 episodes. This remarkable feat is a testament to the enduring connection that the show holds with Indian audiences.

    Having captivated viewers since its inception, “Taarak Mehta Ka Ooltah Chashmah” has become a cultural phenomenon, transcending the boundaries of entertainment to become an integral part of Indian households. The 4,000-episode mark is not merely a numerical milestone but a reflection of the show’s unwavering commitment to portraying the essence of Indian life with humor, warmth, and reliability.

    The show’s enduring success also lies in its ability to seamlessly weave in and celebrate the rich Indian culture and values. Through its characters and storylines, “Taarak Mehta Ka Ooltah Chashmah” has become a mirror reflecting the values and traditions that resonate with viewers across generations.

    The show’s family-centric narratives have struck a chord with audiences of all ages. Its universal appeal lies in its ability to bring families together, fostering a sense of unity and shared laughter.

    Even in the hustle and bustle of today’s modern life, the show stands out for its positive storytelling. It reinforces the importance of values such as friendship, community, and tolerance, making it a source of joy and inspiration for millions of viewers.

    Beyond entertainment, “Taarak Mehta Ka Ooltah Chashmah” has actively contributed to social awareness by addressing contemporary issues with a touch of humor. The show’s social messaging adds depth to its entertainment quotient, making it both relevant and impactful.

    Neela Film Production and Neela Mediatech creator, producer and MD Asit Kumarr Modi said “Reaching the 4,000-episode milestone is a humbling experience. It reaffirms our commitment to creating content that not only entertains but also resonates with the heart of India. It’s a celebration of our cultural ethos. The show’s success is a collective achievement, and we express our gratitude to the viewers, channel, and our team for their unwavering support.”

    As the show continues to carve its legacy in the annals of Indian television history, the 4,000th episode of “Taarak Mehta Ka Ooltah Chashmah” stands as a testament to the enduring appeal of narratives that celebrate the essence of India.

    The brand has successfully forayed into animation with nursery rhymes across five regional languages and mobile games based on the characters.

  • Taarak Mehta Ka Ooltah Chashmah launches Taarak Mehta Ka Ooltah Chashmah Bhaktidhaam

    Taarak Mehta Ka Ooltah Chashmah launches Taarak Mehta Ka Ooltah Chashmah Bhaktidhaam

    Mumbai: The beloved world of “Taarak Mehta Ka Ooltah Chashmah” (TMKOC), renowned for spreading joy and laughter, is now set to embark on a spiritual journey with the launch of “Taarak Mehta Ka Ooltah Chashmah Bhaktidhaam” This new venture is dedicated to offer an exquisite collection of devotional songs that resonate deeply with the heart and soul.

    “Bhaktidhaam” channel will endeavor to offer both spirituality and entertainment thus creating a  unique experience for devotees and fans alike. The platform debuts with the soul-stirring devotional music, “Jalalo Deep Kushiyo Ke Mere Shri Ram Aye Hai,” setting the tone for inauguration of Ayodhya  Ram Mandir.

    “The launch of “Bhaktidhaam” marks a significant milestone for the TMKOC family, extending its reach beyond entertainment into the realm of spiritual wellness. Our vision is to stay connected with our audiences in every mood via our brand and characters. Each devotional song and video is carefully selected to bring peace and tranquility to the mind, offering a much-needed respite from the hustle and bustle of daily life.” said Neela Film Production and Neela Mediatech creator, producer and managing director Asit Kumarr Modi.

    “Taarak Mehta Ka Ooltah Chashmah Bhaktidhaam” will be accessible to all and promises to be a  source of spiritual nourishment and joy. Join us in celebrating this new chapter as we continue to  spread happiness and positivity through our initiatives.

    Taarak Mehta Ka Ooltah Chashmah Bhaktidhaam

  • Neela Mediatech announces strategic partnership with JioGames

    Neela Mediatech announces strategic partnership with JioGames

    Mumbai: Neela Mediatech’s gaming platform TMKOC PLAY, built on the leading IP, Taarak Mehta Ka Ooltah Chashmah has announced a strategic partnership with JioGames. With this partnership, the company aims to roll out over 50 games on the JioGames platform targeting a significant base of Indian mobile and cloud gaming users.

    JioGames users will now have the opportunity to enjoy a diverse selection of games centred on the theme of ‘TMKOC’ and immerse themselves in the roles of their cherished characters from the series. This partnership will enable JioGames to welcome fresh users from the existing audience of over 60 million captivated by the ‘TMKOC’ intellectual property.

    Announcing this partnership, Neela Film Production and Neela Mediatech creator, producer and MD Asit Modi said, “TMKOC and Jio are familiar names in households nationwide, and their user base extends even to the remote corners of cities and towns. Therefore, it’s a strategic move to capitalize on each other’s strengths. This partnership will facilitate an expansion of our user base, providing an exceptional digital entertainment experience.”

    Neela Films, the production house recently invested Rs 24cr into Neela Mediatech, the gaming, animation and e-commerce business as an extension to Taarak Mehta Ka Ooltah Chashmah IP. The company has recorded 5 million game downloads, and their YouTube rhymes channel has expanded its subscriber base from 1.5 million to 3 million in a brief span. This growth encompasses multiple languages, including English, Hindi, Marathi, Punjabi, Bengali, Bhojpuri and Gujarati.

    The platform will host free-to-play games and cloud-based adventures, for both single-player and multiplayer gamers. Bhide Scooter Race, TMKOC Air Hockey, Bhide Pickle Delivery, Gokuldham Kite Flying and Tapu Skating Adventure are the first of many games that are available on the platform.

  • Taarak Mehta Ka Ooltah Chashmah Rhymes now available in Gujarati and Bhojpuri

    Taarak Mehta Ka Ooltah Chashmah Rhymes now available in Gujarati and Bhojpuri

    Mumbai: The widely acclaimed and loved Taarak Mehta Ka Ooltah Chashmah (TMKOC) Rhymes YouTube channel are now available in Gujarati and Bhojpuri. The channel’s entertaining and educational content has gained a huge fan following among children and families worldwide.

    Featuring the famous characters from the TMKOC show, the inclusion of Gujarati and Bhojpuri versions expands this cultural enrichment to a broader audience that has already won the affection of more than 36 lakhs families and aiming to connect with 100 million families by 2024.

    Creator, producer and Neela Film Production and Neela Mediatech MD Asit Modi said, “We are overjoyed by the love and support our Rhymes have received. This has inspired us to create more engaging content for our viewers. We’re aiming to reach a wide and diverse audience, creating a multicultural experience and spreading joy and knowledge through our content, always.”

    Having garnered a daily viewership of 56,000, TMKOC Rhymes has become a household favourite among toddlers and parents.