ITV

Tag: NDTV

  • Zoom, Reliance in interactive deal for Glam Awards

    Zoom, Reliance in interactive deal for Glam Awards

    MUMBAI: Lifestyle and glamour channel Zooms goes interactive. In a unique tie-up with Reliance, Zoom’s first Glam Awards can be viewed by subscribers of Reliance World.

    Speaking to Indiantelevision.com on the initiative, Zoom’s national head, marketing and sales, MK Anand said, “The Glam Awards is a signature event showcasing that glam in India has finally arrived. Interactive Marketing has always been high on Zoom’s agenda, and the tie-up with Reliance is yet another achievment on that front.

    “In the first phase of this tie- up, we had partnered with Reliance for a contest prior to the Glam Awards where subscribers voted for the ‘Best Glam Music Video’. They could download the full music videos selected in this category and vote for the best video. The winner in this contest was a special invitee to the Glam Awards, held recently in Mumbai. Details of the contest were aired on Zoom. Now, in the second phase, we are sharing content for the ‘Curtain Raiser’ and the ‘Glam Awards’ will be telecast on Zoom on 14 May at 9 00 pm.”

    Zoom is the first entertainment channel that will now be included in the Reliance Mobile TV bouquet. So far the only channels who have been in the bouquet have been news channels Aaj Tak, NDTV, CNBC and Times Now.

    Saying that for Reliance, this was a WAP tie up for its subscribers, Anand adds,”We are essentially targeting the upwardly mobile viewers, the imagery that can be downloaded is targeted to the youth from 15 to 34 years who also constitute our target audience. There is, therefore, a lot of synergy with Reliance.”

    “We are redefining the marketing activities by going beyond just print, online and ground initiatives for the Glam Awards. Glamour is also about high technology so this is a step in that direction. The time lag between the airing of the Awards on 14 May and being able to download the special clips it on the cell is just a few minutes,” says Anand.

    The first Glam Awards can be viewed by 5 million subscribers of Reliance World. Whether it is Kareena thanking her “best friend’ on stage or John and Bipasha’s very evident real life chemistry at the awards – it will now be accessible to the Reliance world customers. Snippets such as memorable moments, terrific performances and acceptance speeches will be content that Reliance users can avail.

    The first annual Zoom Glam Awards were held in Mumbai on 30 April.

  • NDTV clocks 24.5 % growth in FY06; revenues Rs 2.24 billion

    NDTV clocks 24.5 % growth in FY06; revenues Rs 2.24 billion

    MUMBAI: Prannoy Roy’s NDTV has recorded 24.49 percent growth in fiscal 2005-06 with total revenues of Rs 2.239 billion.

    NDTV’s revenues were up from the Rs 1.798 billion recorded in fiscal 2004-05, the company has stated.

    Q4 FY’ 06 saw NDTV hitting its highest ever revenues at Rs 704.4 million versus Rs 497 million in the corresponding quarter of the previous year, representing a 41.73 per cent year-on-year growth.

    Expectedly, the rise in personnel costs took a huge chunk out of the company’s net with profit after tax after ESOP for Q4 FY’ 06 standing at Rs 20.1 million. If ESOPs are discounted then net profit for Q4 has increased 22 per cent to Rs 125.5 million as against Rs 102.9 million in Q4 FY’ 05. There were no ESOPs granted last year.

    Following the results, NDTV has declared a dividend of 20 per cent.

    BUSINESS HIGHLIGHTS

    During the year the company made significant investments in building new businesses and strengthening and consolidating its existing business.

    NDTV’s advertising base has seen an impressive growth this year. The network has added 637 new advertisers and 810 new brands in its portfolio, taking its advertising universe to over 2000. A reflection of the group’s marketing strength is also the strategic tie-up with the Microsoft Network, under which NDTV’s subsidiary, NDTV Media Ltd represents and carries out all marketing activity for MSN exclusively in India.

    The reach of the NDTV News Network’s unduplicated reach amongst C&S households has increased to 90.8 per cent, the highest amongst all news networks. NDTV has also extended its global presence across Africa, Asia, Europe and the US. This year it entered into strategic tie-ups with DirecTV, BskyB and ATN to launch NDTV 24×7 in the US, UK and Canada respectively.

    NDTV’s website ndtv.com has emerged as India’s number one news and television portal, attracting over 200 million page views and 1.2 million unique visitors every month. The focus on monetizing the website by adding transaction based portals – Travel, Gadgets, Shopping, Commodities, Profit, Movies and Music, has begun to drive revenues this year.

    “In this year the company has put in significant investments into building new businesses and going forward we are committed to maximizing shareholder value by capitalizing on these investments,” NDTV chairman Dr Prannoy Roy was quoted in the statement as saying.

    Additionally, NDTV has entered into an agreement with Genpact a leading business and technology services company, to jointly offer outsourcing services to the global media and entertainment industry. This is the first of its kind Media Process Outsourcing company in India which will focus on providing cost effective, high quality media services.

    This year also heralded NDTV’s entry into high end-consultancy for news services. The company has entered into a joint venture agreement with Astro Broadcast of Malaysia to provide consultancy for setting up news channels in Malaysia and Indonesia. The Indonesian channel will be launched shortly.

    The NDTV Group, together with other strategic investors, also acquired a minority shareholding in 3 radio companies that hold licenses for FM radio broadcasting in Mumbai, Delhi and Kolkata under the brand name of RED FM. The company sees tremendous cross media synergies in extending its presence in the radio sector.

  • Star News’ 3rd anniversary launches interactive service Khabar Hamari, Faisla Aapka

    Star News’ 3rd anniversary launches interactive service Khabar Hamari, Faisla Aapka

    MUMBAI: Star News turns three years old this 31 Mrach. Post the divorce with the then content provider New Delhi based NDTV, now turned news broadcaster, the MCCS managed Star News celebrates its third anniversary by launching an interactive service — Khabar Hamari, Faisla Aapka.

    The service has been designed as a 24-hour viewer feedback number that elicits active viewer participation. With this feedback mechanism, the viewers can call in and express their views, opinions, suggestions or questions on a news story.

    In an official statement issued today, this method of eliciting viewer interactivity reinstates Star News’ position as the ‘people’s channel’. The journey of three years for Star News has been studded with commendable achievements and appreciable milestones.

    The major breaking stories includes the Mumbai deluge, the Shankaracharya controversy, the exclusive interview of Abu Salem’s first wife, Samira Jumani, and the MP (LAD) sting operation, ‘Chakravyuvh’.

    The channel has moved from strength to strength and has grown to command a significant viewership in the industry. Today, Star News has international footprints in South East Asia, Central Asia, UK, USA and Australia. The channel has set precedents in investigative journalism, lateral programming and unique on-ground properties that have been accepted by the viewers and emulated by competitors.

    MCCS CEO and editor Uday Shankar says, “Our journey over the last 3 years has been filled with challenges which we have successfully overcome. And the affection & unstinting support we have received from our viewers & strategic partners makes it a fruitful and memorable one too. Going forward it will be our constant endeavour to live upto their expectations just as we have in the past.”

    He further added “And on the occasion of our 3rd Anniversary milestone, we are taking our promise to our viewers to the next level by introducing Khabar Hamari, Faisla Aapka, a first-time viewer interface with the channel where Star News will get to solicit their views, opinions and response on a news story. The objective is to provide the viewer a direct voice on Star News and change the existing scenario by making them an active part of the news. It is one more step in the direction of our commitment of being the people’s channel.”

    The statement informs that the viewer feedback is a vital ingredient of a channel’s success and is probably the only means for a channel to gauge acceptability and interest levels among its audiences. With Khabar Hamari, Faisla Aapka, Star News will provide the viewers a phone number wherein a viewer can call in to voice their ideas, opinion or questions on a news story.

    The central idea for the launch of this first of it’s kind initiative is to change the current scenario wherein the viewer plays a passive part by just listening/ watching the news, to the viewer being an active participant by giving them a chance to be a part of the news and voice their feelings on the channel.

    The viewers can dial 022-5663 0099 to voice their opinions, suggestions, views or questions through Khabar Hamari, Faisla Aapka.

  • NDTV and Genpact tie-up for outsourcing media and entertainment services

    NDTV and Genpact tie-up for outsourcing media and entertainment services

    MUMBAI: Outsourcing is no longer restricted to IT, as it now enters global marketing. The Prannoy Roy promoted NDTV Ltd has entered this arena of outsourcing by forging an alliance with Genpact (formerly GE Capital International Services) to offer media outsourcing services to enterprises worldwide.

    With the emergence of digital technologies looking at revolutionising the media and entertainment market, the alliance between the NDTV and Genpact will focus on providing cost effective, high quality media services to global and regional media and entertainment companies in areas like editing, digitisation and closed captioning, according to a posting on the Bombay Stock Exchange (BSE) site.

    According to a press release posted on ndtvprofit.com, the joint venture aims to deliver value and business impact to global media and entertainment customers. The venture will combine NDTV’s brand image, domain knowledge and world-class media skill sets with Genpact’s offshore experience, global delivery capabilities, sales and marketing infrastructure, and reputation for operational excellence.

    “We are very excited about this new venture and believe that there are significant untapped opportunities around the world. We hope to break new frontiers and push India’s media envelope even further,” said Roy.

    “Our partner, Genpact and their outstanding experience and reputation in global business processes, combined with NDTV’s commitment to quality and cutting-edge technology, should deliver significant value for media and entertainment players around the world,” Roy added.

    Genpact president Pramod Bhasin said, “This is a landmark deal, the first of its kind to offer outsourcing solutions for the media industry. Through our partnership with NDTV, our customers will gain access to customized solutions and be able to further benefit from our global expertise and cost-effective service delivery.

    He added, “With 20 years of experience, NDTV’s domain knowledge will provide this venture a solid foundation to pursue opportunities in the growing media space.”

    The entire Global Media & Entertainment Industry was estimated at $1,340 billion at the end of 2005 and is expected to grow to $1,777 billion by end of 2009. In addition, there are a number of drivers that are changing the dynamics for the industry, such as the increasing prevalence of HDTV, digital content and on-demand programming.

    The changing dynamics have created a need for media companies to ensure that their content is digitized and available for customers to access and use. There is also pressure on media companies globally to cut costs and outsourcing is one of the established means to achieve this.

    The venture between NDTV and Genpact will be the first to offer tailored outsourcing solutions to the media industry, allowing companies to respond to these changes quicker, faster and cheaper than would otherwise be possible.

    General Electric Co. (GE) had spun off its outsourcing subsidiary, Genpact, two years ago. With a direct sales network spanning Europe, North America and Asia and headquartered in Gurgoan, Genpact has operations centers across India as well as in China, Hungary, Romania, the United States and Mexico.

    Genpact provides a wide range of outsourcing services including sales and marketing analytics, customer services, supply chain and aftermarket services, financial services core operations, financial services collections, finance and accounting, information technology services and enterprise application services and program management solutions.