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Tag: NDTV

  • Aircel and NDTV announced the 3rd season of Save Our Tigers campaign

    Aircel and NDTV announced the 3rd season of Save Our Tigers campaign

    MUMBAI: Carrying forward the mission to ‘Save Our Tigers’ – the largest and the most comprehensive media campaign on tiger conservation till date, NDTV and Aircel have announced the 3rd season of Aircel NDTV Save Our Tigers . Launched in 2010, the campaign was successful in setting the tiger agenda for the Nation.

     

    The launch of the 3rd season of Aircel NDTV Save Our Tigers initiative witnessed the coming together of well known personalities from different walks of life to participate in a panel discussion and set key focus areas for the season. Present on the occasion were Belinda Wright, Executive Director, WPSI, Anupam Vasudev, Chief Marketing Officer, Aircel; Dr. K. Ramesh from Wildlife Institute of India; S P Yadav, ADIG, NTCA; Dr. Anish Andheria, Director, Wildlife Conservation Trust; Bittu Sahgal, Editor of Sanctuary Asia; and was anchored by Vikram Chandra, Group CEO, NDTV Group.

     

    Launching the 3rd edition of the campaign, Anupam Vasudev, Chief Marketing Officer, Aircel said, “Aircel has been passionately working towards its initiative ‘Save Our Tigers’ with noted conservationists and organizations with an aim to create mass awareness on the plight of the magnificent tiger and rally efforts to save it. There is no denying the fact that ‘Tigers are Irreplaceable’ and are extremely crucial for securing the environment for our future generations. We are confident that like the past two editions, this year’s edition of Aircel-NDTV ‘Save Our Tigers’ campaign will further increase the level of participation and support for the cause.”

     

    Speaking on the occasion, Vikram Chandra, Group CEO, NDTV Group said, “NDTV is overwhelmed by the nationwide response received for the first 2 editions of the campaign. We are now coming up with the Tiger Agenda for the 3rd edition and will be looking at key factors such as reducing man-animal conflict, protecting tiger habitats, strengthening the forest department and more.”

     

    The current edition will focus on and highlight key factors – existing buffer zones and corridors to be clearly identified and control to be ensured by forest department; local community involvement; strengthening of forest department; human-animal conflict management solutions; bio-diverse forest areas to remain inviolate and push for political will. Catch the panel discussion on Save Our Tigers campaign on NDTV Prime on April 05 at 9:30 am and NDTV 24X7 on April 05 at 6:00pm and

  • Seventh News Television Awards gets a full house

    Seventh News Television Awards gets a full house

    NEW DELHI: The bright shining chandeliers that towered over the audience could not match the delight on the faces of the winners as they cheered for their team mates and channels at the seventh edition of indiantelevision.com’s News Television Awards. The gala evening held at The Lalit in New Delhi saw the who’s who of the News TV fraternity and the best of them took away the coveted trophy.

     

    Awards being presented by noted personalities that included Communication advisor to the prime minister Pankaj Pachauri, national commission for minorities chairperson Wajahat Habibullah, fashion designer Ritu Kumar, former cricketer Ajay Jadeja,  actor Parvin Dabbas, Padma Shri dancers Raja  Reddy and Radha Reddy, Dabur chairman VC Burman, politician Subramanian Swamy,  former Comptroller & Auditor General of India Vinod Rai, NDTV head honcho KVL Narayan Rao, cricketer Surinder Khanna, among many others.

     

    Some of the big take aways for the gala night were NDTV 24X7 editor  Barkha Dutt and NDTV India editor Ravish Kumar for best TV news anchors in English and Hindi respectively, Bloomberg TV editor Vivek Law as best business news anchor in English and CNN-IBN’s Suhasini Haidar as best TV news presenter in English.

     

    Shows that won accolades included CNN-IBN’s India at 9 for best daily news bulletin in English and Dastak by Aaj Tak for the same in Hindi. CNBC TV 18’s India Business Hour was given the award of best business news programme in English while NDTV 24X7’s We the People won for best talk show in English.

     

    Not to forget were the awards given away in the two regional categories as well- Telugu and Marathi. K Nagendar Sai from CVR news won best business news anchor in Telugu while K Padmini from TV9 was awarded for best entertainment news anchor in Telugu. Alka Dhupkar from IBN-Lokmat was recognized as the best TV news anchor in Marathi. V6 news from Andhra Pradesh won best channel packaging of the year and Zee 24 Taas’ show Rokhthok- Shradhecha Bhandwalachi Mujori won for best news debate in Marathi.

     

    Apart from this, for the first time, recognitions were given to the ‘game changers’ of 2013 by indiantelevision.com group founder, CEO and editor-in-chief Anil Wanvari, that included NDTV, Zee Media Corporation, Network 18 and India TV.

     

    The evening saw around 500 guests – consisting of professionals from the TV news ecosystem –  attend and cheer for the winners as they took away galores of prizes.

     

    The ceremony was possible thanks to partners such as Jia News, News Nation, Akamai Technologies, India News, News X, Sakshi TV, TV9, CNBC Awaaz and CNBC TV18.

     

    Click here for the complete list of winners

     

  • NDTV Prime to fully operate on sponsored programmes

    NDTV Prime to fully operate on sponsored programmes

    MUMBAI: New Delhi Television (NDTV) is carrying forward its de-risking strategy of reducing dependence on advertising revenues. Higher revenues from programme sponsorship had helped the news broadcaster report a small net profit of Rs 2 crore in 2012-13 despite weak advertising revenues, after two years of losses.

    NDTV has now brought on board a channel sponsor and a channel partner for its split channels NDTV Profit and NDTV Prime. NDTV has from tonight converted its business news channel NDTV Profit into a dual channel – NDTV Profit will be a business news channel from 9:00 am till 5:00 pm on weekdays and will thereafter convert into a lifestyle and entertainment channel NDTV Prime. Over the weekends, the channel will be entirely NDTV Prime.

    The 2-in-1 channel will provide NDTV with two primetime segments, one during the market hours and the second in the evening.

    Mobile phone maker Micromax will be NDTV Prime’s channel partner for a three-year period, under a deal, according to sources, that’s valued at a shade above Rs 30 crore. Micromax will gain huge mileage as its emblem ‘M’ will be replacing the character ‘m’ in NDTV Prime.

    NDTV has a channel partner for NDTV Profit in the country’s largest exchange the National Stock Exchange (NSE). The channel will carry a line ‘Partnered by NSE’ under the NDTV Profit logo.

     

    A promotional campaign featuring Shah Rukh Khan has already begun through print and TV with the tagline ‘Work Hard Play Hard’ embodying the dual nature of NDTV Profit and NDTV Prime.

    NSE MD and CEO Chitra Ramakrishnan said the goals of NSE and NDTV Profit were similar in terms of investor outreach.

    Says Micromax co-founder Rahul Sharma, “NDTV Prime provides an ideal opportunity for Micromax to reach out to evolved viewers through new programming on lifestyle, reality, automobiles, sports, music, property, gadgets and gizmos and comedy. With digitisation and advancement of technology, we are seeing a trend for greater consumption of high quality
    content among the viewers.”

    In addition to the channel sponsor for NDTV Prime, the channel will also have sponsor or sponsors for every programme. This is expected to help NDTV Prime break-even within a year.

     

    As reported earlier by indiantelevision.com, NDTV Prime’s big-ticket show will be ‘Ticket to Bollywood’ sponsored by Videocon d2h along with VLCC and Fortis. Prime has been divided into various bands that are sponsored as well.

    Education band ‘Mindspace’ at 6:30 pm is sponsored by LIC, IMS, Vidyalankar and Rau’s IAS study circle, Property at 7:00pm is powered by Supertech and indiaproperty.com, Tech band at 8:00 pm is sponsored by Croma, Nokia and Toshiba, Auto band at 8:30 pm is with MRF, Mercedes-Benz, Hyundai, Volvo, VistaTech, Mobil1 and Polaris as main sponsors.

    The Comedy band at 10:00 pm and Strip movies at 10:30 pm are currently the only ones without sponsors. “How often do you see a channel which even before launch is pre-sold? People know this channel will work and I was sure we won’t launch it without having the money in the bank,” says NDTV group CEO Vikram Chandra.

    Each band will have a different show each day of the week. Along with TV, NDTV Prime will also have exclusive shows on its website www.ndtvprime.com. One of the first is two technology pieces of five to seven minutes that will be exclusively on its website every day.

    Does the genre have enough of such content to put out on a daily basis? Tech anchor Rajiv Makhni says, “In technology, something or the other is happening every day. If a mobile is launched say on a Monday why would you wait till Saturday to see a feature on it? So on Prime you will see news, analysis as well as suggestions. Not only will we zoom in on a few best in every category but we will also tell you exactly which product should you buy.”

    He also goes on to explain that just because Micromax and Nokia are sponsors, there will be no bias in favour of these brands. “If a product has flaws then it has flaws. You will see it on our shows,” says Makhni.

    Men will drive the viewership for NDTV Prime. “A lot of our evening content is aimed for people with interests besides stock market. In fact, now our morning viewership will be a subset of our evening one and the evening will see 10 times more viewership,” says NDTV co-chairperson Prannoy Roy.

     

    With the facelift that NDTV has given to NDTV Profit with a split channel in NDTV Prime, it is also looking at beefing up its distribution with a lot of pull effect coming from people who want to watch Prime, especially Ticket to Bollywood.

    “Entertainment and comedy usually has a pull distribution effect. So in this case we don’t have to pay carriage fee as well,” admitted Roy.

    Roy, who was speaking on the sidelines of the launch of NDTV Prime, also spoke about the future prospects of NDTV. “Our future has got more to do with the digital platform ndtv.com,” says Roy.

     

    Chandra had earlier said a large part of NDTV’s losses were due to NDTV Profit and now with Prime in place, the company is confident that its profits will get a boost.

  • NDTV’s TV division shows signs of turnaround; ecommerce generates losses

    NDTV’s TV division shows signs of turnaround; ecommerce generates losses

    BENGALURU: New Delhi Television Limited (NDTV) reported a consolidated loss of Rs (10.43) crore in Q3-2014. Its Retail/ecommerce business reported an operating loss of Rs (5.38) crore, or 51.58 per cent of the total loss during the quarter.

     

    NDTV’s Television media and related business operations (TV business) reported an operating profit of Rs 3.29 crore for Q3-2014 as compared to a loss of Rs (1.98) crore during the immediate trailing quarter and a profit of Rs 14.05 crore for the corresponding period of last year. For the nine month period ended 31 December 2013, the segment’s loss at Rs (16.11) crore was almost half (50.44 per cent) of the loss of Rs (31.94) crore in Q3-2013.

     

    NDTV’s TV business reported revenue of Rs 131.02 crore in Q3-2014, which was 21.97 per cent more than the Rs 107.42 crore in Q2-2014 and 0.7 per cent more than the Rs 130.11 crore in Q3-2013. During the nine month period of the current year, NDTV’s TV business reported revenue of Rs 341.03 crore, which was 0.22 per cent more than the Rs 340.27 crore in the corresponding period of last year. For FY 2013, the segment reported revenue of Rs 527 crore.

     

    Let us look at the Q3-2014 figures reported by NDTV

     

    NDTV reported consolidated Total operating revenue of Rs 127.43 crore, which was 20 per cent more than the Rs 106.19 crore in Q2-2014, but (2.06) per cent lower than the Rs 130.11 crore in Q3-2013. For the nine month period ended 31 December 2103, the company reported Total operating revenue of Rs 336.01 crore which was (1.25) per cent lower than the Rs 340.27 crore in the corresponding period of last year. For FY 2013, NDTV reported Total operating revenue of Rs 526.81 crore.

     

    Total expense at Rs 133.17 crore for Q3-2014 was (0.31) per cent lower than the Rs 133.58 crore for Q2-2014 and 10.32 per cent more than the Rs 120.71 crore during Q3-2013. YTD, total expense at Rs 392.52 crore was 1.44 per cent more than the Rs 386.92 crore in the corresponding nine month period of last year. For FY 2013, NDTV’s total expense was Rs 547.83 crore.

     

    NDTV spent 4.24 per cent more towards marketing, distribution and promotional expense in Q3-2014 at Rs 26.49 crore as compared to the Rs 25.43 crore in Q2-2014 and 16.54 per cent more than the Rs 22.73 crore during the corresponding quarter of last year. For the nine month period ended 31 December 2103, the company spent Rs 73.49 crore towards marketing, distribution and promotional expense, which was (17.08) per cent lower than the Rs 88.63 crore in the corresponding period of last year. During FY 2013, NDTV spent Rs 131.26 crore towards this head.

     

    NDTV’s employee benefit at Rs 43.29 crore was (3.63) per cent lower than the Rs 44.92 crore in Q-2014 and 12.88 per cent more than the Rs 38.35 crore in Q3-2013. YTD, the company spent Rs 133.14 crore towards Employee benefit, which was 14.73 per cent more than the Rs 116.05 crore during the corresponding nine month period of last year. For FY 2013, NDTV spent Rs 157.41 per cent towards Employee benefit.

     

    NDTV reported a consolidated loss of Rs (10.43) crore for Q3-2014, which was almost a third less (31.65 per cent less) than the loss of Rs (15.26) crore for Q2-2014. During Q3-2013, NDTV had reported a consolidated profit of Rs 14.87 crore. For the nine month period ended 31 December 2103, the segment reported a loss of Rs (49.75) crore, which was almost, double (1.92 times) the loss of Rs (25.88) crore in the corresponding period of last year. For FY 2013, NDTV reported a consolidated profit of Rs 1.91 crore.

     

    NDTV’s Retail/ecommerce business, which commenced operations earlier this financial year, reported revenue of Rs 2.31 crore which was more than four times the Rs 0.52 crore revenue in the immediate trailing quarter. As mentioned above, this segment reported loss of Rs (5.38) crore in Q3-2014 as compared to a loss of Rs (3.37) crore in the immediate trailing quarter. The capital employed by this segment has eroded further to Rs (18.15) crore in Q3-2014 from the Rs (6.86) crore in Q2-2014.

     

    During the quarter, NDTV Ethnic Retail Limited, a subsidiary of NDTV has acquired 100 per cent stake in JA Ethnic Retail Private Limited, with effect from 28 November, 2013 (acquisition date).

     

    Click here for the financials

  • Grundfos India and NDTV Launch Mission Energy

    Grundfos India and NDTV Launch Mission Energy

    MUMBAI: Grundfos Pumps India Pvt. Ltd (Grundfos India) and NDTV announced the launch of ‘NDTV Grundfos Mission Energy’, a campaign to create awareness about the importance of saving energy and to provide ideas to conserve energy. The campaign aims to draw attention to the power of individuals in creating a cleaner and greener future. Mission Energy is supported by AEEE as Energy Efficiency Partner and CII as Knowledge Partner.

     

    In order to meet India’s growing energy demand, it is important to not only increase electricity-generating capacity, preferably through renewable sources but also use energy efficiently. In the light of this, ‘NDTV Grundfos Mission Energy’ will actively engage with the country’s leading experts, policy makers, conservationists, leading industry voices and NGOs to highlight the growing requirement for energy efficiency in India. The campaign will also reach out to the general public to create awareness on how, at an individual level too, one can contribute towards energy conservation.

     

    ‘NDTV Grundfos Mission Energ will raise awareness about these issues that affect each one of us and help chart out a roadmap to a sustainable future. The campaign will also call attention to the need for stringent energy efficiency norms and encourage corporates to develop and promote energy efficient products.

     

    Speaking about the campaign, Vikram Chandra, Group CEO, NDTV said, “Over the years NDTV’s programming has brought focus on a number of social issues through a multitude of campaigns. This is yet another attempt by us to create awareness around energy conservation. Through this campaign we aim to highlight viable solutions that can be adopted, both at an individual level as well as across the country, and inspire people to join us to work towards a cleaner, greener future. We are glad to partner with Grundfos in the ‘Mission Energy’ initiative to promote energy efficiency across the Nation.”

     

    Partnering NDTV in the mission, Ranganath N. K., Managing Director, Grundfos India, “At Grundfos, sustainability is at the core of our value system. As a reflection of this mindset, we are involved in many energy conservation initiatives. Mission Energy is an attempt towards promoting energy efficiency at all levels in the country. We are happy to partner with NDTV for this cause.”

     

    As part of this inclusive campaign, NDTV in association with CII will conduct the Mission Energy Challenge to demonstrate how an organization/individual through small but focused efforts can make a difference to the Planet Earth. A hundred participants across four user categories: manufacturing companies, commercial buildings, educational institutes and residential homes would be involved in this challenge. To register visit www.ndtv.com/MissionEnergy, applications close on 20th February.     

    Mr Jamshyd N Godrej, Chairman, CII-Godrej GBC said “We are confident this Mission will go a long way in ushering in a new chapter in Encon [sic energy conservation] movement in the country and enhance present level of awareness and encourage Millions of Indians go the Greener way.”

     

    Dr. Koshy Cherial, President (Alliance for an Energy Efficient Economy) said, “Energy efficiency is critical to India’s energy future. In an era of economic uncertainty the country has to prioritize sustainable consumption patterns. For this, it is essential to mainstream investments and operations aiming at integrating energy efficiency within all sectors of the economy. To achieve this goal, AEEE promotes energy efficiency policies & process and mobilizes stakeholders for a market transformation in India. We are happy to partner with NDTV in catalyzing India towards this goal through the Mission Energy programme.”

  • 9th edition of Car & Bike Awards acknowledges exceptional talent

    9th edition of Car & Bike Awards acknowledges exceptional talent

    MUMBAI: It was time once again for the stalwarts of the Indian automobile industry to take centre stage at the much awaited NDTV Car and Bike Awards 2014. Presented by Mobil1, the ninth edition saw a gathering of the auto industry, car and bike aficionados and enthusiasts across the sector as the NDTV Car & Bike Awards felicitated the best among the best, showcased in NDTV’s highly acclaimed ‘The Car and Bike Show’. These Awards are the automobile industry’s most credible awards, presented annually by NDTV.

    In a grand ceremony held at The Taj Palace Hotel, Delhi, hosted by Siddharth Vinayak Patankar and Sarah Jacob, Hyundai Grand i10 took the Car of the Year Award 2014, while KTM Duke 390 was awarded the Two Wheeler of the Year 2014. The ‘CNB Visioneer Award’ was given to Mr. Brijmohan Lall for his outstanding contribution to the Indian automobile industry.

    The CNB Viewers’ Choice Awards for both Cars and Bikes provided NDTV viewers the exciting opportunity to vote for their favourite car and two wheeler nominees and stand a chance to take the year’s hottest wheels home. Ford EcoSport and TVS Jupiter were announced as the Viewers’ Choice car and Two Wheeler respectively.

     

    Sachin Tendulkar was awarded (the Brand Ambassador of the Year for BMW while Mahindra Racing & Gaurav Gill was awarded the Mobil1 Motorsport Award. The evening was a celebration of the best design, unmatched technology, style and performances in the automobile industry and honoured the best vehicles and campaigns that dominated the market in 2013.

     

    Speaking on the occasion, Siddharth Vinayak Patankar, Editor – Auto & Head Automobile Programming, NDTV said, “It’s with immense pride that we celebrate the deserving winners tonight. Our even more comprehensive jury scoring process ensures that we are truly honouring the years the most exciting and best cars, most capable and exhilarating two wheelers, and the most deserving people behind them.”

     

    To ensure a full proof and fair selection process, each Jury member assesses and awards each nominee in complete isolation to other jurors. Each car and bike nominated is driven, evaluated and tested by the Jury along with a detailed research on each nominee’s specifications; its market performance and its immediate competition also being provided to them. Tabulators at Ernst and Young monitored the entire process.

  • What now for TV ratings and TAM

    What now for TV ratings and TAM

    MUMBAI: When the cabinet committee on economic affairs announced that it had approved the Telecom Regulatory of India (TRAI) recommendations on TV ratings guidelines in the first week of  2014 the first question that struck everyone was – what will TAM do now?

     

    The fracas between angry broadcasters and TAM has been brewing for  several years and finally came to its boiling point last year when seven TV networks announced that they were clicking on the TAM TV rating unsubscribe button. This put a big question mark over TAM’s very existence but it managed to get out of the corner it was in by hammering out a solution which was acceptable to most subscribers. 

     

    As far as the current threat to TAM’s continuance is concerned, the Cabinet’s go ahead to the proposed regulatory framework has now to be notified. When that will happen no one knows, though speculation is that it could be sooner than later. However, what is sure is that TAM will have 30 days from notification date to comply with its guidelines and then seek a licence from the Ministry of Information and Broadcasting (MIB).  From all angles it looks like a pressure cooker-like situation that the TV ratings provider has landed itself in. 

     

    Broadcasters seem to be the happiest of the lot. NDTV group CEO Vikram Chandra – whose company sued TAM in a New York court two years ago – is cock-a-hoop with delight that the government has affirmed what industry has been voicing since nearly six to seven years: that TAM and the ratings process in India needs to be spruced up.

     

    “The introduction of firm guidelines is a positive step as everything is clear now. It shows that we should never be hesitant to change something that isn’t right,” says Chandra.

     

    Whether TAM will manage to find the capital to ramp up its peoplemeter sample to 20,000 within a month or two is something that is concerning industry. What is also a big question mark is how the MIB will view the WPP group’s 50 per cent equity in TAM (through Kantar Media Research 20 per cent, and Cavendish Square Holdings 30 per cent), as mentioned in the NDTV suit with the supreme court in New York.

     

    “Kantar and Cavendish will have to exit since their parent is WPP. TAM has been worrisome and everyone has realised it. So now it has just two options, either shape up or ship out,” says a senior news broadcaster from the News Broadcasters Association (NBA).

     

    However, a source from the IBF presents another option. “We are a democratic country so the government cannot force things on anybody. TAM has the freedom to go to the court and appeal against the guidelines,” says the source.

     

     If TAM decides to oppose the guidelines and go to court and gets a stay order, then we might see some delays in the roll out of the guidelines. This will allow it to continue to operate until a final decision is given by the court, thus buying it some time. Additionally, the industry-backed Broadcast Audience Research Council (BARC) will also get some time to get its act together with the minimum 20,000 meters.

     

    Media agencies and advertisers aren’t too happy with the way the cabinet has thrust the deadline on TAM.

     

    Says a senior media professional:  “In the beginning of cable and satellite TV in India in the nineties, we had TAM and INTAM. The latter could not sustain itself and TAM continued. Then we had TAM and aMap in the mid of the previous decade. aMap too found the going tough without full industry support and folded up. The fact is TAM has started from scratch and survived so many upheavals. It is a sad situation to be destroying something that has been existing and running for so long. ”

     

    However, she is clutching on to a thin sliver of hope that TAM and BARC could co-exist for a while until things smooth out on the ratings front. 

     

    “The time given to follow and make all the changes as per the guidelines is impractical,” says Madison World chairman & MD Sam Balsara. “It is obvious that TAM will not be able to handle it all at such a short notice.”

     

    The Indian Society of Advertisers (ISA) chairman Hemant Bakshi says that he is discussing the consequences of the cabinet’s clearance to the new ratings guidelines with major advertisers and other players to gauge the possible impact on their businesses.

     

    One scenario that everyone is dreading is that TAM fails to comply with all the requirements within the time period it is given, and the courts dismiss its appeal, if it makes one. Will it then be forced to cease operations immediately and lead to a ratings-less period for the Indian television business? This is extremely alarming for all concerned.

     

    IPG Mediabrands CEO Shashi Sinha who is also in the technical committee of BARC feels that the management of the new proposed ratings system needs to pull their socks up, and accelerate the rollout of people meters. But even then he says that “we are hoping to be on our feet and start functioning only by September/October.”

     

    That seems a long, long time away, going by how things are moving. Madison’s Balsara is quite clear on the way forward. Says he: “As an industry we need ratings, all the time! Therefore, till BARC comes up, we need an alternate. As an industry we should appeal to the ministry to relax the deadline for the implementation.”

     

    Hence, it is imperative for all concerned – whether it is the MIB led by Manish Tewari, the government, TAM, the ISA, advertising agencies, broadcasters and BARC – to choose their next steps wisely.

     

  • Ruminate over 2013 and envision the outlook of 2014 on ET NOW

    Ruminate over 2013 and envision the outlook of 2014 on ET NOW

    MUMBAI: ET NOW, India’s #1 Business News Channel, bids adieu to 2013 on a high note. Adjudged as the viewer’s choice channel in the business news genre, ET NOW comprehensively led the genre in 2013 with an indomitable 46% viewership share * and widened its lead in the last 1 month, with its viewership (12.61 Lakhs)** higher than CNBC TV 18, NDTV Profit and Bloomberg TV all put together .

    The channel ushers in the New Year celebrations with a host of special shows for its viewers. Go ahead and block your date and time for the exclusive line up of shows to explore the future of markets and economy and its impact on your finances.

    Date
    Time
    Show Name
    Show Highlights
    Dec 25, 2013
    10.30am, 1.30pm& 10.30pm
    Brand Equity
    ET NOW’s,one of the most popular show anchored by Sonali Krishna, reviews the top ten campaigns of 2013 with guest editor and renowned filmmaker, Imtiaz Ali.
    Dec 25, 2013
    2pm
    Crystal Gazing 2014
    A special panel of industry experts like V.S. Parthasarthy – CFO at M&M, top Corporate lawyer Zia Mody – AZB and investment banker Sunil Sanghai – Head of HSBC India, analyze the repercussions of norms established in the year 2013 on the M&A street.
    Dec 25, 2013
    12.30pm, 5.00pm,& 9.00pm
    2014: Polity at Crossroads
    Witness an insightful debate on how the power games of politics in 2014 will build the future of the nation
    Dec 28, 2013
     
    9.30am, & 12.30pm
     
    The Property Guide
     
    Explore areas  with growth potential and promising projects in the real estate arena on the special episode of The Property Guide with Faye D’Souza
    Dec 28, 2013
    &
    Dec 29, 2013
    10pm
     
    10.30am
    Investors Guide
    Value research online ’s CEO Dhirendra Kumar  identifies the funds to bet on for the year 2014 on the special episode of Investor’s Guide with anchor Faye D’Souuza
    Dec 30, 2013
    6.30pm
    Best of Global Mantra: Outlook 2014
    A special show where the biggest global fund managers, like Sean Taylor – Deutsche Asset Management, Nikhil Srinivasan – Generali, and Jim O’Neill former chairman Goldman Sachs AM give  their expert comments on how the global events could map out the progression of Indian markets in 2014
    Dec 31, 2013
     
    10pm
    Top 10 of 2013
    Watch the top 10 stories revolving around the world of business, politics and sports, which shaped the face of 2013 with Supriya Shrinate
    Jan 03, 2014
    6.30 pm
    Market and Macros with Vallabh Bhanshali
    Nikunj Dalmiya, anchor on ET NOW, plays host to the Dalal Street’s most revered deal maker and market commentator as he looks ahead at how macro-economic developments in 2014 will affect the  markets

    Tune into ET NOW this December to scan the highlights of the year gone by and chart out a profitable new year, starting December 25.

  • Ethos eyeing television as a part of mass media communication mix

    Ethos eyeing television as a part of mass media communication mix

    BENGALURU: Indian chain of luxury watch studios Ethos Limited (Ethos) is looking at television commercials as a part of its mass media communications mix during the next fiscal. The company is considering business news channels such as NDTV Profit as well as some niche channels. Ethos is an authorised retailer of over 65 luxury watch brands.

    The company plans to up by around 50 per cent its media spends revealed Ethos associate director Manoj Gupta to www.indiantelevision.com. “We will start in a small way, and gradually up our presence on television,” revealed Gupta.

    Industry sources peg Ethos spends between Rs 7 to 10 crore per year, this includes contributions from the major brands that it sells. At present, Ethos uses print, outdoor and in-house quarterly publication Ethos Summit, besides the digital online medium, which has seen more than three lakh unique visitors per month to its portal claims Gupta.

    So far, its media planning has been done in-house. Ethos is having discussions with a couple of media buying agencies in Mumbai and will chalk out its media buying plans’ once it picks a suitable partner. While most of its creative work is done in conjunction with the brands, a lot of the work is done by a Delhi based creative agency Scribbles.

    “The average price of a fashion watch in India would be between Rs 15,000 to 20,000, a premium watch would cost about Rs 1 to Rs 1.25 lakhs, while a luxury watch would cost Rs.7 lakh upwards,” informed Gupta.

    Ethos estimates the size of the fashion, premium and luxury watches at Rs 1500 crore and expects it to grow to Rs 4,000 crore over the next three years. The company has 41 outlets in 12 cities of India, of which about eight sell fashion watches, about seven luxury watches. It also has single brand watch stores for brands such as Rolex, Omega and Swatches.

    Ethos generated a revenue of Rs 210 crore, last year and Gupta is confident of a 25 to 30 per cent growth in revenue this fiscal.

    Gupta was in Bengaluru for the launch of a range of core and professional Rolex watches, earlier launched at Baselworld 2013, one of which costs Rs 44.68 lakh.