ITV

Tag: NDTV Prime

  • Volvo XC Adventure’ starts on NDTV Prime @ 8:30pm tonight

    Volvo XC Adventure’ starts on NDTV Prime @ 8:30pm tonight

    MUMBAI: Volvo Auto India today launched Volvo XC Adventure, a reality adventure series, in partnership with NDTV. The show will be aired every Thursday, at 8:30 pm on NDTV Prime for 13 weeks. Six teams with two participants each will explore the terrains of Madhya Pradesh with Volvo XC60. Keith Sequeira, the Raymond man will anchor the show.

     

    The 13 episode series will be simulcast across the NDTV network till mid May’14. Twelve participants split into six teams would be given a task each morning in their allotted Volvo XC60 across various locations in Madhya Pradesh, a location carefully chosen to bring out the best in Volvo XC60. Range of activities would vary from driving test/balance test with a fishbowl, off-roading, paddle boating, river crossing, mud crawl, a trek up, maze, archery, dance, crop cutting, crossword and jungle off roading to highway driving.

     

    Mr. Sudeep Narayan, Marketing & PR Director, Volvo Auto India said, “Volvo XC Adventure is an exciting project for us and we are thrilled to bring forth the best of XC60 through this programme. The 13 episode series will show the teams virtually testing the limits of their SUV. We thank NDTV for its constant support, from the conceptualisation stage to the final execution. The winning team will win an all-expense paid trip to Sweden.”

     

    “We continuously come up with activities to regularly engage with our target costumers. This is yet another effort at Volvo Auto India to bring the brand a step closer to its audience.” Mr. Narayan added.

     

    Volvo Auto India, in association with NDTV, aims to reach out to over twenty lakh people across the country through their adventurous videos uploaded on www.ndtv.com/adventure created specifically for Volvo XC Adventure. The show will get viewer’s adrenaline rushing when they would see six teams contesting for the title. The 13 episodes would provide the viewers some exciting ideas to venture out adventure in Volvo SUVs.

     

    Volvo Auto India: Swedish luxury carmaker Volvo Auto India (VAI) established its presence in India in 2007 and has since then, worked intensively to market the Swedish brand in this country. Volvo Cars currently markets products through its dealerships in New Delhi, Gurgaon, Ahmedabad, Mumbai, Chandigarh, Coimbatore, Hyderabad, Chennai, Bangalore, Kochi, Vishakhapatnam and Pune. Soon the cars will be seen in West Delhi and Kolkata with a new dealership opening there. VAI has just opened their first ever Volvo Lounge at the IGI Terminal 3, Domestic Departure in Delhi.

     

    The company sells five luxury models.

    1.     Volvo S80 – An exquisitely elegant saloon

    2.     Volvo S60 – A sporty sedan

    3.     Volvo XC60 – A technologically advanced compact luxury SUV, apt for Indian roads.

    4.     Volvo V40 Cross Country – The adventurous cross country.

    5.     Volvo XC90 – A 7-seater luxury SUV which is sturdy and apt for Indian families.

     

    Volvo’s Brand Philosophy: Designed Around You’ is the brands translation of going an extra mile to understand customers better. This human-centric approach enables Volvo Cars to know the pulse of the customers and gauge what they desire in a product. With this thought the brand places the customer at the heart of its design. Every Volvo car boasts of cutting-edge technology with engineering that is executed around human values.

     

    For more on Volvo Cars, please visit – www.volvocars.in

    For more on Volvo Cars, please visit – www.volvocars.in

  • NDTV Prime to fully operate on sponsored programmes

    NDTV Prime to fully operate on sponsored programmes

    MUMBAI: New Delhi Television (NDTV) is carrying forward its de-risking strategy of reducing dependence on advertising revenues. Higher revenues from programme sponsorship had helped the news broadcaster report a small net profit of Rs 2 crore in 2012-13 despite weak advertising revenues, after two years of losses.

    NDTV has now brought on board a channel sponsor and a channel partner for its split channels NDTV Profit and NDTV Prime. NDTV has from tonight converted its business news channel NDTV Profit into a dual channel – NDTV Profit will be a business news channel from 9:00 am till 5:00 pm on weekdays and will thereafter convert into a lifestyle and entertainment channel NDTV Prime. Over the weekends, the channel will be entirely NDTV Prime.

    The 2-in-1 channel will provide NDTV with two primetime segments, one during the market hours and the second in the evening.

    Mobile phone maker Micromax will be NDTV Prime’s channel partner for a three-year period, under a deal, according to sources, that’s valued at a shade above Rs 30 crore. Micromax will gain huge mileage as its emblem ‘M’ will be replacing the character ‘m’ in NDTV Prime.

    NDTV has a channel partner for NDTV Profit in the country’s largest exchange the National Stock Exchange (NSE). The channel will carry a line ‘Partnered by NSE’ under the NDTV Profit logo.

     

    A promotional campaign featuring Shah Rukh Khan has already begun through print and TV with the tagline ‘Work Hard Play Hard’ embodying the dual nature of NDTV Profit and NDTV Prime.

    NSE MD and CEO Chitra Ramakrishnan said the goals of NSE and NDTV Profit were similar in terms of investor outreach.

    Says Micromax co-founder Rahul Sharma, “NDTV Prime provides an ideal opportunity for Micromax to reach out to evolved viewers through new programming on lifestyle, reality, automobiles, sports, music, property, gadgets and gizmos and comedy. With digitisation and advancement of technology, we are seeing a trend for greater consumption of high quality
    content among the viewers.”

    In addition to the channel sponsor for NDTV Prime, the channel will also have sponsor or sponsors for every programme. This is expected to help NDTV Prime break-even within a year.

     

    As reported earlier by indiantelevision.com, NDTV Prime’s big-ticket show will be ‘Ticket to Bollywood’ sponsored by Videocon d2h along with VLCC and Fortis. Prime has been divided into various bands that are sponsored as well.

    Education band ‘Mindspace’ at 6:30 pm is sponsored by LIC, IMS, Vidyalankar and Rau’s IAS study circle, Property at 7:00pm is powered by Supertech and indiaproperty.com, Tech band at 8:00 pm is sponsored by Croma, Nokia and Toshiba, Auto band at 8:30 pm is with MRF, Mercedes-Benz, Hyundai, Volvo, VistaTech, Mobil1 and Polaris as main sponsors.

    The Comedy band at 10:00 pm and Strip movies at 10:30 pm are currently the only ones without sponsors. “How often do you see a channel which even before launch is pre-sold? People know this channel will work and I was sure we won’t launch it without having the money in the bank,” says NDTV group CEO Vikram Chandra.

    Each band will have a different show each day of the week. Along with TV, NDTV Prime will also have exclusive shows on its website www.ndtvprime.com. One of the first is two technology pieces of five to seven minutes that will be exclusively on its website every day.

    Does the genre have enough of such content to put out on a daily basis? Tech anchor Rajiv Makhni says, “In technology, something or the other is happening every day. If a mobile is launched say on a Monday why would you wait till Saturday to see a feature on it? So on Prime you will see news, analysis as well as suggestions. Not only will we zoom in on a few best in every category but we will also tell you exactly which product should you buy.”

    He also goes on to explain that just because Micromax and Nokia are sponsors, there will be no bias in favour of these brands. “If a product has flaws then it has flaws. You will see it on our shows,” says Makhni.

    Men will drive the viewership for NDTV Prime. “A lot of our evening content is aimed for people with interests besides stock market. In fact, now our morning viewership will be a subset of our evening one and the evening will see 10 times more viewership,” says NDTV co-chairperson Prannoy Roy.

     

    With the facelift that NDTV has given to NDTV Profit with a split channel in NDTV Prime, it is also looking at beefing up its distribution with a lot of pull effect coming from people who want to watch Prime, especially Ticket to Bollywood.

    “Entertainment and comedy usually has a pull distribution effect. So in this case we don’t have to pay carriage fee as well,” admitted Roy.

    Roy, who was speaking on the sidelines of the launch of NDTV Prime, also spoke about the future prospects of NDTV. “Our future has got more to do with the digital platform ndtv.com,” says Roy.

     

    Chandra had earlier said a large part of NDTV’s losses were due to NDTV Profit and now with Prime in place, the company is confident that its profits will get a boost.

  • NDTV Prime to debut on Monday with reality show ‘Ticket to Bollywood’

    NDTV Prime to debut on Monday with reality show ‘Ticket to Bollywood’

    MUMBAI: As part of an image makeover of sorts, NDTV Profit will start broadcasting as a dual channel from Monday, 17 March. During market hours, it will air as itself and thereafter, from 9.00 pm to 11.00 pm, as NDTV Prime, showcasing some innovative shows on a daily basis. In a sense, the aim of NDTV Prime is to woo the urban male audience.

     

     Coming to content, a special show titled Ticket to Bollywood has been produced internally with the help of a clutch of producers. Interestingly, it is a one-hour reality show where NDTV will zero in on to-be actors for a film it will be co-producing at a later stage. Currently, auditions for the show are on. “Ticket to Bollywood is a reality show of a GEC (general entertainment channel) scale. 9:00 pm to 10:00 pm is big-bang Bollywood entertainment that will draw eyeballs and not just NDTV viewers,” says NDTV group CEO Vikram Chandra.

     

    Ticket to Bollywood will run for approximately three months (60 episodes), after which, the slot will be replaced with a new show. A comedy show will follow Ticket to Bollywood at 10:00 pm, after which a film strip will be telecast at 10:30 pm, where a film will be broken into five episodes across the week.

     

    NDTV Profit is betting big on the 9:00 pm to 11:00 pm slot, for which it is busy tying up with producers and production houses for newer ideas. “A lot of producers have come up to us and said that they are delighted with the positioning of the channel. There aren’t many channels for men to watch so the primary constituency of NDTV Profit/Prime is urban men,” says Chandra.

     

     Apart from special content, every hour will begin with news headlines and end with sports headlines. The channel is depending on the rollout of digitisation and the presence of appointment viewing. The difficult part will be to get the audience onto NDTV Prime during peak hours when most TV sets are dominated by GECs. Besides, the channel will have to keep investing money into NDTV Prime to get newer and better shows aboard. NDTV Profit/Prime’s main target will be urban homes with two or more television sets.

     

     A media planner on condition of anonymity says, “What NDTV is trying to do is an image makeover. If that happens, advertisers will come, however it isn’t going to have any major impact on viewers or ratings.”