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Tag: NDTV Hindu

  • NDTV Hindu gains share, ropes in 15 advertisers

    NDTV Hindu gains share, ropes in 15 advertisers

    MUMBAI: NDTV Hindu, the Chennai-centric English news channel, has managed to rope in 15 advertisers including Aircel, Idea and Hindustan Unilever within four months of its launch.

    The channel, which was launched on 16 May this year as a JV between NDTV and The Hindu, has garnered an average market share of 10.1 per cent in the Chennai city, according to NDTV Hindu MD and CEO Rajiv Lulla.

    The channel was launched after a three-month research. “We realised that in Chennai, there is big appetite for local news and lack of alternatives. There are lots of regional news channels, but no English channel. So we have got the first mover advantage,” says Lulla.

    Among other brands that have joined the channel are Univercell, Adani power, Star health insurance, BPCL, Pothy’s, RMKV, World vision, Nippon Paint, Suryadev, Nathella, Lalit Jewellery, and Sharon plywood.

    The JV between the two groups works on multiple platforms. Apart from investments that both the parties have made, the two partners also work together on the editorial content. The channel airs a special show in weekends named Business Line.

    On the marketing front, the channel partners with Hindu’s on-ground events.

    NDTV Hindu has also joined forces with three FM channels and one out-of-home (OOH) media company for promotional events. “We have understood that these partnerships will help in symbiotic growth. There is no competition and both can co-exist,” avers Lulla.

    As per current ratings, the channel has 16.3 per cent market share in the non-news/features segment.

    The channel airs specials on the Tamil film industry, shopping destinations, latest trends, food joints etc. NDTV Hindu claims that its show Unlocking Lives tops the list of top 100 shows in the English news market in Chennai.

  • NDTV’s Chennai news channel to be called NDTV Hindu; launch on 16 May

    NDTV’s Chennai news channel to be called NDTV Hindu; launch on 16 May

    MUMBAI: The NDTV joint venture Chennai city-based English news and entertainment channel with The Hindu is titled NDTV Hindu.

    As reported earlier by Indiantelevision.com, the channel will launch on 16 May.

    The free-to-air channel will be aired on two leading multi-system operators – SCV and Hathway Cable & Datacom.

    With a tagline “Nonstop programmes for Nonstop Chennai,” the channel will cover breaking news and current affairs as well as user-friendly information on the hottest eateries, latest gizmos in town and best shopping and hangout destinations in the city.

    Announcing the launch, NDTV Ltd chairman Prannoy Roy said, “We firmly believe that the future of news is in going local. The Hindu Group with its impeccable credentials has been a household name for generations in Chennai and this partnership will help NDTV Hindu to capitalise on the brand strengths and journalistic values of both the media houses.”

    The Hindu editor-in-chief N Ram added, “Chennai is fast evolving as a cosmopolitan city. Though there are a few Indian language channels that exist for local news, yet there is no English channel catering exclusively to this vibrant city. With NDTV’s strong television broadcasting and editorial capabilities, NDTV Hindu will bring out the true flavor of the city through its high-end content.”

    The channel will invite students from Chennai schools for the weekly show titled I Spy with My Digital Eye where they will be taught how to make films, all caught on camera. The channel will also offer a show for shopaholics called Super Shopper that will introduce Chennaites into the world of style and glamour as the show hosts travel to city boutiques, stores, malls and even the footpath to check out the best deals and sales. Shift Focus, on the other hand, will showcase who went where over the weekend, what’s the latest show in town and latest updates on exhibitions, night dos & book launches within Chennai and around the state.

    Jennifer Arul, managing editor and COO of the channel, will round up the day’s happenings in and around the city and national news of importance in Night Vision.

    As the launch is coinciding with the counting day, Arul will start with the election special Night Vision with Media Development Foundation chairman Sashi Kumar for a detailed analysis of the 15th Lok Sabha results.