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Tag: NDTV Good Times

  • NDTV Good Times to launch its edgy new avatar at Shiro

    NDTV Good Times to launch its edgy new avatar at Shiro

    MUMBAI: Keeping in mind, the youth as the target, India’s English lifestyle TV channel NDTV Good Times has revamped itself to show a charismatic, vibrant new look. A slicker look, energetic anchors and edgier shows is what is planned to engage the gen Y.

     

    Innovatively, a hashtag sign has been introduced in the tagline to integrate social media with the channel name. #LiveYoung will define the channel. NDTV Good Times along with hangout place Shiro will run an online contest to shower four lucky winners with a chance to join the celebrity party. The Shiro and NDTV Good Times twitter handles will be running contests for the #LiveYoung party.

     

    Speaking on the occasion, NDTV Good Times channel head Arati Singh said, “With an increasingly maturing lifestyle space in India at an inflection point, and as pioneers/leaders in that space, we are redefining the lifestyle entertainment category codes by now catering to the youth and focusing on food, travel and fashion. Our content, look, feel and packaging will now clearly reflect this change. In the new avatar, the channel will take a fresher, edgier and more relevant approach to its programming targeted towards the young and the young at heart, and this association will also help us further our relations in the world of entertainment and hospitality.”

  • NDTV Good Times presents the third season of “Jai Hind with Rocky and Mayur”

    NDTV Good Times presents the third season of “Jai Hind with Rocky and Mayur”

    MUMBAI: To celebrate the spirit of nationalism, NDTV Good Times, India’s youngest lifestyle channel, presents Jai Hind Season 3 with the invincible duo Rocky and Mayur. As part of the special programming series, Jai Hind pays tribute to the Indian Armed forces, marking the 64th Republic Day celebrations in the country.

    The series is a compilation of never-seen-before facets of the Indian Army, Navy and Air Force. Rocky and Mayur will be seen visiting the Indian Armed Forces – High Altitude Warfare School, where Rocky successfully completes a 100 feet rappel with Mayur’s assistance; Air Warrior Drill Team where they live  the dangers of twirling rifles and bayonets and the National Defence Academy to experience the life of  the officers in training . The duo also visits the Indian Naval Services where they sail on the high seas and also spend time with Jawans at Gladiators, JAKLI and 17 Guards.

    Watch Rocky & Mayur live the hardships faced by the Indian Armed forces, as well as the intensive training, grooming, measured diets, and even the rush of adrenaline involved in setting up an ambush.

     
    Presented as an eight-part episodic series, the season premieres January 18th and ends on the 25th, 2014, followed by a special day long telecast of all the episodes on January 26th.

    “Jai Hind with Rocky and Mayur” Starts this Saturday, January 18, 2014 at 8 PM exclusively on NDTV Good Times Catch all the episodes on 26th January, 12 PM to 4 PM

     

  • NDTV Good Times gears up for ‘Band Baajaa Bride with Sabyasachi – Season 4’

    NDTV Good Times gears up for ‘Band Baajaa Bride with Sabyasachi – Season 4’

    MUMBAI: Marriages might be made in heaven, but dream weddings will come alive only on the new season of Band Baajaa Bride, with ace-designer Sabysasachi Mukherjee on NDTV Good Times. Fairytale romances deserve fairytale weddings,and the brand new season is packed with such fairy talelove stories; from childhood sweethearts, college romance, to even internet love stories.

    Marking the new year, the show will take you through personal journeys and head-to-toe makeovers of 13 lucky brides with the stunning Ambika Anand, gorgeous Juhi Pande, charming Bharat Arora and celebrated fashion designer Sabyasachi Mukherjee. Watch them transform the lucky brides into divas, right from conceptualizing their looks to understanding their style. This season, the focus of the show is on unique love stories and romances of gen-next couples.  

    Talking about the success of the show Arati Singh, Channel Head, NDTV Good Times said, “Band Baajaa Bride has always enjoyed tremendous response from our audiences, and in light of our recent brand refresh, this season focuses on the experience of falling in love. We were overwhelmed with the sheer volume of nominations we received, right from fiancées, family members to best friends. We are confident that this season will be loved and enjoyed by audiences all across the world.”

    Talking about the new season Sabyasachi Mukherjee says,“I have always had a wonderful experience working with NDTV Good Times on Band Baajaa Bride. I am very excited about the new season of BBB, which is all about celebrating love. Whether it’s teenage crush turning into a lifetime of bliss or a digital date translating into a true love story – I  loved the enthusiasm displayed by both the brides and grooms.”

    Watch the 13 lucky brides celebrate their love stories through fairytale weddings.

    Band Baajaa Bride with Sabyasachi Season 4 starts from January 10th,  Every Friday at 10 PM exclusively on NDTV Good Times

     

  • NDTV launches channels on StarHub TV

    NDTV launches channels on StarHub TV

    MUMBAI: India’s leading News broadcaster entered Singapore on 18 October with two of its premium channels, NDTV 24×7 and NDTV Good Times showcasing on StarHub TV

    NDTV 24×7 is a 24hour English language news and infotainment channel with news from India and around the world now available in over 78 countries. NDTV Good Times, India’s first travel & lifestyle channel, is for global viewers keen to experience and explore the Indian lifestyle. Be it food, travel, wellness, shopping or just plain indulgence, it is India’s everyday lifestyle expert.

    Speaking on the occasion, Rohit Jaiswal, Associate Vice President, Network Distribution and Affiliate Sales, NDTV, said, “We are very pleased to announce the launch of our channels on StarHub TV. Like in other parts of the world, our channels, which are now available in over 78 countries, will aid Indian expatriates and everyone else who has an interest in India keep abreast with a constantly evolving India.”

    “We are pleased that India’s leading broadcaster, New Delhi Television, has chosen StarHub TV as its preferred platform to showcase their premium channels to the Singapore audience. The addition of NDTV 24×7 and NDTV Good Times will strengthen StarHub TV’s Indian content line-up by offering more entertainment choices for our customers. NDTV 24×7 will help our viewers stay informed with round-the-clock news updates from award-winning newscasters, whilst lifestyle-centric channel NDTV Good Times will cater to viewers with a keen interest in Indian fashion, travel, food and wellness”, said Ms Lee Soo Hui, Head of Media Business Unit, StarHub.

    The channels are also available on StarHub TV Anywhere via www.starhubtvanywhere.com. TV Anywhere is StarHub’s multiscreen solution which allows StarHub TV customers to watch their favorite TV channels on their subscription plan using their personal devices.

  • Seven Indian channels added to StarHub TV in Singapore

    Seven Indian channels added to StarHub TV in Singapore

    MUMBAI: Festive season is the time when channels make the best use of the opportunity served to them. This time, it’s also happening overseas as StarHub TV, Singapore’s only cable operator service has decided to give its viewers a treat of seven new Indian channels to view, increasing its lineup of channels from the country to nine.

    The channels that are now a part of the bouquet include: Life Ok, NDTV 24 X 7, NDTV Good Times, Verna, Zee Tamizh, Zee Khana Khazana and Zee TV HD. While the channels became a part of StarHub from 18 October, subscribers can get a free preview till 4 November.

    StarHub TV also has a facility called ‘Anywhere TV’ that allows subscribers to view TV on their personal devices through a subscription plan. Except for Life OK, remaining six new channels along with three others Vannithirai, Zee Cinema and Zee TV can be viewed through ‘Anywhere TV’.

    “India is a colourful country with a rich cultural tapestry,” said StarHub TV head of media business unit Lee Soo Hui. “The diversity of content across these seven new channels will ensure that our customers are now spoilt for choice when it comes to Indian programmes,” she added.

    As part of Diwali celebrations, the existing channels will also be available for free from 1 to 4 November. These include Colors, Asianet, Channel V India, Sony, Star Gold, Sony Max, Star Plus, Star Vijay, Sun Music, Sun TV and Zee News apart from the nine that will be available on ‘Anywhere TV.’

    A ‘Manoranjan’ pack gives eight entertainment channels including Life Ok and Zee TV at $25.90 per month while the NDTV pack comes at $6.24 per month. Verna and Zee Tamizh are available at a la carte price of $8.56 and $6.42 respectively per month.

  • Luminarc associates with NDTV GOOD TIMES’ ‘Bachelor’s Kitchen’ to promote use of healthy and stylish tableware

    Luminarc associates with NDTV GOOD TIMES’ ‘Bachelor’s Kitchen’ to promote use of healthy and stylish tableware

    Luminarc, the French tableware brand is the associate sponsor of the show ‘Bachelor’s Kitchen’ on NDTV Good Times starting October 18th, 2013.

     

    Anchored by celebrity host and Chef Aditya Bal, the new show aims to transform kitchens into creative workstations with explosive new ways to make everyday food a joy to cook and share. Complementing the gourmet delight on the show will be the new stylish and trendy range from Luminarc.

     

    Inspired by its French lineage, the Luminarc range exudes French style, sophistication, cuisine, creativity and aspiration. The brand offers a wide range of tableware, drinks ware and kitchen accessories and enjoys revealing the secrets of the art of entertainment around the table. Assisted by French innovation and creativity, the brand’s wide variety of offerings appeal to all ages and all desires and create a perfect meal atmosphere for every occasion. Lively and consumer friendly, the brand adds that perfect touch to the lives and homes of people it touches.

     

    Speaking on the association, Ajay Dhyani, Marketing Manager – Indian sub-continent, said, “We are excited about our association with NDTV GOOD TIMES. Luminarc is a world’s leading brand in tableware industry and we are pleased to be part of the show which will enable the viewers to understand the nuances of using healthy cum trendy tableware. It’s time that people became conscious about the importance of using healthy tableware and also understand that tableware is no longer a “behind the cabinet” product. Trendy and stylish tableware is as much a statement as any other lifestyle product is.”

     

    Luminarc offers a wide range of shapes, styles and patterns which are easy to use and store. The brand offers a wide variety of dinnerware, drink ware and other kitchen accessories and this show will provide Luminarc an opportunity to showcase its stylish & trendy range and also highlight how healthy Luminarc’s products are. Unlike other products in the market, which may be of low quality, Luminarc products are carefully designed using non-toxic (lead free) enamels and are 100% food safe. The range is perfectly tempered making it three times stronger and highly heat resistant.

     

    Speaking about the channel’s association with Luminarc for the show Arati Singh, Channel Head , NDTV Good Times said, “The channel’s new offering Bachelor’s Kitchen will see celebrity chef Aditya Bal making cooking so simple that everyone can try their hand at it and each episode helps you plan an entire meal full of quick, easy and mouthwatering dishes. The association with Luminarc was an obvious choice as the brand offers innovative and stylish kitchen accessories which perfectly compliment the gastronomical delight on the show.”

  • Brandlogist launches a new design unit

    Brandlogist launches a new design unit

    MUMBAI: Brandlogist, a Delhi-based brand communications consultancy, has started a new vertical focussed on inculcating design and video in their various marketing strategies.

    This vertical will not be on the same lines as most video production houses or design setups in ad agencies. Commenting on the differentiation Brandlogist business head Abhik Choudhury said, “The big challenge today is that though there is a lot of opportunity for creating great video content on digital but most digital agencies don‘t go beyond virals or video campaigns on YouTube whereas the production houses end up creating something which is very TVC like. Real storytelling i.e. branded content on video has a lot of opportunity and needs people who understand digital, branding and of course video production.That‘s where we now come in.”

    Brandlogist now has Abbas Shameal Rizvi on board visual communicator. He was earlier working with NDTV Good Times and Discovery Channel.

    From a design communication perspective the company has brought on board Raman Bhandari, who has earlier assisted the likes of Manish Arora, Sunil Sethi and previously was the graphics head at Lecoanet Hemant. He is designated as a designer. The focus in terms of design would be to create something right from the brand identity-logo, packaging, website to integrating design in the regular marketing communication exercise.

    Choudhury added, “The key question for us here was can we use design to solve a marketing communication challenge.Not just looking great but doing something which delivers great business value. Also we are intentionally boutique, so that we can treat every client with special care and deliver customise design solutions”

    Bhandari said, “What interested me about Brandlogist was that they were not looking at design as print, digital or merchandise. Their perspective on design is quite medium agnostic and combined with their in depth understanding of marketing we hope to do some great work.”

    Brandlogist‘s client list includes: India today group, Square Root Hospitalities, Aamby Valley City, RC Cola, Sahara Star, OfiiceYes, Peperone Handbags, Q Shop and Zee TV.

  • NDTV Good Times brings Yogasutra DVDs in collaboration with Saregama

    NDTV Good Times brings Yogasutra DVDs in collaboration with Saregama

    MUMBAI: Did you know that any movement, even blinking your eyes, requires the coordinated activity of several different muscles? NDTV Good Times’ first health and fitness show – Yogasutra is now available in a DVD format, to reveal many more secrets of the ancient discipline of yoga. Launched in collaboration with Saregama, one of the biggest Indian music companies in the country, the DVD is designed as a visual treat so that the discipline sits easy on the eyes and works as the perfect inspiration to better health.

    Yogasutra showcases the art and science of yoga in all its beauty and strength and introduces its nuances, up close and personal. The DVD features short episodes of different practices pertaining to specific needs of the body, helping you align your physical, mental, and spiritual senses in perfect harmony.

    The series is presented by Samara Chopra, a student, practitioner and teacher of yoga who has been practicing the art since the tender age of 13. Samara firmly believes that yoga is a part of basic human existance, a way of being and a journey to discover your true self.

    Talking about the concept and thought behind launching the DVD Smeeta Chakrabarti, Chief Executive Officer, NDTV Lifestyle said, “As the pioneer in our domain, our endeavour is to constantly innovate and connect with our audiences. We recently launched our first show merchandise – Highway on My Plate Diary and now we are collaborating with Saregama to launch the Yogasutra DVD, an extension to the brand’s philosophy of living the good times.”

    Talking about the initiative, Atul Seth, VP –Development (International & New Business ), NDTV Lifestyle Limited said, “In its five years of existence, NDTV Good Times has acquired a large fan following. With the launch of this DVD, we aim to extend our brand beyond the show and reach a larger section of our target audience. Considering the show is about Yoga we have used the visual media [ DVDs ] so that the viewers can follow the exercise and do them when they feel like. The initial pack has the first 3 episodes and we shall be releasing more additions as we move along.”

    Talking about the show DVD and collaboration with NDTV Good Times, Mr. Adarsh Gupta. Sr. V.P – Music, Saregama said,“We are proud to be associated with India’s premier lifestyle channel for their pathbreaking programing initiative with Yogasutra. Besides being an extremely effective work out Yogasutra was one of the most beautifully presented and esthetically packaged TV show in the history of Indian TV Programing. We believe this DVD will find a place as a permanent seller in Saregama’s vast catalogue.”

    Priced at Rs.299/-, the Yogasutra DVD is now available at all leading music stores across metros.

    Adopt yoga as an extension to your lifestyle, a pursuit to self-discovery, wisdom and freedom of spirit; open your world to a novel experience of a healthy body, clear mind and tranquil spirit with the Yogasutra DVD.

  • NDTV Good Times enters UK with Virgin Media

    NDTV Good Times enters UK with Virgin Media

    NEW DELHI: Expanding its reach in the international market, NDTV Lifestyle has launched NDTV Good Times on Virgin Media, UK‘s largest cable platform.

    Commenting on the launch, Rahul Sood, Head – Network Distribution & Affiliate Sales, NDTV said: "We are pleased to announce the entry of NDTV Good Times in the UK market. The channel with its focus on everything Indian ranging from food, travel, fashion, technology, people, technology, etc, will offer a fresh viewing experience to the Indian Diaspora who so far have only experienced soaps, drama, music, movies and news from the current line-up of Indian channels."
     
    "We hope the viewers will like our representation of the New India through its world-class, aspirational lifestyle programming that advocates living large and celebrating Life, the Indian style," he added.

    Virgin Media Director of Content Acquisition Emma Jones said, "We‘re always looking to bring the most exciting TV to our customers so they can watch and discover shows they‘ll love. As India‘s leading lifestyle channel, NDTV Good Times will be a fantastic addition to our lineup and has a welcoming home on Virgin Media."

  • NDTV ends ad sales outsourcing deal with Star

    NDTV ends ad sales outsourcing deal with Star

    MUMBAI: New Delhi Television Ltd (NDTV) has decided to end its advertising sales outsourcing arrangement with Star India for the news business, after allowing the Rupert Murdoch company to handle it from 1 April 2011.

    NDTV’s ad sales revenue in 2011-12 remained flat at Rs 2.62 billion in a fiscal that witnessed slowdown in the economy.

    “We have managed ad sales of our lifestyle channel NDTV Good Times, convergence and other smaller businesses successfully. Star has assisted us in transitioning the team. We see it as a positive step,” NDTV executive vice-chairman KVL Narayan Rao told Indiantelevision.com.

    NDTV will take its sales and marketing destiny into its own hands from Star India and the transition process has already begun. The Star sales team that was working on the NDTV channels — NDTV 24X7, NDTV Profit and NDTV India — will be transferred to NDTV.

    The transfer of sales team from Star to NDTV will ensure close integration with a number of fresh initiatives that NDTV is launching. Under NDTV Lifestyle Holdings, NDTV and joint venture partner Astro plan to launch a slew of niche channels in the lifestyle genre. NDTV Good Times is already a profitable channel.

    “Now that the (NDTV sales) team is ready and NDTV wishes to take charge of its own destiny, we amicably agreed to exit.” said Star India CEO Uday Shankar.

    NDTV’s executive co-chairperson Prannoy Roy said, “Working together with Star has been a great experience.”

    NDTV in its 2011-12 annual report said 2011 was a challenging year for the television broadcasting industry with pressure on advertising rates and total television ad market estimated to have grown by around 12 per cent during the year, less than the projected growth of 15 per cent.

    The challenges are going to stay as the ad market continues to be sluggish. “In the short run, NDTV will have to bear the cost of running its own ad sales team. And posting ad revenue growth in a tough market would always be a challenge,” a media analyst said.

    Prior to Star, NDTV’s ad sales duties were handled by Raj Nayak-promoted Aidem Ventures. The broadcaster did not renew the deal with Aidem in March 2011 and instead turned to Star India.

    NDTV had outsourced its ad sales to Aidem Ventures for one year, after Nayak quit as CEO of NDTV Media to float his own company. NDTV had bought back Nayak and his team’s 26 per cent stake in NDTV Media, a company that was handling the ad sales of the broadcasting company.