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Tag: NDTV Ethnic Retail

  • Governmenent of India joins hands with NDTV Ethnic Retail

    Governmenent of India joins hands with NDTV Ethnic Retail

    MUMBAI: The Development Commissioner (Handlooms), Ministry of Textiles, Government of India and NDTV Ethnic Retail Ltd. has signed a memorandum of understanding for popularizing India Handloom textiles as a fashionable product for youth. The three-year long agreement has been signed on 10 May at Udyog Bhawan. 

    With this joint endeavour, they will endorse and launch a project by NDTV. Titled as Indianroots Fashion Accelerator (IFA) the project will support fresh talent and to support new and innovative ventures in fashion industry. The government will support the project with incubation and production support. 

    The brand will also provide an interface for fashion professionals will be able to accesses facilities such as weavers service centres and handloom clusters. The initiative will connect fashion designers with handloom sector in an organized manner.

     “We see this partnership as a welcome move, it will collaboratively take forward the vision of India Handloom and the “Make In India” vision of Honourable Prime Minister Shri Narendra Modi. The initiative would help us in our objective of promoting traditional handwoven products of India. Our vision is to touch every Indian with the cultural legacy of India. This will also help us engage with youngsters and designers who will take our handloom legacy forward”, said Handlooms development commissioner Alok Kumar NDTV Ethnic Retail Limited chief innovation officer Aneesh Nair was also present on the occasion.

  • Governmenent of India joins hands with NDTV Ethnic Retail

    Governmenent of India joins hands with NDTV Ethnic Retail

    MUMBAI: The Development Commissioner (Handlooms), Ministry of Textiles, Government of India and NDTV Ethnic Retail Ltd. has signed a memorandum of understanding for popularizing India Handloom textiles as a fashionable product for youth. The three-year long agreement has been signed on 10 May at Udyog Bhawan. 

    With this joint endeavour, they will endorse and launch a project by NDTV. Titled as Indianroots Fashion Accelerator (IFA) the project will support fresh talent and to support new and innovative ventures in fashion industry. The government will support the project with incubation and production support. 

    The brand will also provide an interface for fashion professionals will be able to accesses facilities such as weavers service centres and handloom clusters. The initiative will connect fashion designers with handloom sector in an organized manner.

     “We see this partnership as a welcome move, it will collaboratively take forward the vision of India Handloom and the “Make In India” vision of Honourable Prime Minister Shri Narendra Modi. The initiative would help us in our objective of promoting traditional handwoven products of India. Our vision is to touch every Indian with the cultural legacy of India. This will also help us engage with youngsters and designers who will take our handloom legacy forward”, said Handlooms development commissioner Alok Kumar NDTV Ethnic Retail Limited chief innovation officer Aneesh Nair was also present on the occasion.

  • IndianRoots receives the Emerging Concept of the Year Award

    IndianRoots receives the Emerging Concept of the Year Award

    MUMBAI: IndianRoots has received the prestigious Emerging Concept of the Year Award at the Star Retailer Awards 2014 hosted by Franchise India. The Star Retailer Awards, now returning in its 9th year, is considered the market benchmark for retail success in India and continues to be a unique celebration of the very best of retailers who provide their customers a complete experience. With an outstanding performance in a time span of one year, IndianRoots was recognized for its achievement in the e-commerce industry. An NDTV e-commerce venture, IndianRoots was able to achieve sales of over Rs 2 crores during this festive week.

     

    Accepting the award, Rahul Narvekar, CEO of NDTV Ethnic Retail Limited said, “The e-commerce space in India is crowded. We pushed ourselves to carve a space for IndianRoots and attempt a business model that has a long-term vision. Building on the core value of the NDTV Group, our focus was to build a brand that our customers could trust. We are humbled by the acknowledgement we have received from Franchise India for our efforts and we thank our customers, who have pushed us to serve them better.”
    The festive season being a key factor, visitors to IndianRoots have increased by 101 per cent with an increase in page views by 191 per cent. With a substantially positive beginning to the festive season, IndianRoots has reported a significant growth in revenues.

     

    Executive Director of NDTV Ethnic Retail Limited, Shyatto Raha said, “The festive season has had a successful start for us. The sharp jump in consumer traffic and a 200 percent increase in our average order value gives us immense confidence that we are being able to meet our customers’ expectations. In a highly competitive and rapidly growing industry, we are happy that IndianRoots has been able to carve out a niche for itself.”

     

    IndianRoots represents over 60 designers such as Sabyasachi, RohitBal, Anita Dongre, Neeta Lulla, PranaviKapur, Rajesh Pratap Singh among others and carries products from almost 500 brands. Its daily inventory offers close to 1,10,000 products to visitors from over 200 countries, with orders being shipped globally.