ITV

Tag: NDA

  • NDA, Modi ahead of UPA if polls held now: ABP News-Nielsen Survey

    NDA, Modi ahead of UPA if polls held now: ABP News-Nielsen Survey

    NEW DELHI: According to the latest survey conducted by ABP News-Nieslen, if the Lok Sabha elections were to be held now, 40% respondents intend to vote for NDA and only 27% would vote for UPA.

    These statistics observed from the respondents could be a major setback for PM Manmohan Singh as his performance has been rated below average; people in North zone have rated his performance even poorer.

    Prime Minister’s performance is rated below UPA-II government’s performance.

    BJP wins support (36%); higher in North (48%) and among youngsters (40%) and affluent (44% among SEC A).

    Mixed response on UPA II performance; North zone and older generation (51+) are the unhappiest lot.

    40% respondents feel that Prime Minister Manmohan Singh is responsible for poor economic situation of the country. In south Zone 45% feel that it is Finance Minister – P. Chidambram who is responsible.

    BJP emerges as a clear winner across all zones (more so in North and West zones) and gender. Major support is seen gained from younger lot (18-30 years). Congress, however, is neck and neck with BJP in the Southern zone.

    Major fraction (42%) of people in North zone are unhappy with the performance of UPA-II. People in age group 51+ years seem to be least happy with UPA-II, and this could be the reason for increase in margin of votes (from 3% in favour of BJP in 2009 to 8% now in favour of BJP) for BJP and INC amongst 51+ years age group.

    Across zone, gender and age people have rated Prime Minister Manmohan Singh’s performance slightly below UPA-II government’s performance.

    At an overall level people are in support of Food security Bill and (48%) feel that it is a step in the right direction.

    Modi leading the race for PM post

    More than 60% have rated Narendra Modi’s performance as good/ very good; much higher among younger age group and affluent. His performance is rated much higher among people from Gujarat.

    People feel that both INC and BJP are equally responsible for communalization of politics (29%)

    Narendra Modi is leading the race (47%) for Prime Minister followed by Rahul Gandhi and Manmohan Singh. Modi is popular among voters form North, younger generation and affluents.

    Gujarat’s Chief Minister has a strong support base not just in West Zone (70% rated his performance as ‘Very good’ or ‘Good’) but across other zones as well, with an overall mean score of 3.9

    79% of respondents in Gujarat have rated Narendra Modi’s performance as ‘Very good’ or ‘Good’, with a mean score of 4.3

    Across all zones except South, Narendra Modi emerges as the clear choice of the people for the position of Prime Minister of India. In South zone, it is neck and neck between Narendra Modi and Rahul Gandhi.

    Majority of the respondents all across feel that Narendra Modi should be BJP’s Prime Ministerial candidate for the 2014 Lok Sabha elections

    In a scenario where it a competition between Priyanka Gandhi and Narendra Modi, BJP seems to be gaining more than Congress, even greater that it would have gained had it been some other candidate from Congress vs Modi, but we also observe no change in support base of Congress.

  • TAM clarifies on weekly/monthly ratings rollout

    TAM clarifies on weekly/monthly ratings rollout

    MUMBAI: One stakeholder to be quite delighted with the fact that advertisers, broadcasters and agencies have sorted out their differences on TV ratings is undoubtedly TAM Media Research which has been at the centre of the entire controversy. The ratings agency sent out a note late 25 July evening which has a spokesperson saying: “TAM is happy to receive a common brief from the three Industry Stakeholders (IBF, ISA and AAAI) and will work very closely with them to ensure its smooth roll out.”

    The note goes on to describe how the ratings solution will work in the real world in terms of data delivery. Three software pipelines are in the process of being put in place: an official industry software called Media Xpress Platinum and another two customised/optional software options called Media Xpress Gold and Media Xpress Silver. Until these roll out, the existing Media Xpress will be provided to TAM subscribers with TVR percentage and GRPs percentage data.

    The Media Xpress Platinum software has to be created afresh and is expected to be made available to all subscribers who want to download it by end August first week September. It will have all TV channels viewerships expressed as an average of four weeks data. The latter will be released every with the rolled up average of the present week’s along with the previous three week’s data. Ratings in this version will be expressed only as TVT 000’s (TV ratings in thousands) and analysis will be possible only on a day-part level. No individual/specific program level data will be available for reporting.

    The Media Xpress Gold customized/optional software, which will be made available by 8 August, however, will have all TV channels reported on a weekly basis with data being released weekly. It is meant for internal analysis, says TAM, and not to be put out in the media/public domain.

    The user will get access to the software only after signing an NDA with ISA-IBF-AAI jointly. This data will have ratings data expressed in TVT 000’s as well as TVR per centages. This software will have all the analysis possible at a day-part as well as individual program level, including minute to minute program and ad data. It will have also have the facility to import ad spots for media agencies/advertisers to evaluate ad plans executed.

    It will be released on a customized basis for those subscribers like agencies/advertisers (and also broadcasters who have not opted out of the reporting of TVR% data presently). It will work exactly like the earlier Media Xpress with all functionalities available for the planner/buyer, says TAM

    The Media Xpress Silver option is expected to be deployed by 8 August with TV channels being reported on weekly, with data expressed in TVT 000’s, being released weekly. Users will be able to use the software to do analysis at a day-part as well as individual program level, including ability to drill down to individual program’s minute data on a specific day.

    It will have the facility to import the program promos for broadcasters to evaluate the program promo plans and also the ad logs. It will be released on a customized basis for those subscribers (primarily Broadcasters) who have opted out of the reporting of TVR% data.

    TAM has clarified that all subscribers will be given the Media Xpress Platinum Software. To subscribe to Media Xpress Gold and Silver additionally, they will have to take the following steps, TAM sasys: (a) The subscriber will have to sign a NDA with TAM stating that the usage of Media Xpress Gold (with TVR%) customized Software is strictly for internal analysis purpose and not for any public usage of the data. (b) Incase of non-signing of the NDA, TAM will not be in a position to deliver Media Xpress Gold (with TVR%) customized software.

    TAM will be notifying the same to the concerned association (IBF/AAAI/ISA) to help facilitate a resolution. (c) For subscribers who sign the NDA and violate the usage norm (displaying TVR% data in Public), TAM will be forced to stop the Media Xpress Gold (with TVR%) customized software subscription and will report it to the concerned association (IBF/AAAI/ISA) to help facilitate a resolution.

  • Prime Focus Tech pockets cloud computing orders from broadcasters & studios

    Prime Focus Tech pockets cloud computing orders from broadcasters & studios

    MUMBAI: Media and entertainment companies have been sailing on the cloud of cloud computing. And one of the companies that is bearing the fruits of this is Prime Focus Technologies (PFT), the technology arm of media and entertainment services leader Prime Focus.

    PFT today announced that it has secured orders worth Rs 2 billion in the previous quarter from existing and new clients in India, and the US which are to be executed over the next three to five years.

    The company was unwilling to name the clients on account of NDAs with them. All it said was that the new clients include the world‘s largest news aggregator, a prominent Indian studio and a new Indian television channel, each of which have signed multi-year deals for PFT‘s Hybrid Cloud Technology – Clear, a cloud-based Media ERP and technology infrastructure platform that helps manage the business processes of M&E companies.

    PFT works with major content owners like Star India, Eros International, Sony Music, Viacom 18, Multiscreen Media BCCI (Board of Control for Cricket in India), the IPL (Indian Premiere League), Hindustan Unilever, The Associated Press, A & E TV Network, Netflix, Schawk! and WPP.

    Says PFT founder, president & CEO Ramki Sankaranarayanan: “Increasingly M&E companies are adopting cloud technologies across the enterprise content operations. They are not only migrating to digital file-based workflows but starting to adopt a Media ERP solution to manage the business processes around content. Clear‘s proven credential of managing over 300,000 hours of content is helping the growth of our order book.”

    Meanwhile, parent company Prime Focus today announced that it has entered into an initial non-binding memorandum of understanding with US-based Medient Studios. Under this, Prime Focus and Medient shall execute a definitive agreement within 90 days for the provision of production and post-production equipment, work flow technology and skill transfer by the former for the latter‘s megastudio project.

    Medient chairman & CEO Manu Kumaran has ambitious plans to develop a 1500 acre site in Effingham, Georgia, in the US which will house movie studios, entertainment facilities and a campus at an initial investment of $90 million. He estimates that the Prime Focus contribution is worth in excess of $40 million.

  • Sab’s to launch ‘Left Right Left’ on 10 July at 9:30 pm

    Sab’s to launch ‘Left Right Left’ on 10 July at 9:30 pm

    MUMBAI: After launching Twinkle Beauty Parlour recently, Sab will now be launching a new show Left Right Left -an action packed youth based drama – on 10 July. The show will be aired from Monday-Thursday at 9.30 pm.

    Set in contemporary India, Left Right Left is the story of six youngsters Huda, Naina, Yudi, Alekh, Ali and Pooja who come together at the pre NDA Academy with varied interests, dreams, aspirations and goals. They transform from being naive to responsible young men and women who are determined to fight all odds of life.

    The show captures the journey of six confused and disoriented youngsters who transform as strong determined individuals. It also renders their realisation for the love of their mother country along the way.

    Produced and directed by Tony and Deeya Singh (of Jassi Jaissi Koi Nahi), Left Right Left stars Rajeev Khandelwal (Captain Rajveer), Shveta Salve (Dr. Ritu Mishra) and Puneet Issar (Brigadier Chandok) along with Vikas Manaktala (Huda), Arjun Bijlani (Alekh), Kunal Kapoor (Yudi), Harshad Chopra (Ali), Ghazal Rai (Pooja) and Priyanka Bassi (Naina).

    Sab senior vice president and business head Vikas Bahl said, “Our programming strategy consists of introducing new shows that include unique concepts, fresh new faces and an overall packaging that draws the masses, giving the much needed impetus to expand the channel viewer ship. At Sab, we are currently moving in the direction of consolidating our prime-time and are sure that Left Right Left will give us the expected boost.”

    Sab programming head Priya Mishra said, “Left Right Left is a show based on the youth and is a key differentiator in terms of programming for the channel. Left Right Left is a show different from the competition in the 9 pm – 10 pm slot as none of the other general entertainment channels have addressed the sentiments of youth. The show showcases much larger issues that concern the youth and reflects their attitude.”

    Tony and Deeya Singh added, “Left Right Left demonstrates a unique story of six youngsters and their way of living life. The viewers will be able to relate to Huda, Naina, Alekh, Ali, Yudi and Pooja since there would be times in their lives, where they would have experienced the same emotions and therefore will empathise with them.”

    The channel has associated itself with leading fashion house Provogue and designer Deepika Gilani to lend their creative fashion expertise to build the look for this show. Provogue has especially designed the cargoes and Tee Collection for the cast and has also styled Rajeev Khndelwal’s look for the show.

    The marketing and communication campaign of Left Right Left, the channel claims, is just as differentiated as the show itself. The campaign spanning television, radio, outdoor, on-ground captures the rebellious streak of youth in an innovative manner.