ITV

Tag: NCD

  • Contract appoints Rahul Ghosh as VP and senior CD

    Contract appoints Rahul Ghosh as VP and senior CD

    MUMBAI: Contract Advertising has appointed Rahul Ghosh as vice president and senior creative director at its Mumbai office.

    Contract Advertising NCD Ashish Chakravarty said, “Rahul and I had a short but glorious run together back at Euro RSCG, Delhi, in the early 2000’s. We won some big accounts, few metals, and had a whale of a time while at it. He has grown into a leadership role since then, and created a solid body of work along the way, including my favourite ‘Manu-Ranjan ka baap’ commercial for SET Max. So I am delighted to have him on board.”

    Prior to this, Rahul was the group creative director at TBWA, Mumbai. This is Rahul’s second stint at Contract, who comes in with an experience of 17 years. In his new role, he will be leading a creative team and will be reporting to Kapil Mishra.

    “Contract is going through an exciting phase – a new belief, new team and new buzz. There is a place where it wants to be and getting to bat in a line-up led by Ashish Chakravarty was an offer that was difficult to refuse,” said Rahul on his joining Contract.

  • Close Dentsu creates new campaign for Maruti Suzuki

    Close Dentsu creates new campaign for Maruti Suzuki

    MUMBAI: The campaign conceptualised by Dentsu Creative Impact aims to launch Stingray as a stylish, premium offering for the youth of today.

     

    The agency’s approach for the campaign is to understand the audience well before the communication started. The youth who is experimental, always hungry for more and wants to make the most of his/her life. In a nutshell, he/she wants ‘everything’ from life.

     

    On the campaign Harish Arora, NCD, Dentsu Creative Impact NCD Harish Arora said: “Pick any youth today and just peek into his car… you find Pizza boxes, cans, ties, shirts, shoes inside. Simply put, the youth today practically live out of their cars, the car is more than just a mode of transport, and it’s their world today.  Our idea was to take this insight to the next level and hence the idea – ‘My thing. Everything.’ We wanted our TG to see the TVC and relate with the various situations as each of them is a slice of his life.”

     

    Two films were created for the campaign. Both the films showcase how Stingray plays many roles in the life of our youngster – it is his café, his disco, his wardrobe, his work station, his shack and so on.

     

    Dentsu Creative Impact branch head Amit Wadhwa added: “We are talking to the ‘everything generation’. And the one partner for them in everything they do, are their cars. With Stingray being designed keeping the youth in mind, we brought it alive through the idea – everything about me packed in one.”

     

    Apart from television, the campaign will be available on print, digital, outdoor, POS.

    Maruti Suzuki India AGM (marketing) Thomas Cheriyan said: “Maruti being the leader in the automobile segment caters to a wide range of customers cutting across various markets and various segments. With the launch of the Stingray, which is a stylish, premium offering, we wanted to target the younger audience while retaining the core values of Maruti. The campaign has also been made accordingly, showcasing how the car fits into the life of today’s youth – work, personal life, friends, family etc.”
     

  • Ogilvy Mumbai positions IDBI Bank as Bank aisa dost jaisa

    Ogilvy Mumbai positions IDBI Bank as Bank aisa dost jaisa

    MUMBAI: After a successful run of the elephant campaign, IDBI Bank and Ogilvy have decided to refresh the communication.

     

    While friendship was always the ultimate message in all their previous work, it was time to say it differently. Elaborating on the association, Ogilvy & Mather executive chairman and creative director, south Asia Piyush Pandey said, “Our initial thrust for IDBI Bank a few years ago had been to tell the world that just because we are a big nation-building bank, does not mean that we are not approachable to address your smallest need. And now when we look at the next step in the evolution of the communication, what better than the universal emotion of childhood friendships to symbolise the role that IDBI Bank plays in its customers’ and partners’ lives.”

     

    On the campaign, O&M NCD Abhijit Avasthi said, “When we started work on the new campaign of IDBI Bank, we were very clear that we are changing the campaign and not the values that the Bank stands for. The idea we came up with does exactly this. In an innocent and charming way we are telling people ‘What if a bank would do what a friend would do’. When you say something like this, you really don’t need to say much more.”

     

    The challenge before the creative agency was to craft the dialogues for each one of them. O&M group creative director Harshad Rajadhyakasha explained, “We wanted moments from a child’s world, because anything else would have been unfair to the campaign and fake. In one film a kid says, “One day my pant tore in school and my friend walked behind me all day to cover me.” It had to be as honest and as silly as that.”

    The campaign will see four films wherein in each one there are two kids and one kid is telling people why the other one is his or her friend. Curious’ Vivek kakkad has directed the films.

  • India Infoline Finance Limited Public Issue of Secured Redeemable Non-Convertible Debentures (NCDs) subscribed 2.2 times

    India Infoline Finance Limited Public Issue of Secured Redeemable Non-Convertible Debentures (NCDs) subscribed 2.2 times

    India Infoline Finance Limited’s Public Issue of Secured Redeemable Non-Convertible Debentures received an overwhelming response with total subscription amounting to Rs. 11,540 mn as per the initial data on the stock exchanges. The IIFL Secured Bonds issue was subscribed 2.2 times (as of 5:30 pm on September 23) on the Issue Closing Day.

     

    Nirmal Jain, Chairman, India Infoline Group, said, “We are overwhelmed by such record response with bids for Rs. 1154 crore to our Rs. 525 crore NCD issue, particularly in the backdrop of such tight liquidity conditions and uncertain environment. The response from retail investors with bids of over Rs. 500 crore is a reaffirmation of trust in the brand IIFL.  Similar robust response from institutional investors is a vote of confidence in our risk management and governance.  We remain committed to live up to the trust and confidence of retail as well as institutional investors.”

     

    According to the stock exchanges data, all the categories under the Issue were oversubscribed. As per the stock exchanges data, Categories III (retail individual investors, NRIs and Hindu families) has been subscribed to approximately around 1.93 times. As per the stock exchanges data, Categories II has been subscribed to approximately around 1.98 times. As per the stock exchanges data, Categories I (Institutions) has been subscribed to approximately around 2.6 times.

     

    The NCDs will be listed on National Stock Exchange of India Limited (“NSE”) and BSE Limited (“BSE”) and will have a tradable lot size of 1 NCD.

     

    Disclaimer: India Infoline Finance Limited (“Issuer” or “the Company”) , has proposed to offer public issue of Secured Redeemable Non-Convertible Debentures through Prospectus filed with ROC, NSE, BSE and Securities and Exchange Board of India (for record purposes) read with Corrigendum issued in all editions of Financial Express, Navashakti and Jansatta on September 16, 2013. The Prospectus is available on the website of the stock exchanges at www.nseindia.com and www.bseindia.com; on the website of Securities and Exchange Board of India at www.sebi.gov.in; and the respective websites of the Lead Managers at www.axiscapital.co.in, www.iiflcap.com, www.trustgroup.co.in, www.idbicapital.com and Co-Lead Managers at www.rrfinance.com/rrfcl.com, www.karvy.com, www.smccapitals.com.  Investors proposing to participate in the Issue should invest only on the basis of information contained in the Prospectus and special attention is drawn to the risk factors contained therein.

     

    “It is to be distinctly understood that the permission given by BSE Limited should not in any way be deemed or construed that the Prospectus has been cleared or approved by BSE Limited nor does it certify the correctness or completeness of any of the contents of the Prospectus. The investors are advised to refer to the Prospectus for the full text of the ‘Disclaimer Clause of the BSE Limited.”

     

    “It is to be distinctly understood that the permission given by NSE should not in any way be deemed or construed that the Offer Document has been cleared or approved by NSE nor does it certify the correctness or completeness of any of the contents of the Offer Document for the full text of the ‘Disclaimer Clause of NSE”.

  • Contract Advertising appoints Ashish Chakravarty as its National Creative Director

    Contract Advertising appoints Ashish Chakravarty as its National Creative Director

    MUMBAI :Contract advertising today announced the appointment of Ashish Chakravarty as its National Creative Director.

    A highly awarded advertising creative professional with over 20 years of experience, Ashish is known for

    creating some of the biggest brands in the country.

    In his role as NCD, he will be directly responsible for all creative output for Contract across all its verticals, which include mainstream advertising, iContract, Designsutra and Core Consulting. He will work closely with the senior creative team which includes Juju Basu, Kapil Mishra, Amod Dani, Kaushik Roy, Azazul Haque and Raymond Patel (Rayo) to provide the best solutions for Contract's clients, brands, and team.

    Ashish joins from McCann Worldgroup, Delhi where he was the Creative Chief. As part of his role, he has led the team to many successes across the brands he's worked on and several award winning pitches and campaigns. He has grown McCann, Delhi to the 3rd biggest single agency office in South Asia and amongst the top 2 awarded agencies in Delhi.

    "I am delighted to have Ashish join Contract as NCD, India. He is one of the most awarded and sought after creative professionals in the country. His experience of working with the best brands across agencies and his line-up of award winning work will bring in a huge value add to Contract and its clients. I welcome him back to Contract and look forward to him partnering me and Rohit Srivastava, Chief Strategy Officer, and the senior management team to deliver on our creative vision", says Rana Barua, Chief Operating Officer, Contract Advertising.

    Before joining McCann, Ashish was with Contract where he was part of the team that won Contract its first Silver Pencil; and made it the top internationally awarded agency in Delhi. He has also worked with Euro RSCG, TBWA and JWT, from where he started his career.

    "Contract has always had an iconic creative leadership, and I am conscious of the very large shoes, that I am stepping into. So naturally, I am excited with this opportunity to lead and shape the creative product of the agency from here on. I believe that when people with diverse talents and skills engage meaningfully and intensely, they create the truly unexpected and wonderful. Having worked with both Rana, and Rohit in the past, I am confident that we are on our way to make Contract a very exciting place for creatives, and clients alike", said Ashish Chakravarty.

    In the course of his career, Ashish has worked with some of leading brands in the country which include, Nescafe, Dabur, Coca Cola, Unicef, SAIL, ONGC, NIIT, Domino's, JK Tyre, Fortis, Mastercard, IREO and Nestle to name a few. He is credited with winning close to 150 national and international awards across categories and brands; and served as jury at Spikes, Adfest, CLIO and Goafest.

    He will succeed Ravi Deshpande who has left recently to pursue his own endeavours.

  • Pranvir Mann joins Concept Communication as NCD

    MUMBAI: R K Swamy BBDO‘s former head of creative Pranvir Mann has joined Concept Communication as national creative director.

    Based out of Delhi, Mann‘s mandate will be to focus on the group‘s businesses in the Northern region. He will report to Concept Communication MD Vivek Suchanti.

    States Mann, “Concept today is poised at a very important stage in its growth. While reinforcing its core strengths in corporate and financial advertising, it also seeks to enhance its brand building and creative capabilities to meet the needs of other businesses. With substantial experience in the above areas, I see it as a perfect fit and a challenging opportunity.”

    Mann has helmed creative teams at agencies like Clarion Advertising, Mudra Communications and R K Swamy BBDO in a career spanning 25 years.

  • Rediffusion Y&R ropes in Komal Bedi Sohal as NCD

    MUMBAI: WPP‘s Rediffusion-Y&R has brought on globally awarded creative talent Komal Bedi Sohal as national creative director in India.

    Prior to joining Rediffusion, Sohal spent the last 11 years abroad, with her last assignment being executive creative director for Lowe Middle East and North Africa, based in Dubai. She now moves to India to be based in Rediffusion’s head office in Mumbai.

    Sohal’s advertising career spans 19 years, during which she produced award-winning work for global brands such as Harvey Nichols, Land Rover, LG, Citibank, Colgate, Virgin Atlantic, Axe deodorants, and Microsoft Xbox.She is ranked number 2 in ‘The Top Art Directors in the World’ by The Big Won Creative Ranking 2011 and has been in the top 10 for the past five years.

    Her stash of international awards includes the Grand prix, gold, silver, bronze, and finalists at Cannes, One Show, The ANDYS, Art Director’s Club, Clio, Dubai Lynx, Mena Cristal Awards, London International Awards, New York Festivals, EPICA, and Loeries. Her work has been featured in the annual publications of D&AD, Communication Arts, and Luerzer’s Archive.

    Rediffusion-Y&R chief creative officer and vice-chairman Sam Ahmed said, “Komal and I have worked together for several years. She is a fierce and compassionate leader. The craft and finesse she brings into her work is incomparable and world class. She is a school of art direction. It’s almost impossible to find such talent and I’m happy that she’s moving her life to India to join us. This will be good for our industry at large as we can all learn from her craft and execution skills.”

    Sohal said about her new role, “It’s homecoming in more ways than one. Both the city and the agency have a special place in my heart, and I am eager to get started right away. We are going to create ideas that are impactful and iconic, executed beautifully.”

  • Triton wins media mandate for Force Gurkha

    MUMBAI: Triton Communications has been awarded the strategy, creative and media mandate for Force Gurkha – the latest offering from Pune-based Force Motors.

    Slated to launch in April 2013, Force Gurkha will be the first vehicle in its class to offer different locks, higher ground clearance and a snorkel intake to manoeuvre snow, sand, mud slush, mountains and comfortably drive through water.

    Triton CEO and NCD Renton D’Sousa said, “To me the Force Gurkha is The Off-Roader for the Off-Roader. It fills the gap between the driver’s expectations and the on ground capabilities of the other 4X4 vehicles. The Force Gurkha is a 4X4 that can outmanoeuvre any season or terrain. Hence it is a 4X4X4. I call it the ‘Extreme Off-Roader Vehicle’”.

    Force group Business Director Sandeep Srivastava said, “Creating a new category has its challenges. Backed by sustained & substantial media investments, SUV’s have projected themselves as hard core mud pluggers. Rather than negating their claims to bring alive the fact, we will build the brand on a paradigm unheard of, but completely true to the product and its amazing capabilities. Herein lays the opportunity for Force Gurkha to up the ante for Force Motors and the Indian automobile industry .”

  • Lifebuoy rolls out ‘Saving Lives’ campaign

    MUMBAI: Lifebuoy has announced the launch of a campaign with a three-minute film that seeks to inspire action from viewers to pledge support for Lifebuoy’s hand washing programs on the ground.

    According to the brand, the objective of the campaign is not to sell a product, but share a lofty brand purpose. Also, the brand wants to tap the “technology-savvy” audience by inspiring them to spread this message of saving lives. The campaign aims to create an act that will make a real difference.

    Lowe Lintas chairman and chief creative officer R. Balki said, “A small act like washing hands with Lifebuoy can save a child‘s life. This message needs to reach far and wide. So, we created this campaign that can open one‘s mind to this amazing message. A campaign that moves people to the extent that they care to share it with others”.

    Lifebuoy global vice president Samir Singh said, “Lifebuoy’s goal is to change the hand-washing behaviours of a billion people by 2015 in order to help save lives and reduce disease. On top of the work we have been doing on ground for the last 10 years, we needed people to support our cause in huge numbers to reach our goal. We wanted to tell the world the Lifebuoy story in a deeply emotional way. Our brief to Lowe was to translate the statistic of “2 million children still die in the world before the age of 5 due to preventable infections like diarrhoea and pneumonia” into something real, personal and powerful. And through this film, they have done just that.”

    “We wanted this ad to evoke a meaningful response towards the initiative and not to say ‘what a beautiful ad’. It‘s a real, true and honest programme and the work should embody that. Judging from the responses we have from people and industry alike, I think we‘ve managed to achieve this,” Lowe Lintas NCD Amer Jaleel added.