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Tag: NBFC

  • Truebalance expands campaign with Rajkummar Rao, Priyamani and Divya Dutta

    Truebalance expands campaign with Rajkummar Rao, Priyamani and Divya Dutta

    MUMBAI: Truebalance, has launched the second phase of its Aapki Har Zaroorat Ka Saathi campaign, now featuring acclaimed actor Rajkummar Rao. Following the success of the first phase with Priyamani and Divya Dutta, the new segment continues the brand’s mission of positioning Truebalance as a reliable financial partner for quick and accessible personal loans.

    The initial campaign featured Priyamani and Dutta, highlighting real-life financial challenges. In one advertisement, Priyamani helps Dutta secure funds for her daughter’s sports kit, showcasing the ease of obtaining a loan through Truebalance. Another story portrays Priyamani assisting her brother in arranging money for their grandfather’s knee surgery, demonstrating the platform’s hassle-free, paperwork-free loan process.

    Building on this, the second phase introduces Rao, whose relatable persona reinforces Truebalance’s commitment to financial empowerment. His storyline centres on assisting a friend with an urgent financial need, highlighting the platform’s speed, security, and accessibility.

    Despite advancements in digital lending, financial services remain inaccessible in many Tier two, Tier three, and rural regions. Truebalance addresses this gap by offering millennials, salaried professionals, and self-employed individuals instant access to credit through its user-friendly digital lending app.

    “As a brand, we are committed to simplifying credit access for evolving financial segments. This campaign with Rao, Priyamani, and Dutta reaffirms our role as a dependable financial partner,” said Balancehero India CMO Ashish Aggarwal.

    Backed by its own NBFC, True Credit, Truebalance continues to expand its services through a marketplace model, integrating a range of financial solutions to cater to its growing customer base.

    The Aapki Har Zaroorat Ka Saathi campaign underscores Truebalance’s dedication to financial empowerment and accessibility, helping millions confidently navigate their financial journey.

  • Home Credit India looks to build brand resonance with ‘Zindagi Hit!’

    Home Credit India looks to build brand resonance with ‘Zindagi Hit!’

    Mumbai: On the occasion of the Diwali festival, Home Credit India (HCIN), a local arm of the leading global consumer finance provider, launched its new brand campaign with the promise of “Zindagi Hit” as an effort to redefine brand connect with consumers in the endeavour to fulfil aspirations. This campaign comes on the heels of Home Credit India having completed 10 years in the Indian market as a Reserve Bank of India (RBI) regulated consumer non-banking financial company (NBFC) this year.

    The brand launched as a Diwali campaign film, symbolising its reinvigorated mission to empower people to live the life they want now and reposition HCIN as an enabler of fulfilling wishes and aspirations to bring the joy & happiness customers long for.

    Home Credit, in its decadal journey in India, has seen that consumers across income categories have the same expectations from life. However, consumers in low-income categories often keep these expectations suppressed or in waiting owing to constraints in purchasing power. Herein lies the value of Home Credit India, who financially empowers the underserved borrowers through easy and hassle-free loans that bring to reality every wish & aspiration. And when dreams come true, every life moment becomes a hit.

    Speaking about the new brand tagline this Diwali, Home Credit India chief marketing officer Ashish Tiwari said, “This year, as we complete a decade in India, we saw it as the right time to take the brand even closer to our customers. Based on the learning imbibed with the “ZindagiHit” tagline, we want to rejuvenate the meaning and connect the brand Home Credit with customers and potential loan seekers. A loan is an empowerment for the right use cases, and Home Credit strives to be the enabler in people’s lives to help them make dreams and aspirations a reality. This way, we at Home Credit India are working with our customers to enable them to make their “ZindagiHit.”

    The value proposition of Home Credit India’s brand campaign centres on traits such as optimism, progress, trustworthiness, transparency, and that of an enabler, making it a brand of choice when it comes to consumer loans. The festive campaign is live across digital platforms, including Home Credit’s social channels such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and on a popular OTT platform like MX Player.

    Adding to the fervour of the festive season and in an endeavour to boost consumer sentiments, this Diwali, Home Credit India makes “ZindagiHit” for customers on purchasing mobiles, consumer durables and home appliances worth at least Rs 20,000 from HCIN’s 50K+ points of sale (PoS) partner shops by giving out a 7.5 per cent cashback against the loan amount, which will directly be debited into the bank account.

    Home Credit India also recently launched a campaign “#10SaalBemisal” to celebrate its 10th anniversary. The campaign highlighted the brand’s decade-long journey in India and how they have been promoting financial inclusion by enabling credit penetration throughout the nation, resulting in the introduction of borrower-centric services and products like Safe Pay (payment holiday, no pre-payment penalty, and insurance), Care 360 (a holistic healthcare service protection product), Ujjwal EMI Card (the digital pre-set credit limit card), and more.

    Having built a strong brand presence in the country, Home Credit India is currently operating in over 625 cities, with a network of 53,000 PoS and a growing customer base of 15 million. A responsible consumer lender, Home Credit India has also engaged more than 3 million individuals through its financial literacy campaign “Paise Ki Paathshala” in order to foster a responsible borrowing culture in society at large.

  • Unimoni is title sponsor of Asia Cup 2018

    Unimoni is title sponsor of Asia Cup 2018

    MUMBAI: Unimoni, a global financial services brand, has taken over the title sponsorship for this year’s Asia Cup tournament which will commence from 15 September 2018 in the UAE.

    Unimoni is a non banking financial company (NBFC) in India with offerings across credit solutions, foreign exchange, payments and wealth management.

    Speaking on the partnership, Unimoni India MD and CEO Amit Saxena said, “Unimoni is delighted to gain the title sponsorship rights for this year’s Asia Cup conducted by ACC. Cricket is worshipped by a billion fans in India and it is a perfect platform for Unimoni to connect with them. We are confident, this will mark a beginning of a long-term association with the sport and its many forms.”

    The 14 days cricketing extravaganza will see heavy weights like India, Pakistan, Sri Lanka and Bangladesh, rising stars Afghanistan and a qualifier compete with each other to be crowned champions of the Indian sub-continent and Middle-East Asia.

    Going by previous editions, the tournament is expected to generate great excitement among fans. The last edition had a viewership of nearly 300 million, which is expected to be easily surpassed this time.

    The tournament promises many exciting memories to the fans with the highlight being the much-awaited India versus Pakistan clash on 19 September. This edition also marks a return to the favourite ODI format for the bi-annual tournament.

  • BankBazaar’s month-long campaign kicks off

    BankBazaar’s month-long campaign kicks off

    MUMBAI: BankBazaar.com, world’s first multi-brand paperless platform for instant approval on financial products, is hosting a month-long campaign for loans and credit cards. Buoyed by the encouragement BankBazaar has received from financial institutions and customers for its annual Diwali campaign, the company has gone ahead with a special #FinanceMegaMela campaign that will run through out 1–28 February, and will feature some of the best deals and offers from the largest ecosystem of partners – many of which are exclusive to sale.

    The company raised USD 80m through funding from investors such as Amazon.com, Fidelity Growth Partners, Mousse Partners, Sequoia Capital and Walden International.

    With budget announced earlier than ever this year, customers now will start planning their financial profile. A lot of people will close most of their important financial decisions of the year like property, vehicles etc within these 02 months. This is why, in order to be customers preferred buying destination for loans and credit cards, BankBazaar has announced the #FinanceMegaMela campaign with special offer.

    In addition to the exclusive deals on the platform, the highlight of the #FinanceMegaMela are the Amazon gift vouchers on every successful disbursement of credit card and loan products applied for through the marketplace. Credit cards are eligible for Amazon Gift Card worth Rs.750. Personal loans come with Amazon Gift Card worth Rs.1000; car loans with Amazon Gift Card Rs.2500; and home loans with Amazon Gift Card worth Rs.5000. The ability to compare products and take an informed, independent decision and the expectation of end-to-end service may have started from consumer durables but have now become key factors even in the purchase of financial products.

    India is going through a massive digital revolution, and with government announcing annual mission to target 2,500 crore digital transactions for 2017-18 through UPI, USSD, Aadhar Pay, IMPS and debit cards, more and more people will prefer online platforms like BankBazaar to get their preferred financial product. Non-cash payment transactions constitute 22% of all consumer payments, and are likely to overtake cash transactions by 2023, which says a lot about the seamless shift in customer preference to online platforms for their financial needs. BankBazaar also, with 23 million customers till date, serves more than 10 million unique visitors a month today compared to five million in 2015.

    Speaking about the campaign, BankBazaar.com’s chief business development officer (CBDO) Navin Chandani said, “BankBazaar.com’s #FinanceMegaMela comes at one of the most crucial part of the year when people are trying to put their long-term plans together and make savings and investment plans. This is the time when they need the clarity on the best deals available and the most seamless, frictionless process to access the right product. With an instant, paperless purchase process, end-to-end services, and exclusive offers, BankBazaar has the best options for every customer.”

    BankBazaar hosts the widest range of financial products from over 50+ of the biggest public and private sector banks, NBFCs, and insurance companies in India. It gets an average of 7,000,000 visitors per month.

  • Bengal’s broadcasters battle ad slowdown

    Bengal’s broadcasters battle ad slowdown

    KOLKATA: Last week, if one followed the rupee-dollar crisis anything close to a heart attack was inevitable. Thanks to the economic upheaval and slowdown thereafter, the media industry is going through a rough patch.

    Bengali general entertainment channels (GECs), news and other TV channels are seeing a downward trend in ad spends. The urge to splurge is giving way to an urge to curb spends and the Bengali TV ad market is expected to remain flat at last year‘s Rs 700 crore, according to media analysts.

    The largest chunk of this revenue, which is anything between 35-40 per cent, comes from non-banking financial institutions (NBFCs). However, that has melted down, because of a loss of investor confidence in NBFCs. The experts say that the change has come in after the Saradha Group’s chit fund scam that occurred in the beginning of the current financial year.

    “Many other companies which are engaged in money marketing have reduced their ad spends too. Firstly, to stay away from the authorities’ menacing eyes and secondly, they seem to think even after spending a huge amount on advertising, investors are not gullible enough to put in their hard earned money into the chit fund schemes,” says a media buying professional who didn’t want to be named.

    A slowing economy hits smaller companies first as they don‘t have enough resources to get through the downturn. And hence, the first steps taken by them is pulling the noose on marketing and ad spends.

    “The main spenders for ads in the electronic media are the chit fund companies. With these companies now lying low or some even going bust, the regional channels are bleeding badly. And even channels as big as 24 Ghanta and ABP Ananda aren’t spared. If one looks at the current situation in the news genre, the two popular vernacular channels – 24 Ghanta and ABP Ananda – do a monthly business of around Rs 2 crore as compared to Rs 2.5 crore garnered earlier. Hence, they are coming up with several attractive advertising packages to lure clients,” informs a media analyst.

    Some of the main advertisers on these channels are Japani Oil, Chayya Prakashini, Rice Group??? . However, their spends have not managed to compensate for the loss of chit fund advertising and are not adequate enough for the news channels to meet their operational expenses. “These channels must devise their strategies to remain afloat in the market,” media managers added.

    George Telegraph Group, engaged in education, earmarks around Rs 2 crore as its annual ad budget. “We allocate 75 per cent to the print media and in the electronic media, we advertise on mainly news channels and some music channels,” says George Telegraph Group director Atin Dutta. He goes on to add that the group doesn’t advertise much in the month of October because the admission season is over and there is too much clutter during the Puja.

    Kolkata TV editor-in-chief Biswa Majumdar says: “Most of the TV channels whether big or small are in trouble as their ad revenues have gone down by at least 30 per cent due to the slowdown and clients not spending much on regional media.”

    “Within the Kolkata market wherein city-based advertisers contribute almost 25 per cent of the total revenue (Rs 700 crore), the advertising rate is Rs 1,000 per 10 seconds .It is likely to remain the same this year as well. Soon, we all would have to come out with packages. Also, there is a need for national advertising to spread out to regional channels as well,” says Akash business editor Amitabava Banerjee.

    Kolkata TV‘s Majumdar says that the financial scene is so bad that till now nobody has started booking for the festive season (Durga Puja) as well. “The scene is dire with no signs of recovery,” he says.

    Pipalmajik CEO and founder CM Mitra says: “When sales of the companies go down due to downturn, promotion related ads are adopted by companies to increase the topline. Retail and FMGCs are likely to spend on such promotions to liquidate their stocks.”

    Also, with Digital Addressable System (DAS) in place, customers are going to opt for their preferred channels. Therefore, smaller and not-so-popular players will perish.

    GECs gain as others lose

     “In the current year, around Rs 550 crore would be bagged by the GECs while the rest will be split between news, movies and other channels,” asserts media analyst Mrinal Chatterjee.

    “The GECs continue to dominate the canvas of Kolkata television ad  market, with high production values and a robust content bank based on local programming,” he adds.

    BPN India executive VP Mahesh Motwani too feels that considering the viewership trends in Kolkata, GECs will continue to attract more ads than any other TV genre.

    The trend of the maha episode was started by the Late Jishu Dasgupta in his serials likeKuhasha Jhokon and Tithir Athithi on ETV Bangla in the late 90s and has been copied by other GECs like Star Jhalsa and Zee Bangla now. “Clients can spend crores to catch the attention of the TV viewers who are glued to their screens to know what would happen next!” adds Motwani.

    “We Bongs don’t allow ourselves to be deprived of fish in our daily meal, so how could any fast-moving consumer goods brand manufacturing mustard paste let an opportunity go past an audience who are big time foodies?” feels consultant Sayan Chatterjee. He adds that FMCG companies would and should spend on marketing and advertising no matter how bad the economy is.

    Talking about cable TV advertising, Chatterjee, who is also the convener of the Cable Shilpa Bachao Committee, said it has been on the up.

    For GECs, the clients’ aim is to place spots between 7:30 pm and 11:00 pm and for news channels the preferred slot is between 7:00 pm and 9:00 pm, inform media managers.

    Furthermore, with just 40 days to go for Durga Puja, undoubtedly, it is the time for local and national conglomerates to reach out to the hearts, sentiments and pockets of every Bengali family via the Bengali media.

    However, this time, from all indications, it appears as if most of the players in Bengal‘s broadcast space will be in not as celebratory a mood as in previous years. Is the goddess listening?

  • Muthoot prays for fulfillment of the consumers’ aspirations in new Ad Campaign

    Muthoot prays for fulfillment of the consumers’ aspirations in new Ad Campaign

    NEW DELHI: ‘Sapney aapke, prarthana hamari‘ (your aspirations, our prayers) is the tagline of the new advertising campaign by Muthoot Finance Ltd.

    Conceptualised by the Delhi team of Grey Worldwide, the core objective of this campaign was to present Muthoot Finance as a company that goes beyond just the five minutes that a customer spends while making a transaction in a branch, into the company with a heart. In other words, when Muthoot Finance provides a gold loan to a customer, the customer is always given that loan by Muthoot Finance from the heart and with a prayer that whatever the customer wishes for comes true or gets full-filled.

    To give the six-week campaign a holistic approach, Muthoot Finance has devised a 360 degree marketing campaign that includes electronic, print, radio, digital, outdoor etc. The ad will be aired and published across India in local languages.

    Muthoot group director Alexander George Muthoot said: “In today‘s day and age of transactional relationship between the marketer and the consumer it was imperative for us to bring out the essence of our company – our essence of trust, of care and of being inclusive. As market leaders and competing at the same time with multiple competitors, it was important for us to differentiate ourselves. The product that we offer is the same but our philosophy is not. The new campaign talks not just about the fact that ‘we give gold loans for anything you need‘ but talks about that we care about your dreams and when we give you a gold loan, we pray that the dream that you have seen comes true, essentially bringing forward the core thought of a loan with a heart.”

    Grey India National creative director & EVP Amit Akali said, “When we met the client for the pitch briefing, we realised that while most ‘Gold Loan‘ companies were transactional and atypical moneylenders, almost Shylock like, Muthoot was clearly different. They came from the philosophy that when a client comes to you to pledge his gold, he‘s come to you because of a problem, a need or a dream and they were there to find a solution. We did a ‘mystery shopper‘ exercise to validate the same and realised that Muthoot employees actually behaved differently; they seemed more concerned about your problems, went out of their way to help, were polite and were ingrained with small ‘human‘ practices, like handing out money only with their right hand. We were then ‘clear‘ that we need a route that would allow us to bring alive these ‘intangibles‘. That is where the thought of Muthoot employees ‘praying‘ for their clients dreams to be realised came from. When it came to the film, we wanted to keep it simple and ‘real‘, with ‘real‘ characters and show what they actually took loans for.”

    The concept behind ‘Sapney aapke, prarthana hamari‘ was to go beyond the clich?©s like fear, elevation, the best in class, the best returns, security, being always there, etc. In the transactional world of banking and NBFC, ‘Sapney aapke, prarthana hamari‘ stands out. It purely states that when the consumer approaches Muthoot Finance for a gold loan, he is not only provided that loan but the company understands the dreams and aspirations. While no company can shy away from the business angle, the aim is to bring out the humane side: pray that all dreams come true. Thus, the core of this concept was to present a Muthoot Gold Loan as a ‘loan from the heart‘.

    The TV poetically speaks about the multiple milestones that arise in the lives of everyday, common people. Whether it‘s a business venture, a new home, welcoming the birth of a new baby, or a child‘s higher education, the idea was to go beyond the fact that sometimes you just need to take a loan. In each of these situations, Muthoot Finance not only is a facilitator that works to keep alive the dreams of people, but is also a trusted company that believes in praying for people‘s endeavours to turn out successfully.

    The campaign was made keeping The Muthoot Group‘s legacy of 126 years of trust and being one of India‘s highly-respected diversified business conglomerates.