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Tag: NBCOlympics.com

  • Associated Press is news agency for NBC Olympics

    MUMBAI: The Associated Press (AP) has reached an agreement with US broadcaster NBC Sports and NBC Olympics to be the exclusive news agency for the distribution of select, NBC-produced text content and video links related to the 2008 Olympic Games through a premium online product produced by the AP.

    NBC Universal holds the broadcast and video rights within the US for the 2008 Beijing Olympic Games. AP says that it has a history of Olympics coverage and will be covering the 2008 games in text, photos and multimedia.

    The joint effort will provide AP customers with Olympics coverage leading up to the 2008 Summer Olympics, as well as during the 17 days of international Beijing competition. AP customers can receive a turnkey solution that will give their users, readers and viewers Olympic content matched with the exclusive video coverage and related content provided by NBC through its NBCOlympics.com Web Site.

    AP deputy managing editor for multimedia Lou Ferrara says, “We’re excited to have this relationship with NBC. When an athlete wins a gold medal, the customer will get the story and photo quickly from the AP, as much of the world has come to expect. But now, it will also be tied to video and other deep content that only NBC Sports and NBC Olympics can produce. This should make it easier for readers to get information while also creating a traffic exchange for NBC and stickiness on AP customer Web sites.”

    The AP’s online product will launch in the coming weeks with interactive graphics, multimedia and text content. This new product also will include links to exclusive video produced by NBC as well as text content produced by the NBCOlympics.com editorial staff. As the Games approach, the amount and depth of Olympics content both from NBC and AP will dramatically increase.

    NBC Universal will present more than 3,600 hours of coverage of the 2008 Beijing Olympic Games, more than the combined total of every Summer Olympics ever televised in the United States. The Beijing Olympic Games will start 8 August 2008, with unprecedented around-the-clock coverage and, for the first time in the United States, live streaming of Olympic broadband video coverage.

  • Intel, NBC in broadband content alliance

    Intel, NBC in broadband content alliance

    MUMBAI: US broadcaster NBC Universal and compueter chip major Intel have announced the launch of the NBC VIP Access online service.

    This will provide on-demand broadband-delivered entertainment content for free to consumers with Intel Viiv technology-based PCs and Centrino mobile technology-based laptops.

    NBC.com will provide Intel customers the opportunity to download many of their favorite NBC Universal programs in high-resolution video, including access to the entire fall season of two new shows Heroes and Studio 60 on the Sunset Strip.

    NBC Universal Digital Media and Market Development president Beth Comstock says, “Great content coupled with a great experience is a key differentiator on the Web. NBC’s VIP Access showcases some of the best content that we have and we are proud to be working with Intel to deliver the best high-resolution online video experience available to consumers.”

    Intel’s Digital Home Group VP Kevin Corbett says, “The combination of NBC content with Intel Viiv and Centrino technology will give users a chance to enjoy great television in a high quality format in the living room and on the go. This showcases the value the PC can deliver in providing high-quality entertainment content-previews, full episodes, webisodes, etc– on-demand.”

    NBC VIP Access will feature over 20 different NBC Universal broadcast and online programs, including online access to full-episodes of the fall season of Heroes and Studio 60 on the Sunset Strip. NBC VIP Access will also showcase the season premieres of Friday Night Lights, 30 Rock and Ghost Hunters and first scenes from Law & Order: Criminal Intent and Battlestar Galactica. Special extras include The NBC News Special: Bono in Africa, a Battlestar Galactica special and Ghost Hunters: Best of Season One.

    The NBCU-Intel collaboration began last year with a jointly developed site on NBCOlympics.com entitled “Your NBCOlympics.com Moments.” Consumers using PCs powered by Intel Viiv technology and Intel Centrino mobile technology enjoyed NBC Universal’s Olympic highlights and content in high-resolution format through an easy to use interface.

    Intel Viiv technology connects the PC to the TV, and enables consumers to simplify, share and control their sports, games, music and movies with the energy-efficient performance delivered by the Intel Core 2 Duo processor. The technology is widely supported by a number of PC and consumer electronics manufacturers, as well as content and service providers such as NBC Universal. Intel Centrino mobile technology is a set of integrated computing technologies, now with the Intel® Core™ 2 Duo processor, designed to power wireless laptops and make it simple for people to enjoy mobile computing and entertainment.