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Tag: NBC Sports Group

  • NBC Sports retains Premier League rights in six-year deal

    NBC Sports retains Premier League rights in six-year deal

    MUMBAI: NBC Sports Group and the Premier League have reached a new six-year agreement by which NBC Sports Group will continue as the exclusive multi-platform media home of the Premier League in the United States through the 2021-22 season.

     

    As per the agreement, NBC Sports Group will continue to make all 380 Premier League matches available to fans – via NBCUniversal’s NBC, NBCSN, USA Network, TELEMUNDO and NBC UNIVERSO linear channels, plus the Premier League Extra Time TV package – and via live stream on NBC Sports Live Extra, or other platforms.

     

    “We are excited to continue our tremendous partnership with the Premier League, and we look forward to presenting the world’s finest soccer league to Americans for many years to come. As sports fans, there’s nothing better than waking up on a weekend morning to live and relevant events, and we at NBC Sports are thrilled to continue to be this outlet for the fast-growing Premier League fan base,” said NBC Sports Group chairman Mark Lazarus.

     

    “NBC Sports has done a fantastic job broadcasting the Barclays Premier League for the last two seasons and we are extremely pleased that they have invested in our US rights for seasons 2016-17 to 2021-22. Outstanding production, expert analysis, and wide audience reach have all been beyond expectations. First-rate creative marketing and promotional campaigns have driven interest in our clubs, and the competition as a whole, to unprecedented levels. NBC Sports has committed to extend partnership activation and promotion of clubs in future seasons – a significant factor in the awarding of these rights – and we look forward to continuing our excellent working relationship with them for the next seven years,” added Premier League executive chairman Richard Scudamore.

     

    On the strength of numerous innovations and programming initiatives – including Tactical Cam, The Men In Blazers Show, multiple Breakaway whip-around shows, road trips to the UK and NBC’s Super Bowl coverage, and The 2 Robbies Football Show — NBC Sports Group in May concluded its second season of Premier League coverage with viewership and consumption milestones.

     

    Premier League viewership on NBC and NBCSN averaged a record 479,000 viewers last season – up nine per cent from the record NBC Sports Group set during its debut covering the Premier League in 2013-14 (438,000 viewers). In addition, viewers consumed a record total of 317 million minutes of live Premier League action via NBC Sports Live Extra during the 2014-15 season – up 22 per cent from the prior season.

  • NBC Sports Group inks 12-year golf partnership with The R&A

    NBC Sports Group inks 12-year golf partnership with The R&A

    MUMBAI: NBC Sports Group and The R&A have inked a long-term media partnership in the United States beginning with The Open from Royal Birkdale in 2017 and spanning 12 years.

     

    NBC Sports Group chairman Mark Lazarus said, “The R&A is synonymous with the traditions and history of golf, and The Open is golf’s original championship. NBC Sports is proud to present The Open Championship, and to work with The R&A on their initiatives to grow the game around the globe. This partnership will allow NBC Sports, Golf Channel and NBC Universo to serve the legions of sports fans in the U.S. with complete coverage that reflects the prestige of The R&A’s championships.”

     

    The R&A CEO Peter Dawson added, “We are delighted to announce that from 2017, The Open will be broadcast by NBC Sports Group. They have unparalleled experience in golf and have demonstrated a genuine desire to showcase and promote The Open and The R&A’s elite championships through their extensive range of channels and digital platforms. The United States is home to millions of fans of The Open and we know that through NBC Sports Group, they will enjoy world-class coverage of the Championship.”

     

    The new partnership agreement includes coverage across all media of The Open, The Senior Open Championship, and The Amateur Championship, as well as the RICOH Women’s British Open, in partnership with the Ladies’ Golf Union. The agreement also includes coverage of the Walker Cup and Curtis Cup, in years when these international amateur team events are hosted by The R&A and Ladies’ Golf Union.

     

    “As these events’ new home in the U.S., NBC Sports Group’s coverage of the RICOH Women’s British Open and Curtis Cup will further raise the profile of these world-class events. Adding broadcast coverage of the Women’s British Open will contribute to the momentum that the LPGA Tour and Golf Channel have generated in the United States, as the women’s game continues to grow stronger,” said Lazarus.

     

    “This is fantastic news for the Women’s British Open and the Curtis Cup and for women’s golf generally. To have the full weight and breadth of the NBC Sports Group behind these two international events will be of tremendous benefit to their future growth,” said Ladies’ Golf Union chairman Trish Wilson.

     

    NBC Sports Group’s promotional effort will feature The Open as one of the final marquee events within NBC Sports’ widely recognized Championship Season each spring and summer. In addition, the partnership will collaborate on showcasing golf’s oldest and most international championships, including Golf Channel’s coverage of The Open Qualifying Series events, documentaries from the Emmy-nominated Golf Channel Films unit and a U.S. promotional tour of the Claret Jug, one of sport’s most iconic trophies. Golf Channel and The R&A will also work together on efforts to showcase The R&A’s global youth initiatives, utilizing Golf Channel’s presence in more than 200 million households, 80 countries and 11 languages around the world.

  • NBC Sports nabs NASCAR rights

    NBC Sports nabs NASCAR rights

    MUMBAI: NBCUniversal has secured the exclusive rights to a host of NASCAR races and events starting in 2015 and running through the 2024 season.

     

    The comprehensive agreement between NASCAR and NBC Sports Group covers the exclusive rights for the final 20 NASCAR Sprint Cup Series races, final 19 NASCAR Nationwide Series events, select NASCAR Regional & Touring Series events and other live content.

     

    NBC’s 20 Sprint Cup race schedule includes becoming the exclusive home to the Chase for the NASCAR Sprint Cup, NASCAR’s final 10 races of the season. Of the 20 NASCAR Sprint Cup series events, seven will be carried on NBC annually, with 13 on NBC Sports Network. Four of the group’s 19 NASCAR Nationwide Series races will broadcast on NBC, with 15 on NBC Sports Network.

     

    “NBC is known for being an exceptional partner and delivering outstanding production quality and presentation of live sports, as well as its broad portfolio of broadcast and digital properties so we are thrilled with the commitment they have made to NASCAR and its future,” said Brian France, NASCAR’s chairman and CEO. “We know this partnership will yield great value to our entire industry, provide a premium experience to our most important stakeholders, the fans, and help us achieve a number of strategic growth objectives. Our new partnership with NBC and the recent extension by FOX validate the strength of our fan base and the many bold steps we have taken the last several years to provide fans with better, more accessible racing.”

     

    “Acquiring the rights and bringing NASCAR back to NBC comes at an important point in time for NBC Sports Network, NBC, and all of our distributors and affiliates,” said Mark Lazarus, NBC Sports Group’s chairman. “We look forward to working with Brian and his management team, who have brought a renewed focus to NASCAR’s intersection of sports and technology.”

     

    “We are excited about the cross-promotional opportunities NBC provides, especially in the timeframes right before NBC’s NASCAR schedule and during the Chase,” added Steve Herbst, NASCAR’s VP of broadcasting and productions. “We’re confident NBC will utilize its powerful Championship Season lineup, including the NHL Playoffs, Premier League, the French Open, the Kentucky Derby and other events, to build interest and excitement for NASCAR. Those opportunities, combined with the opportunity to lead into the number one show on television-NBC’s Sunday Night Football-for select Chase races, were both very attractive prospects when considering this partnership.”

  • Yahoo! in content deal with NBC Sports Group

    Yahoo! in content deal with NBC Sports Group

    MUMBAI: Yahoo! and the NBC Sports Group has formed a content and promotional deal combining Yahoo! Sports’ original reporting expertise, coverage of big events, Rivals’ college content and popular fantasy sports products with NBC Sports Group’s growing digital assets, and significant television promotion and integration.

    While Yahoo! Sports and the NBC Sports Group will continue to maintain separate sites and editorial control of their respective newsrooms and digital properties, they will collaborate on premium sports news and events coverage both online and on the air.

    Yahoo! Sports’ popular products will also be included in the NBC Sports Group’s digital assets.

    “Passionate fans need news and analysis about their favorite teams in real time, and they want access to that information no matter where they are. We‘re thrilled to combine Yahoo!‘s fantasy offerings, product innovation and editorial authority with NBC‘s broadcast coverage of live sports events and award-winning on-air talent. We think our users will love the result,” said Yahoo! Global Media VP and Yahoo! Sports and Games Head Ken Fuchs.

    “The complementary nature of this partnership is unmatched in digital sports media. Through our growing television and digital platforms, the Yahoo! Sports partnership dramatically expands the digital reach of NBC Sports around the biggest sporting events. We are committed to continually growing this alliance for the benefit of both parties, our sports-property partners, and, most importantly, sports fans," said NBC Sports Group Chairman Mark Lazarus.

    Yahoo! Sports and NBC Sports will also provide scalable advertising solutions to reach engaged audiences through distinctive opportunities and sponsorships. The alliance will include the following sites: Yahoo! Sports, the Rivals Network, NBCSports.com, NBC Sports Regional Networks, Golf Channel.com, Rotoworld.com and Allisports.com. NBCSports.com will continue to provide sports content for NBCNews.com.

    Key features of the alliance include:

    Editorial Depth: The combined talent roster of Yahoo! Sports and NBC Sports features a deep bench of award-winning reporters and commentators, such as NBC’s Bob Costas and Mike Florio; Yahoo! Sports’ Dan Wetzel and Adrian Wojnarowski. Yahoo! Sports’ renowned investigative reporting will be featured on NBC TV, giving fans multiple-platform delivery.

    Original Video Programming Concepts: Yahoo! Sports and NBC Sports will work together to develop original made-for-web video programs that will appear on both Yahoo! Sports and NBCSports.com featuring fan favorites from among the award-winning editorial teams’ rosters.

    Live Streaming: Yahoo! Sports will link to and promote the NBC Sports Live Extra video player. Fans will be able to watch live streams of some of NBC’s biggest events, starting with Sunday Night Football and NHL Game of the Week. Live content from NBC Sports Network will continue to be distributed through NBC Sports Live Extra on a TV Everywhere basis.

    Fantasy Sports: Yahoo! Sports, the leading fantasy platform, will become the exclusive fantasy game provider of NBC Sports’ Rotoworld, the premiere fantasy news and information site. This will include Yahoo! Sports’ fantasy experiences for football, baseball, hockey, soccer, College Bowl Pick’em and Tourney Pick’em.

    Rivals.com: The college sports destination will power recruiting and college sporting news for NBCSports.com and the NBC Sports Regional Networks.

    NBC Sports Regional Networks: The authentic, local sports properties will serve as Yahoo! Sports’ preferred content provider in relevant markets, and integrate Yahoo! Sports’ team pages, fantasy experts and sports talent.

    NBC’s Alli Sports: Providing youth-focused, action-sports video and other content to Yahoo! Sports.