ITV

Tag: NBC Olympics

  • Starsports.com creates digital history

    Starsports.com creates digital history

    MUMBAI: Starsports.com’s video streaming of Pepsi IPL 2014 has broken many records, as Kolkata Knight Riders (KKR) took on Kings XI Punjab (KXIP) in the first qualifier match, while Mumbai Indians and Chennai Super Kings played in the eliminator match. The platform witnessed the highest ever traffic for a sporting event outside the Super Bowl in the US.

     

    The platform has hit a new high for a single day attracting 2.8 million consumers who followed the video service online.

     

    Earlier this year, NBC Olympics had claimed the record for the most-watched authenticated stream for any internet event when it had generated more than 2.1 million unique video users on 21 February, the day of the men’s semifinals game between USA and Canada. Prior to this year’s tournament, the biggest day on IPL was in April 2013 when the mighty Chris Gayle scored 175 for Royal Challengers Bangalore, a match that attracted around 1.5 million sports fans. The biggest record for a single day worldwide is still believed to be the 2014 Super Bowl on a sister service, 21st Century Fox’s foxsports.com, which attracted 5.5 million unique visitors.

     

    Starsports.com has now garnered unprecedented traction since the beginning of the tournament, attracting more than 55 million visits in the last six weeks. The press release adds that sports fans have watched 450 million minutes of video on the destination. Reflecting the underlying trend in video consumption in India, the destination crossed 1 million mobile video views in a single day for the first time.

     

    Commenting on the achievement, New media Star India executive vice president and head Ajit Mohan said, “It was less than a year ago that we launched starsports.com. Our ambition was to redefine the sports experience for the Indian fan. For this service to take on and beat global records is no mean achievement. We have succeeded in creating a compelling new destination for sports, and that is a mobile screen.”

     

    Star India COO Sanjay Gupta added, “The Indian consumer is ready for a big shift in video consumption. Starsports.com has shown the power of what can be done if we are thoughtful about creating a world class experience for the Indian consumer. Sports is just the beginning, expect more from us.”

  • Associated Press is news agency for NBC Olympics

    MUMBAI: The Associated Press (AP) has reached an agreement with US broadcaster NBC Sports and NBC Olympics to be the exclusive news agency for the distribution of select, NBC-produced text content and video links related to the 2008 Olympic Games through a premium online product produced by the AP.

    NBC Universal holds the broadcast and video rights within the US for the 2008 Beijing Olympic Games. AP says that it has a history of Olympics coverage and will be covering the 2008 games in text, photos and multimedia.

    The joint effort will provide AP customers with Olympics coverage leading up to the 2008 Summer Olympics, as well as during the 17 days of international Beijing competition. AP customers can receive a turnkey solution that will give their users, readers and viewers Olympic content matched with the exclusive video coverage and related content provided by NBC through its NBCOlympics.com Web Site.

    AP deputy managing editor for multimedia Lou Ferrara says, “We’re excited to have this relationship with NBC. When an athlete wins a gold medal, the customer will get the story and photo quickly from the AP, as much of the world has come to expect. But now, it will also be tied to video and other deep content that only NBC Sports and NBC Olympics can produce. This should make it easier for readers to get information while also creating a traffic exchange for NBC and stickiness on AP customer Web sites.”

    The AP’s online product will launch in the coming weeks with interactive graphics, multimedia and text content. This new product also will include links to exclusive video produced by NBC as well as text content produced by the NBCOlympics.com editorial staff. As the Games approach, the amount and depth of Olympics content both from NBC and AP will dramatically increase.

    NBC Universal will present more than 3,600 hours of coverage of the 2008 Beijing Olympic Games, more than the combined total of every Summer Olympics ever televised in the United States. The Beijing Olympic Games will start 8 August 2008, with unprecedented around-the-clock coverage and, for the first time in the United States, live streaming of Olympic broadband video coverage.